Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Highlight rocks!!!"
5/5
What do you like best about Highlight?

From proposal, to implementation, to results... Highlight has it nailed! We were able to execute quickly and get some valuable insights from their consumers to help gorw our business. Review collected by and hosted on G2.com.

What do you dislike about Highlight?

If you need IHUT, then Higlight is your go to and by far the best. If you just need a survey, you can probably get more competitive rates elsewhere. Highlight should implement some lower cost surveys that don't require inhome testing.

The platform is amazing and could add alot of value by bringing in the less than IHUT opportuntities. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Verified User in Market Research
Enterprise (> 1000 emp.)
"Elevated our home user testing experience"
5/5
What do you like best about Highlight?

The Platform is very user-friendly and helps drive collaboration. The project tracking functionalty also helps keep the multiple elements of the study organized and actionable. Review collected by and hosted on G2.com.

What do you dislike about Highlight?

The results analysis interfact could be more adaptable to unique project needs.For examples, filtering/segmentation of results, combination of charts etc. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Easy to use and good interface"
4.5/5
What do you like best about Highlight?

The Highlight IHUT Platform is easy to navigate and find the information that you need. Tasks are clear and it runs smoothly. Review collected by and hosted on G2.com.

What do you dislike about Highlight?

It can be difficult to know what folders or areas to click into when looking for specific information. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Great platform to get consumer insights"
5/5
What do you like best about Highlight?

It easy easy to use, our customer support team is extremely helpful, and everything is online. Review collected by and hosted on G2.com.

What do you dislike about Highlight?

Lack of templates to use for specific needs. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Small-Business (50 or fewer emp.)
"Consumer testing has never been so easy"
5/5
What do you like best about Highlight?

The platform has an intuitive user interface for setting up new projects and is easy to use to manage the project and review results Review collected by and hosted on G2.com.

What do you dislike about Highlight?

Nothing went wrong! I think the only thing I would prefer is to not enter a password to access the results Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Enterprise (> 1000 emp.)
"Turnkey sampling/review solution with friendly customer service"
5/5
What do you like best about Highlight?

The platform is a user-friendly and flexible software solution for conducting In-Home Usage Tests. We've found that the real-time data analysis and reporting features provide valuable insights! Review collected by and hosted on G2.com.

What do you dislike about Highlight?

I wish there were some tools built into the platform for analytics that made it easier to take the data and do quick cross-tabs and other calculations to improve the ability to extract insights from the sampling programs. Review collected by and hosted on G2.com.

JL
Jaclyn L.
Owner
Small-Business (50 or fewer emp.)
"Incredible insight gained from working with Highlight with stellar support along the way."
5/5
What do you like best about Highlight?

The Highlight team is as hands-on or off as you want them to be. They'll take on most of the work but let you be involved every step of the way. The granular targeting ability with their existing participant database is unique and impressive, and the data you'll receive is invaluable. Each piece of the Highlight testing process would be incredibly cumbersome and most likely take months vs. days to facilitate. Review collected by and hosted on G2.com.

What do you dislike about Highlight?

Although it was great to have the results so quickly, the process sometimes felt rushed in submitting survey questions. I would have liked more time to thoughtfully consider those, as there are things I wish I had asked or questions I should have rephrased in looking back. Review collected by and hosted on G2.com.

Verified User in Market Research
UM
Verified User in Market Research
Enterprise (> 1000 emp.)
"Very quick turnaround"
4/5
What do you like best about Highlight?

Quick turnaround that seamlessly gets product in the hands of consumers Review collected by and hosted on G2.com.

What do you dislike about Highlight?

Not everything lives within the dashboard so hard to find each item Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"Very fast and efficient way to get a IHUT off the ground"
4/5
What do you like best about Highlight?

Automated reporting, recruitment of participants, guidance. Review collected by and hosted on G2.com.

What do you dislike about Highlight?

Less than expected help building out survey templates. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"They provided an important service which gave us needed feedback"
4/5
What do you like best about Highlight?

They had a ready supply of people who tried our products and gave thoughtful feedback. I also thought that Highlight was able to synthesize the information for us, in a way that maximized its usefulness Review collected by and hosted on G2.com.

What do you dislike about Highlight?

Not a problem with Highlight, really, but I wish we had thought more carefully about how the answers to the questions we asked Highlight to present to the focus groups would inform our next actions. After Highlight gave us the questionnaire results, I wanted to go back and reframe a couple of the questions that in hindsight seemed a little duplicative. Review collected by and hosted on G2.com.