[ Hitstep... Reviews ](https://www.g2.com/products/hitsteps-web-analytics/reviews) [ Hitstep... Reviews ](https://www.g2.com/products/hitsteps-web-analytics/reviews) # Hitsteps Web Analytics Features ##### ## Metrics (9) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Entry and Exit Pages Accurately determine where most people enter your site and where they leave and present data elegantly. Standard Event Tracking Software automatically tracks standard user actions. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Retention Accurately measure bounce rate. Return Track user return rates and related metrics. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (10) Real-Time Reporting Obtain live data for who is currently accessing your site. Trending Report on how any user activity has changed over time. Retroactive Reporting Report on user activity in the past and set up predictive models for the future. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Unification Across Devices Able to unify user data across devices, recognizing returning users. Custom Reports and Dashboards Allows users to easily build customized reports and dashboards. Heat Maps Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points Monitoring Tracks and monitors web visitor behavior Data Segmentation Segments collected data on predetermined criteria Show More ##### ## Other (4) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Site Search Reporting Report on keywords used in internal searches. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. Administration Alerts System can self-monitor critical metrics and alert administrators when they reach concerning levels. Show More ##### ## Administration (4) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. QA Testing Able to test that event and variable setup are reporting data accurately. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Analysis (5) Conversion Opportunities Identifies poorly performing or problematic areas of a web page Side-By-Side Analysis Overlays heatmaps on top of existing web pages Mobile Device Analysis Optimizes to gather insight about mobile web browser visitors Data Quantification Contextualizes web visitor behavior beyond pure data points and statistics Webpage Element Analysis Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page Show More ##### ## SEO Auditing & Monitoring (4) SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Show More ##### ## SEO Content & Rankings (5) Link Building Provides tools for backlink analysis and identifies relevant link building opportunities. Keyword Research Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. SERP Rank Tracking Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. Localization Provides keyword ranking data based on geographic location and device type. Content Insights Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Show More ##### ## SEO Reporting (4) Competitor Analysis Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. Data Visualization Displays rankings and key metrics visually, such as through charts or graphs Custom Reports Enables users to build customized SEO reports White Label Enables users to add their own branding to SEO reports Show More ##### ## Generative AI (2) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Agentic AI - Heatmap Tools (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - SEO Tools (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") Smartlook 4.6/5(874) ](https://www.g2.com/products/smartlook/reviews) [ ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics") Google Analytics 4.5/5(6,857) ](https://www.g2.com/products/google-analytics/reviews) [ ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow") Mouseflow 4.6/5(690) ](https://www.g2.com/products/mouseflow/reviews) [ View All Alternatives ](https://www.g2.com/products/hitsteps-web-analytics/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Mobile Reporting](/glossary/mobile-reporting-definition) Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses. [Promotional Messages](/glossary/promotional-messages-definition) Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software. [Competitor Analysis](/glossary/competitor-analysis) Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully. ##### Categories on G2 [ Digital Analytics ](https://www.g2.com/categories/digital-analytics)[ SEO Tools ](https://www.g2.com/categories/seo-tools)[ Heatmap Tools ](https://www.g2.com/categories/heatmap-tools) ##### Explore More [ What are the best secure data room solutions for private equity ](https://www.g2.com/discussions/what-are-the-best-secure-data-room-solutions-for-private-equity)[ Most recommended account-based tools for software companies ](https://www.g2.com/discussions/which-account-based-tools-work-best-for-software-companies)[ What platform provides influencer management features? ](https://www.g2.com/discussions/what-platform-provides-influencer-management-features) [ Best UX research tool for small businesses ](https://www.g2.com/discussions/best-ux-research-tool-for-small-businesses)[ What are the highest-rated enterprise mobility management platforms for IT admins securing remote teams and corporate devices? ](https://www.g2.com/discussions/what-are-the-highest-rated-enterprise-mobility-management-platforms-for-it-admins-securing-remote-teams-and-corporate-devices)[ Pros and Cons Details ](https://www.g2.com/products/hitsteps-web-analytics/reviews?qs=pros-and-cons) Show More [ What are the best secure data room solutions for private equity ](https://www.g2.com/discussions/what-are-the-best-secure-data-room-solutions-for-private-equity)[ Most recommended account-based tools for software companies ](https://www.g2.com/discussions/which-account-based-tools-work-best-for-software-companies)[ What platform provides influencer management features? ](https://www.g2.com/discussions/what-platform-provides-influencer-management-features) [ Best UX research tool for small businesses ](https://www.g2.com/discussions/best-ux-research-tool-for-small-businesses)[ What are the highest-rated enterprise mobility management platforms for IT admins securing remote teams and corporate devices? ](https://www.g2.com/discussions/what-are-the-highest-rated-enterprise-mobility-management-platforms-for-it-admins-securing-remote-teams-and-corporate-devices)[ Pros and Cons Details ](https://www.g2.com/products/hitsteps-web-analytics/reviews?qs=pros-and-cons)