--- title: Highlight Reviews meta_title: 'Highlight Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 29 reviews by the users' company size, role or industry to find out how Highlight works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 29 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Highlight Reviews **Vendor:** Highlight **Category:** [User Research Tools](https://www.g2.com/categories/user-research) **Average Rating:** 4.6/5.0 **Total Reviews:** 29 ## About Highlight Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike. The Highlight platform delivers high-impact insights with unmatched quality across every stage of the product innovation lifecycle—from early ideas and prototypes to in-market renovation—empowering teams to act quickly and bring winning products to market with confidence. Purpose-built for modern physical product teams, Highlight combines a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics to deliver high-impact insights with unmatched quality. From early-stage concepts and prototypes to in-market product renovation, our end-to-end platform supports every phase of the product innovation lifecycle—enabling teams to act quickly and bring winning products to market with confidence. Highlight’s solution allows global and emerging CPG brands to efficiently test and launch new physical products, including food and beverages, beauty and personal care, and products for kids and pets. Our platform streamlines every step—from recruiting the right consumers to collecting real-time data—making it easy to initiate tests and see actionable insights within days of launch. Trusted by top-tier brands like Nestlé, P&G, and Estée Lauder, our clients use Highlight to: - Evaluate early product concepts and formulations -Conduct blind comparisons against competitors -Benchmark existing products for deeper category understanding At our core, Highlight exists to help teams build better products—for people and the planet. With logistics handled, a user-friendly dashboard, and insights that drive results, Highlight is redefining how brands test, iterate, and win in the physical product space. ## Highlight Pros & Cons **What users like:** - Users find Highlight's platform to be **user-friendly and efficient** , enhancing their research experience and workflow. (3 reviews) - Users appreciate the **analysis efficiency** offered by Highlight, enabling quick, confident decision-making throughout the research process. (2 reviews) - Users praise Highlight's **excellent customer support** , noting knowledgeable staff who provide clear communication and timely solutions. (2 reviews) - Users value Highlight for its **understanding of business needs** , quality tester insights, and user-friendly platform. (1 reviews) - Users value the **high-quality feedback** from Highlight's tester audience, which provides valuable insights for their projects. (1 reviews) - Implementation Ease (1 reviews) - Pricing (1 reviews) - Reporting (1 reviews) - Research Efficiency (1 reviews) - Survey Management (1 reviews) **What users dislike:** - Users note that Highlight's services come with a **higher price tag** , which might deter some potential customers. (1 reviews) - Users experience a **duplicative login process** that can hinder smooth access to the portal daily. (1 reviews) - Users are disappointed by the **lack of shipping expertise** from Highlight, affecting the delivery of fragile items. (1 reviews) - Users find the **double login requirement** and inability to move questions in bulk to be time-consuming inconveniences. (1 reviews) ## Highlight Reviews ### 1. Early CPG Founder Review **Rating:** 3.0/5.0 stars **Reviewed by:** Alexander D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Highlight?** I really liked that the platform helped me extract insights that I wanted **What do you dislike about Highlight?** I didn't like that you had no way to connect with the person later even for a fee for clarification or extensive insights **What problems is Highlight solving and how is that benefiting you?** Highlight is helping early stage brands dig deeper into the customers mindset, this is critical for early stage brands **Official Response from Abigail Austin:** > Hi Alexander, Thanks so much for leaving a review! We're happy to hear that you were a fan of the platform to get the insights you needed. Unfortunately, we cannot offer a further connection with a specific Highlighter unless it is outlined at the beginning of the study and both parties consent. This policy protects the privacy of our community and of our clients. We are very glad that you found Highlight valuable, and hope to work with you again in the future! ### 2. Unsure **Rating:** 2.5/5.0 stars **Reviewed by:** Lisa M. | Owner/Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2022 **What do you like best about Highlight?** You provided valuable feedback on our products from the individuals who sampled it. **What do you dislike about Highlight?** I received very few orders or follow up from the individuals sampling the products **What problems is Highlight solving and how is that benefiting you?** You were able to get our products out, and the information to us from those sampling the products, but very little came from the exchange. **Official Response from Abigail Austin:** > Hi Lisa, So glad to hear that the feedback our community provided you via the platform was valuable 😁. To clarify, Highlight is not a sampling, freebie, or review program. We are a product testing platform that helps brands gain real insights as to how their ideal consumer feels about products. Highlight is not a method of advertising products. We're excited to work together again next time you need product insights! - [View Highlight pricing details and edition comparison](https://www.g2.com/products/highlight-highlight/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+22%3A50%3A54+-0500&secure%5Bsession_id%5D=b4016cd5-3b66-4d85-bfe1-5f8d0be5ef80&secure%5Btoken%5D=0257f28149d2faca17419fc135a526f17b3287f1a25415b1528da304a9bf2989&format=llm_user) ## Highlight Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes - Commenting/Notes **Participant Selection** - On-Site - Recruitment Pool - Single Sign On **Insights** - Analytics - Collaboration - Sorting - Visual Analytics **Generative AI** - AI Text Summarization - Generative AI **Additional Functionality** - User Journeys - Usability Testing - Engagement Tracking - For Mobile - A/B Testing - Search/Filter - AI Copilot - Data Visualization - API - Drag & Drop - Unmoderated Testing - Screen Activity Recording - Behavior Tracking - Software Testing Management - Performance Metrics - Customizable Questions - Heatmaps - Prototype Creation - Activity Dashboard - Customer Segmentation - Data Import/Export - Trend Analysis - User Research Analysis - Monitoring - Third-Party Integrations - For Websites - Issue Tracking - Collaboration Tools - Surveys & Feedback - Customizable Branding - User Management - Customizable Templates - Design Management - Multi-Language - Real-Time Data - Project Management - Customizable Fields - Moderated Usability Testing - Quantitative Metrics - Alerts/Notifications - Categorization/Grouping - Tagging - Conversion Rate Optimization - Reporting & Statistics - Video recording/Transcriptions - Customizable Categories - Annotations - Performance Testing - Benchmarking - Question Library - Customizable Reports - Projections - Survey/Poll Management - Assessment Management - Activity Tracking - Video Support - Demographic Data - Customer Experience Management - Workflow Management - Geotargeting - Access Controls/Permissions - Email Reminders - Audience Targeting ## Top Highlight Alternatives - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews) - [User Interviews](https://www.g2.com/products/user-interviews/reviews) - 4.6/5.0 (681 reviews) - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews)