# Highlight Reviews **Vendor:** Highlight **Category:** [User Research Tools](https://www.g2.com/categories/user-research) **Average Rating:** 4.6/5.0 **Total Reviews:** 29 ## About Highlight Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike. The Highlight platform delivers high-impact insights with unmatched quality across every stage of the product innovation lifecycle—from early ideas and prototypes to in-market renovation—empowering teams to act quickly and bring winning products to market with confidence. Purpose-built for modern physical product teams, Highlight combines a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics to deliver high-impact insights with unmatched quality. From early-stage concepts and prototypes to in-market product renovation, our end-to-end platform supports every phase of the product innovation lifecycle—enabling teams to act quickly and bring winning products to market with confidence. Highlight’s solution allows global and emerging CPG brands to efficiently test and launch new physical products, including food and beverages, beauty and personal care, and products for kids and pets. Our platform streamlines every step—from recruiting the right consumers to collecting real-time data—making it easy to initiate tests and see actionable insights within days of launch. Trusted by top-tier brands like Nestlé, P&G, and Estée Lauder, our clients use Highlight to: - Evaluate early product concepts and formulations -Conduct blind comparisons against competitors -Benchmark existing products for deeper category understanding At our core, Highlight exists to help teams build better products—for people and the planet. With logistics handled, a user-friendly dashboard, and insights that drive results, Highlight is redefining how brands test, iterate, and win in the physical product space. ## Highlight Pros & Cons **What users like:** - Users find Highlight's platform very **easy to use** , allowing quick confidence building in consumer research and survey design. (3 reviews) - Users appreciate the **analysis efficiency** of Highlight, as it streamlines research and enhances productivity throughout the process. (2 reviews) - Users commend Highlight for its **excellent customer support** , noting knowledgeable staff and effective communication throughout the process. (2 reviews) - Users value the **understanding and usability** of the Highlight platform, benefiting from insightful feedback and a supportive team. (1 reviews) - Users value the **excellent feedback quality** from the top-notch tester audience, providing actionable insights for projects. (1 reviews) - Implementation Ease (1 reviews) - Pricing (1 reviews) - Reporting (1 reviews) - Research Efficiency (1 reviews) - Survey Management (1 reviews) **What users dislike:** - Users notice that Highlight's services come with a **higher price tag** , reflecting their comprehensive process and quality. (1 reviews) - Users experience a **double login requirement** that creates unnecessary friction during the session management process. (1 reviews) - Users report a **lack of shipping expertise** with Highlight, leading to issues in handling and losing products. (1 reviews) - Users find the **process time-consuming** due to repeated logins and the inability to move multiple questions at once. (1 reviews) ## Highlight Reviews ### 1. Great all around experience **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley R. | Sr. Sensory Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Highlight?** Highlight is staffed by genuine and caring members who make you feel like each of your projects are their #1 priority. They have a very thorough process that handles all of the details around project management. Their dashboard makes it fun and interactive to get a sneak peek into your data as it is being collected, giving you a heads up before the final report comes out. **What do you dislike about Highlight?** Highlight does great work and owns their entire process from sample collection to final report. As such there is a higher price tag attached to most of their quotes. **What problems is Highlight solving and how is that benefiting you?** Highlight helps us assess consumer acceptance and validate our finished goods prior to market launch in our retail stores. ### 2. User-friendly platform backed by excellent support that turns anyone into a research wizard! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Highlight?** I appreciate how user-friendly Highlight's IHUT platform is. Everything feels foolproof, so even if you're new to consumer research and survey design, you can quickly build confidence. The tool is seamless, and they offer plenty of helpful tips, which streamlines the process and takes care of much of the programming for you. I also like that once you're logged in, you remain logged in and don't have to re-enter your credentials throughout the day. Since the portal doesn't automatically log you out, I can build out my study details and audience information in real time while gathering feedback from my team and making small decisions and adjustments as needed. The platform doesn't slow down my daily workflow; instead, it adds value by allowing me to spend less time worrying about the technical aspects and more time focusing on the research objectives. This leads to an efficient turnaround from the initial project kick-off to the final deliverable. Additionally, the customer service is excellent. My account manager is extremely knowledgeable and communicates clearly. I've had the opportunity to work with two of their senior researchers, and both made the implementation stage stress-free by thoroughly answering my questions and providing timely solutions and recommendations. My company has used Highlight twice now, bundling Phase 1 digital concept testing with Phase 2 in-home usage testing, and both experiences have been pleasant and positive. When working with physical samples especially, it's an added benefit that they offer to handle shipping and recruitment with testers—cutting down on the grunt work that we have to do internally. **What do you dislike about Highlight?** For some reason, the portal requires me to log in twice. The link I use directs me to a basic login page where I enter my credentials, and after clicking "Sign In," a new window automatically appears, prompting me to "Sign in with Cognito" once more. While this is a minor inconvenience and only happens once each day when I log in, it feels like an unnecessary hiccup that could be avoided. Additionally, in the "Design Surveys" feature of their tool, I wish there were an option to move more than one question at a time. Currently, I can't shift questions in bulk, which ends up slowing down the process. **What problems is Highlight solving and how is that benefiting you?** As we strive to gain a deeper understanding of the performance of products currently available in the market and expand our internal knowledge, Highlight has played a crucial role in enabling our business to collect valuable feedback and in-depth consumer insights. By utilizing their dependable panel, we are able to pinpoint pain points and make well-informed, data-driven decisions that help steer future improvements in product development. ### 3. Trusted Vendor Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Dana F. | Director of Consumer Insights, Enterprise (> 1000 emp.) **Reviewed Date:** September 30, 2025 **What do you like best about Highlight?** Highlight is a trusted partner for multiple reasons. First, the team takes the time to fully understand our business, goals and project objectives. The Highlight tester audience is top-notch and provide usable insights. Lastly, the Highlight platform is easy to use. **What do you dislike about Highlight?** Nothing comes to mind in terms of dislikes at the moment. We had some initial feedback on the platform and all of our suggestions have been implemented. **What problems is Highlight solving and how is that benefiting you?** We primarily use Highlight for in-home usage testing (IHUT's). We receive accurate feedback on our product before fully launching in market. ### 4. Convenient IHUT Platform with Great Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Highlight?** Working with Highlight is a great way to get product into the hands of consumers for quick feedback. The team at Highlight is very knowledgeable and helpful throughout the project life cycle. **What do you dislike about Highlight?** More recently, our only challenge with Highlight has been a lack of general shipping knowledge, resulting in loss of product. For a company that fields mailer studies, my expectation is that they would be experts in shipping all kinds of products, including fragile items. **What problems is Highlight solving and how is that benefiting you?** Highlight is helping us do home-use testing via mail in a simple, straightforward way. It helps us broaden our reach nationwide to reach our target consumers where they live. ### 5. Great Partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenny F. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Highlight?** Highlight produces high quality output with proven research methodology. We were able to confidently lean on the research results. We also enjoy the personalized attention from our account executive, Tim. **What do you dislike about Highlight?** Would love to see a broader offering, which I believe they've been working on it. **What problems is Highlight solving and how is that benefiting you?** To narrow down product concepts. ### 6. Excellent value and service **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa D. | Consumer Research Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Highlight?** Excellent service, quality respondents, amazing value, and a true business partner **What do you dislike about Highlight?** I can't think of anything specific that I don't like **What problems is Highlight solving and how is that benefiting you?** Highlight can find niche consumers to field products with on a tight timeline ### 7. Fantastic experience with the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ji D. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2023 **What do you like best about Highlight?** For our two consecutive projects, the Highlight platform was helpful to gain visibility in the entirety of the project, and ensure everything was progressing as efficiently as possible. Overall, with prepared surveys and other product documentation, the process is very quick and smooth. **What do you dislike about Highlight?** As it was still in beta testing, there were bugs to iron out. Helpfully, the Highlight team was happy to host calls with us to guide through the platform, and diligently record any issues we were able to uncover in the process. **What problems is Highlight solving and how is that benefiting you?** We are expanding into the US market, but with the majority of our team outside of the US, it is difficult to run any consumer insight testing that we can in Australia. The platform allowed us to replicate the tests with an ideal consumer base, to ensure our data was robust for product development decision making. ### 8. Love the new highlight platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Highlight?** -very user friendly -love being able to see results in real time as they come in -love having one place to access everything from the project -love being able to comment and get responses directly on the platform **What do you dislike about Highlight?** No downside I have seen yet- everythign thus far has been very smooth **What problems is Highlight solving and how is that benefiting you?** The platform really simplifies the consumer perception testing process ### 9. Flexible, Thorough, and Organized! **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline B. | Senior Specialist, Innovation & Strategy (Accelerator Coach), Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2023 **What do you like best about Highlight?** I loved how organized the platform was - it made my job faster and easier. All I had to do was go into the platform and execute from a checklist to keep us on track. The team was responsive and flexible with our needs, which was a huge bonus. **What do you dislike about Highlight?** All great research comes at a bit expense, and Highlight is no different. It can be a difficult service to justify if you're working on a tight budget, but the results are worth it! I'm familiar with the GSuite tools, but if you're not, or have a device that isn't compatible, it may be a challenge. **What problems is Highlight solving and how is that benefiting you?** Highlight allows us to learn deeply from consumers directly - collecting digital assets are really valuable for our internal presentations and highlighting the voice of consumers to support decision making. ### 10. The Highlight portal is highly effective, user friendly, and provides excellent data capture. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Highlight?** The live stream of incoming data was a great feature to have eyes on the project during the testing! **What do you dislike about Highlight?** I did not have any issues while using the platform **What problems is Highlight solving and how is that benefiting you?** Quick turnaround for consumer testing, immediate feedback, in-home use testing, and customized target market screening criteria. ### 11. Highlight rocks!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Highlight?** From proposal, to implementation, to results... Highlight has it nailed! We were able to execute quickly and get some valuable insights from their consumers to help gorw our business. **What do you dislike about Highlight?** If you need IHUT, then Higlight is your go to and by far the best. If you just need a survey, you can probably get more competitive rates elsewhere. Highlight should implement some lower cost surveys that don't require inhome testing. The platform is amazing and could add alot of value by bringing in the less than IHUT opportuntities. **What problems is Highlight solving and how is that benefiting you?** We were able to use highlight to test some concepts around product market fit, formulation, packaging and purchase intent, concept analysis, and demographics. ### 12. Elevated our home user testing experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Highlight?** The Platform is very user-friendly and helps drive collaboration. The project tracking functionalty also helps keep the multiple elements of the study organized and actionable. **What do you dislike about Highlight?** The results analysis interfact could be more adaptable to unique project needs.For examples, filtering/segmentation of results, combination of charts etc. **What problems is Highlight solving and how is that benefiting you?** Quick and agile home user testing. ### 13. Easy to use and good interface **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Highlight?** The Highlight IHUT Platform is easy to navigate and find the information that you need. Tasks are clear and it runs smoothly. **What do you dislike about Highlight?** It can be difficult to know what folders or areas to click into when looking for specific information. **What problems is Highlight solving and how is that benefiting you?** Highlight IHUT's provide valuable information about specific products and concepts. It's beneficial to have an idea of how a product will perform in the market prior to launch. ### 14. Great platform to get consumer insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Highlight?** It easy easy to use, our customer support team is extremely helpful, and everything is online. **What do you dislike about Highlight?** Lack of templates to use for specific needs. **What problems is Highlight solving and how is that benefiting you?** Highlight is helping us improve our quality based on consumers insights. ### 15. Consumer testing has never been so easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Highlight?** The platform has an intuitive user interface for setting up new projects and is easy to use to manage the project and review results **What do you dislike about Highlight?** Nothing went wrong! I think the only thing I would prefer is to not enter a password to access the results **What problems is Highlight solving and how is that benefiting you?** Highlight IHUT platform helped give us real feedback from our target consumers to understand how they liked our product in the real world at home and what we can improve upon, especially in regards taste ### 16. Turnkey sampling/review solution with friendly customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Highlight?** The platform is a user-friendly and flexible software solution for conducting In-Home Usage Tests. We've found that the real-time data analysis and reporting features provide valuable insights! **What do you dislike about Highlight?** I wish there were some tools built into the platform for analytics that made it easier to take the data and do quick cross-tabs and other calculations to improve the ability to extract insights from the sampling programs. **What problems is Highlight solving and how is that benefiting you?** It's solving the problem of limited consumer feedback by providing a more efficient and effective way to conduct In-Home Usage Tests. Using this platform, we've gathered valuable insights about our products and target audience, which has helped us make data-driven decisions and improve our products. ### 17. Incredible insight gained from working with Highlight with stellar support along the way. **Rating:** 5.0/5.0 stars **Reviewed by:** Jaclyn L. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2022 **What do you like best about Highlight?** The Highlight team is as hands-on or off as you want them to be. They'll take on most of the work but let you be involved every step of the way. The granular targeting ability with their existing participant database is unique and impressive, and the data you'll receive is invaluable. Each piece of the Highlight testing process would be incredibly cumbersome and most likely take months vs. days to facilitate. **What do you dislike about Highlight?** Although it was great to have the results so quickly, the process sometimes felt rushed in submitting survey questions. I would have liked more time to thoughtfully consider those, as there are things I wish I had asked or questions I should have rephrased in looking back. **What problems is Highlight solving and how is that benefiting you?** Highlight takes on the massive burden of organizing a product test, including participant recruitment and targeting, questionnaire development, sample fulfillment, questionnaire completion and data analysis. Taking all of this on as a small company is incredibly cumbersome, potentially costly and time-consuming. ### 18. Very quick turnaround **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Highlight?** Quick turnaround that seamlessly gets product in the hands of consumers **What do you dislike about Highlight?** Not everything lives within the dashboard so hard to find each item **What problems is Highlight solving and how is that benefiting you?** It taking a long time or being tedious to recruit consumers and send them product ### 19. Very fast and efficient way to get a IHUT off the ground **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Highlight?** Automated reporting, recruitment of participants, guidance. **What do you dislike about Highlight?** Less than expected help building out survey templates. **What problems is Highlight solving and how is that benefiting you?** Recruitment, product shipping, and data capture ### 20. They provided an important service which gave us needed feedback **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2022 **What do you like best about Highlight?** They had a ready supply of people who tried our products and gave thoughtful feedback. I also thought that Highlight was able to synthesize the information for us, in a way that maximized its usefulness **What do you dislike about Highlight?** Not a problem with Highlight, really, but I wish we had thought more carefully about how the answers to the questions we asked Highlight to present to the focus groups would inform our next actions. After Highlight gave us the questionnaire results, I wanted to go back and reframe a couple of the questions that in hindsight seemed a little duplicative. **What problems is Highlight solving and how is that benefiting you?** We wanted to know what qualities mattered to customers with our products; we wanted to know about pricing; we wanted to know who specifically would be the best market for our products. ### 21. Small Scale Product Feedback **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Highlight?** I loved that with Highlight, I didn't need to create a large number of prototypes. I was able to get meaningful feedback on just a small set of prototypes and continue iterating from there. **What do you dislike about Highlight?** It took a bit of time to get the test up and running, but I suspect that was more just because it was my first time using it. **What problems is Highlight solving and how is that benefiting you?** Highlight solves the problem of needing to create 75+ prototypes to get feedback from consumers. Plus, it gives me a way to get rich qual data from consumers early in my development process. ### 22. Great feedback mechanism, easy to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Highlight?** Highlight was helpful for getting both qualitative and quantitive feedback on my product, with a highly relevant target audience. I also appreciated having a debrief call with the team to go through the results **What do you dislike about Highlight?** The feedback I received came in the form of a massive excel file, which, while helpful to have so much info at my fingertips, was a bit overwhelming since I don't think I received high level insights for all of it (ie the psychographic info). The debrief call with the team helped a lot but a written summary would have been great to review afterward. **What problems is Highlight solving and how is that benefiting you?** I have a very conceptual product, so working with Highlight was a helpful way to understand the relative pain points and benefits of something so unique - the qualitative feedback in particular was really helpful ### 23. east to use **Rating:** 3.5/5.0 stars **Reviewed by:** Ryan C. | finance, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2022 **What do you like best about Highlight?** Being able to test a hero product against 2 top competitors to strengthen its sales story at retail and inform future line development. Comparing new products to our existing customers and their stickiness. **What do you dislike about Highlight?** In home testing is great but there are so many variables. More case studies would be helpful **What problems is Highlight solving and how is that benefiting you?** Solving for data driven results that our team can go back and create solutions for. We know this can improve things like conversion rate and overall leads to more revenue. **Official Response from Abigail Austin:** > Hi Ryan, thank you so much for your feedback; we loved working with you. All of our case studies are up at letshighlight.com/case-studies. We would love if you could take a look and let us know what you’d like to see more of! Please email us at support@letshighlight.com! ### 24. Early CPG Founder Review **Rating:** 3.0/5.0 stars **Reviewed by:** Alexander D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Highlight?** I really liked that the platform helped me extract insights that I wanted **What do you dislike about Highlight?** I didn't like that you had no way to connect with the person later even for a fee for clarification or extensive insights **What problems is Highlight solving and how is that benefiting you?** Highlight is helping early stage brands dig deeper into the customers mindset, this is critical for early stage brands **Official Response from Abigail Austin:** > Hi Alexander, Thanks so much for leaving a review! We're happy to hear that you were a fan of the platform to get the insights you needed. Unfortunately, we cannot offer a further connection with a specific Highlighter unless it is outlined at the beginning of the study and both parties consent. This policy protects the privacy of our community and of our clients. We are very glad that you found Highlight valuable, and hope to work with you again in the future! ### 25. Unsure **Rating:** 2.5/5.0 stars **Reviewed by:** Lisa M. | Owner/Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Highlight?** You provided valuable feedback on our products from the individuals who sampled it. **What do you dislike about Highlight?** I received very few orders or follow up from the individuals sampling the products **What problems is Highlight solving and how is that benefiting you?** You were able to get our products out, and the information to us from those sampling the products, but very little came from the exchange. **Official Response from Abigail Austin:** > Hi Lisa, So glad to hear that the feedback our community provided you via the platform was valuable 😁. To clarify, Highlight is not a sampling, freebie, or review program. We are a product testing platform that helps brands gain real insights as to how their ideal consumer feels about products. Highlight is not a method of advertising products. We're excited to work together again next time you need product insights! ### 26. iHUT for a handwash **Rating:** 4.5/5.0 stars **Reviewed by:** Srini S. | Independent Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Highlight?** Speed of fielding, quality of research, learnings, inputs for decision making **What do you dislike about Highlight?** Downloading reports. The system seemed primitive **What problems is Highlight solving and how is that benefiting you?** Understanding key issues with handwash impacting consumer satisfaction **Official Response from Abigail Austin:** > Hi Srini, Awesome to hear that you were a fan of our research, speed, and the learnings that you received from the study. We hear you on the reports and we’re continually working to improve our client portal and experience - stay tuned! We’re very glad you gained key insights in customer satisfaction and we hope to work with you again in the near future! ### 27. Great team and quick turnaround! **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen K. | Research Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Highlight?** Highlights Agile platform allows for everything to be stored in one place! **What do you dislike about Highlight?** Nothing to dislike it works well for my organization **What problems is Highlight solving and how is that benefiting you?** The live dashboard is very convenient to share early results with clients ### 28. Great platform for gaining new customer insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2022 **What do you like best about Highlight?** The team was very easy to work with and truly understood what brands were looking for and what pain points we were trying to solve by partnering with Highlight. **What do you dislike about Highlight?** I cannot think of any downside so far - I mean, I guess in a perfect imaginary world it would be free? But other than that no complaints! **What problems is Highlight solving and how is that benefiting you?** We are always looking for new and unique ways to reach as many customers as we can and get feedback from them (plus hopefully get them on as new long term customers)! ### 29. Very Excited for the Highlight Experience and what Highlighters can do for the organization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2022 **What do you like best about Highlight?** Still learning, but the team is responsive, patient and helpful. The interface allows for a transparency one rarely sees in the industry. I'm excited for the possibilities. **What do you dislike about Highlight?** It's too early to say for sure. Some of the set-up options need additional refinement to meet our specific needs, but, so far, there are clear workarounds so it isn't an issue. **What problems is Highlight solving and how is that benefiting you?** Fast and affordable HUTs for concept and performance iteration and ideation. **Official Response from Abigail Austin:** > Hi there! Thanks so much for this valuable feedback and insight. We're happy to hear that you were a fan of our team and the transparency of the platform. The teams across Highlight are hard at work building the platform and Highlight infrastructure to be the best it can be - stay tuned for exciting updates and advancements coming in 2023. Looking forward to working with you again soon. - [View Highlight pricing details and edition comparison](https://www.g2.com/products/highlight-highlight/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+17%3A51%3A08+-0500&secure%5Bsession_id%5D=7a671957-a23f-4c30-a6dc-b2b7af75d453&secure%5Btoken%5D=6f2255a844d918c7bf9440e0002c885ef2c22cf01cba32b3c7147df195dd2534&format=llm_user) ## Highlight Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Participant Selection** - On-Site - Recruitment Pool **Insights** - Analytics - Collaboration - Sorting **Generative AI** - AI Text Summarization ## Top Highlight Alternatives - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (732 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - 4.6/5.0 (680 reviews) - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) - 4.4/5.0 (2,911 reviews)