--- title: Hightouch Reviews meta\_title: 'Hightouch Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 399 reviews by the users' company size, role or industry to find out how Hightouch works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 399 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Hightouch Reviews & Product Details Visit Website Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements. * * * Product Website Hightouch Seller [Hightouch](https://www.g2.com/sellers/hightouch) Discussions [Hightouch Community](https://www.g2.com/products/hightouch/discuss) Solution Type All-in-One Overview by Gabriella Maffly Show More ## Pricing Pricing provided by Hightouch. ### Free Free Per Month [ View More Pricing Information ](https://www.g2.com/products/hightouch/pricing) ## Hightouch Integrations (17) What do users say about integrations? Verified by Hightouch [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Kafka ](https://www.g2.com/products/apache-kafka/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud BigQuery ](https://www.g2.com/products/google-cloud-bigquery/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Service Hub ](https://www.g2.com/products/hubspot-service-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Iterable ](https://www.g2.com/products/iterable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mixpanel ](https://www.g2.com/products/mixpanel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sailthru by Marigold ](https://www.g2.com/products/sailthru-by-marigold/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews) Show More RS Raghul s. Data Engineer Small-Business (50 or fewer emp.) 11/7/2024 "Easy to use reverse ETL tool" 4.5/5 What do you like best about Hightouch? Easy to integrate with diffrent destinations. They have good customer support. Nicole DeSantis from customer support has helped me debug issue faser and very responsive. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Schema and debugging was harder to setup initally. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? I use Hightough to write data from warehouse to diffrent tools, and it has helped me do it seamlessly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller WW William W. Sales Operations Mid-Market (51-1000 emp.) 11/9/2024 "Easy to use Composable CDP" 4.5/5 What do you like best about Hightouch? There's a seamless workflow for our data team to create data frames, and for systems owners to connect that data. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Its object associations in HubSpot could be improved Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Getting ecommerce data into hubspot Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Parth Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Parth Y.") PY Parth Y. Sales Representative Small-Business (50 or fewer emp.) 12/18/2024 "it was amazing experience and it is compatible with other software and tools that we use." 5/5 What do you like best about Hightouch? tools are trusted by other high profile MNCs. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Not that i can think of, However, All the tools that they have increasing their potential would make them more amazing. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? accuracy in customer data platform. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Adam B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam B.") AB Adam B. Revenue Operations Lead Mid-Market (51-1000 emp.) 12/7/2023 "Saved us hours of time and effort" 4.5/5 What do you like best about Hightouch? Before implementing Hightouch we had get our dev teams involved in updating our Salesforce integration to include new data points, this would often take weeks to fit into a sprint or have it prioritised at all. Since using implementing Hightouch we've been able to removed the dev teams from the process and now we can jump in and add new syncs and models anytime we need to it's been a lifesaver to our RevOps team Review collected by and hosted on G2.com. What do you dislike about Hightouch? Not much bad to say about Hightouch, we have a simple implementation right now. If I had to nitpick right now some of the UI could be updated to better show which models and syncs are linked but pretty minor Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Our speed to update data points from Snowflake to Salesforce has reduced dramactically, we no longer wait weeks to have work prioritised by dev teams and can just add and update as needed Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kush P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kush P.") KP Kush P. Data Scientist Mid-Market (51-1000 emp.) 8/22/2024 "Connecting to CRM pipelines" 4.5/5 What do you like best about Hightouch? Very intuitive to connect warehouses to CRM. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Mainly was the pricing that was what I disliked. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Connecting platform data to CRM to track clients. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") UM Verified User in Media Production Small-Business (50 or fewer emp.) 11/7/2024 "Good product, good service" 4.5/5 What do you like best about Hightouch? It works well. Good customer service. Good value. Review collected by and hosted on G2.com. What do you dislike about Hightouch? The user interface is not super intuitive, but easy to learn. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Sync between systems Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Leonel R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leonel R.") LR Leonel R. Data & Analytics Engineer Mid-Market (51-1000 emp.) 2/22/2024 "Great experience, intuitive and user friendly" 4/5 What do you like best about Hightouch? Hightouch is a very intuitive, user friendly platform that is easily connected with multiple destinations, it helps a lot on our pipeline. Review collected by and hosted on G2.com. What do you dislike about Hightouch? There are a few controls that could be implemented for change control to help understand impact of changes from the past. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Getting data to specific objects in the destinations, it helps a lot by having recurrence and trigger decision it helps freshness of our data. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Sam F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sam F.") SF Sam F. Head of Software Small-Business (50 or fewer emp.) 8/22/2023 "Easy to use, responsive team." 5/5 What do you like best about Hightouch? I was able to get Hightouch connected to my application and Churnzero very quickly and I had my first sync running within 15 minutes. The UX is simple, and the way the data is structured is smart. Example: I decided to export some of my data to a spreadsheet, and I was able to use the same query very easily but simply hooking it up to a new destination. Review collected by and hosted on G2.com. What do you dislike about Hightouch? The pricing model is a struggle for me because the structure of my data means I will need a lot of "syncs" which will be expensive. That said, I had at least three Hightouch team members working on me to help me figure out what we could do to make it work. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? The ability to get data out of my SAAS product and into Churnzero and a spreadsheet. This entire process was MUCH faster than I expected it to be. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Gali A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gali A.") GA Gali A. Mid-Market (51-1000 emp.) 4/10/2024 "The Best ETL System from DB to Systems" 5/5 What do you like best about Hightouch? Over the past two years, I've worked with HT and considered it one of the best third-party API solutions. This is the one if you need API and syncing between your DB and your system! The Suport is very good also. Review collected by and hosted on G2.com. What do you dislike about Hightouch? They only have the option of synchronizing from DB to the system. The reverse sync is missing. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Auto Upate date from the DB/Google Sheet to the systems Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michael L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael L.") ML Michael L. Mid-Market (51-1000 emp.) 8/11/2023 "Hightouch - The Ideal Reverse ETL Tool" 5/5 What do you like best about Hightouch? \* Contains the most common destinations for reverse ETL processes out of the box \* Easy to use, takes a lot of pressure off of Data Engineering teams to focus on other infrastructure issues by providing a reliable platform to quickly push data from your warehouse into other data systems \* Very helpful and flexible support team - made updates to their Redshift SSH tunnel user configuration for us to help accomodate our VPC requirements in AWS \* Far superior to competitors like Snaplogic. More intuitive to use, better support team, more friendly Customer Success and Account Management teams as well. Overall far better experience with Hightouch Review collected by and hosted on G2.com. What do you dislike about Hightouch? Quite honestly I have not found anything specific that I don't like about Hightouch. The only quirk we ever ran into with them was setting up the SSH tunneling to Redshift and their support team was very accomodating! Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? \* Resolves the most common use cases for reverse ETL by providing an easy to use interface to connect data from our warehouse \* Allows our data engineering team to focus on harder problems within the organization Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Hightouch? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Hightouch ](https://www.g2.com/products/hightouch/discussions/new) GU Guest User • Last activity almost 3 years ago What is Hightouch used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-hightouch-used-for) [ View all Discussions ](https://www.g2.com/products/hightouch/discuss) ## Pricing Options Pricing provided by Hightouch. ### Free Free Per Month ### Starter $350.00 Per Month ### Pro $800.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/hightouch/pricing) Hightouch Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-twilio-segment) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45cc0dba80be987e2aea49840480f13b/rudderstack%282%29.png "Product Avatar Image") RudderStack 4.7/5(52) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-rudderstack) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_321196919fe755fd48bda370ef1fabea/tealium-2026-07-21.png "Product Avatar Image") Tealium 4.3/5(479) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-tealium-2026-07-21) ##### ##### Hightouch Features Data Sourcing Data Enrichment Security Security Compliance Data Encryption Data Management Data Modeling Auditing Observability Functionality Debugging Workflow Automations Notifications [ View More Features ](https://www.g2.com/products/hightouch/features) ## Top-Rated Alternatives [ ![Twilio Segment](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![RudderStack](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "RudderStack") RudderStack 4.7/5(52) ](https://www.g2.com/products/rudderstack/reviews) [ View All Alternatives ](https://www.g2.com/products/hightouch/competitors/alternatives) ##### Categories on G2 [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[iPaaS](https://www.g2.com/categories/ipaas) [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[iPaaS](https://www.g2.com/categories/ipaas)[E-Commerce Data Integration](https://www.g2.com/categories/e-commerce-data-integration)[DataOps Platforms](https://www.g2.com/categories/dataops-platforms)[Reverse ETL](https://www.g2.com/categories/reverse-etl)[Identity Resolution](https://www.g2.com/categories/identity-resolution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Which job description management software offers the most customizable templates?](https://www.g2.com/discussions/which-job-description-management-software-offers-the-most-customizable-templates)[Top tools for multi-cloud threat monitoring](https://www.g2.com/discussions/what-are-the-top-tools-for-multi-cloud-threat-monitoring)[Best platforms for real-time feedback sentiment analysis](https://www.g2.com/discussions/what-s-the-best-platform-for-real-time-feedback-sentiment-analysis) [Which education HR systems provide one-step accreditation report generation from faculty activity records?](https://www.g2.com/discussions/which-education-hr-systems-provide-one-step-accreditation-report-generation-from-faculty-activity-records)[Best software for collaborative app development teams](https://www.g2.com/discussions/best-software-for-collaborative-app-development-teams)[Pros and Cons Details](https://www.g2.com/products/hightouch/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)