--- title: Higher Logic Thrive Reviews meta\_title: 'Higher Logic Thrive Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 435 reviews by the users' company size, role or industry to find out how Higher Logic Thrive works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 435 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Higher Logic Thrive Reviews & Product Details

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Higher Logic Thrive is a comprehensive online community and marketing software solution suite designed to drive engagement. With nearly 20 years of experience, Higher Logic has established itself as a trusted partner, serving more than 3,000 customers and facilitating over 350,000 online communities globally. This platform supports more than 200 million users across 42 countries, making it a significant player in the realm of community engagement and marketing. The Higher Logic Thrive portfolio consists of three primary products. The Higher Logic Thrive Community is an engagement solution that fosters connections, resource sharing, and discussions among members. This product is particularly beneficial for organizations looking to enhance member interaction and create a vibrant online community. By providing a space for community members to engage, Higher Logic Thrive Community helps build stronger relationships and increase member satisfaction. In addition to community engagement, Higher Logic Thrive Marketing serves as the go-to marketing and communications software for associations. With an impressive 99% deliverability rate, this tool ensures that messages reach the intended audience effectively. Leverage this software to deliver targeted communications, enhancing member engagement and ensuring that the right information is shared at the right time. This capability is essential for organizations aiming to maintain strong connections with their members and keep them informed about relevant events and initiatives. The Higher Logic Thrive Platform integrates the functionalities of both the Community and Marketing solutions, creating a cohesive experience that enhances member engagement. This platform is designed to scale alongside an organization's growth, allowing for the addition of various add-ons and third-party integrations with CRM, AMS, and LMS providers. This flexibility ensures that customers can customize their experience to meet their evolving needs. Furthermore, Higher Logic provides expert Advisors to assist in implementation, ensuring that customers can quickly get up and running. Users also benefit from the Higher Logic Users Group (HUG), which offers a network of support and shared knowledge. This combination of robust features, scalability, and community support positions Higher Logic as a valuable resource for organizations looking to enhance their member engagement and marketing efforts.

* * *

Product Website
Higher Logic Thrive
Seller
[Higher Logic](https://www.g2.com/sellers/higher-logic)
Discussions
[Higher Logic Thrive Community](https://www.g2.com/products/higher-logic-thrive/discuss)
Languages Supported

English

Solution Type

Best-of-Breed

Overview by
Sarah Spinosa

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

4 months

[
View More Pricing Information
](https://www.g2.com/products/higher-logic-thrive/pricing)

## Higher Logic Thrive Integrations
(3)

What do users say about integrations?

Verified by Higher Logic Thrive

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

iMIS

](https://www.g2.com/products/imis/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Rhythm

](https://www.g2.com/products/rhythm-systems-rhythm/reviews)

Show More

 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
AN

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

11/24/2021

"Informz is Clunky"

1.5/5

What do you like best about Higher Logic Thrive?

The customer service is strong. You can speak to people on the phone. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

You can't swipe highlight. The popup box disappears when you do. Review collected by and hosted on G2.com.

Recommendations to others considering Higher Logic Thrive:

There are better products out there like Mailchimp. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

It accomplishes your need to automate emails based on contact scoring. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
EN

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

4/7/2016

"Real Magnet Has Gone Downhill"

1.5/5

What do you like best about Higher Logic Thrive?

It is very powerful and has great features. Their marketing automation is great, quite intuitive, and was very easy to learn. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

Since being acquired by Higher Logic, their customer service has gone downhill dramatically. Also, I use it mainly for email, yet the company is now focused on making people use their community platform rather than using email. They did not notify some of us who are long-time users and User Group attendees about their annual User Group via email until the early bird deadline. That was unbelievable to us. Because we use them for an email marketing solution. They told us that they are doing things differently now and not emphasizing email. It's hard to understand why I would continue to use their product if they do not believe it is relevant. Review collected by and hosted on G2.com.

Recommendations to others considering Higher Logic Thrive:

This is a great product, but if you need a lot of support, be sure you have a clear understanding of what you can expect. I have talked to other users who feel the customer service has gone way down hill. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

The marketing automation makes it possible to learn so much more about customers and serve them with solutions that they need as individuals. Review collected by and hosted on G2.com.

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11/21/2018
Current UserValidated ReviewerSource: Organic

 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
AN

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

10/19/2018

"Core products feel increasingly abandoned"

2/5

What do you like best about Higher Logic Thrive?

The basic concept is very much needed by the association world--an online discussion group system that integrates with AMS (association management software) and that allows you to create distinct discussion groups (say, a group for all of your members, groups for your sections/interest groups and chapters, groups for retirees or students, etc.) that automatically update their membership to reflect membership in you AMS. This makes it possible to maintain discussion groups without having to constantly manually update their membership, which could take hours and hours every day, if you're an association of any size.

The discussion group system also lets you bring in members who are still wedded to listservs, as it incorporates the ability to send and receive posts to the discussion groups via email. In fact, if a member of mine contacts me about 'the listservs,' I just use the word 'listserv' with them, too, as I talk about whatever they need to know about the discussion groups. It really seems to avoid confusion and make them more comfortable. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

I've been working with Higher Logic and this tool for several years (and our use of Higher Logic dates from before my joining my association). When I started, though many aspects of the service were clunky, customer service seemed responsive and personable and was able to give me faith that the clunky bits would be addressed in the near future.

As time has passed and I've talked to more Higher Logic clients, it seems many of us have been requesting basic features or improvements for years with little or no response from Higher Logic. This includes the ability for discussion group members to receive notifications when discussions they start receive replies, a feature that I've never seen missing from any social media, forum, or other discussion tool. (That's right, members have to remember to go back to check discussions to see if they've received any replies!) If you do some digging in their customer support forums, you'll find that people have been requesting this feature for at least six years.

Customer service and maintenance of what I see as their core product (the discussion group system) has dropped off even further in the last two years. The company has acquired four other companies in that time (RealMagnet, Informz, Socious, and Kavi) and it seems deadset on creating a monopoly on communication services for associations. The results, so far, have been as chaotic as you'd think. Customer service has become slow, uneven, and about as transparent as mud (often you'll be told by customer service to post your issue in the client discussion group and if you post in the client discussion group, you'll be told to contact customer service). No one seems to know what features are being prioritized for development or what the timelines might be. Often you're told to use clunky workarounds that you then have to somehow educate your poor members about and do a song-and-dance for them to convince them that the workarounds are convenient and/or will be fixed soon. New bells-and-whistle features are introduced while broken or, at least, in very unfinished stages of development and dropped as quickly as they're introduced.

It really feels like the core product is just being left to decay while the company pursues, I assume, new sales. What they're selling to these new customers, I don't know. Email services with features and customer service that's worse than when they were individual companies? The dying discussion group core product? Website content management systems that are much less intuitive to use than most other content management systems I've worked with?

I hate writing this review, because, one, as an association, there aren't really any competitors for you to work with. (Though there seem to be a few forming.) Two, I do think many of the employees at Higher Logic are doing their best and are likely as trapped working with a company that grew too fast as their clients are. (Take a look at some of the recent employee reviews in Glassdoor for an idea of some of the tension they may be facing.)

We want you to do better, Higher Logic! In fact, we need you to do better. Review collected by and hosted on G2.com.

Recommendations to others considering Higher Logic Thrive:

You don't have many options, but consider starting out small. Don't dive in and add or buy too many features or modules before you determine if you can work with the basics. Keep an eye on HL's competitors as they grow. Report everything that doesn't work to customer service and post about it in their client discussion group. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

See "what do you like best," above. Our committees and officer groups, in particular, use their individual discussion groups to conduct official business in a way that can be easily handed over to their successors. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Seller invite

 ![Kelly W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly W.")
KW

Kelly W.

Marketing Coordinator

Research

Small-Business (50 or fewer emp.)

8/21/2017

"Basics are decent"

2/5

What do you like best about Higher Logic Thrive?

I like the flexibility, the fact that we can have many users at once, and the basic functionality that RealMagnet provides. I also really like the "new" editor (not that new anymore, but it's way better than the old one, and more intuitive).

I was also very pleased that they offered two recent webinars--one a basic account training, and one about the "hidden gems" of the platform--as that was one of my main previous complaints about RealMagnet--in the past, we sometimes would only hear about certain features when we asked a question--and we'd receive a sort of "obviously, you should use THIS to do that," when there's no way we would have know about "THIS" unless we asked. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

We're a nonprofit, and I think we're currently at a lower price point that some other customers so that might influence this a bit, but I don't always feel like there's great customer support. In some things (usually account upgrades with a cost associated) there's great support, but frequently we'll call with an issue in an email, only to be told to try something we said we already tried, or to be given an incomplete solution, or to essentially get the equivalent of a shoulder-shrug. I do understand, of course, that some things are out of their control, and some things are affected by our own limited staff/time or users' experience with the platform, but it can be frustrating when we're dealing with a very real limitation of the platform and being met with even very mild indifference.

Additionally, it sometimes seems like the company places more emphasis on coming up with NEW account features instead spending time of making the ones that exist work better.

I do also feel like there could be better notification of platform-wide issues, updates, etc. (though that has been improving in the last year). Review collected by and hosted on G2.com.

Recommendations to others considering Higher Logic Thrive:

Despite my less than glowing review of the product, there are problems with EVERY platform like this. You're never going to have a perfect experience with a mass mailing platform. You just have to decide which issues you can work with and which you can't (and find one in your budget). Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

We send a lot of email with the platform, and also recently (finally) moved toward integrating it with our contact database. That will offer some very real benefits once we work out the kinks (which have more to do with our database, admittedly, than RealMagnet). Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Andrea P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea P.")
AP

Andrea P.

Influence Manager

Non-Profit Organization Management

Small-Business (50 or fewer emp.)

9/22/2017

"Gets the Job Done- That's About It"

1.5/5

What do you like best about Higher Logic Thrive?

That ease in duplicating templates, once you learn how to really use it, it becomes quite easy to plug information in quickly, and you're in and out of your newsletters and emails before you know it. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

It's not very flexible, and it's not very user friendly (it can take a long time to really learn how to utilize the product and even then I don't think I really ever learned how to really use it to it's full capacity). It also ran, very, very slow, and at least on our end of things, we couldn't have more than one person in a newsletter at a time. You're pretty limited with what you can and cannot do. The ease in wanting to try something new is very difficult and ends up being more of a daunting task than what it's worth going through. I also feel as if the options for Informz were very outdated. It didn't seem to allow us to keep up with "what looks good" from a marketing, and customer appealing perspective. It allowed us to do what we needed to do, but I always found myself wishing it would give us more, and made us feel more up to date. Review collected by and hosted on G2.com.

Recommendations to others considering Higher Logic Thrive:

Just realize that is does take a while to get the hang of, and while there are some good features, I think it still leaves you very limited with what you can, and cannot do. It seems to make you look outdated, and there doesn't seem to be a whole lot of progress for that, and it doesn't seem like Informz has people there to assist in that area either. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

I'm not sure what we have solved any business problems with it - it just has allowed us to communicate with our members. It was nice to know that there was consistency there within templates that we could create and everything. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Christine V. E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christine V. E.")
CE

Christine V. E.

Training Analyst/SME

Small-Business (50 or fewer emp.)

7/28/2016

"Choose Your EMS Wisely..."

2/5

What do you like best about Higher Logic Thrive?

Simplicity. Real magnet is a simple tool, like Constant Contact, to use for anyone that has any EMS experience, but the features are limited based on your package. The customer service is quite helpful as well and can resolve issues/inquiries quickly. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

The mobile option is not truly responsive, but rather it creates another version of the email that can be viewed on a mobile device. It is a plus because you do not need to know how to code for mobile, but it is not truly optimized to create responsive design emails. Also, it could be the company I am with, but it would be ideal to see or create the full thread of a campaign (email, list, report) in one place. Review collected by and hosted on G2.com.

Recommendations to others considering Higher Logic Thrive:

If you want a simple solution that also allows for dynamic content, go with Real Magnet. If you want to do any segmentations based on behavior, make sure that data is available elsewhere so you can upload the contacts to RM. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

We are pursuing dynamic content. The greatest issue is list consolidation and moving toward automation. There are several things that need to be in place (such as a data audit and integration of various systems) before relying on an EMS to do certain things. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management")
UN

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

3/15/2017

"Don't make me go through so many steps to give you a review you request"

1.5/5

What do you like best about Higher Logic Thrive?

I love the personal support. I like having a live person to talk to. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

VERY COMPLICATED AND CLUNKY. Uploading email lists has WAY too many steps. Forms are not responsive. Knowledge base is enemic. Making enterprise level customers like us pay to use API or having "Informz" links removed from email footer is unsatisfactory. We deserve better treatment. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

Communication with donors. Integration with netFORUM Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance")
UI

Verified User in Insurance

Small-Business (50 or fewer emp.)

5/5/2016

"Do-able but not above and beyond"

2/5

What do you like best about Higher Logic Thrive?

I like the ease of access from wherever I am. We are able to collaborate efficiently as a team independent of our locations. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

I feel very limited in what I can do with our emails. we aren't able to make them as eye catching or appealing because of the certain "zones" that are only available to us. Review collected by and hosted on G2.com.

Recommendations to others considering Higher Logic Thrive:

Research it out to see if it best suits you. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

We are trying to increase our attendance at conferences and it is nice to see that statistics on how our email marketing is doing. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Hannah L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah L.")
HL

Hannah L.

Research Analyst

Market Research

Small-Business (50 or fewer emp.)

5/5/2016

"Easy enough to use, but not-intuitive"

2/5

What do you like best about Higher Logic Thrive?

Allows me to send out mass emails faster than with outlook. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

Website user interface is not laid out in a logical way. If I haven't used RealMagnet in a while and log back in, I have to spend time re-familiarizing myself with the odd mechanics. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

Keeps my business email address from being black-listed as spam. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
AF

Verified User in Financial Services

Mid-Market (51-1000 emp.)

5/4/2016

"Real Magnet arrives in my inbox regularly"

2/5

What do you like best about Higher Logic Thrive?

Easy to read the emails and pick out what I want to pursue. Good use of infographics. I also like that there are f2f conferences available, not just webinars. Review collected by and hosted on G2.com.

What do you dislike about Higher Logic Thrive?

I actually don't like marketing, even though I'm involved in it myself--I don't like being sold to. I'm so sorry to say this. Review collected by and hosted on G2.com.

Recommendations to others considering Higher Logic Thrive:

Shop and compare before you make a decision, and ask questions to people using it. Review collected by and hosted on G2.com.

What problems is Higher Logic Thrive solving and how is that benefiting you?

Enhancing our website deployment by developing apps and more creative ways to get content to our subscribers. Review collected by and hosted on G2.com.

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Validated ReviewerSource: Organic

## Questions about Higher Logic Thrive? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Higher Logic Thrive
](https://www.g2.com/products/higher-logic-thrive/discussions/new)

GU

Guest User
•
Last activity over 2 years ago

What is Higher Logic Thrive used for?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-is-higher-logic-thrive-used-for)

 ![Becca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Becca C.")
BC

Becca Curtis
•
Last activity over 4 years ago

CEO AMA?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/ceo-ama)

[
View all Discussions
](https://www.g2.com/products/higher-logic-thrive/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

4 months

### Return on Investment

19 months

### Average Discount

9%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/higher-logic-thrive/pricing)

## How much does Higher Logic Thrive cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 4 purchases.

Get Price Estimate

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##### 
##### Higher Logic Thrive Features

Integration

Data Import & Export Tools

Platform

Customization 

User, Role, and Access Management

Performance and Reliability

Email Marketing

Building and Personalizing Emails

Sending Outbound Emails

Manage Email Deliverability

Online Marketing

Landing Pages and Forms

Dynamic Content

A/B Testing

[
View More Features
](https://www.g2.com/products/higher-logic-thrive/features)

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##### Categories on G2

[Marketing Automation](https://www.g2.com/categories/marketing-automation)[Online Community Management](https://www.g2.com/categories/online-community-management)

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