I loved that with Highlight, I didn't need to create a large number of prototypes. I was able to get meaningful feedback on just a small set of prototypes and continue iterating from there. Review collected by and hosted on G2.com.

It took a bit of time to get the test up and running, but I suspect that was more just because it was my first time using it. Review collected by and hosted on G2.com.

Highlight was helpful for getting both qualitative and quantitive feedback on my product, with a highly relevant target audience. I also appreciated having a debrief call with the team to go through the results Review collected by and hosted on G2.com.

The feedback I received came in the form of a massive excel file, which, while helpful to have so much info at my fingertips, was a bit overwhelming since I don't think I received high level insights for all of it (ie the psychographic info). The debrief call with the team helped a lot but a written summary would have been great to review afterward. Review collected by and hosted on G2.com.

Being able to test a hero product against 2 top competitors to strengthen its sales story at retail and inform future line development. Comparing new products to our existing customers and their stickiness. Review collected by and hosted on G2.com.

In home testing is great but there are so many variables. More case studies would be helpful Review collected by and hosted on G2.com.

I really liked that the platform helped me extract insights that I wanted Review collected by and hosted on G2.com.

I didn't like that you had no way to connect with the person later even for a fee for clarification or extensive insights Review collected by and hosted on G2.com.

You provided valuable feedback on our products from the individuals who sampled it. Review collected by and hosted on G2.com.

I received very few orders or follow up from the individuals sampling the products Review collected by and hosted on G2.com.

Speed of fielding, quality of research, learnings, inputs for decision making Review collected by and hosted on G2.com.

Downloading reports. The system seemed primitive Review collected by and hosted on G2.com.

Highlights Agile platform allows for everything to be stored in one place! Review collected by and hosted on G2.com.

Nothing to dislike it works well for my organization Review collected by and hosted on G2.com.

The team was very easy to work with and truly understood what brands were looking for and what pain points we were trying to solve by partnering with Highlight. Review collected by and hosted on G2.com.

I cannot think of any downside so far - I mean, I guess in a perfect imaginary world it would be free? But other than that no complaints! Review collected by and hosted on G2.com.

Still learning, but the team is responsive, patient and helpful. The interface allows for a transparency one rarely sees in the industry. I'm excited for the possibilities. Review collected by and hosted on G2.com.

It's too early to say for sure. Some of the set-up options need additional refinement to meet our specific needs, but, so far, there are clear workarounds so it isn't an issue. Review collected by and hosted on G2.com.