Homestead makes it really easy to create a website. Homestead's control panel is quite well organized and you can quite easily add new pages, re-order your sitemap and edit your content. Homestead has a decent feature set offering both business and standard features. Another nice feature is their native blogging platform and set of ready-to-use widgets, such as forms, polls, albums, guestbooks, maps, and so on. There is a huge selection of website designs and templates. All colors and layouts are fully customizable. I also like that you can insert your own HTML code into specific areas such as the header or footer, for instance. Support for Homestead is good and there's a large Homestead community where you can view existing discussion threads and post your queries. Live support is also available.
I also like the fact that it is very easy to cancel your paid account at any time with only a few clicks of the mouse.
Another advantage is that Homestead has a very good reputation and is one of most trusted names in the website builder industry. Homestead websites are robustly built and operate seamlessly.
While it is quite easy to spin up a new website, one of the minor roadblocks is the sign-up process which does require your billing information. While, this is somewhat of an obstacle, it does ultimately prevent the system (and the web) clean from malicious spam and abandoned websites.
Homestead's website designs or templates are outdated and a bit long in the tooth. It's difficult to find something decent and innovative.
I don't really like the fact that there isn't really a free option with never-expiring accounts like most competing providers out there.
I also really don't like the fact that it is impossible to test with the Homestead interface without giving out your credit card information. This should not be the case any longer today.
Some more dislikes such as a lack of mobile-friendly solutions and responsive templates. Also, no support for user management capabilities and, again, boring templates requiring a significant overhaul.
Shop around and evaluate other competing products first and see how the website design templates compare as well as flexibility of pricing packages and support.
Business problems trying to solve with Homestead is having a virtual business "store front" to be able to cast a wider net and to reach more customers. It's part of inbound marketing strategy to attract more traffic in the way of acquiring more customers and attracting more business.
Benefits realized include a slight increase in visibility and a few more clients.