--- title: Hightouch Reviews meta\_title: 'Hightouch Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 399 reviews by the users' company size, role or industry to find out how Hightouch works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 399 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Hightouch Reviews & Product Details Visit Website Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements. * * * Product Website Hightouch Seller [Hightouch](https://www.g2.com/sellers/hightouch) Discussions [Hightouch Community](https://www.g2.com/products/hightouch/discuss) Solution Type All-in-One Overview by Gabriella Maffly Show More ## Pricing Pricing provided by Hightouch. ### Free Free Per Month [ View More Pricing Information ](https://www.g2.com/products/hightouch/pricing) ## Hightouch Integrations (17) What do users say about integrations? Verified by Hightouch [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Marketing (formerly Salesforce Marketing Cloud) ](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Apache Kafka ](https://www.g2.com/products/apache-kafka/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Braze ](https://www.g2.com/products/braze/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Databricks ](https://www.g2.com/products/databricks/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Cloud BigQuery ](https://www.g2.com/products/google-cloud-bigquery/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Service Hub ](https://www.g2.com/products/hubspot-service-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Iterable ](https://www.g2.com/products/iterable/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Klaviyo ](https://www.g2.com/products/klaviyo/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Meta Audience Network ](https://www.g2.com/products/meta-audience-network/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Mixpanel ](https://www.g2.com/products/mixpanel/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Sailthru by Marigold ](https://www.g2.com/products/sailthru-by-marigold/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Headless 360 Platform (formerly Salesforce Platform) ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Snowflake ](https://www.g2.com/products/snowflake/reviews) Show More ## Questions about Hightouch? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Hightouch ](https://www.g2.com/products/hightouch/discussions/new) GU Guest User • Last activity almost 3 years ago What is Hightouch used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-hightouch-used-for) [ View all Discussions ](https://www.g2.com/products/hightouch/discuss) ## Pricing Options Pricing provided by Hightouch. ### Free Free Per Month ### Starter $350.00 Per Month ### Pro $800.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/hightouch/pricing) Hightouch Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_205c43a22cc9f5d110bca0feac5ef444/twilio-segment.png "Product Avatar Image") Twilio Segment 4.5/5(567) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-twilio-segment) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45cc0dba80be987e2aea49840480f13b/rudderstack%282%29.png "Product Avatar Image") RudderStack 4.7/5(52) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-rudderstack) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_321196919fe755fd48bda370ef1fabea/tealium-2026-07-21.png "Product Avatar Image") Tealium 4.3/5(479) [ Compare Now ](https://www.g2.com/compare/hightouch-vs-tealium-2026-07-21) ##### ##### Hightouch Features Data Sourcing Data Enrichment Security Security Compliance Data Encryption Data Management Data Modeling Auditing Observability Functionality Debugging Workflow Automations Notifications [ View More Features ](https://www.g2.com/products/hightouch/features) ## Top-Rated Alternatives [ ![Twilio Segment](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Tealium](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tealium") Tealium 4.3/5(479) ](https://www.g2.com/products/tealium-2026-07-21/reviews) [ ![RudderStack](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "RudderStack") RudderStack 4.7/5(52) ](https://www.g2.com/products/rudderstack/reviews) [ View All Alternatives ](https://www.g2.com/products/hightouch/competitors/alternatives) ##### Categories on G2 [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[iPaaS](https://www.g2.com/categories/ipaas) [AI Marketing Agents](https://www.g2.com/categories/ai-marketing-agents)[Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)[iPaaS](https://www.g2.com/categories/ipaas)[E-Commerce Data Integration](https://www.g2.com/categories/e-commerce-data-integration)[DataOps Platforms](https://www.g2.com/categories/dataops-platforms)[Reverse ETL](https://www.g2.com/categories/reverse-etl)[Identity Resolution](https://www.g2.com/categories/identity-resolution) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Is Qualio worth it for automating regulatory updates and compliance documentation tracking, or does a broader QMS cover the same ground for organisations evaluating solutions?](https://www.g2.com/discussions/is-qualio-worth-it-for-automating-regulatory-updates-and-compliance-documentation-tracking-or-does-a-broader-qms-cover-the-same-ground-for-organisations-evaluating-solutions%20)[Wiz vs Orca Security for a security team evaluating cloud workload protection that wants full coverage without deploying agents on every workload?](https://www.g2.com/discussions/wiz-vs-orca-security-for-a-security-team-evaluating-cloud-workload-protection-that-wants-full-coverage-without-deploying-agents-on-every-workload%20)[What's the most reliable voice recognition platform for software developers](https://www.g2.com/discussions/what-s-the-most-reliable-voice-recognition-platform-for-software-developers) [EaseUS Data Recovery vs Disk Drill for recovering deleted files: which do IT teams actually reach for first?](https://www.g2.com/discussions/easeus-data-recovery-vs-disk-drill-for-recovering-deleted-files-which-do-it-teams-actually-reach-for-first)[Top AI meeting transcription tools for business use](https://www.g2.com/discussions/what-are-the-top-ai-meeting-transcription-tools-for-business-use)[Pros and Cons Details](https://www.g2.com/products/hightouch/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)