Customer Studio is a great option for data folks to set up a solid self-service tool for our colleagues, so they can create audiences and sync them across many different tools. Review collected by and hosted on G2.com.

The differences between the rETL models and Customer Studio aren’t very clear to me, and it’s not obvious how they’re meant to be distinguished. I wish the pricing model wasn't based on the # of syncs Review collected by and hosted on G2.com.

Hightouch makes it easy to activate data directly from Snowflake into tools like Braze, Iterable, and HubSpot without custom pipelines. I can build audiences and sync attributes in a no-code way, while still having the flexibility to use SQL for complex models. It’s reliable, transparent, and helps us move faster by bridging data warehouse and marketing tools without requiring heavy engineering support. Review collected by and hosted on G2.com.

Some sync jobs can take longer than expected depending on volume, and scheduling options aren’t always as granular as I’d like. While the integrations are strong, advanced transformations sometimes still require workarounds. Pricing can also be steep for organizations with large contact volumes, so cost management needs to be considered early. Review collected by and hosted on G2.com.

Very good to work with. When I needed to make changes to our integrations, they were quick and helpful with questions that I have. Review collected by and hosted on G2.com.

I'd love to see a lower priced starter plan, to know I have a cap but also room to work with. Review collected by and hosted on G2.com.

Being able to connect my data from databricks to iterable Review collected by and hosted on G2.com.

Cloning syncs to Iterable and receiving errors due to 'duplicate name' even though I've renamed the new sync Review collected by and hosted on G2.com.

Once you have done something once it is very easy to undersatnd Review collected by and hosted on G2.com.

UI can be improved. Terms are sometimes unclear Review collected by and hosted on G2.com.

Super user friendly! Quick & easy to actions and insights. Review collected by and hosted on G2.com.

Need a general understanding of our data structure, but is easy if set up correctly. Review collected by and hosted on G2.com.

Hightouch made it very easy for me to send targeted, multichannel marketing campaigns based on customer/user in-product behavior. Review collected by and hosted on G2.com.

No complaints. I was not involved in the technical setup between our data warehouse and our CRM+Marketing Automation Platforms, so I can't speak to the set-up and integration work required. But the data in our CRM/MAP was accurate and up-to-date across a large userbase. Review collected by and hosted on G2.com.

I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers. Review collected by and hosted on G2.com.

We initially used HT to automate invoice generation with Quickbooks, but stopped due to lack of safeguards to reduce user errors. This isn’t an issue with HT, but with Quickbooks. When we integrated it with our platforms’ database, errors appeared, and these errors stemmed from the MySQL database, not HT.I’m not sure how HT can enhance safeguards in this scenario, but I thought I’d mention it. Review collected by and hosted on G2.com.

I’ve been using Hightouch for over a year now, and it’s become the easiest part of my day.

Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.

Whenever a sync hiccups, the “Errored Rows” page is a lifesaver. I can see exactly which records failed and why, fix them in my source. Plus, the built‑in charts give me a quick pulse on how things are running—sync durations, MQR (monthly queried rows), usage trends.

What I love most:

1. Effortless setup

2. Intuitive UI

3. Error handling

4. Built‑in analytics Review collected by and hosted on G2.com.

The pricing of the product should be more transparent. Review collected by and hosted on G2.com.

It was an easy to use and simple tool for making our datalake accessible to business teams. Review collected by and hosted on G2.com.

After having used Hightouch for more than 2 years, they decided to completely change the conditions of us making it unaffordable, all within 2 months. And they did not communicate properly about the changes making our account completely unaccessible, and leaving us with no way to migrate our data. I would not trust them again with any of my data or any business sensitive process. Review collected by and hosted on G2.com.