Heather W.
HW
Heather W.
Marketing and Communications Strategist
Consulting
Small-Business (50 or fewer emp.)
"Comprehensive Features, But Steep Learning Curve"
2.5/5
What do you like best about HighLevel?

It's comprehensive. You can use it as a CRM tool as well as a social media tool. The dashboard offers a thorough overview and analytics. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

There is a learning curve. It's not very intuitive and there are many layers so you need to spend time to learn it. It's not a plug in and go. Review collected by and hosted on G2.com.

Response from Shaun Clark of HighLevel
Edit edit

It would be great to hear your perspective directly if you’re willing please book a call with our head of product here: http://speakwith.us/sean-kim

Denis M.
DM
Denis M.
Co-Founder
Information Technology and Services
Small-Business (50 or fewer emp.)
"The Foundation of My Business: Great Automations, Payments, AI & Omnichannel"
5/5
What do you like best about HighLevel?

It runs my business and is the foundation of nearly everything I do—automations, payments, AI, communications, and social omnichannel. It’s great. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The learning curve is quite steep, and onboarding both clients and staff can be challenging. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel
Edit edit

Thanks for the review Denis! Glad to hear HighLevel has become the foundation of your biz 💪 Have you considered creating a Course in the Course Builder to help with onboarding? I know a lot of Agency Users have had success with that approach.

Glory A.
GA
Glory A.
Frontend Developer
Small-Business (50 or fewer emp.)
"Powerful all in one marketing platform with great automation tools"
5/5
What do you like best about HighLevel?

I love that HighLevel combines CRM, email marketing, funnels, and automation all in one place, which saves time and reduces the need for multiple tools. The automation workflows are especially powerful and customizable, allowing us to build sophisticated client campaigns with ease. It’s also white-label friendly, which adds value for agencies like mine. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The learning curve can be a bit steep for new users, especially when setting up complex automations or integrations. Some features could use better documentation or tutorials, and support response times vary depending on the issue. Also, the interface could be more intuitive in certain areas, particularly with funnel and website editing tools. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel
Edit edit

We're thrilled to hear that HighLevel’s all-in-one platform is helping you streamline your operations, reduce costs, and deliver greater value to your clients—especially through our automation workflows and white-label flexibility. It's fantastic to know that consolidating tools like funnels, CRM, email marketing, and scheduling into one dashboard is making a real impact for your agency.

We also appreciate your constructive feedback regarding the learning curve and documentation. We’re actively working to improve our onboarding experience, expand our tutorial library, and make key areas like funnel and website editing even more intuitive. Your input helps guide those improvements.

If you ever need support or have ideas to share, we’re here to help. Thanks again for being part of the HighLevel community—we’re excited to continue growing with you!

—The HighLevel Team

LS
Leonardo S.
Social Media Marketing Expert
Marketing and Advertising
Mid-Market (51-1000 emp.)
"A Complete, Affordable CRM You Can Implement Quickly"
4.5/5
What do you like best about HighLevel?

This is the most complete CRM out there without having to pay thousands of dollars for, it can be implemented quite quickly and it can be used every day Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The integration part can have some problems, especially with Whatsapp due to bad sync Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel
Edit edit

Thanks for the review Leo! Glad to hear you've been able to consolidate tools for all your marketing !

Marcell C.
MC
Marcell C.
Marketing Coordinator
Marketing and Advertising
Small-Business (50 or fewer emp.)
Guest users or non-business users of the software, not included in G2 scores.
"A single platform to manage absolutely everything related to Marketing and CRM"
4.5/5
What do you like best about HighLevel?

- It has everything you need to manage and improve your workflow, well integrated and optimized for marketers and CRM professionals.

- It can be easily implemented into your organization in just a few days.

- People get used to it very quickly thanks to the very detailed and specific UI the app provides.

- If you find any trouble, customer support is always active and I haven't found any issues when contacting them for help.

- These features made it my main Marketing app to work with in just a few days. We use it daily to manage our CRM, pipelines, calendars, campaigns and everything related to improving the business. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The UX sometimes tends to be messy. This platform is harder to use and get used to than others. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel
Edit edit

Thank you so much for your detailed and thoughtful feedback — we’re thrilled to hear how quickly HighLevel became a core part of your daily marketing workflow! It’s great to know that the all-in-one functionality and customer support have been valuable in streamlining your processes.

We also appreciate your honesty around the user experience. While we're proud of the depth of our features, we understand that complexity can sometimes make the platform feel overwhelming. To help with this, we’d love to invite you to explore our UI customization and navigation shortcuts, now available under the “Labs” or “Settings” area. These let you personalize your workspace and simplify commonly used workflows.

Additionally, we’re actively working on UX/UI refinements throughout the year based on user feedback like yours. If you’re open to it, we’d be happy to schedule a quick call with our product team to better understand which areas feel the most cumbersome so we can continue improving the experience.

Thanks again for being a part of the HighLevel community — we're excited to keep growing with you!

Talon M.
TM
Talon M.
CTO
Small-Business (50 or fewer emp.)
"GoHighLevel has potential, but it’s not as strong as it could be."
3.5/5
What do you like best about HighLevel?

GoHighLevel can be a good fit for smaller businesses with simpler needs. For those with modest customer bases who benefit from straightforward automations and basic CRM functionality, it provides a cost-effective, all-in-one option. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Feature rollouts are slow, and the platform can feel restrictive for businesses that require complex, custom automations. Larger companies that need intricate workflows may find it very limited compared to other CRM's. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel
Edit edit

Thank you, Talon, for taking the time to share your thoughtful feedback. We’re glad to hear that HighLevel has been a good fit for smaller businesses looking for a cost-effective, all-in-one platform to handle CRM and automation essentials.

We appreciate your insights about feature expansion and workflow flexibility. Our product team is actively focused on releasing more advanced automation tools, deeper customization options, and broader API capabilities to better support larger or more complex business structures.

Your perspective is incredibly valuable — feedback like yours helps us continue evolving to meet the needs of businesses of all sizes. Thank you again for your honesty and for being part of the HighLevel community.

— The GoHighLevel Team

Wandile. S.
WS
Wandile. S.
Consultant
Small-Business (50 or fewer emp.)
"Great Features, but Billing Support Is Slow and Hard to Reach"
2/5
What do you like best about HighLevel?

I enjoy the features and the effectiveness it provides for my clients. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Customer support (Billing Department): The response time is very long, and there’s no direct way to contact them, so you’re left waiting for a reply. This can be detrimental when you have 300+ sub accounts Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel
Edit edit

Sorry we let you down Wandile! Hopefully your issue has been solved by now but if not, shoot me an email so I can help run it down (chase at gohighlevel.com) 👍

Biju Y.
BY
Biju Y.
Advisor
Enterprise (> 1000 emp.)
"Great One-Stop CRM and Automation Platform for Businesses of Any Size"
4.5/5
What do you like best about HighLevel?

It’s a great platform and a true one-stop solution for CRM needs and automation. In my experience, it’s suitable for small, medium, and large businesses alike. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The product cannot be custom built for a specific client Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel
Edit edit

Thanks Biju! Glad to hear you're digging the platform.

Megan S.
MS
Megan S.
Owner
Small-Business (50 or fewer emp.)
"All-in-One Marketing Platform That Saves Time"
5/5
What do you like best about HighLevel?

I like that I don’t have to juggle five different tools anymore. CRM, email, SMS, funnels, calendars, and automation all live in one dashboard. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

Sometimes the dashboard lags or pages don’t load as expected, which can be frustrating when I’m trying to work fast. Review collected by and hosted on G2.com.

Response from Jonathan Evans of HighLevel
Edit edit

Thank you for sharing your experience!

We’re so glad HighLevel is helping you simplify your tech stack and bring everything into one unified dashboard. Saving time, reducing costs, and improving conversions is exactly what we strive to support.

We also appreciate your feedback about occasional lag — performance is important, and our team is continuously working to optimize speed and reliability.

Thanks for being part of the HighLevel community!

— The HighLevel Team

Verified User in Apparel & Fashion
GA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Seamless Multi-Client Integration at a Great Single Price"
4.5/5
What do you like best about HighLevel?

I love the integration with all the client tools. I can use it across multiple clients while paying a single price, which makes it really convenient. Review collected by and hosted on G2.com.

What do you dislike about HighLevel?

The interface feels outdated, and it isn’t very colorful or easy to look at. Review collected by and hosted on G2.com.

Response from Chase Buckner of HighLevel
Edit edit

Thanks for the review! Glad you're enjoying the all-in-one toolset and the flat pricing. We're working hard on a big interface enhancement, so stay tuned!