--- title: Hightouch Reviews meta\_title: 'Hightouch Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 399 reviews by the users' company size, role or industry to find out how Hightouch works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 399 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Hightouch Reviews & Product Details Visit Website Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements. * * * Product Website Hightouch Seller [Hightouch](https://www.g2.com/sellers/hightouch) Discussions [Hightouch Community](https://www.g2.com/products/hightouch/discuss) Solution Type All-in-One Overview by Gabriella Maffly Show More ## Pricing Pricing provided by Hightouch. ### Free Free Per Month [ View More Pricing Information ](https://www.g2.com/products/hightouch/pricing) ## Hightouch Integrations (17) What do users say about integrations? Verified by Hightouch [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Kafka ](https://www.g2.com/products/apache-kafka/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud BigQuery ](https://www.g2.com/products/google-cloud-bigquery/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Service Hub ](https://www.g2.com/products/hubspot-service-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Iterable ](https://www.g2.com/products/iterable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mixpanel ](https://www.g2.com/products/mixpanel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sailthru by Marigold ](https://www.g2.com/products/sailthru-by-marigold/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews) Show More ![Verified User in Telecommunications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Telecommunications") UT Verified User in Telecommunications Mid-Market (51-1000 emp.) 7/7/2026 "Easy to Learn After First Use, but UI and Terminology Need Clarity" 3/5 What do you like best about Hightouch? Once you have done something once it is very easy to undersatnd Review collected by and hosted on G2.com. What do you dislike about Hightouch? UI can be improved. Terms are sometimes unclear Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Passing data we need from our database to a different platform without the use of developers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 7/17/2025 "has helped with my processess" 3/5 What do you like best about Hightouch? giving me the most up to date info on contacts Review collected by and hosted on G2.com. What do you dislike about Hightouch? its not a part of my stack integrations/everyday flows Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? cross referenceing other data Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/23/2023 "marketing and product manager" 2.5/5 What do you like best about Hightouch? The fact that I can send data from our internal data warehouse into hightough then into braze the toold i use for marketing purposes. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Nothing I dislike. It meets the requirements i need from it. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Data Silos: HighTouch helps businesses overcome the issue of data silos by connecting different applications and systems, allowing for the seamless transfer and synchronization of data across the organization. Manual Data Entry and Management: HighTouch automates data integration processes, reducing the need for manual data entry and minimizing human errors. This improves data accuracy and saves time for employees who would otherwise be engaged in repetitive data management tasks. Real-Time Data Updates: HighTouch enables real-time data updates, ensuring that information remains up-to-date across systems. This ensures consistency and improves the accuracy of reports, analytics, and decision-making. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kelly Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly Z.") KZ Kelly Z. Vice President of Sales Small-Business (50 or fewer emp.) 3/22/2023 "Works fine but beware of upfront engineering work and long sync times" 2.5/5 What do you like best about Hightouch? We are able to push our admin data into Hightough and sync to Salesforce which was our primary goal at implementation. Review collected by and hosted on G2.com. What do you dislike about Hightouch? The sync times are slow and our reps complain that the sync takes hours. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Sync data to Salesforce for our client facing teams Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 8/14/2023 "Works as expected" 2.5/5 What do you like best about Hightouch? Easy of use creating multiple delivery points across a variety of customers. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Not a lot to dislike here, solid product with good monitoring capabilities. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Delivering consistent, repeatable reports to customers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller VS Vishal S. Software Engineer Mid-Market (51-1000 emp.) 1/21/2023 "Migration data made more manageable." 3/5 What do you like best about Hightouch? The best thing about hightouch is that no tools to migrate data allow consistent metrics across all systems. Make migration much more manageable. UI is intuitive and easy to use Review collected by and hosted on G2.com. What do you dislike about Hightouch? Pricing is too high for small organizations. Doesn't have much to differentiate it from competitors. Price scales quickly. hightouch has more latency than its competitors. We are not using hightouch now due to its high pricing. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? We migrated CRMs, and hightouch made our migrations very ease. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research") UM Verified User in Market Research Mid-Market (51-1000 emp.) 8/23/2022 "If you can write SQL, you can use hightouch" 3/5 What do you like best about Hightouch? Makes it simple to do ETL with a clear division between your data sources and data destinations. This is done cheaply and straightforward. Review collected by and hosted on G2.com. What do you dislike about Hightouch? - Error messages are not the most helpful, I often find I am only able to debug failed loads because I am very close to the data. - Not able to set the time of day at which your data sync happens - as far as I can tell this happens every 24h from the time at which you set up a sync - Adding descriptions for each of your syncs is not supported so figuring out what other people have done is often down to looking into the SQL in detail Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? ETL and keeping data destinations in sync is very simple and easy to set up - no knowledge of data infrastructure is required as a 'regular' user. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 11/16/2022 "Looks like a really useful tool and will fit in well with our business needs." 3/5 What do you like best about Hightouch? Ease of use of the system. Very knowledgeable staff on hand to answer any questions. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Terminology is a little confusing at times, perhaps could be improved. Early set up meetings seemed a bit chaotic and lacked direction at times. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Enabling us to push audiences to multiple platforms quickly and easily. Review collected by and hosted on G2.com. Show More 11/24/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Yuri O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yuri O.") YO Yuri O. Data Engineer Small-Business (50 or fewer emp.) 11/21/2022 "Probably one of the best options for simple replication tasks" 3/5 What do you like best about Hightouch? Easy to use, supports Snowflake as a data destination. Review collected by and hosted on G2.com. What do you dislike about Hightouch? Don't use Cloud-specific stuffs, for example RDS supports data loading directly from S3. Review collected by and hosted on G2.com. What problems is Hightouch solving and how is that benefiting you? Data syncronization. Is helping us sync processed tables in Snowflake to be consumed in our Postgres databases. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ## Questions about Hightouch? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Hightouch ](https://www.g2.com/products/hightouch/discussions/new) GU Guest User • Last activity almost 3 years ago What is Hightouch used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-hightouch-used-for) [ View all Discussions ](https://www.g2.com/products/hightouch/discuss) ## Pricing Options Pricing provided by Hightouch. ### Free Free Per Month ### Starter $350.00 Per Month ### Pro $800.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/hightouch/pricing) Hightouch Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-twilio-segment) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45cc0dba80be987e2aea49840480f13b/rudderstack%282%29.png "Product Avatar Image") RudderStack 4.7/5(52) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-rudderstack) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_321196919fe755fd48bda370ef1fabea/tealium-2026-07-21.png "Product Avatar Image") Tealium 4.3/5(479) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-tealium-2026-08-12) ##### ##### Hightouch Features Data Sourcing Data Enrichment Security Security Compliance Data Encryption Data Management Data Modeling Auditing Observability Functionality Debugging Workflow Automations Notifications [ View More Features ](https://www.g2.com/products/hightouch/features) ## Top-Rated Alternatives [ ![Twilio Segment](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-08-12/reviews) [ ![RudderStack](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "RudderStack") RudderStack 4.7/5(52) ](https://www.g2.com/products/rudderstack/reviews) [ View All Alternatives ](https://www.g2.com/products/hightouch/competitors/alternatives) ##### Categories on G2 [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[iPaaS](https://www.g2.com/categories/ipaas) [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[iPaaS](https://www.g2.com/categories/ipaas)[E-Commerce Data Integration](https://www.g2.com/categories/e-commerce-data-integration)[DataOps Platforms](https://www.g2.com/categories/dataops-platforms)[Reverse ETL](https://www.g2.com/categories/reverse-etl)[Identity Resolution](https://www.g2.com/categories/identity-resolution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Qualio worth it for automating regulatory updates and compliance documentation tracking, or does a broader QMS cover the same ground for organisations evaluating solutions?](https://www.g2.com/discussions/is-qualio-worth-it-for-automating-regulatory-updates-and-compliance-documentation-tracking-or-does-a-broader-qms-cover-the-same-ground-for-organisations-evaluating-solutions%20)[Wiz vs Orca Security for a security team evaluating cloud workload protection that wants full coverage without deploying agents on every workload?](https://www.g2.com/discussions/wiz-vs-orca-security-for-a-security-team-evaluating-cloud-workload-protection-that-wants-full-coverage-without-deploying-agents-on-every-workload%20)[What's the most reliable voice recognition platform for software developers](https://www.g2.com/discussions/what-s-the-most-reliable-voice-recognition-platform-for-software-developers) [EaseUS Data Recovery vs Disk Drill for recovering deleted files: which do IT teams actually reach for first?](https://www.g2.com/discussions/easeus-data-recovery-vs-disk-drill-for-recovering-deleted-files-which-do-it-teams-actually-reach-for-first)[Top AI meeting transcription tools for business use](https://www.g2.com/discussions/what-are-the-top-ai-meeting-transcription-tools-for-business-use)[Pros and Cons Details](https://www.g2.com/products/hightouch/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)