Once it's properly setup, it's easy to understand the basic features. Building models and activating syncs is very straightforward. The customer support works very well in the slack channel, although other messaging tools could be supported. Review collected by and hosted on G2.com.

The usability and smoothness of interface usage could be improved. The possibility of ordering the lists of models and sycns would be very helpful, for example. Also, I would like to have the option to duplicate syncs to reuse some settings (with option to change de model). Review collected by and hosted on G2.com.

The global experience is nice, the web interface, drag and drop and "json" edition, github integration, the ability to tag different assets...

The integration with dbt is really deep (access to models and also jobs) Review collected by and hosted on G2.com.

Investigation on warnings and errors can be improved. Also it's not always clear what is the strategy implemented to change the data (what if data is already good in the destination?).

It's an expensive tool, so it's worth it if you have multiple sync per destionations. Review collected by and hosted on G2.com.

The introduction of the Personalization API allows for real-time querying of data warehouse models with sub-30 millisecond latency, enabling personalized experiences within applications. Review collected by and hosted on G2.com.

It could be clearer and faster error reporting, especially for large batches, and better logging when errors occur. Review collected by and hosted on G2.com.

It is a very reliable tool and easy to setup Review collected by and hosted on G2.com.

The UI is little confusing. It can be made intuitive Review collected by and hosted on G2.com.

The ease of Use UI and the readily avilable support integration through slack. Also love how many integrations they have Review collected by and hosted on G2.com.

None in particular. One are to improve - the how to documentation Review collected by and hosted on G2.com.

Upsides include great data and detailed information Review collected by and hosted on G2.com.

Downsides include load time speeds, especially during larger data pulls. Review collected by and hosted on G2.com.

giving me the most up to date info on contacts Review collected by and hosted on G2.com.

its not a part of my stack integrations/everyday flows Review collected by and hosted on G2.com.

Hightouch is an extremely flexible platform, when we're deciding how to do something I can't tell you how many times the answer is "we can do it with hightouch". Review collected by and hosted on G2.com.

The most difficult part of using hightouch is how the user needs to be extremely careful with their primary keys, especially with event driven syncs. I wouldn't necessarily trust a less experienced analyst or engineer to get everything set up correctly. Review collected by and hosted on G2.com.

The ability to reverse ETL sync to push data into third-party platforms increases data accessibility. Review collected by and hosted on G2.com.

I haven't seen nor come across anything I dislike about the product. Review collected by and hosted on G2.com.

AI Decisioning for create personalized user jorney.

I love the idea to connect hightouch with my actual CDP from Insider and operate some AI tools Review collected by and hosted on G2.com.

Maybe, include BR suport for brazillian customers Review collected by and hosted on G2.com.