Hightouch has proven very useful for target-grabbing data from one system and funneling it into another, which was essential to us in light of a lack of sufficient integrations in our middleware systems in getting data to our destinations. The UI is very user-friendly and the options were plentiful. Review collected by and hosted on G2.com.

Nothing to improve at this point. Hightouch has proven sufficient! Review collected by and hosted on G2.com.

I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging. Review collected by and hosted on G2.com.

The error messages could be more descriptive to understand what issues are. Review collected by and hosted on G2.com.

Hightouch makes it incredibly easy to activate data from our warehouse and sync it to downstream tools like Salesforce, HubSpot, and Facebook Ads without needing to build custom pipelines. The UI is intuitive, and the integration setup is fast — we were able to get value within hours. The support team is also very responsive and knowledgeable, and features like audience segmentation and sync scheduling are robust and reliable. It really empowers our marketing and sales teams to act on real-time data without engineering bottlenecks. Review collected by and hosted on G2.com.

While Hightouch covers most of our needs, the pricing can scale quickly as data volume and destinations increase, which might be a concern for smaller teams. Additionally, although the UI is user-friendly, some advanced logic or transformations still require SQL knowledge — which can be a barrier for non-technical users unless they're trained. More built-in templates or drag-and-drop tools for transformations would be a nice improvement. Review collected by and hosted on G2.com.

I've found the HTTP destination lately which was a game changer for me. And found the support team really helpful in assisting me in a use case. Review collected by and hosted on G2.com.

I cant't think of other improvements so far. Review collected by and hosted on G2.com.

Very easy to source the data from various database and convert them into segments Review collected by and hosted on G2.com.

Please improve the response time, else all looks amazing Review collected by and hosted on G2.com.

Hightouch has allowed the Marketing and Data teams to deliver composable and managed data back into third party ads platforms: delivering personalized and well targeted campaigns quickly. Prior to Hightouch, the Marketing team had to advocate for Dev hours in a prioritization meeting to implement any first party data share. This was very difficult and often resulted in implementations that worked initially but were not managed by the Dev team and would eventually break. Review collected by and hosted on G2.com.

The least helpful part of Hightouch is the debugging process for the http request connectors. Review collected by and hosted on G2.com.

After using various other tools we settled with Hightouch which makes our lives easier syncing data between our various software applications. Ease of use and easy to setup. Review collected by and hosted on G2.com.

Sometimes the error messages are hard to understand especially when we tried to sync data from Snowflake to Salesforce. This was a bug though which Hightouch fixed. Review collected by and hosted on G2.com.

HighTouch allows me as a product manager to tweak and edit our data integration between our platform/data warehouse and our CRM tool, HubSpot. Its connection with mongo and snowflake allows us to easily filter and query the data before we sync it. Review collected by and hosted on G2.com.

HighTouch needs to improve their error reporting, especially for large batches. Right now it takes a long time to generate the error report in a CSV with line items but it would help us better troubleshoot to be able to get this faster/at all. Also needs better logging when errors occur. Review collected by and hosted on G2.com.

Real-time data syncing from the warehouse to downstream tools. Review collected by and hosted on G2.com.

Nothing so far, as the functionality works as expected. Review collected by and hosted on G2.com.

Easy to use interface, such that you can set up sources, destinations and syncs within minutes. I love the sequences feature, which helps to ensure that the syncs are run in sequence. Integration with commonly used platforms are a breeze. Without hightouch, we would be spending so much more time in developing solutions rather than activating campaigns and analyzing data. Love it!

Customer support is fantatstic too. Highly recommended! Review collected by and hosted on G2.com.

Pricing model could be more friendly for start-ups by going by number of destinations instead of number of syncs. Reason being, there are many individual use cases, that require separate syncs, so it is difficult to limit the number of syncs. Review collected by and hosted on G2.com.