--- title: Hightouch Reviews meta_title: 'Hightouch Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 399 reviews by the users' company size, role or industry to find out how Hightouch works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 399 scale: '5' date_modified: '2026-08-03' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Hightouch Reviews **Vendor:** Hightouch **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.6/5.0 **Total Reviews:** 399 ## About Hightouch Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements. ## Hightouch Pros & Cons **What users like:** - Users find Hightouch to have an **intuitive UI** making data activation and syncing effortless across multiple tools. (14 reviews) - Users value the **easy integration** of Hightouch, facilitating seamless data syncing and quick setup for various platforms. (10 reviews) - Users commend the **easy setup** of Hightouch, enabling seamless integration and intuitive management of data environments. (8 reviews) - Users appreciate the **effortless data synchronization** with Hightouch, enabling quick actions based on real-time information. (7 reviews) - Users praise the **easy integrations** of Hightouch that streamline setup and enhance audience segmentation with various platforms. (7 reviews) - Users appreciate the **fantastic customer support** from Hightouch, making setup and troubleshooting seamless and efficient. (6 reviews) - Data Management (6 reviews) - Users value the **seamless integrations** of Hightouch, enabling efficient data transfer with minimal engineering effort. (6 reviews) - Setup Ease (6 reviews) - Audience Activation (5 reviews) **What users dislike:** - Users find Hightouch **expensive** , especially for larger volumes, leading to concerns about affordability and cost management. (4 reviews) - Users face **integration issues** with Hightouch, particularly in debugging HTTP connectors and safeguarding against user errors. (4 reviews) - Users express concerns over **pricing issues** due to unexpected cost increases and lack of clear communication. (4 reviews) - Users experience **syncing issues** with unclear error messages, complicating data transfer between platforms like Snowflake and Salesforce. (4 reviews) - Users often experience **sync issues** with Hightouch, facing unclear error messages during data synchronization. (4 reviews) - Data Management (3 reviews) - Users are frustrated by the **slow performance** during larger data pulls, impacting their overall experience with Hightouch. (3 reviews) - Bug Issues (2 reviews) - Users find the **initial debugging and schema setup challenging** , especially when syncing data between platforms. (2 reviews) - Integration Difficulties (2 reviews) ## Hightouch Reviews ### 1. Handy tool to have **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Hightouch?** - Easy to set up multiple workplaces - Easiness to do Integration with multiple data sources - Avoid necessarily of building such service on ourselves **What do you dislike about Hightouch?** - Myself hasn't heard of this before the company start to use **What problems is Hightouch solving and how is that benefiting you?** Data flow and data sync from different data sources. ### 2. Great Reverse ETL Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Hightouch?** Hightouch has a solid free tier integrated with Github, which allows startups to evaluate the tool before committing to any contracts. It has an intuitive UI showing all your models and their status. Their documentation is a great place to start to understand what Reverse ETL is and how you can use Hightouch to sync data from your Data Warehouse to other SaaS tools **What do you dislike about Hightouch?** No significant cons, but the query editor sometimes gets stuck while testing your queries. It has improved a lot since we started using it like the Beautify option now exists to make long queries readable **What problems is Hightouch solving and how is that benefiting you?** Syncing data into our Account Management systems. Our CDP does not allow for direct integration. Hightouch enables us to define the models and the data to sync, which helps us monitor the health of our accounts and do proactive outreach ### 3. A game changer for data activation **Rating:** 5.0/5.0 stars **Reviewed by:** Maciek S. | CEO and Principal Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2022 **What do you like best about Hightouch?** Hightouch is a super flexible solution for activation of the data that you already store in your data warehouse. Taking out all the burden of maintaining APIs, it allows you to just write SQL (or use dbt models <3) to extract the right user or events data and put it to whatever tool you want. Using it mostly for martech / MarOps cases for EVE Online it literally helped us to reduce time to activate a new custom audience across all our marketing tools and advertising platforms from days to minutes. **What do you dislike about Hightouch?** It requires a proper data collection and warehousing setup, so might not be the best choice for organizations without mature processes around data topics. It's not really a bug, but a feature, though. **What problems is Hightouch solving and how is that benefiting you?** Activating user data stored in our data warehouse to create custom user segments used across multiple marketing automation tools and advertising platforms ### 4. Allows us to optimize our paid media spend without adding engineering headcount **Rating:** 4.5/5.0 stars **Reviewed by:** Brandon B. | Director of Product Management, Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2022 **What do you like best about Hightouch?** Hightouch's reverse-ETL capability solved a real problem for us as marketers with measurable lift. To get the most out of our paid media campaigns we need to upload our conversion data. We could have spent a lot of development cycles building processes that synced data back to an ever-growing list of vendors (i.e., Facebook, Google, Snapchat, TikTok, etc.) but with Hightouch one marketer could handle it all with a little SQL and some time with the docs. **What do you dislike about Hightouch?** It can be difficult to estimate ongoing costs for row-based pricing. This is a recurring problem for many SaaS vendors and is not just a problem for Hightouch. **What problems is Hightouch solving and how is that benefiting you?** Hightouch allows our marketers to integrate with new media platforms to drive optimized performance without requiring the heavy, continued involvement of engineers. ### 5. Great tool for syncing data to from our warehouse to our CRMs **Rating:** 5.0/5.0 stars **Reviewed by:** Roxanne P. | Manager, Business Systems, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Hightouch?** Hightouch is easy to use and offers a lot of flexibility in how you set up your data syncs. The number of integrations it offers is great and prevents us from needing multiple different tools. **What do you dislike about Hightouch?** I wish there was more flexibility around field/data mapping. It would be nice to have conditional logic like: fill if blank but don't update if known. We've had a couple issues with data in our destination being overridden due to this. **What problems is Hightouch solving and how is that benefiting you?** Hightouch provides us a reliable tool to be able to sync data from our data warehouse to our CRMs and other business tools. ### 6. An essential component of our customer data stack **Rating:** 5.0/5.0 stars **Reviewed by:** Stef L. | Director of Product, Platform, Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Hightouch?** You'll see similar diagrams on various websites showing data piping from various services into one place. And if you're like me, you've tried them and found the kind of work, but fall down at some point. Hightouch may not yet cover all possible services plugged together, but for the ones that they do support, the syncs *just work*. We saved days or weeks of time getting syncs going with Hightouch that were causing us trouble with competitor products or writing by hand in code. **What do you dislike about Hightouch?** The service is still relatively early and they don't yet have every data source and destination under the sun, but they're constantly adding new ones and listen to customers to help prioritise where they invest their time. **What problems is Hightouch solving and how is that benefiting you?** Syncing data from multiple sources so that we have a single one-way data flow so that all services we use have the same information about our customers within them ### 7. Hightouch makes my job a lot easier **Rating:** 4.0/5.0 stars **Reviewed by:** Jacky Z. | Head of Data, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Hightouch?** Hightouch has a lot of potential. The company is still developing more connections and sometimes issues with the links, but the engineering and support teams have been phenomenal. **What do you dislike about Hightouch?** Sometimes the connection links do not work the first time. I understand that Hightouch is a new-ish company and they're fixing up bugs as they come along. However - that being said - the engineering support has been really quick and they're usually able to get the fixes in within a week. **What problems is Hightouch solving and how is that benefiting you?** Reverse-ETL. Getting the data and insight back into our business systems so our operators can use the data. ### 8. Growth Accelator **Rating:** 4.5/5.0 stars **Reviewed by:** Maxime S. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2022 **What do you like best about Hightouch?** We mainly use hightouch for demand generation purposes. When you have a million companies in your CRM it’s really tough to get a million accurate records. Using hightouch we're able to extract, clean and sync the data from our warehouse directly with the platform we use for acquisition. We create accurate and up-to-date Linkedin ads audience and enroll prospects in sequences based on several components that we fetch from different database. This is one of the nerve centers of our stack **What do you dislike about Hightouch?** Product is still in his debuts, so there are room for improvements but no bottlenecks yet. **What problems is Hightouch solving and how is that benefiting you?** Data cleaning and synchronization with sources that don't have native integration. Eg: When you want to sync a list of domains with LinkedIn ads, you can use Hubspot x Linkedin integration but you can't filter the data you send, meaning if one of your records is not accurate, it will skew the matching. With Hightouch, you're free to send the records and data you want. Using it, we've reached a 90% match rate on the platform. ### 9. Favorite piece of our tech stack **Rating:** 5.0/5.0 stars **Reviewed by:** Mallory R. | Senior Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Hightouch?** I don't think I've seen a tool that bridges the gap between data practitioners (analysts, data engineers, analytics engineers) and end business users. Hightouch has improved our offline data flows into 3rd-party platforms by 10x. Makes it super easy for both teams to collaborate on data transfers, make adjustments/improvements over time, set up alerting to notify of data downtime etc. **What do you dislike about Hightouch?** As mentioned above, Hightouch bridgets the gap between data practitioners and end business users. That means it requires data practitioners for a lot of the workflows. If you are a business owner looking for tool to help you manage data transfers between internal systems and 3rd-party tools and DON'T have a robust analytics / analytics engineering organization, this probably isn't the best tool for you. **What problems is Hightouch solving and how is that benefiting you?** Offline conversion flows in core ad platforms, CRM management ensures data is coming from a centralized source of truth, first-party audiences etc. It takes half the time to manage these flows and is much more effective as there is no longer a need to involve an engineer to build custom pipelines for each third-party app. ### 10. Reduce time spent updating google slides **Rating:** 4.0/5.0 stars **Reviewed by:** Kristin L. | BIA, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Hightouch?** I like the fact that I could reduce the time spent on updating slides' source sheet every month/quarter/year. **What do you dislike about Hightouch?** I do not like the fact that we need to create a unique key for each table since HT cannot identify unique key existing in the table. **What problems is Hightouch solving and how is that benefiting you?** Hightouch relief me from going to the visualization tool and change the time frame of the source, and come back updating the google sheet and then copy the chart and pasting it on google slides. It is very beneficial because can use my time to analyze instead of doing the brainless updating. ### 11. Hightouch enables our data engineers to work on higher impact work. Customer of 2 years **Rating:** 4.5/5.0 stars **Reviewed by:** Michael Ray U. | Lead Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Hightouch?** Hightouch does all the heavy lifting for maintaining integrations + speeds up implementation given we do not need to review / learn a destination API. The cost of their service is significantly less than the cost for us to build and maintain these integrations. Since adopting the product and migrating jobs to Hightouch, we have saved and estimated ~50k during the first year of developer time. **What do you dislike about Hightouch?** It's a growing company, so it has its quirks for certain niche integration types, and at times it prevents our ability to use certain destinations out of the box. However, its speed of product development consistently impresses me. They respond to feature requests quickly, minimally updating you where it is on the roadmap. The majority of the time when this scenario comes up we just add a little bit more time to our project plan and they deliver the added functionality that unblocks us. **What problems is Hightouch solving and how is that benefiting you?** 1. It solves the cost of maintenance of systems. We no longer need to worry about updates to APIs 2. It allows for a wider array of team members to contribute to this piece of our data pipeline since all the work is SQL based 3. It increases our velocity of development. We no longer need to spend time on the integration piece of a project, we just need to focus on the data's structure and shape ### 12. Good user experiences **Rating:** 4.0/5.0 stars **Reviewed by:** Tam N. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Hightouch?** Support is almost instant. UI is intuitive and easy to understand **What do you dislike about Hightouch?** Columns for syncs are not easy to order. Quite a bit of manual work **What problems is Hightouch solving and how is that benefiting you?** Reverse ETL solution ### 13. Easy-to-use tool to reverse ETL **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Hightouch?** It is very easy to add new fields to reverse ETL **What do you dislike about Hightouch?** Nothing...more security compliance on the free version would be nice. **What problems is Hightouch solving and how is that benefiting you?** Hightouch allowed us to reverse ETL data from sources into external platforms, which helped flesh out outreach programs. ### 14. A slick, reliable tool that unlocks completely new ways of using data **Rating:** 4.5/5.0 stars **Reviewed by:** Jake C. | Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2022 **What do you like best about Hightouch?** Hightouch has a simple and intuitive UI that makes it easy for non-engineers to set up their own connections. Syncs themselves work consistently and reliably, with slack alerts and really clear error logging for the times where they run into issues. As a product, Hightouch is developing and improving at an exceptional pace, with dozens of new features and destinations released almost every month. **What do you dislike about Hightouch?** Very occasionally, new product releases have caused our syncs to break from one day to the next despite no changes on our end. However, when these occurred, we received good support and fixes were rolled out quickly. **What problems is Hightouch solving and how is that benefiting you?** Hightouch allows us to get data out of our warehouse and into the tools that our operational teams use on a day-to-day basis. This means they have the information they need, where they need it, dramatically boosting their efficiency. ### 15. Delivers on it's promise **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2023 **What do you like best about Hightouch?** Fits in perfectly with our existing data stack. Our operations team can now manage the data in our internal tools with minimal help from our dev and product teams. **What do you dislike about Hightouch?** For all the great things that Hightouch enables, there's still a pretty big tradeoff in latency. Syncing everything through our data warehouse is significantly slower than using something like Segment or Rudderstack. **What problems is Hightouch solving and how is that benefiting you?** We recently migrated CRMs and were able to power all the data syncs into the new one using Hightouch. This was great as the custom-built solution we had before was full of problems and difficult to maintain. ### 16. Perfect integration with Airtable **Rating:** 5.0/5.0 stars **Reviewed by:** Thibaud M. | Sales Operations manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Hightouch?** The fact that we can integrate Metabase with airtable thanks to hightouch **What do you dislike about Hightouch?** The problemes with the doubles sometimes. **What problems is Hightouch solving and how is that benefiting you?** It help us resolve instant data gathering problems. The main issue was with Metabase ### 17. Gotta love Hightouch **Rating:** 5.0/5.0 stars **Reviewed by:** Erik J. | Growth Analytics Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Hightouch?** Hightouch is incredibly easy to set up and get your first data models and syncs going. Very dast time to value for both data and business teams. An incredibly useful tool. **What do you dislike about Hightouch?** There isn't much I dislike. I haven't had any issues with my syncs or data models. So no complaints from me. I am really enjoying using HIghtouch, as are my business users. **What problems is Hightouch solving and how is that benefiting you?** Hightouch significantly reduces the amount of hours my data team has to spend trying to move data and transformed views from our warehouse to source applications like Salesforce, Marketo and Intrercom ### 18. Save time and reduce errors with Hightouch. **Rating:** 3.5/5.0 stars **Reviewed by:** Anubhav S. | Talent Acquisition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2023 **What do you like best about Hightouch?** We automate our data processes and improve data accuracy. The flexibility of Hightouch allowed us to customize workflows and connect multiple data sources, saving us time and reducing manual errors. **What do you dislike about Hightouch?** The cost associated with the Hightouch service is not feasible for smaller companies with limited budgets; also setup process can be time-consuming and require technical expertise. **What problems is Hightouch solving and how is that benefiting you?** Hightouch solved our problem of manual data management, saving us time and resources. Its automating and customization features provided values insights and improved decision-making, leading to better business outcomes. ### 19. Easy reverse ETL option **Rating:** 4.5/5.0 stars **Reviewed by:** Japjeet S. | Data Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Hightouch?** Hightouch has been an amazing tool which has helped us with our reverse ETL needs. The UI is easy to use and understand, building models in convenient and the support team is awesome to work with. **What do you dislike about Hightouch?** One thing that I would like to see some improvements on is the documentation part. There are cases where simple documentation could have saved a lot of support time. **What problems is Hightouch solving and how is that benefiting you?** We are using hightouch to provide data to more client-facing users. With Google sheet integration, we can now build better reporting, which has dramatically helped the analytics area. ### 20. easy reverse ETL **Rating:** 4.0/5.0 stars **Reviewed by:** Emily K. | Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Hightouch?** Hightouch has made collaboration across my organization easier - when I'm trying to troubleshoot analytics enrichment in Salesforce with my Salesforce admin, it's much easier to share the sync history in Hightouch than some logs from a custom Python script. Integration with dbt Cloud works reasonably well with the occasional hiccup, Slack integration is great. **What do you dislike about Hightouch?** The only feature I wish they would add is programmatic/API access to the sync history; once or twice I have wanted to find if a particular record id has been updated within a certain time frame and it would be MUCH easier to query an API than click through weeks worth of sync results but there is no option now except clicking in the UI **What problems is Hightouch solving and how is that benefiting you?** As a data scientist on a team of only 3, Hightouch lets me spend less time on CRM enrichment and more time on actual analysis ### 21. Simple to use & reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac P. | Product Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2023 **What do you like best about Hightouch?** Very straightforward and has been reliable! Works great with Sheet & Intercom. **What do you dislike about Hightouch?** Syncing status was a bit confusing at first when an error occurred, but wasn't too hard to figure out. **What problems is Hightouch solving and how is that benefiting you?** Sending data to where it needs to be. ### 22. My experience using Hightouch for business intelligence at a tech scale-up company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Hightouch?** Easy to use and removes the need for in-house integrations to all the different tools (like CRMs) you use to manage your data. **What do you dislike about Hightouch?** With this type of tool, there will always be some integrations that are not yet implemented. Make sure to check that Hightouch covers the integrations you rely on. There are also some limitations on number of data sources/warehouses etc. that ties into their pricing model. Should not be too limiting for small businesses and enterprises can afford to pay so it's not a huge issue, but make sure to check that it fits your usecase. **What problems is Hightouch solving and how is that benefiting you?** Hightouch helps you pipe and transform your data for use in various integrations. Not having to implement these integrations saves time and makes the people consuming the business intelligence happy. ### 23. Data Scientist **Rating:** 5.0/5.0 stars **Reviewed by:** Yingwen L. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Hightouch?** Write queries to get results. And results can be loaded to google Sheets or Slack messages. **What do you dislike about Hightouch?** I don't find anything that I dislike so far. **What problems is Hightouch solving and how is that benefiting you?** get result loading to google sheet or slack message ### 24. Good straight out of the box solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Hightouch?** Easy to use, relatively friendly UI, connections to all the top data source providers. Can run a sync by API making it airflow compatible. Has some git integration for version control(though this can be improved) **What do you dislike about Hightouch?** minimal developer tools, error tracking/retry options, lack of true security features i.e. SSO, permission granting, data opaqueness price ramps up very quickly with more than one source creating models, syncs by code so that it can be version controlled is finicky. Mostly only works via UI **What problems is Hightouch solving and how is that benefiting you?** Using the main function that it is designed for. Reverse ETL data out of a data warehouse into an external destination for emails. Having lots of aggregated data, but having an easy out of the box way to get it into a customer engagement tool is useful ### 25. As a devops eng, I helped my dev team to sync our Metabase to a brand new Hightouch service **Rating:** 4.5/5.0 stars **Reviewed by:** Christophe O. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Hightouch?** UI is user friendly and can be easily handle by none tech people **What do you dislike about Hightouch?** Lack of documentation to connect Hightouch with complex systems like kubernetes **What problems is Hightouch solving and how is that benefiting you?** Hightouch help up to collect data from metabase to our hubspot CRM ### 26. take you syncs from 0 to 100, real quick **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about Hightouch?** Ease of use to sync data to new destinations. Incredibly fast **What do you dislike about Hightouch?** Documentation for some syncs is a little lacking **What problems is Hightouch solving and how is that benefiting you?** Sync business data from our source of truth system to external tools ### 27. Running less software to unlocking quicker marketing value! **Rating:** 5.0/5.0 stars **Reviewed by:** Skyler S. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Hightouch?** Hightouch has eliminated the need for an entire (sometimes brittle) service that our team had to maintain, syncing various data sources to third party marketing tools such as Iterable and Hubspot. It's clean, largely turnkey, and allows us to focus on our business value instead of supporting systems. Additionally, where there have been unexpected behaviours or specific needs, the Hightouch team has been helpful both on their support site as well as on Slack. **What do you dislike about Hightouch?** As a nascent product, there have been some instances where a connector was unavailable or didn't meet our needs but the Hightouch team has been incredibly responsive to adapting to our needs where they make sense for the HT product. **What problems is Hightouch solving and how is that benefiting you?** As mentioned above, Hightouch allows us to run less software. We no longer have to maintain as many brittle cronjobs and other internal ETL / Reverse-ETL services internally. ### 28. Works as expected **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Hightouch?** Easy of use creating multiple delivery points across a variety of customers. **What do you dislike about Hightouch?** Not a lot to dislike here, solid product with good monitoring capabilities. **What problems is Hightouch solving and how is that benefiting you?** Delivering consistent, repeatable reports to customers. ### 29. Right fit for our needs, multiple use cases covered **Rating:** 5.0/5.0 stars **Reviewed by:** Akshat G. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Hightouch?** Hightouch is super intuitive, easy to use & accomplished all my use cases! Kudos to the team for building the perfect alternative to a CDP! **What do you dislike about Hightouch?** I think some integrations are not useful as of today, for example OneSignal - here there is opportunity to treat OneSignal's push token ID as a unique identifier for syncing data! **What problems is Hightouch solving and how is that benefiting you?** We want to sync data to our business tools like Mailchimp from our data warehouse, and Hightouch has made our development process for this sync from 1-2 weeks to 10 minutes! ### 30. Great product with a strong and ambitious team behind it **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan T. | Senior Manager, Data Platform, Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2022 **What do you like best about Hightouch?** Hightouch has excellent support and their team are always willing to listen to new feature requests. They move fast to address issues with the platform and add new features or connectors **What do you dislike about Hightouch?** Sometimes the connectors Hightouch releases can be buggy or slow when you first try them, but they are usually quick to fix any issues with them. Some coverage for connectors like Netsuite is not as good as it should be. They should also add some more basic connectors, like a Redis destination. **What problems is Hightouch solving and how is that benefiting you?** Hightouch helps me activate my data by enabling data exports from Snowflake to third parties like Google, Facebook, Freshdesk, SFTP, and Netsuite. This has vastly improved our iteration speed on my team, reduced the amount of code and infrastructure we have to manage, and enabled analysts and business users to activate their data without needed engineering help ### 31. A great easy to use tool with excellent technical support **Rating:** 5.0/5.0 stars **Reviewed by:** David E. | Data Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Hightouch?** I like that it's easy to use and has excellent support, and the user interface is intuitive and very easy to understand; overall, it's a perfect platform with a quick and easy setup. **What do you dislike about Hightouch?** Honestly, I don't find any problem with this platform. **What problems is Hightouch solving and how is that benefiting you?** It helps us keep everything in sync, and you can easily access the latest information and use our app directly and gives us the ability to quickly put data in the hands of users. ### 32. Straightforward setup and solid initial value. **Rating:** 4.0/5.0 stars **Reviewed by:** Zach B. | Lead Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Hightouch?** When looking at the activity in placing tables from warehouse to third-party SaaS, I've many solutions to try and accomplish this. (TIBCO Scribe, Azure Data Factory, Cloud Data Fusion, ext.) The development burden of these can become figuring out "what do I need to change and how do I get my destination system there? With hightouch I've found this part of the development to be much more straightforward, as you only need to declare what your destination record set should look like. This is pretty subtle when looking at comparable solutions, but the ability to not worry about change-state, and have hightouch meter out successful changes and responses has been a world of difference. In other solutions, I found I would often need access to destination data, as well as multiple days of development time to come up with a successful integration. With hightouch the experience has been - declare a table, configure the mapping, and go! **What do you dislike about Hightouch?** The one criticism I have on the font-end is when displaying synced operations or jobs, they require you to page left/right through blocks of ~20 transactions/job runs. Would love to see continuous scrolling or better filtering options to narrow down job activity and see where something went wrong. **What problems is Hightouch solving and how is that benefiting you?** It's helping empower automation in our projects solution Asana, which has far-reaching benefits. By automatically coordinating assignments for processes like user onboarding, invoicing, and time entry - it's already driving a lot of value for the business. Because we have more inbound connections to our various SaaS platforms, turning all that inbound operational data around and automating it has been very valuable for us. ### 33. great platform to connect your data to various sources **Rating:** 4.5/5.0 stars **Reviewed by:** Rich W. | admin, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2023 **What do you like best about Hightouch?** helpful UI, great customer service when needing help **What do you dislike about Hightouch?** more and more integrations coming all the time... **What problems is Hightouch solving and how is that benefiting you?** moving data from previously incompatible sources ### 34. AMAZING TOOL WITH INFORMATIVE UI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Hightouch?** Its UI, high touch has a UI which is quite informative itself. I didn't have to look around the documentation and other stuff to set up my sync. While using high-touch I have set up multiple syncs and all those were set up in clicks. I can see the real-time result of my data. If a sync is failing then why is it failing? all these insights are well shown in the UI itself. Also, they have an amazing support team, If I am facing any problem they are minutes away to solve the problem. **What do you dislike about Hightouch?** While working with high-touch, I don't think there are any flaws within their tool. They have provided multiple sources and destination fields for our sync. So for me no dislikes. **What problems is Hightouch solving and how is that benefiting you?** We need to sync our data from the warehouse to third-party tools like amplitude. and high touch provides the functionality to extract the data from the warehouse, transform it and sync it with the third-party tools. it solved the problem of not writing and managing a sync pipeline. ### 35. Forward thinking reverse ETL **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2023 **What do you like best about Hightouch?** Setting up Hightouch and linking it to our Snowflake and dbt models was a breeze! That coupled with their amazing support team means I can't recommend enough. **What do you dislike about Hightouch?** A couple of early bugs but honestly nothing that hasn't been fixed and with very quick responses from their support team. **What problems is Hightouch solving and how is that benefiting you?** Hightouch is our platform of choice for sending events from our production data warehouse to our product analytics tool. It enables us to explore user experience and user journies in far greater depth than simply front end events. ### 36. Hitouch Review **Rating:** 5.0/5.0 stars **Reviewed by:** Bruno L. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Hightouch?** We've been using Hightouch for different use cases. The ability to read SQL databases and post to REST APIs or sending notifications to Slack is really powerful. **What do you dislike about Hightouch?** I would like to create pipelines between projects. We have a staging project and a production one. We can export the staging project to production, but still, this happens outside the tool and with several manual steps. I'd like to have a process inside the tool to promote a staging sync to a production one. **What problems is Hightouch solving and how is that benefiting you?** - Keeping old and new service databases in sync while we replace old services for newer ones - Running queries and detecting eventual inconsistencies in the database and triggering alerts for them - Data migration Among others. ### 37. Growth and Marketing Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Jake L. | Growth and Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Hightouch?** The ease of use across all aspects of the product. Connecting data sources and destinations, writing SQL or building queries in a no-code editor, and actually building the syncs + piping the data is all extremely durable and intuitive. **What do you dislike about Hightouch?** Honestly don't have much to complain about at all with Hightouch. The only minute thing, which is outside of their control, is that sometimes destinations are tricky to configure. For example, piping data in Facebook ads was challenging due to the lack of documentation on the Facebook side. **What problems is Hightouch solving and how is that benefiting you?** Piping data from our warehouse into various go-to-market systems all at scale and on a repeatable cadence. This has saved a ton of engineering resources as well as made data actuation a self-serve process. ### 38. Connection - Snowflake to HighTouch **Rating:** 4.0/5.0 stars **Reviewed by:** Dipanshu P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Hightouch?** Easy steps to coming the process, Good UI **What do you dislike about Hightouch?** Account Identifier description confusing and not clear **What problems is Hightouch solving and how is that benefiting you?** Acts as an intemediate to send data to 3rd party ### 39. Super easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Hightouch?** HighTouch helps us a lot to leverage in real-time our data across all of our stack. The number of workflow ideas is unlimited. **What do you dislike about Hightouch?** Nothing, I haven't yet hit any limitation **What problems is Hightouch solving and how is that benefiting you?** Syncing the data between our data warehouse and our business stack. No more technical custom connection ### 40. Hitouch works pretty well for our company. **Rating:** 5.0/5.0 stars **Reviewed by:** Jerry S. | Human Resource Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Hightouch?** It makes it extremely easy to set up new data sources and destination. It offers a number of integration thus preventing us from needing many different applications which is nice. It is super intuitive and easy to learn, understand and use. It is fast thus saving time. **What do you dislike about Hightouch?** Hightouch requires more configuration options since it took so long to sync. **What problems is Hightouch solving and how is that benefiting you?** Hightouch is very intuitive, easy to use and straightforward. Has a very clean UI which allows you to get to where you want to go. I like how it provides seamless integration which makes it super easy to send data to end users. Great and responsive customer support team. It is time saving. ### 41. Makes it easy to take actions on your data insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Hightouch?** It's extremely easy to setup data flows from your data warehouse to other tools where you can take action on the data. We use it to make our marketing smarter and more efficient. It's very reliable, and we rarely have issues with the data flows failing. **What do you dislike about Hightouch?** There's nothing really that we dislike. The only thing would be for them to keep adding more and more destinations for the data so we can keep optimizing different parts of our workflows. **What problems is Hightouch solving and how is that benefiting you?** They are transferring data to the tools where we can take action on the insights. We used to do a lot of this manually by downloading CSVs and importing them into other tools. ### 42. Using HighTouch to represent data from DB star schema **Rating:** 4.5/5.0 stars **Reviewed by:** Oleksandr L. | Software engineer / Tech Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Hightouch?** 1) Large number of ready-to-use destinations (Facebook Custom Audience, SalesForce, Tiktok etc) 2) Useful extensions like Areting to Slack in case of failures 3) Support for most of the existing DB services (Snowflake, PG etc) 4) Continious process of adding new useful features, like Traits, Sync Logging to DWH 5) Continuous process of adding new destinations 6) Great support **What do you dislike about Hightouch?** No critical remarks. Makes it possible to configure segmentation for both users with knowledge of SQL and without knowledge **What problems is Hightouch solving and how is that benefiting you?** HighTouch provides a lot of ready-ot-used destinations + provides possibility to track data that was sent to those destinations (/syncs/{sync_id}/runs/{run_id}). So development team can focus on exposing of data, but not on development of actuall sending data to some destination. ### 43. Great solution to getting more out of our data **Rating:** 5.0/5.0 stars **Reviewed by:** Justin M. | Business Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2022 **What do you like best about Hightouch?** Hightouch has been super reliable and really helped us to get more use out of our data across the business. I particularly like the clean and easy-to-use interface, it makes building models and creating syncs simple and straightforward. **What do you dislike about Hightouch?** The only thing I feel could really do with improvement is the list views in syncs and models. Unfortunately, as the number of syncs and models grows we have a long list and while there is a great search bar and filtering it would be beneficial to be able to create a folder or grouped structure where we can organise the models/syncs in a helpful way for the business. **Recommendations to others considering Hightouch:** If you're looking for a way to get more operational value out of your data Hightouch is a great solution to empower your teams to make more use of your data by allowing them to easily connect it to tools & systems without the need for any extensive developer resources. Leave behind the regular downloading of data to CSV's only to re-uploading to another tool by using Hightouch you can create a regular sync of the data you want, how you want and when you want. **What problems is Hightouch solving and how is that benefiting you?** As a business, our data was kept locked and secure in our data warehouse and it was often difficult to connect to systems to make it more operational for many of our teams. We found we had regular data requests for daily CSV extracts of the same data which was often driving an operational process in another tool or system, Hightouch enhanced this process by allowing us to create automated and scheduled syncs of this data to the right tools freeing up resources and creating a more robust end to end process. ### 44. I have felt a seamless sync experience while developing models on HighTouch to refresh customer data **Rating:** 4.5/5.0 stars **Reviewed by:** Bansari Paresh K. | Data Engineer Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Hightouch?** The interface is quite intuitive and easy for beginners like me to configure sync models. I find it easy to navigate and add controls, alerts and notifications on failure. This is quite helpful for monitoring data flows from my warehouse to the business teams. Overall, I'm very happy and delighted to use HighTouch. It makes my life much more easier **What do you dislike about Hightouch?** I feel HighTouch could be made better by adding visuals to the sync and models created for easy comprehension of the attributes and the data pipeline in general **What problems is Hightouch solving and how is that benefiting you?** Hightouch is solving a major problem by enabling business teams to get a deep dive into my warehouse data with easy configuration and enabling me with the power of flowing only the required attributes. The sales team and business developers are happy and have found it to create a positive cash flow into the system, enabling efficiency and high productivity. Signals to the failure have always empowered me to efficiently solve the concerns raised. ### 45. The easiest Saas solution I've implemented with the quickest payoff **Rating:** 4.5/5.0 stars **Reviewed by:** Chris H. | Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Hightouch?** We had run into issues getting data out of our warehouse and into critical downstream tools (Hubspot in particular) due to the limitations our CDP had on how they could pass data. When hours of workarounds and sql queries still didn't fix it, we did a quick search on reverse ETL tools (we'd done some research on the space previously) and settled on either Hightouch or Census. Ultimately, we started with Hightouch b/c their trial signup/freemium option meant I could test our use case without having to pay a dime. I was warry since other freemium solutions in past were difficult to sign-up or gated (you needed to talk to a salesperson). Not the case here. And I needed minor engineering support (just to get a service account for BQ) - it took them maybe five minutes because the documentation on connecting was so clear. We were up and running in almost no time, and WOW was it easy yet effective. It was a huge win for the company which has fueled more intelligent outreach and more trust in the analytics team's ability to get the data teams need in the tools our stakeholders use. We ultimately purchased Hightouch, and working with our sales rep was a breeze (super enjoyable!) We've since needed some support here or there, and the Hightouch team is incredibly responsive. Even when we had an issue with a destination that had NOTHING to do with Hightouch, our support rep went out of her way to do additional research at the destination's site to try and help us. Hightouch was the right solution for us, and given the volume of fields my team wants to pass, it was the better financial decision too (compared to Census) **What do you dislike about Hightouch?** Every once in awhile we'll run into a destination that's not supported. But usually it's a more fringe martech tool. Even in those cases, I've shared our request with Hightouch and it's been noted for future. The only other thing is sometimes our syncs take awhile to run... but I'm fairly certain that's due to the API on the other end (not Hightouch). However, we're getting better data modeling and infrastructure in place so Hightouch doesn't have to do so much heavy lifting for us. And finally, right now Hightouch treats the DW as "source of truth". But sometimes we have users who change data in the destination after a sync, and Hightouch doesn't know there's a difference (b/c nothing has changed in the DW). The solution for this involves some better data ingestion on our part, which will require a bit of engineering. Until that time, I remind my team that if they manually change anything in their tool, it'll break the "sync" **What problems is Hightouch solving and how is that benefiting you?** Getting data out of our data warehouse and into downstream tools used by marketing, customer experience, and (in future) product. Syncing the same date to multiple destinations easily Vastly increasing the speed with which we can get new fields into tools/increasing adaptability and nimbleness of analytics team Allowing for more experimentation b/c of ability to get different data fields into tools so quickly ### 46. Helpful tool, helpful support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2023 **What do you like best about Hightouch?** Helpful tool that enables us to move Data. Hightouch team has been quick to respond to technical questions and overall helpful support. **What do you dislike about Hightouch?** No issues so-far. Things are working well. **What problems is Hightouch solving and how is that benefiting you?** We need to pass data from the data science side of the business. ### 47. Great product, made my life easier **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall S. | Senior Support Operations Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Hightouch?** Hightouch made my job easier allowing very quick and simple plug and play technology with Salesforce, allowing me to take our data in the DBT and easily convert it to SFDC. **What do you dislike about Hightouch?** Nothing to highlight thus far. it's worked well for my needs **What problems is Hightouch solving and how is that benefiting you?** Syncing customer information to SFDC ### 48. Principal Engineer **Rating:** 5.0/5.0 stars **Reviewed by:** Eric H. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2023 **What do you like best about Hightouch?** It's easy to setup a no-code data pipeline from our data warehouse into Hubspot CRM. It's a stable and trustworthy sync mechanism. **What do you dislike about Hightouch?** There's a lack of Insert method, to build a different workflow between Insert and Update. **What problems is Hightouch solving and how is that benefiting you?** Sync data into Hubspot CRM in a no code solution. ### 49. Hightouch provides great reverse ETL capabilities and key integrations with other data tools. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Hightouch?** Hightouch effectively integrates with DBT, which is a key differentiator. It allows us to see our data lineage, from ingestion all the way through to delivery. They are also developing new GitHub integrations, which enable CI/CD capabilities! **What do you dislike about Hightouch?** The logs in Hightouch are not as effective as I'd like. In particular, the error and logging when setting up DBT integrations is not very helpful. If they improved these logs, I wouldn't need to constantly refresh the page/wonder how long a process is going to take. **What problems is Hightouch solving and how is that benefiting you?** Hightouch is solving our reverse ETL issues. It effectively transfers data from our Snowflake instance to our Google Sheets, which has supercharged our operations teams! ### 50. Hightouch makes data activation so much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Ben G. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2022 **What do you like best about Hightouch?** As a marketing user of Hightouch, I love how activation-oriented the product is. Without a ton of prior technical knowledge, I was able to connect all of our warehouse data to Hubspot for improved personalization and testing. In my opinion, data is only as valuable as your ability to utilize and action on it, so Hightouch nails a major historical pain point for me. It is also incredibly easy to use and simplifies common actions with automation and auto-fill. **What do you dislike about Hightouch?** So far I haven't experienced any significant dislikes. **What problems is Hightouch solving and how is that benefiting you?** Hightouch for me solves simple data activation. Historically my tech stack has been: -Analytics /tracking -CDP / Audience platform -Marketing tools Hightouch is able to replace the CDP / audience step and allow me to use my data warehouse in whatever way I want without requiring specific models while also preventing me from having to build unique integrations with every one of the various marketing tools I want to use. ## Hightouch Discussions - [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) - 1 comment - [View Hightouch pricing details and edition comparison](https://www.g2.com/products/hightouch/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+13%3A20%3A23+-0500&secure%5Bsession_id%5D=3cca3025-24de-414d-abae-97b9963bec5d&secure%5Btoken%5D=a5ca9e84bd3765e942d42f9e697cda693225dd4ab72f556f553afd9dadb2f396&format=llm_user) ## Hightouch Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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[Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Hightouch Features **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Development ** - Real-Time Integration - API Designer - Flow Designer - Pre-Built Connectors - Custom Connectors - Reusable connectors - Multi - tenant architecture **Development ** - Pre-built Connectors - Custom Connectors **Data Management** - Data Integration - Metadata - Self-service - Automated workflows **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - DataOps Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation **Management ** - Reporting and Analytics - Data Mapping **Analytics** - Analytics capabilities - Dasboard visualizations **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Security** - Data Encryption - Security Standards - Communication Protocol **Integration Options** - ERP Systems - Accounting Systems - CRM and Marketing Automation Systems - EDI **Monitoring and Management** - Data Observability - Testing capabilities **Security** - Security Compliance - Data Encryption **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Integration Options** - Data Virtualization - Managed File Transfers - Big Data Processing - EDI **Cloud Deployment** - Cloud migration capabilities **Generative AI** - AI Text Generation **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Generative AI** - AI Text Generation - AI Text Summarization **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration ## Top Hightouch Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - 4.3/5.0 (445 reviews) - 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