--- title: Hook Reviews meta_title: 'Hook Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 53 reviews by the users' company size, role or industry to find out how Hook works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 53 scale: '5' date_modified: '2026-08-07' parent_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Hook Reviews **Vendor:** Hook **Category:** [Customer Success Software](https://www.g2.com/categories/customer-success) **Average Rating:** 4.7/5.0 **Total Reviews:** 53 ## About Hook Hook enables businesses to grow revenue from their customers using data. We help revenue teams forecast their growth, focus their time and act faster. We monitor all aspects of how your customers engage with your team and product to know when things are going well, and when things aren't going as expected. Hook helps your team to take action by triggering engagement through emails and nudges, and we measure what works. Through predictive machine learning, we take the guesswork out of your day to day and focus your time where it matters most. Visit us at hook.co and follow @hook-technology on Linkedin ## Hook Pros & Cons **What users like:** - Users praise the **meaningful and actionable insights** from Hook, enhancing customer success and driving data-driven decisions. (4 reviews) - Users love the **intuitive dashboards** of Hook, which simplify tracking customer usage and managing goals effectively. (4 reviews) - Users value the **granular and actionable insights** from Hook's reporting, empowering data-driven decision-making for customer success. (4 reviews) - Users value the **visibility of customer usage data** provided by Hook, enabling effective risk management and growth identification. (4 reviews) - Users appreciate the **intuitive user interface** of Hook, making it easy to navigate and utilize features effectively. (3 reviews) - Analytics (2 reviews) - Automation (2 reviews) - Users value the **excellent customer support** from Hook, enhancing their experience with knowledgeable guidance and tailored assistance. (2 reviews) - Dashboards (2 reviews) - Easy Setup (2 reviews) **What users dislike:** - Users find the **note management frustrating** due to bugs and delays, impacting their overall experience with Hook. (3 reviews) - Users report **dashboard issues** such as glitches and missing customer data, causing minor annoyances during use. (2 reviews) - Users experience **data delays** that hinder timely insights, impacting the accuracy of customer engagement and health scores. (2 reviews) - Users faced challenges with **data inaccuracy** and delays in retrieval, affecting reliability in customer assessments. (2 reviews) - Users find **inaccurate forecasting** frustrating at first, though improvements are expected as the software learns over time. (2 reviews) - Slow Loading (2 reviews) - Slow Performance (2 reviews) - Autosave Issues (1 reviews) - Complexity (1 reviews) - Data Inconsistency (1 reviews) ## Hook Reviews ### 1. Customer Success tool that actually helps **Rating:** 5.0/5.0 stars **Reviewed by:** Praj K. | Principal Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Hook?** Simplicity to load and manage goals and objectives, making it really clear as what is going on with customer accounts and with progress automated as tasks are ticked off, the feeling of achieving something is effortless. Backed by live data feeding me key metrics on a weekly basis, I feel I have so much more insight which I can use to really deliver success. Top Tool. **What do you dislike about Hook?** I only have one wish at the moment... Could the goals and objectives be linked somehow to our clients, so effectively they would be used as a Mutual Success Plan. It would be great if both, myself and the customer, could manage those goals together - this would allow better accountability of actions that need to be completed. **What problems is Hook solving and how is that benefiting you?** Overall visibility of what clients are doing with our systems as key metrics are being passed through contantly. My favourite part is the Goal setting, very easy to use, very beneficial to stay focused and on track. ### 2. Great CSM tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ambar E. | Client Success Manager II, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Hook?** Hook allows me to have a holistic view of my book of business. It helps me identify risk via the health score and also helps me get an understanding of what adoption looks like across my book of business. Ultimately, it helps me make my customers more sticky. **What do you dislike about Hook?** It would be helpful to have more capabilities within the tool that would help the CSM more. For example; calendar functionality and email templates. I'd love to be able to get a comprehensive view of my book of business with tools that help me interact with my book of business (calendar functionality, email templates, etc.) all in one place. **What problems is Hook solving and how is that benefiting you?** Hook centralizes customer data, solving the problem of scattered information and providing a 360-degree view of each account. This allows me to be more proactive in managing customer relationships, identifying risks and opportunities to boost retention and growth. ### 3. Great tool for keeping track of customer adoption **Rating:** 4.5/5.0 stars **Reviewed by:** Henry W. | Legal Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Hook?** Love the granularity of customer usage data that is surfaced in easy to set up dashboards. Essential for spotting risk and identifying growth opportunities. There's lots of great features around logging and tracking risks which are fantastic when managing a large high-touch book of business. **What do you dislike about Hook?** I'd love to be able to make and edit notes directly from dashboards like you can with risks. The note feature is something that I use quite heavily to write up calls and touch points I've had with customers - it would be awesome if AI could be used here to lighten the load a bit. Also, support for rich text in notes would be fab :) **What problems is Hook solving and how is that benefiting you?** Hook helps me keep an eye on how the customers I work with are using our product. It's the easiest way to stay on top of this. ### 4. Initial thoughts on Hook **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Facilities Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2025 **What do you like best about Hook?** The insights and reporting are two huge things that jumped off the page initially. I have never used a system that can automate such great insights before. The insights are meaningful and very actionable as well. I know exactly how to handle next steps with a customer from the takeaways I get from the platform. Our CSM, Reb, is great too. Very knowledgeable and holds great calls to ensure we get up to speed. **What do you dislike about Hook?** It took some time to get the data into Hook and even after it did, the data looked only half accurate. That has since been fixed however. So really, just getting the data to a point where you can rely on it took a bit of time, but we got here. **What problems is Hook solving and how is that benefiting you?** Identifying churn risks I otherwise would have had no idea were there - [View Hook pricing details and edition comparison](https://www.g2.com/products/hook-technology/reviews?filters%5Bsentiment_snippet%5D=1267904&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+08%3A46%3A57+-0500&secure%5Bsession_id%5D=9c25a227-5f32-400d-9878-0e6584f24f64&secure%5Btoken%5D=09b23305a329a799abf6973e749dbca70afd82ca1502aa8a6f977c6972c67c32&format=llm_user) ## Hook Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) - [Slack](https://www.g2.com/products/slack/reviews) ## Hook Features **Customer Information** - Customer Health Scores - Customer Monitoring - Customer Profiles - Playbooks - Customer Segments - Product Engagement - Surveys - NPS of Customers - Customer Engagement **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Sales Team** - Flexible Sales Process - Training Mode - Playbooks **Platform** - Health Score - Customer Profiles - Notifications - NPS of Customers **Predictions** - Churn Risk - Upsell Opportunities - Custom Triggers - Machine Learning **Intelligence** - Opportunity Identification - Zero-touch Renewals - Smart Content **Predictions** - Service Quality Assurance - Predictive Analytics - Revenue Impact - Artificial Intelligence - Sentiment - Retention - Behavior Analytics - Usage Tracking/Analytics **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Platform** - Reporting & Dashboards - Third-Party Integrations - Data Import & Export Tools - Workflow Capability - Notifications - Customization - Scalability - Data Security - Performance & Reliability - User, Role, and Access Management - Collaboration Tools - Real-Time Data - Activity Dashboard - Customer Experience Management - Churn Management - Survey/Poll Management - Communication Management - Task Management - Customer Management - Account Management - Renewal Management - Feedback Management - Knowledge Base Management - Revenue Management - Workflow Management - Contact Management - Email Management - Configurable Workflow **Mapping** - Multiple Org Charts - Stakeholder Roles **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Loyalty Program - AI Copilot - Campaign Personalization - Personalization - Email Campaign Management - A/B Testing - Knowledge Base Management - Renewal Management - Performance Metrics - Workflow Management - Behavioral Targeting - Customer Engagement - Sentiment Analysis - Engagement Tracking - Task Management - Feedback Management - Behavior Tracking - Retention Tracking - Support Ticket Management - User Onboarding - Lifecycle Management - Customer Surveys - Campaign Management - Real-time Alerts - Customer Journey Mapping - Cancellation Management - Third-Party Integrations - Review Monitoring - Customer Data Management - Referral Tracking - Customer Communication - Churn Management - Marketing Automation - Referral Management - Customer Segmentation - Messaging - Workflow Automation **Generative AI** - AI Text Generation - AI Text Summarization - Generative AI **Agentic AI - Customer Revenue Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Agentic AI - Customer Success** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Social Media Integration - Multi-Language **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Additional Functionality** - Onboarding - Chat/Messaging - Performance Metrics - Activity Tracking - CRM - API - Customer Database - Customizable Templates - Widgets - Win/Loss Analysis - AI Copilot - Event Triggered Actions - Surveys & Feedback - Engagement Tracking - Customer Segmentation - Customizable Reports - Drag & Drop - Customer History - Reporting & Statistics - Reporting/Analytics - Customizable Forms - Customizable Branding - Usage Tracking/Analytics - Multi-Channel Communication - Account Alerts ## Top Hook Alternatives - [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) - 4.5/5.0 (1,721 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) - 4.5/5.0 (942 reviews) - [ChurnZero](https://www.g2.com/products/churnzero/reviews) - 4.7/5.0 (1,595 reviews)