# Best E-Commerce Analytics Software - Page 7 *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)* E-commerce analytics software tracks the performance of online retailers. This type of software helps companies identify its most- and least-performant products, monitor buyer and consumer behavior, and determine which issues impact the business. E-commerce analytics tools are commonly used by e-commerce professionals to improve both sales and the customer experience, but can also be used by inventory managers for fulfillment and by accountants to track costs and profitability. While most [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) provide reporting and analytics features, e-commerce analytics software is usually delivered as a standalone solution. Some [analytics software](https://www.g2.com/categories/analytics) providers include features for e-commerce in their offerings. Since generic analytics software isn't always a good alternative to e-commerce analytics, these types of products are not included in this category. To qualify for inclusion in the E-Commerce Analytics category, a product must: - Provide KPIs and analytics that are specific to e-commerce - Integrate with e-commerce software out of the box or through APIs - Deliver dashboards that display e-commerce KPIs and analytics - Analyze e-commerce sales on multiple channels - Utilize web analytics to monitor user behavior - Track the performance of campaigns and promotions ## Top E-Commerce Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5.0 (1,032 reviews) | Session-replay-anchored ecommerce funnel diagnostics | "[An useful tool to track your users' journey](https://www.g2.com/survey_responses/fullstory-review-9718865)" | | 2 | [Stackline](https://www.g2.com/products/stackline/reviews) | 4.4/5.0 (245 reviews) | Amazon category intelligence and competitive share tracking | "[The Single Best Resource for Amazon Intgelligence](https://www.g2.com/survey_responses/stackline-review-11162046)" | | 3 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless session replay with conversion funnel analytics | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" | | 4 | [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) | 4.8/5.0 (427 reviews) | E-commerce search analytics with behavioral insights | "[Great tool for your web - search and more...](https://www.g2.com/survey_responses/luigi-s-box-review-8716105)" | | 5 | [Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews) | 4.6/5.0 (653 reviews) | Rotating-IP e-commerce scraping without blocks | "[Reliable, Easy-to-Use Residential Proxies with a Clear Dashboard and Great Support](https://www.g2.com/survey_responses/decodo-formerly-smartproxy-review-13116681)" | | 6 | [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) | 4.6/5.0 (368 reviews) | Shopify-native session recording and CRO | "[Crystal-Clear Customer Insights with Session Recordings and Heatmaps](https://www.g2.com/survey_responses/lucky-orange-review-12738922)" | | 7 | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5.0 (1,329 reviews) | Event-based funnel and retention analytics | "[Powerful and User-Friendly Analytics Platform for Product & User Insights](https://www.g2.com/survey_responses/mixpanel-review-12941704)" | | 8 | [Yottaa](https://www.g2.com/products/yottaa/reviews) | 4.6/5.0 (54 reviews) | Third-party script sequencing with Core Web Vitals analytics | "[Seamless Site Optimization, Requires Thoughtful Setup](https://www.g2.com/survey_responses/yottaa-review-12717898)" | | 9 | [Experro](https://www.g2.com/products/experro/reviews) | 4.8/5.0 (48 reviews) | AI-powered search and merchandising analytics | "[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)" | | 10 | [edrone](https://www.g2.com/products/edrone/reviews) | 4.8/5.0 (237 reviews) | Abandoned-cart recovery with behavioral email automation | "[Smart Marketing Automation Platform](https://www.g2.com/survey_responses/edrone-review-12209118)" | ## G2 Grid® for E-Commerce Analytics Software ![G2 Grid® for E-Commerce Analytics Software plotting products by satisfaction and market presence](https://www.g2.com/categories/e-commerce-analytics/grids.png?focus%5B%5D=115969&focus%5B%5D=13836&focus%5B%5D=23848&focus%5B%5D=35377&focus%5B%5D=138863&focus%5B%5D=20243&focus%5B%5D=1636&focus%5B%5D=2663) Highlighted products: Stackline, Fullstory, Glassbox, Luigi's Box, Decodo (formerly Smartproxy), Lucky Orange, Mixpanel, and Yottaa. Underlying data: [Grid® JSON](https://www.g2.com/categories/e-commerce-analytics/grids.json?focus%5B%5D=stackline&focus%5B%5D=fullstory&focus%5B%5D=glassbox&focus%5B%5D=luigi-s-box&focus%5B%5D=decodo-formerly-smartproxy&focus%5B%5D=lucky-orange&focus%5B%5D=mixpanel&focus%5B%5D=yottaa) ## How Many E-Commerce Analytics Software Products Does G2 Track? **Total Products under this Category:** 304 ### Category Stats (Jul 2026) - **Average Rating**: 4.58/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Prefixbox (+0.5%) - Among all products in this category, Prefixbox recorded the largest rating increase compared to last month *Last updated: July 21, 2026* ## How Does G2 Rank E-Commerce Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,400+ Authentic Reviews - 304+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which E-Commerce Analytics Software Is Best for Your Use Case? - **Leader:** [Fullstory](https://www.g2.com/products/fullstory/reviews) - **Highest Performer:** [CustomerLabs 1PD Ops Platform](https://www.g2.com/products/customerlabs-1pd-ops-platform/reviews) - **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews) - **Top Trending:** [SuperAGI](https://www.g2.com/products/superagi/reviews) - **Best Free Software:** [Triple Whale](https://www.g2.com/products/triple-whale/reviews) --- **Sponsored** ### Reaktion Reaktion.com is a profit-first tracking and analytics platform built for ecommerce brands and agencies that have outgrown ROAS. Most ad platforms optimize for the data they can see. The problem is that revenue is not profit, and pixels often miss the full picture. Product costs, shipping, VAT, payment fees, discounts, refunds, repeat purchases, and new customer revenue all change whether a campaign is actually making money. Reaktion brings that commercial reality into the places where ecommerce teams already optimize, report, and make budget decisions. With Reaktion, teams can connect ecommerce, marketing, automation, organic, and affiliate data in one near real-time platform. Reaktion uses server-side tracking and first-party order data to give brands a clearer view of performance across Google Ads, Meta, TikTok, GA4, Klaviyo, Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and more. Instead of only looking at ROAS, teams can track the metrics that decide whether growth is healthy: profit, POAS, MER, new customer revenue, true CAC, refunds, on-sale revenue, product margin, customer lifetime value, attribution, and SKU-level performance. Reaktion also helps send stronger signals back to marketing platforms, so algorithms can optimize using the data that actually matters. For ecommerce teams, Reaktion acts as a profit command center. See which campaigns, channels, creatives, products, and markets are driving profitable growth. Spot where impressive revenue is quietly turning into weak margin. Understand how returns, discounts, acquisition costs, and product economics affect performance before budget is wasted. For agencies, Reaktion makes client reporting sharper and less spreadsheet-dependent. Agencies can manage multiple stores and clients from one overview, build custom reports, show profit-based performance, and give clients a clearer answer to the question that matters most: did this marketing actually make money? Key capabilities include server-side tracking, real-time dashboards, custom report building, marketing attribution, customer lifetime value analysis, profit optimization, KPI and target tracking, multi-store overview, Creative Cockpit, product analytics, mobile app access, and agency reporting. Reaktion is designed for teams that want to scale with financial clarity, not vanity metrics. Because ROAS can look great while profit leaves through the back door. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1649&secure%5Bchosen_at%5D=2026-07-21T15%3A40%3A48Z&secure%5Bdisplayable_resource_id%5D=1649&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1649&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1399099&secure%5Bresource_id%5D=1649&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fe-commerce-analytics&secure%5Btoken%5D=e606906dd0ca97a86f9c4cf825e343bf72a533d2ffde3b74d43fed390d931a11&secure%5Burl%5D=https%3A%2F%2Freaktion.com%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated E-Commerce Analytics Software Products in 2026? ### 1. [Source Medium](https://www.g2.com/products/source-medium/reviews) ource Medium helps high-performing ecommerce growth teams automate recurring reports, analysis, and alerts. With our direct Shopify & Slack integrations, you can have an analyst in your Slack team within minutes. Source Medium never misses sending a recurring reports & alerts on your most crucial metrics straight to Slack. The reports are carefully designed to be both easy to understand and rich with context. Keep your team aligned on the right KPIs & insights — build the data-driven growth team of tomorrow. We're currently accepting early access customers. If you have a Shopify Plus store and would like early access, please visit https://www.SourceMedium.com **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Source Medium?** - **Reports:** 8.3/10 (Category avg: 8.8/10) - **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Source Medium?** - **Seller:** [Source Medium](https://www.g2.com/sellers/source-medium) - **Year Founded:** 2020 - **HQ Location:** Miami, US - **LinkedIn® Page:** https://www.linkedin.com/company/sourcemedium/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Recent G2 Reviews of Source Medium? **"[powerful dashboard that is sleek](https://www.g2.com/survey_responses/source-medium-review-7546054)"** **Rating:** 4.5/5.0 stars *— Anish Kumar S.* [Read full review](https://www.g2.com/survey_responses/source-medium-review-7546054) --- ### 2. [TrackBee](https://www.g2.com/products/trackbee/reviews) TrackBee is the all-in-one tracking solution for optimizing marketing campaigns and enhancing to scale your business. We focus on accurate and actionable data that enables users to track, measure, and enhance campaigns at higher levels. At TrackBee, we provide a smooth experience by ensuring 100% tracking of advertising data and sending this information back to advertising platforms such as Facebook, Pinterest and Google. This not only provides full transparency about the source of the sales but also allows advertising platforms to refine their algorithms based on this valuable data. Advertisers can refine and optimize their strategies using these valuable insights. The platform also enables users to monitor the performance of marketing efforts in real time. With the real-time ad dashboard, it becomes clear how ads, emails, and other promotional activities are performing. This makes it possible to make immediate adjustments and optimizations for better results. Whether you're experienced or just beginning with advertising, TrackBee provides the tools and insights you need to improve your marketing performance. With accurate data, extensive analyses, and effective optimization capabilities, TrackBee is the perfect partner for achieving marketing success. Experience complete transparency about your sales, optimize advertising campaigns for maximum effectiveness, and use powerful tracking and analysis capabilities. Say goodbye to guesswork and welcome a future of data-driven decisions with TrackBee! **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate TrackBee?** - **Reports:** 10.0/10 (Category avg: 8.8/10) - **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind TrackBee?** - **Seller:** [TrackBee](https://www.g2.com/sellers/trackbee) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are TrackBee's Pros and Cons? **Pros:** - Customer Support (1 reviews) - Ease of Use (1 reviews) - Easy Integrations (1 reviews) - Easy Setup (1 reviews) - Implementation Ease (1 reviews) ### What Do G2 Reviewers Say About TrackBee? *AI-generated summary from verified user reviews* **Pros:** - Users rave about TrackBee's **outstanding customer support** , consistently providing quick and effective solutions to any issues. - Users commend TrackBee for its **ease of use** and seamless integration, enhancing their tracking experience effortlessly. - Users praise TrackBee for its **easy integrations** , making tracking improvements effortless and user-friendly. - Users love the **easy setup** of TrackBee, making it effortless to enhance their tracking capabilities. - Users commend the **implementation ease** of TrackBee, finding it simple to use and integrate effectively. #### What Are Recent G2 Reviews of TrackBee? **"[Great tool – maybe even better support!](https://www.g2.com/survey_responses/trackbee-review-11082949)"** **Rating:** 5.0/5.0 stars *— Bart v.* [Read full review](https://www.g2.com/survey_responses/trackbee-review-11082949) --- ### 3. [Velocity Insights](https://www.g2.com/products/velocity-insights/reviews) A product to help D2C businesses with comprehensive reports, data visualisations, and insights to optimize their eCommerce store and help them reach their goals **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Velocity Insights?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10) - **Reports:** 8.3/10 (Category avg: 8.8/10) - **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10) - **Web Analytics:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Velocity Insights?** - **Seller:** [Velocity](https://www.g2.com/sellers/velocity) - **Year Founded:** 2020 - **HQ Location:** Bengaluru, IN - **Twitter:** @velocity_in (860 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/43252744 (418 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are Velocity Insights's Pros and Cons? **Pros:** - Efficiency (1 reviews) - Helpful (1 reviews) - Reporting (1 reviews) ### What Do G2 Reviewers Say About Velocity Insights? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficiency** of Velocity Insights, which streamlines reporting and reduces marketing team workload. - Users find Velocity Insights **extremely helpful** for D2C brands, simplifying analytics and reducing marketing manpower. - Users benefit from the **analytical reporting** of Velocity Insights, streamlining efforts for D2C brands and teams. #### What Are Recent G2 Reviews of Velocity Insights? **"[I have used this feature and its really helping new upcoming business](https://www.g2.com/survey_responses/velocity-insights-review-10436555)"** **Rating:** 4.5/5.0 stars *— Sidharth N.* [Read full review](https://www.g2.com/survey_responses/velocity-insights-review-10436555) --- ### 4. [WeSupply Labs](https://www.g2.com/products/wesupply-labs/reviews) WeSupply Labs helps merchants provide the best post-purchase customer experience when selling online with their integrated services designed to assure a smooth post-purchase experience for end-users. Features Summary: ✓Proactive Notifications of delivery status ✓Package Tracking ✓Returns & RMA ✓Store Locator with complete SEO schema and Social Integration ✓In Store Pickup & Curbside for connecting Ecommerce, ERP and POS ✓Delivery Estimate Algorithm based on historical processing & delivery ✓Customer Satisfaction Score survey and Net Promoter Score ✓Analytics & Statistics for data-driven decisions ✓Branded Tracking Page for a premium self-service tracking experience Integrations: 🔗Magento 2 - Full integration from Order Tracking to Returns and Store Pickup 🔗Shopify - Full integration from Order Tracking and Returns 🔗BigCommerce - Full integration from Order Tracking via Zapier App 🔗Netsuite - Full integration via Celigo 🔗Aptos - Full integration from Order Tracking 🔗Direct API Integration - Fully integrate any Ecommerce, ERP, OMS or Marketing platform 🔗Zapier - WeSupply Labs integrates with over 1000 platforms via Zapier 🔗Zendesk - Track Shipments and Start Returns directly from Zendesk. 🔗ScandiPWA - Full PWA solution for Magento 2 Supported carriers: # Direct integrations: FedEx, UPS, USPS, DHL # Over 100+ additional couriers around the world via: EasyPost & Shippo **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate WeSupply Labs?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10) **Who Is the Company Behind WeSupply Labs?** - **Seller:** [WeSupply Labs](https://www.g2.com/sellers/wesupply-labs) - **HQ Location:** Philadelphia, US - **LinkedIn® Page:** https://www.linkedin.com/company/wesupply-labs/ (15 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of WeSupply Labs? **"[Great post purchase experience](https://www.g2.com/survey_responses/wesupply-labs-review-4743035)"** **Rating:** 4.5/5.0 stars *— Andreea S.* [Read full review](https://www.g2.com/survey_responses/wesupply-labs-review-4743035) --- #### What Are G2 Users Discussing About WeSupply Labs? - [What is WeSupply Labs used for?](https://www.g2.com/discussions/what-is-wesupply-labs-used-for) ### 5. [Wicked Reports](https://www.g2.com/products/wicked-reports/reviews) Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to find your best customers, highest sales, and best performing campaigns. Easily detect and save wasted ad spend using our Wicked Playbook insights. Wicked Reports provides unlimited attribution time windows and attribution models optimized for ecommerce. Make reality-based decisions on ad spend to increase ROI. **Average Rating:** 4.2/5.0 **Total Reviews:** 26 **How Do G2 Users Rate Wicked Reports?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.2/10) **Who Is the Company Behind Wicked Reports?** - **Seller:** [Wicked Reports](https://www.g2.com/sellers/wicked-reports) - **Year Founded:** 2015 - **HQ Location:** Marblehead, Massachusetts - **Twitter:** @wickedreports (7,760 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/wicked-reports/ (21 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 78% Small-Business, 22% Mid-Market #### What Are Recent G2 Reviews of Wicked Reports? **"[Wicked Reports is our source of truth](https://www.g2.com/survey_responses/wicked-reports-review-7043992)"** **Rating:** 5.0/5.0 stars *— Mark D.* [Read full review](https://www.g2.com/survey_responses/wicked-reports-review-7043992) --- **"[Attribution Data that Gives More/Different Insights than First-Party Data Alone](https://www.g2.com/survey_responses/wicked-reports-review-7030631)"** **Rating:** 4.0/5.0 stars *— Danielle R.* [Read full review](https://www.g2.com/survey_responses/wicked-reports-review-7030631) --- #### What Are G2 Users Discussing About Wicked Reports? - [Is there a free version of Wicked Reports?](https://www.g2.com/discussions/is-there-a-free-version-of-wicked-reports) - 1 comment - [How does Wicked Reports work?](https://www.g2.com/discussions/how-does-wicked-reports-work) - 1 comment - [How do you use wicked reports?](https://www.g2.com/discussions/how-do-you-use-wicked-reports) ### 6. [1digitalstack.ai](https://www.g2.com/products/1digitalstack-ai/reviews) 1digitalstack.ai is an innovative technology company that combines generative AI with deep domain eCommerce expertise to assist global brands in growing on e-marketplaces. Our solutions & platforms help our customers accelerate their revenue growth through e-marketplace data, advanced & custom analytics, actionable intelligence, and media optimization & automation. We cover 125+ marketplaces globally & have been helping enterprises like HP, Philips, Glanbia Nutrition, BAT, Marico, Havas Media, Nivea, & many more maximize their revenue & growth on e-marketplaces. We are not a tools company, our seasoned team of analysts works closely with clients to provide weekly & monthly reports, email alerts, and assistance to drive growth. Our platforms have resulted in a 21% increase in sales, a 28% reduction in the cost of sales within 90 days of deployment, and an increase in return on ad spend (RoAS) with a $2.4 billion gross merchandise value (GMV) managed through the platforms. **Who Is the Company Behind 1digitalstack.ai?** - **Seller:** [1digitalstack.ai](https://www.g2.com/sellers/1digitalstack-ai) - **Year Founded:** 2019 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/1digitalstack/ (178 employees on LinkedIn®) ### 7. [AdFox (formerly GoodsFox)](https://www.g2.com/products/adfox-formerly-goodsfox/reviews) AdFox (formerly GoodsFox) is a type of ad intelligence software solution that helps marketers and advertising teams analyze paid advertising activity, monitor competitor campaigns, and research advertising creatives across global digital channels. The platform aggregates advertising data across mobile apps, games, and websites, enabling users to examine campaign activity across multiple mainstream media sources and regions. AdFox is used by performance marketing teams, user acquisition managers, agencies, and brands that require structured visibility into competitor advertising behavior and creative execution. It supports research into advertiser strategies, campaign duration patterns, and product-level advertising activity. AdFox allows users to explore historical ad creatives, review advertiser activity over time, and analyze product-level advertising details through dedicated app pages and ad detail pages. The system provides searchable access to creative materials and campaign metadata, supporting use cases such as competitor monitoring, creative research, product benchmarking, and advertising validation. Core capabilities include: • Global ad data coverage across 136+ countries and regions and 30+ mainstream media sources • Dedicated app, game, and advertiser detail pages with product-level advertising data • Ad detail pages that display creative variations, formats, and campaign duration information • Filtering options based on country, advertiser, media source, product category, and creative format • Advanced tags and segmentation tools, including new creatives, flagged creatives, and creative style classifications AdFox is designed to support data-informed decision-making in paid media strategy and competitive analysis by providing structured access to observable advertising activity across global markets. **Who Is the Company Behind AdFox (formerly GoodsFox)?** - **Seller:** [AdFox](https://www.g2.com/sellers/adfox-20438044-69b3-4740-9309-fd100d154f34) - **Twitter:** @GoodsFox_AdSpy (47 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/goodsfox/ (1 employees on LinkedIn®) ### 8. [AdPlexity eCommerce](https://www.g2.com/products/adplexity-ecommerce/reviews) Make better marketing decisions by learning what products are already successful and get comprehensive data on profitable eCommerce stores **Who Is the Company Behind AdPlexity eCommerce?** - **Seller:** [Adplexity](https://www.g2.com/sellers/adplexity) - **Year Founded:** 1984 - **HQ Location:** Kwun Tong, HK - **LinkedIn® Page:** https://www.linkedin.com/company/adplexity (5 employees on LinkedIn®) ### 9. [Aftershows](https://www.g2.com/products/aftershows/reviews) Aftershows turns Whatnot's weekly Seller Hub CSV exports into seller analytics that show real numbers instead of estimates. Whatnot's native dashboard explicitly shows estimates and tells sellers not to use the numbers for taxes or any official reporting. Aftershows processes the actual transaction CSVs and shows profit per show after fees, shipping, refunds, and what you paid for inventory. Features include profit per show, fee breakdown line by line (commission, processing, refund handling), top buyers and lapsed buyer detection, buyer cohort retention curves, week-over-week and month-over-month trends, Boost ROI tracking, and a Schedule C-ready CSV export at year-end. Free tier: 2 uploads. Paid tier: $19/mo unlimited or $180/yr. The paid tier unlocks multi-week trends, buyer cohorts, lapsed-buyer lists, Schedule C export, and a weekly Monday email summary. Built for active Whatnot sellers earning $5,000 or more per month in GMV. Card sellers, Pokemon and sports cards, sneakers, Funko, beauty, jewelry, and fashion sellers all supported. Free standalone calculators (fees, profit, Schedule C) at aftershows.co/tools, no login required. Independent product, not affiliated with Whatnot, Inc. **Who Is the Company Behind Aftershows?** - **Seller:** [Aftershows](https://www.g2.com/sellers/aftershows) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 10. [Agenieio](https://www.g2.com/products/agenieio/reviews) Agenie is an AI analytics platform built for small and mid-market DTC ecommerce brands. It connects the tools brands are already using — Shopify, Klaviyo, Meta Ads, Google Ads, Google Analytics and more — into a single source of truth, then gives teams an ecommerce-specialised AI agent that explains what is driving performance and what to do next. Unlike generic BI tools or AI chatbots, Agenie is built specifically for ecommerce. Its semantic layer understands how data from different platforms relates to each other, reconciling metrics like blended ROAS, true CAC and contribution margin automatically — the kind of analysis that usually requires a dedicated data team or a costly BI setup. Agenie gives small and mid-market brands access to the same data-driven decision making that enterprise brands have, without the headcount or the complexity. Key Features: - Unified dashboard connecting Shopify, Klaviyo, Meta, Google Ads, Google Analytics and more - Ecommerce-specialised AI agent for performance analysis and recommendations - Automated cross-source KPIs including blended ROAS, true CAC and CM3 - Natural language querying — ask questions about your data in plain English - Built for DTC brands doing £1m to £100m GMV **Who Is the Company Behind Agenieio?** - **Seller:** [Agenie](https://www.g2.com/sellers/agenie) - **Year Founded:** 2025 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/agenie-io (2 employees on LinkedIn®) ### 11. [AI-native eCommerce Insight Platform](https://www.g2.com/products/ai-native-ecommerce-insight-platform/reviews) CX Data provides an AI Insights Platform designed to help eCommerce event marketers identify growth opportunities by consolidating and transforming data into actionable insights and dashboards. With over 100 connectors, the platform seamlessly integrates various data sources to facilitate data-driven decision-making. The company positions itself as a growth partner rather than just a service provider, offering a happiness guarantee to ensure client satisfaction and positive return on investment. Their tailored strategies empower brands to execute immediate actions based on insightful analytics. **Who Is the Company Behind AI-native eCommerce Insight Platform?** - **Seller:** [CX Data](https://www.g2.com/sellers/cx-data) - **Year Founded:** 2023 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/cxdata/ (5 employees on LinkedIn®) ### 12. [Amzkong](https://www.g2.com/products/amzkong/reviews) AmzKong is an advanced, AI-powered platform built to give Amazon sellers and shoppers a serious competitive edge. It aggregates massive amounts of data – boasting insights from over 700 million products and empowering more than 101,000 sellers – to deliver real-time product and seller analytics. Whether you’re tracking price changes, analyzing historical trends, or comparing seller performance, AmzKong’s suite of tools lets you make informed, data-driven decisions. It’s designed to simplify market research and optimize your strategy with features ranging from customizable alerts and interactive dashboards to in-depth competitor and influencer analysis. **Who Is the Company Behind Amzkong?** - **Seller:** [AmzKong](https://www.g2.com/sellers/amzkong) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/amzkong (2 employees on LinkedIn®) ### 13. [Anlyzo](https://www.g2.com/products/anlyzo/reviews) Anlyzo is a revenue dashboard for digital product sellers on Etsy, Gumroad, and Shopify. It pulls your sales data from all three platforms into one view, calculates your actual net earnings after every fee (transaction, listing, payment processing, offsite ads), and shows AI-powered weekly insights so you know what's working. Free plan available with one platform connection. Pro plan ($9/month annual) unlocks unlimited platforms, 12-month history, custom alerts, and CSV export. **Who Is the Company Behind Anlyzo?** - **Seller:** [Anlyzo](https://www.g2.com/sellers/anlyzo) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 14. [Athos Commerce](https://www.g2.com/products/athos-commerce-athos-commerce/reviews) Athos Commerce is the only all-in-one intelligent discovery platform that connects shoppers to the right products across whatever channel they are shopping. More than 2,700 of the world’s leading brands, including Adidas, Samsung, Rakuten, New Balance, Burberry, LVMH, Clarins, and Yamaha, trust Athos Commerce’s AI-powered search, merchandising, personalization and product feed management products to increase conversion rates and accelerate revenue growth while reducing costs through improved efficiency. Athos Commerce has a proven ecommerce heritage that started in 2007 and operates across North America, Europe and Asia-Pacific. For more information, visit athoscommerce.com. The target audience for Athos Commerce includes retailers of all sizes looking to optimize their online presence and improve customer engagement. Whether a small boutique or a large-scale retailer, businesses can leverage Athos to enhance their ecommerce strategies. The platform is particularly beneficial for those seeking to streamline their operations and provide a more personalized shopping experience, which is increasingly important in today’s competitive market. Key use cases for Athos Commerce include improving product discoverability through advanced search capabilities, enabling retailers to present their products in a way that resonates with their target audience. The merchandising tools allow brands to curate collections and promotions effectively, ensuring that customers are presented with the most relevant products based on their preferences and shopping behavior. Additionally, the personalization features help tailor the shopping experience to individual users, enhancing customer satisfaction and loyalty. Athos Commerce offers several key features that set it apart in the ecommerce landscape. Its robust reporting capabilities provide retailers with actionable insights into customer behavior and sales performance, enabling data-driven decision-making. The platform’s Product Data Management system ensures that product information is accurate, consistent, and easily accessible, which is crucial for maintaining a professional online storefront. By integrating these functionalities into a single platform, Athos Commerce simplifies the management of ecommerce operations, allowing retailers to focus on growth and customer engagement. Overall, Athos Commerce stands out as a specialized solution for retailers looking to enhance their ecommerce capabilities. By providing tools that are specifically designed for commerce, it empowers brands to create engaging and effective shopper journeys that not only meet customer expectations but also drive sales and revenue growth. **Average Rating:** 4.5/5.0 **Total Reviews:** 217 **How Do G2 Users Rate Athos Commerce?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.2/10) **Who Is the Company Behind Athos Commerce?** - **Seller:** [Athos Commerce](https://www.g2.com/sellers/athos-commerce) - **Company Website:** https://athoscommerce.com/ - **HQ Location:** San Antonio, Texas - **Twitter:** @SearchSpring (2,257 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/athos-commerce/ (262 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Ecommerce Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 52% Small-Business, 43% Mid-Market #### What Are Athos Commerce's Pros and Cons? **Pros:** - Search Efficiency (43 reviews) - Customer Support (42 reviews) - Ease of Use (38 reviews) - Search Functionality (36 reviews) - Merchandising (26 reviews) **Cons:** - Feature Deficiency (15 reviews) - Missing Features (12 reviews) - Expensive (9 reviews) - Lack of Customization (9 reviews) - Limited Features (9 reviews) ### What Do G2 Reviewers Say About Athos Commerce? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **impressive search efficiency** of Athos Commerce, enhancing product discovery and personalization significantly. - Users praise the **responsive customer support** and expertise of the team, enhancing their overall experience with the product. - Users appreciate the **ease of use** of Athos Commerce, allowing quick setup and effortless management for all skill levels. - Users value the **impressive search capabilities** of Athos Commerce, enhancing product discovery and shopping experience effortlessly. - Users commend Athos Commerce for its **impressive merchandising capabilities** , enhancing product placement and saving valuable time. **Cons:** - Users find **feature deficiencies** in Athos Commerce, with irrelevant options and limited access on lower-tier plans. - Users note the **missing features** in Athos Commerce, particularly in personalization and category merchandising compared to competitors. - Users find Athos Commerce **expensive** as costs grow significantly with business expansion and customization needs. - Users find the **lack of customization** in Athos Commerce limits their ability to personalize and optimize their experience. - Users express frustration with **limited features** , finding it inadequate for team needs and lacking insightful capabilities. #### What Are Recent G2 Reviews of Athos Commerce? **"[Powerful All-in-One Platform, But Pricey and Challenging for Small Businesses](https://www.g2.com/survey_responses/athos-commerce-review-11841270)"** **Rating:** 4.5/5.0 stars *— Ifeoma E.* [Read full review](https://www.g2.com/survey_responses/athos-commerce-review-11841270) --- **"[Exceptional Customization and Flexibility Across Athos Commerce](https://www.g2.com/survey_responses/athos-commerce-review-12286989)"** **Rating:** 4.0/5.0 stars *— Michael F.* [Read full review](https://www.g2.com/survey_responses/athos-commerce-review-12286989) --- #### What Are G2 Users Discussing About Athos Commerce? - [What is Searchspring used for?](https://www.g2.com/discussions/what-is-searchspring-used-for) - [What is Klevu used for?](https://www.g2.com/discussions/what-is-klevu-used-for) - 1 comment ### 15. [Attribuly](https://www.g2.com/products/attribuly/reviews) Accurate conversion tracking and attribution are critical for your Shopify store. But Ad platforms and analytics frequently misreport, which has a serious impact on your growth. Attribuly is the only first-party cookie solution featured by Shopify. It upgrades your tracking with first-party cookie & data integrations, ensures you get 99%+ accurate data and clarity on how your entire customer journeys. A must-have for all marketers. You will utilize your precise customer data to understand customers' buying processes, optimize campaigns, and increase ROAS 20%. - Real-time customer end-to-end journey - Attribution for ads, influencers, affiliates, social media, organic search, and any campaigns. - Ads automation - Server-side tracking **Who Is the Company Behind Attribuly?** - **Seller:** [Attribuly](https://www.g2.com/sellers/attribuly) - **Year Founded:** 2022 - **HQ Location:** Boston, US - **LinkedIn® Page:** https://www.linkedin.com/company/attribuly (6 employees on LinkedIn®) ### 16. [Audiencefy](https://www.g2.com/products/audiencefy/reviews) Audiencefy.io is the best customer segmentation and eCommerce analytics app. Grow Shopify sales and exponentially increase eCommerce revenue today! Start for FREE!! **Who Is the Company Behind Audiencefy?** - **Seller:** [Audiencefy](https://www.g2.com/sellers/audiencefy) - **HQ Location:** Phoenix, US - **LinkedIn® Page:** https://www.linkedin.com/company/31054585 (2 employees on LinkedIn®) ### 17. [Bainbridge](https://www.g2.com/products/bainbridge/reviews) A Connected Modeling Service Built for eComm Brands See the Whole Truth. Make better decisions today. **Who Is the Company Behind Bainbridge?** - **Seller:** [Bainbridge](https://www.g2.com/sellers/bainbridge) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 18. [BetterCommerce](https://www.g2.com/products/bettercommerce/reviews) We offer Headless Commerce solutions to Retailers and D2C Brands. Our suite of Headless commerce APIs & Applications enables rapid change to consumer demands at scale. We offer affordable, easy to use and flexible solutions that work with your existing technology investments and solve your specific problems. This helps our clients to remove technical headaches and regain focus on their core business rather than complex technical integrations. **Average Rating:** 4.8/5.0 **Total Reviews:** 15 **How Do G2 Users Rate BetterCommerce?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10) **Who Is the Company Behind BetterCommerce?** - **Seller:** [BetterCommerce](https://www.g2.com/sellers/bettercommerce) - **Year Founded:** 2015 - **HQ Location:** London, England - **LinkedIn® Page:** https://www.linkedin.com/company/15074021/ (17 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 60% Small-Business, 33% Mid-Market #### What Are BetterCommerce's Pros and Cons? **Pros:** - A/B Testing (1 reviews) - Access Flexibility (1 reviews) - B2B (1 reviews) - B2B Sales (1 reviews) - Comprehensive (1 reviews) **Cons:** - Missing Features (1 reviews) ### What Do G2 Reviewers Say About BetterCommerce? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use and integration** of BetterCommerce, enhancing their eCommerce experience significantly. - Users value the **access flexibility** of BetterCommerce, seamlessly integrating with various backend systems for enhanced usability. - Users value the **comprehensive B2B functionalities** of BetterCommerce, appreciating its ease of use and robust capabilities. - Users appreciate the **comprehensive B2B functionalities** of BetterCommerce, enhancing their eCommerce experience and integration capabilities. - Users value the **comprehensive B2B functionalities** of BetterCommerce, finding it easy to use and integrate. **Cons:** - Users note the **missing CRM and Marketplace module** , but some B2B suppliers may not require them. #### What Are Recent G2 Reviews of BetterCommerce? **"[perfect headless commerce suite for fast growing D2C brands](https://www.g2.com/survey_responses/bettercommerce-review-8300341)"** **Rating:** 4.5/5.0 stars *— Verified User in Apparel & Fashion* [Read full review](https://www.g2.com/survey_responses/bettercommerce-review-8300341) --- **"[BetterCommerce stands out for its comprehensive B2B eCommerce functionalities!](https://www.g2.com/survey_responses/bettercommerce-review-10724612)"** **Rating:** 5.0/5.0 stars *— Jason G.* [Read full review](https://www.g2.com/survey_responses/bettercommerce-review-10724612) --- #### What Are G2 Users Discussing About BetterCommerce? - [What is BetterCommerce used for?](https://www.g2.com/discussions/what-is-bettercommerce-used-for) ### 19. [Binnacle.data](https://www.g2.com/products/binnacle-data/reviews) Binnacle.data is the specialized and fully customized Business Intelligence (BI) solution developed by the Full Digital Consultancy, Redegal. It is specifically engineered to address the data complexity faced by large E-commerce and Retail companies that manage high data volumes. The Problem It Solves The primary challenge Binnacle.data resolves is the fragmentation of data and the resulting "executive blindness." In corporations with multiple channels and systems, vital information (profitability, inventory, sales, channel performance) resides scattered across disparate systems: ERPs, CRMs, logistics platforms, Amazon, and various advertising platforms. This dispersion leads to: Slow and inconsistent reporting. Delays in strategic decision-making. A constant, heavy workload for the internal Data Engineering and BI teams. Core Value and Differentiation Binnacle.data operates under a BI-as-a-Service model, which is its main differentiator from generic, self-service BI tools like Tableau or Power BI: Total Customization: The solution is built specifically to fit the client's business logic, processes, and unique Key Performance Indicators (KPIs), rather than forcing the client to adapt to a pre-defined data model. Seamless Integration: It possesses the ability to connect and unify any data source—including custom backend systems or specialized external feeds (like detailed Amazon seller data)—into a single, reliable architecture. Actionable Intelligence: The resulting dashboards are designed for direct consumption by top management (CEO, CFO, Operations Director), providing proactive, strategic intelligence rather than just raw, unprocessed data. Business Impact The outcome of implementing Binnacle.data is 360-degree visibility into business performance in real-time. This allows leaders to: Accelerate decision-making regarding pricing, inventory, and investment. Evaluate precise profitability by product, region, and channel. Eliminate the manual workload of data engineering from the internal team. Essentially, Binnacle.data transforms complex Big Data into a single, reliable source of strategic intelligence for corporate growth. **Who Is the Company Behind Binnacle.data?** - **Seller:** [Redegal](https://www.g2.com/sellers/redegal) - **Year Founded:** 2004 - **HQ Location:** Ourense, ES - **LinkedIn® Page:** https://www.linkedin.com/company/redegal (124 employees on LinkedIn®) ### 20. [Bloom Analytics](https://www.g2.com/products/bloom-analytics/reviews) Bloom is a user-friendly tool designed for insightful analytics and data-driven decision-making. Gain clarity on the factors influencing your store's performance with detailed Profit Analytics, Product Analytics, Customer Analytics, Retention Cohorts, Marketing Analytics, Marketing Spend, and Ad Reports. It offers the flexibility to either summarize or dive deep into KPIs through comprehensive visualizations and reports. Profit Analytics: Track and understand what drives your store’s revenue and net profit. Product Metrics: Monitor your products’ journey from page views to cart additions to completed sales. Metrics Library: Access over 120 metrics to measure every aspect of your business. Marketing & Ads: Consolidate your ROAS and POAS to evaluate ad spend across multiple channels. Customer Cohorts: Calculate lifetime value and gain valuable insights into customer behavior. **Who Is the Company Behind Bloom Analytics?** - **Seller:** [Estore Automate](https://www.g2.com/sellers/estore-automate) - **LinkedIn® Page:** https://www.linkedin.com/showcase/bloom-analytic/ ### 21. [Brand Nudge](https://www.g2.com/products/brand-nudge/reviews) Pricing & digital shelf retail intelligence platform. Every retail data point, from price & promo tracking to search performance. Insight wins, visibility sells. We enable brands & manufacturers centralise and visualise their retail data. Enabling teams to make fast, strategic decisions. **Who Is the Company Behind Brand Nudge?** - **Seller:** [Brand Nudge](https://www.g2.com/sellers/brand-nudge) - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/brand-nudge (29 employees on LinkedIn®) ### 22. [Bright Insights](https://www.g2.com/products/bright-insights/reviews) As the insights product of Bright Data, we leverage the unparalleled scale, technology, and global reach of the world’s largest data collection platform. Our unique access empowers brands & retailers of all kinds to gain comprehensive, real-time insights into online markets and competitors, driving unparalleled competitive advantage. With Bright Insights, you can leverage data-driven eCommerce insights with unparalleled data coverage. Gain a competitive edge by tracking competitors' performance, market share, and new products. Control your category, stay ahead of trends, and optimize e-commerce operations to help you Grow online sales and manage stock levels effortlessly. **Who Is the Company Behind Bright Insights?** - **Seller:** [bright data](https://www.g2.com/sellers/bright-data) - **Year Founded:** 2014 - **HQ Location:** Greater Tel Aviv, IL - **LinkedIn® Page:** https://www.linkedin.com/company/bright-data/ (366 employees on LinkedIn®) ### 23. [CanisHub](https://www.g2.com/products/canishub/reviews) CanisHub uses advanced machine learning engine to analyze millions of data points to recommend most accurate and relevant products to each customer consistently. **Who Is the Company Behind CanisHub?** - **Seller:** [CanisHub](https://www.g2.com/sellers/canishub) - **Year Founded:** 2017 - **HQ Location:** India - **Twitter:** @CanisHub (47 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13262095 (2 employees on LinkedIn®) ### 24. [Casa Signals](https://www.g2.com/products/casa-signals/reviews) Casa Signals connects your E-Commerce store to live analytics, customer timelines, product intelligence, SMS and email automation, marketing broadcasts and revenue recovery. **Who Is the Company Behind Casa Signals?** - **Seller:** [CodeCasa Studios](https://www.g2.com/sellers/codecasa-studios) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 25. [Catapult](https://www.g2.com/products/finc3-commerce-catapult/reviews) Catapult is a powerful data analysis solution for 1P Amazon Vendors. Daily data updates for all Amazon marketplaces save you the hassle of manually downloading csv files and combining them in Excel. Connect retail and advertising data to steer your business holistically. Identify root causes by comparing relevant metrics from different time frames. See which 3P sellers compete for your buy boxes. Monitor product listings to ensure high content and analyze reviews to learn from customer feedback. **Who Is the Company Behind Catapult?** - **Seller:** [Finc3 Commerce](https://www.g2.com/sellers/finc3-commerce) - **Year Founded:** 2023 - **HQ Location:** Hamburg, DE - **LinkedIn® Page:** http://www.linkedin.com/company/catapult-analytics (9 employees on LinkedIn®) ## What Is E-Commerce Analytics Software? [E-Commerce Software](https://www.g2.com/categories/e-commerce) ## What Software Categories Are Similar to E-Commerce Analytics Software? - [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Session Replay Software](https://www.g2.com/categories/session-replay) - [Product Analytics Software](https://www.g2.com/categories/product-analytics) - [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools) - [Retail Analytics Software](https://www.g2.com/categories/retail-analytics) - [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence) --- ## How Do You Choose the Right E-Commerce Analytics Software? ### What You Should Know About E-Commerce Analytics Software ### What is E-Commerce Analytics Software? Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels. By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working. Key Benefits of E-Commerce Analytics Software - Real-time data from a variety of sources related to an e-commerce business - Insight into customer behavior and demographics - Website data based on how users interact with the e-commerce store itself - Data to help refine personalization algorithms to better cater to individual customers ### Why Use E-Commerce Analytics Software? Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data. **Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers. **Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue. **Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate. ### Who Uses E-Commerce Analytics Software? **E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide. **Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so. **Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials. ### E-Commerce Analytics Software Features **Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance. **Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user. **Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately. **Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that. **Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics. **Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying. ### Trends Related to E-Commerce Analytics Software **E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner. **Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud. ### Software and Services Related to E-Commerce Analytics Software [**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data. [**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well. [**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps. [**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.