--- title: HG Insights Reviews meta_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 429 scale: '5' date_modified: '2026-07-08' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HG Insights Reviews **Vendor:** HG Insights **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 429 ## About HG Insights HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution. ## HG Insights Pros & Cons **What users like:** - Users appreciate the **data accuracy** of HG Insights, finding it reliable and helpful for their key campaigns. (5 reviews) - Users appreciate the **ease of use** of HG Insights, enabling quick onboarding and efficient data management for businesses. (5 reviews) - Users appreciate the **comprehensive information** offered by HG Insights, enhancing their decision-making and personalization efforts. (3 reviews) - Users appreciate the **responsive customer support** of HG Insights, facilitating smooth implementation and user experience. (3 reviews) - Users find the **helpful account team** and extensive information instrumental in leveraging HG Insights effectively. (3 reviews) - Users value the **detailed and reliable firmographic data** from HG Insights that enhances their sales strategies effectively. (3 reviews) - Contact Information (2 reviews) - Ease of Implementation (2 reviews) - Intuitive (2 reviews) - Users value the **lead generation capabilities** of HG Insights, enhancing their sales strategies and advertising campaigns. (2 reviews) **What users dislike:** - Users find HG Insights **expensive** , which can be challenging for individuals and small businesses due to high pricing. (4 reviews) - Users face challenges due to **missing information** in the vendor portal, making data access and management difficult. (2 reviews) - Users express concern over **outdated data** , which can undermine reliability and confidence in decision-making with HG Insights. (2 reviews) - Users face **data access challenges** with the vendor portal, hindering efficiency and management of incentive balances. (1 reviews) - Users find the **inaccurate intent data** of HG Insights to be a limitation, affecting their decision-making process. (1 reviews) - Users face **integration issues** with HG Insights, limiting the effectiveness of the platform and licensing accessibility. (1 reviews) - Lead Management (1 reviews) - Limited Contacts (1 reviews) - Limited Customization (1 reviews) - Missing Features (1 reviews) ## HG Insights Reviews ### 1. Actionable data and customer obsessed Team @ HG Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Madhavi M. | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about HG Insights?** 1/ AI specific fields that have helped craft our AI competitive strategy 2/ Cool dashboards that help analyze data rapidly 3/the team continues to set a high bar for customer obsession and responsiveness. **What do you dislike about HG Insights?** They actually fixed this issue. In my recent interaction with them, they had some one from the data team pull the data and aggregate it per my specifications. Super cool! **What problems is HG Insights solving and how is that benefiting you?** 1/Segmenting and prioritizing potential cusomters 2/Undertsanding tech gaps that our customers are experiencing **Official Response from Kelcie Des Jardins:** > Hi Madhavi, Thank you so much for leaving a review of HG! We love getting your feedback, and completely hear that with so much data it can require additional resources. We're working hard on some product improvements for 2024 that should make leveraging HG's data easier with even more actionable results... stay tuned! And if you have any questions feel free to reach out to your CSM. Thanks again, Kelcie ### 2. Granular Technographics That Supercharge ABM Targeting and Lead Quality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about HG Insights?** The granular technographic data has been a game-changer for my integrated campaigns. Rather than relying on generic targeting, I can segment audiences based on their actual tech installs and IT spend, which makes my ABM outreach feel far more personalized and relevant. It’s also saved me hours of manual research and has directly improved our lead quality, because we’re finally speaking to each prospect’s specific environment. **What do you dislike about HG Insights?** The platform is incredibly powerful, but the UI can feel a bit overwhelming at first because of the sheer volume of data available. As a result, I often have to ask for custom report pulls. It took our team some time to learn how to filter out the noise and build the specific reports we needed for our campaigns. I’d love to see more pre-built templates or guided workflows designed specifically for marketers, so we can get to the “aha” moment even faster. **What problems is HG Insights solving and how is that benefiting you?** We were struggling with broad, inefficient targeting that wasted ad spend on accounts that simply weren’t a fit. HG Insights addressed this by giving us a clear view of each prospect’s existing tech stack, which let us segment our integrated campaigns with far more precision. Now we can quickly identify high-propensity accounts, and we’ve seen a significant reduction in cost per lead along with much stronger resonance from our personalized messaging. ### 3. Great Technographic data and product support **Rating:** 4.5/5.0 stars **Reviewed by:** Andre O. | Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about HG Insights?** Integration of trustradius data was an important addition for the product. **What do you dislike about HG Insights?** The MCP integration is a must-have on today's tech landscape. **What problems is HG Insights solving and how is that benefiting you?** Access to technographic data. **Official Response from Kelcie Des Jardins:** > Hi Andre, Thank you for leaving a review of HG Insights, we're thrilled you find it easy to use our platform. We'd love to learn more about your use case for an API—a member of our product team will be in touch! Thanks again, Kelcie ### 4. Great Product Insights, but Vendor Portal Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Matt D. | Senior Manager - Marketing, Client Advocacy, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about HG Insights?** We like the product ratings, detailed product/software reviews and details that are available through HG Insights. It's easy to use and manage from our side. We use it every week to cultivate new references and content. **What do you dislike about HG Insights?** There are some challenges on the back end of the vendor portal that make it hard to get all the data. We don't have access to the full review content unless we ask for it. We also cannot manage our incentive balance through it which causes slowdowns. **What problems is HG Insights solving and how is that benefiting you?** It helps deliver differentiation in the market for our solution. We have a saturated market and it helps us get authentic, detailed client reviews which are a huge benefit for Paylocity. ### 5. A great way to understand products before buying **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley S. | Documentary Programmer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2026 **What do you like best about HG Insights?** Navigation is easy and makes it easy to find what is helpful to you **What do you dislike about HG Insights?** There isn't anything that comes to mind that I dislike **What problems is HG Insights solving and how is that benefiting you?** It helps me make decisions since I don't have a team to go to. It provides data that is useful and makes me feel more assured. ### 6. HG Insights: A Must-Have Data-Driven GrowthTool For Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2025 **What do you like best about HG Insights?** What I like about HG Insights is that the platform is well structured for use especially for large businesses. It's simple to comprehend especially when finding company data making decision making a bit easier. Ease of integration, implementation, and customer support are smooth without any hassle. **What do you dislike about HG Insights?** What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated seems oudated which can make it less trustwhorthy. **What problems is HG Insights solving and how is that benefiting you?** With HG Insights, I can identify the best organizations to target by looking at the technologies that they use thanks to HG Insights. Time is saved by concentrating on companies that are more likely to require our product. HG Insights assists us make better decisions, the data also helps our sales and product teams align. **Official Response from Kelcie Des Jardins:** > Hi Sanya, Thank you so much for reviewing HG! We're so happy to hear you find the platform easy to navigate and integrate with your GTM motions. If you have any questions, please don't hesitate to reach out your CSM. Have a great day, Kelcie ### 7. HG Insights makes account enrichment easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2025 **What do you like best about HG Insights?** My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on takeout campaigns. **What do you dislike about HG Insights?** The product installations most of the time are 'unspecified product' for a certain vendor. Although, the vendor name is usually sufficient. **What problems is HG Insights solving and how is that benefiting you?** When a vendor of ours is looking to target a list of accounts, they want to know what technology has already been installed on the accounts and what their security budget looks like. We are able to show to the vendor our value as a distributor by enriching these account lists with the data available on HG Insights. It has led us to win business, particularly in the SMB landscape. **Official Response from Kelcie Des Jardins:** > Thank you so much for leaving a review of HG! We love hearing you're able to use our granular revenue growth intelligence in your takeout campaigns. If you need anything, please don't hesitate to reach out to your account rep! Thanks again, Kelcie ### 8. The insights i needed to fix my sales problems **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about HG Insights?** It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me structure better ads, sales funnels and sales script for my team. Having more filters would be even greater tool but so far it helped me generate more sales and create a better sales system. **What do you dislike about HG Insights?** The book demo. I would like a book demo period without the need to talk to a sales team but set up an account and use it just to try it out and refer it to more poeple and coworkers who might need this tool. **What problems is HG Insights solving and how is that benefiting you?** Sale system like Crm, sales script and related to marketing it helped me improve the sales funnel and ad campaign. ### 9. A powerful market intelligence tool with room for improvement in niche market dat depth **Rating:** 4.0/5.0 stars **Reviewed by:** Kushal D. | Senior Consulting Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2024 **What do you like best about HG Insights?** The platform is user-friendly with almost 15 minutes of learning curve to navigate and understanding of the tool. It is quite intuitive and has on the go quick onboarding training videos. I was literally expert in utilizing the tool within an hour. The implementation was relatively straightforward, and my colleagues were happy with speed of deployment. The sales onboarding personnel was very responsive and supportive. I accessed the platform three to four times a day to ensure the insights remain current and relevant for my ongoing pursuit. While my company did not integrate the features to its salesforce platform, the tool has ready to plug integration capabilities. **What do you dislike about HG Insights?** Although HG Insights frequently updates its data, I felt that the insights on niche technologies or markets lag behind. If you are planning for a real niche targetted marketing campaign, I'd give 7 out of 10 for the tool. I also felt that the customization options for dashboards and reports are limited. There should be flexibility for me to allow changing the list of fields while viewing the data. **What problems is HG Insights solving and how is that benefiting you?** HG Insights helps me in identifying target account with good amount of precision. This helps me focus only on prospects who are likely to need my services, improving lead quality and boost sales efficiency. It also helps me in enhancing go-to-market strategy by analyzing technology spend, market trend, and specific firmographics. ### 10. Great information...but pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Heather S. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about HG Insights?** The company level data, including install base information is super helpful, and I like that it shows a level of frequency and timeframe related to the data collected. It's pretty easy to use, and super easy to get started. I've not yet had to use customer support so I cannot speak to that. There really isn't any integration for us since we use D365 as our CRM. I understand there is a workaround, but we are not yet using it. **What do you dislike about HG Insights?** It's a shame they do not also incorporate the contact level details, but there are a ton of other tools for that. Also, I wish it were a bit less expensive, it's a big ticket item for a small organization. **What problems is HG Insights solving and how is that benefiting you?** It is helping us hone in on who we should be targeting, around tech stack, timeframe, and intent categories. ### 11. Best source of technographic data for large enterprises **Rating:** 4.0/5.0 stars **Reviewed by:** Sandra M. | Chief Marketing and Customer Experience Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about HG Insights?** We are looking for the most comprehensive source for information about the technology already in place at our prospects to plan a more personalized 'first touch' with our strategic accounts. This is the best source we have found. Target list creation based on the expansive data set is also valuable. CSM team is responsive. **What do you dislike about HG Insights?** Licensing model. We'd like to put the SaaS platform in the hands of more users but the licensing model doesn't support that. The export and integration feature with Salesforce arent' as powerful as seeing the data through the UX of the web experience. **What problems is HG Insights solving and how is that benefiting you?** Optimize our GTM resources for account targeting, personalization, solution / sales strategy, higher quality initial sales outreach. ### 12. Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention **Rating:** 2.5/5.0 stars **Reviewed by:** Somya S. | Program Management Office Leader/ Chief of Staff, Enterprise (> 1000 emp.) **Reviewed Date:** May 10, 2023 **What do you like best about HG Insights?** well-structured and user-friendliness of the platform **What do you dislike about HG Insights?** The main drawback is the pricing—it can be quite steep. Additionally, there are occasions when the data appears outdated, which can affect its reliability and impact confidence in decision-making. **What problems is HG Insights solving and how is that benefiting you?** Sales and ABM intelligence. **Official Response from Alyssa Barker:** > Hi Somya, Thank you so much for your review! We're happy to hear that our products are helping you with your sales and ABM intelligence. If you ever need anything from our team, please let us know. Thanks, Alyssa ### 13. Deeper Account Visibility With HG Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about HG Insights?** Granularity is the most valuable element of HG Insights for me. I like how specific I can make the filters in the opportunity generator and I like how deep I can drill into specific accounts in the company profiles. All of it is very easy to navigate as well. **What do you dislike about HG Insights?** Exports of lists have been tough to narrow down the size. It would be helpful to know how much can be exported at a given time and to offer filter suggestions if a list is too big to export. **What problems is HG Insights solving and how is that benefiting you?** It helps generate ideal customer profile lists for BDRs in my program. It also improves account visibility to find the best quality leads. **Official Response from Kelcie Des Jardins:** > Hi Ryan, Thank you so much for sharing your thoughtful review of HG! We have export and filtering improvements on the roadmap and hope we can make it even easier for you to action those granular insights. If you have any questions, please don't hesitate to contact your CSM! Cheers, Kelcie ### 14. Great Technographics and Firmographics for B2B **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about HG Insights?** The technographic data is unrivaled. This tool provides amazing detail on contracts and spend with every technology vendor you can imagine, and really helps us with TAM analysis, GTM strategies and helps our account teams understand where key displacement opportunities are. The standard company firmographics are also fantastic, revenue, employees, locations, etc. Its become our absolute source of truth for this information and territoty planning. **What do you dislike about HG Insights?** There are some limitations when it comes to Public Sector and hierarchies. The SFDC integration is somewhat limiting in the ability to use the in-app widget/tab to display HGI data directly in SFDC, and the tool is very cost prohibitive to give all end users access to it. **What problems is HG Insights solving and how is that benefiting you?** Source of truth relative to Account revenue and location which is our main methodology for segmentation. Visibility in market potential where we can target competitive displacement. ### 15. Great product + amazing customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley A. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about HG Insights?** HG Insights is a great way to take a deeper dive into data to help generate sales plays for your organization. In addition, the customer service team at HG Insights is stellar! Quick, responsive, and great active listeners. **What do you dislike about HG Insights?** This isn't a dislike, just feedback that I've received from a few clients when they receive the HG Insights report that the amount of data can be a bit overwhelming. **What problems is HG Insights solving and how is that benefiting you?** Getting more insight and a deeper dive into data to help generate sales plays ### 16. Very Complete analysis of market trends and products that can used in multiple use case scenarios **Rating:** 5.0/5.0 stars **Reviewed by:** Ron L. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about HG Insights?** The filtering and scoring capability to rank account targets and market analysis to track and react to trends. **What do you dislike about HG Insights?** No good graphical interface for executive level charts and graphs **What problems is HG Insights solving and how is that benefiting you?** Being able to bring multiple partners together for ecosystem basedd partner selling ### 17. Best techno/firmographic details **Rating:** 5.0/5.0 stars **Reviewed by:** Avijit S. | Manager, Enterprise Data Management, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about HG Insights?** Rich and meangful data. HG Insights data is one of the richest data set in the industry when it comes to the level of details of customer insights. **What do you dislike about HG Insights?** There is nothing as such to be disliked. Though they are already improving their matching methods and clarity on hierarchies. **What problems is HG Insights solving and how is that benefiting you?** HG Insights provides a customer-product data set which is so extensive and helps the orgs to build reports and match their customers. It is very instrumental for sales planning. ### 18. Ideal for lead generation and account planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about HG Insights?** Great tool that gives insights into a customer's IT spend, install base and technology contracts **What do you dislike about HG Insights?** HG insights as per our current contract does not provide spend details by products (SAP, Oracle, etc) and a vendor's share of wallet in the account **What problems is HG Insights solving and how is that benefiting you?** Helps with lead generation and account prospecting. There is also a view on customer's technology landscape and potential opportunities for IT service providers to explore **Official Response from Alyssa Barker:** > Hello! Thank you for leaving us great feedback. We're happy to help you with lead generation and account prospecting. If you need anything from our team, please let us know. ### 19. Noteworthy 3rd Party Market Data Provider **Rating:** 4.5/5.0 stars **Reviewed by:** Jay Edward V. | Management Consultant, Advanced Analytics, Global Business Objective, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about HG Insights?** I fully utilize the spend, install and purchase intent content of their platform and incorporating them into my insights project to come up with data tools to be used for various purposes whether it be to provide warm opps list to resellers or vendors, profile the business portfolio of resellers or vendors and use the same data tools to recruit net new logo resllers or vendors. **What do you dislike about HG Insights?** Recently received feedback from a particular vendor that their products listed on the purchase intent catalog were legacy products and seem to not include their newer products. **What problems is HG Insights solving and how is that benefiting you?** The data provided is used for my employer's (a technology distributor) initiatives on opportunity identification and vendor/reseller profiling and/or recruitmet. **Official Response from Alyssa Barker:** > Hi Jay, Thanks for taking the time to leave us detailed feedback! We’re glad that our install and spend data has helped your team take actionable insights across company initiatives. We’re happy to hear that our DaaS offering has also helped you pull large amounts of data. If you ever need anything from our team, please feel free to reach out. Thanks again! Alyssa ### 20. Accurate Marketing data for SMB businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about HG Insights?** The database provided by HG was quite accurate and we used it for one of our key campaigns **What do you dislike about HG Insights?** Nothing i can think of. Maybe if you can add intent data(I know its little tricky). **What problems is HG Insights solving and how is that benefiting you?** Providing business firmographics/ technographics info **Official Response from Kelcie Des Jardins:** > Hi there, Thank you so much for taking the time to review HG, it's awesome to hear you're using our intelligence for your campaigns. HG does offer our own unique take on intent data called contextual intent—if you're interested in learning more about it please contact your account manager! Thanks again, Kelcie ### 21. HGI has helped us build out & better assess account-level TAM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about HG Insights?** We've found the variety of fields provided in the HGI spend & install data to be particularly helpful in building out our account-level TAM, given that our target customer can have some parameters. The HGI team was also excellent at answering all of our questions via both email & Zoom, and we found them to be great & supportive partners overall in our process of assessing, validating, & procuring the HGI data. **What do you dislike about HG Insights?** We did find that a small subset of the HGI spend data was not as accurate / helpful for our purposes, but this was fully acknowledged by HGI + they offered additional support to solve our problem. **What problems is HG Insights solving and how is that benefiting you?** What are our highest-potential accounts (customers & prospects) globally? Where should we be focusing our sales efforts? ### 22. HG Insights Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about HG Insights?** The in depth data that HG Insights provides **What do you dislike about HG Insights?** Well... I'm good at Excel, so I think that the way the data is generated and exported, i'm good with the cleaning up and manipulating of the data to generate charts and insights. However, can't say that for other customers. **What problems is HG Insights solving and how is that benefiting you?** Business insights and intelligence ### 23. Effortless Insights: HG Insights' Rapid and Intuitive Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Tomer D. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2024 **What do you like best about HG Insights?** The team behind is super responsive. There are huge benificial insights to get, and get rather quickly. The platform is easy and understandable. **What do you dislike about HG Insights?** Absence of a feature allowing users to incorporate custom fields when uploading account files. This limitation impedes the process of establishing an easily navigable and accurate ID system, which , at least for me, is crucial for effective data management. **What problems is HG Insights solving and how is that benefiting you?** HGI provides deep insights into market trends, competitor strategies, and customer behavior. This enables us to make informed decisions based on (hopefully) reliable data. ### 24. A different lens on marketing intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Jean S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about HG Insights?** What's different about HG Insights is the intelligence they give on companies which are not commonly found in other data providers, it has a friendly user interface, and the customer support is great. **What do you dislike about HG Insights?** It will really help if HG Insights provide contact level data as well. **What problems is HG Insights solving and how is that benefiting you?** HG Insights provide information on tech spend, tech footprint and coupled with intent data really gives a lot of context into where an account maps in the user journey. With this information, our marketing team can run better targeted campaigns to increase conversion. **Official Response from Kelcie Des Jardins:** > Hi Jean, Thank you for your thoughtful review of HG Insights! It's awesome to know your marketing team is able to run better campaigns with our data. We'll take your feedback on contact-level insights to the team—if you have other ideas for product improvements, or questions on getting the most out of HG's solutions, please let your CSM know. Cheers, Kelcie ### 25. Great intelligence and helpful account team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2024 **What do you like best about HG Insights?** The breadth of information available is quite significant. The account team couldn't be more helpful. **What do you dislike about HG Insights?** With such a breadth of information, sometimes it swamps you and it's hard to see the wood for the trees but there are quick ways to chop this up and support from HG will help you do this. **What problems is HG Insights solving and how is that benefiting you?** Defining which exact accounts to target from a marketing/SDR perspective. ### 26. Detailed and Insightful data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2024 **What do you like best about HG Insights?** Detailed and reliable firmographic data and insights. **What do you dislike about HG Insights?** I haven't found too much I don't like. I guess they can format the cover page of the export better. **What problems is HG Insights solving and how is that benefiting you?** Accurate firmographic data and install details. ### 27. Powerful at scale, weak in the details. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2024 **What do you like best about HG Insights?** It helps me to do research for GTM, TAM, competitors, industries and geos. **What do you dislike about HG Insights?** Not accurate enough when looking at individual accounts, certain systems and tech don't have low detections (probably due to detection method limitations) clustered around US data lacking in ROW. **What problems is HG Insights solving and how is that benefiting you?** Enabling access to wide data points to answer many business questions and develop strategy. ### 28. HG Insights Review **Rating:** 5.0/5.0 stars **Reviewed by:** Nidhi S. | CI Lead for Cloud, Platforms & ITO offering, DxC Technology, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about HG Insights?** A credible site to undertand the IT Spend and install base at an account on a granular level **What do you dislike about HG Insights?** Sometimes the data has not been that accurate and needed further scrutiny to establish the accuracy **What problems is HG Insights solving and how is that benefiting you?** For Business Development activities in targeting new logos by helping us with their IT estate details **Official Response from Alyssa Barker:** > Hi Nidhi, Thank you so much for your review! We're happy to hear that we've aided your Business Development activities and help understand IT spend and install base. If you ever need anything from our team, please feel free to reach out. Thanks, Alyssa ### 29. Smart Demand Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about HG Insights?** The slicing and dicing aspect of the platform was really helpful in playing "what if" scenarios. We used to test the validity and certainty of our overall pipeline commitments to signal prospect changes in intent. **What do you dislike about HG Insights?** So, you do have to commit to learn it at depth to get value from the tool. Give it a few days of practice to get the feel for what and why your choices are good, bad or ugly. **What problems is HG Insights solving and how is that benefiting you?** It helped us spur on Partners to focus their resources better, reduced cycle times of the BDR function and increase conversion at various stages of the BDR functions. **Official Response from Kelcie Des Jardins:** > Thank you so much for your review of HG Insights! We love hearing about your commitment to unlocking value with Platform—if you have any questions or need guidance, please reach out to your CSM. Thanks, Kelcie ### 30. Excellent data-driven insights on your territory **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about HG Insights?** - Ease of use - Rich data set on intent and spent - Different regions and software **What do you dislike about HG Insights?** It has a LOT of options, need a good walkthrough to make sure you filter the right things **What problems is HG Insights solving and how is that benefiting you?** It gives you a behind the scenes insight of what type of software a prospect customer uses and how much their expenditure is. **Official Response from Kelcie Des Jardins:** > Hi there, Thank you so much for your review of HG Insights! We love hearing your feedback—if you need help on anything or have questions, please reach out to your CSM. Thanks again, Kelcie Des Jardins ### 31. Powerful tool for businesses seeking detailed technographic data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about HG Insights?** Comprehensive Data Coverage: HG Insights excels in providing detailed technographic data covering a wide range of industries and technologies. User-Friendly Interface: The platform's interface is intuitive and easy to navigate. Users can quickly search for specific data points and generate detailed reports with minimal effort. **What do you dislike about HG Insights?** Although the platform is user-friendly, the breadth of features and capabilities can be overwhelming for new users. It may take some time to fully explore and utilize all the functionalities. **What problems is HG Insights solving and how is that benefiting you?** Sales territory gap and TAM ### 32. HG helped us tremendously with technographics + firmographics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about HG Insights?** We use the technographic and firmographic data from HG insights - these values feed into our CRM and provide us with our Account ICP. The best part about HG in my opinion is the CSMs/support team, they are always available with their expertise if we have any issues. In terms of usability, the platform is quite easy to use overall. We had some set backs with mapping /etc, but this is always a work in progress. **What do you dislike about HG Insights?** We encountered challenges with integrating based on the website domain. Despite these obstacles, they have demonstrated a strong willingness to collaborate and address issues in their product data categorization throughout our partnership. **What problems is HG Insights solving and how is that benefiting you?** We are using HG insights for our account ICP score, which is comprised of a variety of firmographic and technographic information. **Official Response from Kelcie Des Jardins:** > Hi there, On behalf of HG, thanks so much for sharing your feedback. We're so happy to hear you find the platform easy to use, and love how much you appreciate our amazing CS team! If you have any questions or need assistance, please feel free to reach out to your rep. Thanks, Kelcie ### 33. Great data for white space analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about HG Insights?** Ease of accessing and interpreting the data. Secondly, connecting HG insights to my organization's data to get additional value out of HGI. Customer support is pretty awesome too! **What do you dislike about HG Insights?** Not really that I can think of, so far so good. **What problems is HG Insights solving and how is that benefiting you?** HGI is providing market data in very easy and consumable format. The data provided by HGI has a key, and I can use that to connect to my internal organization data. **Official Response from Kelcie Des Jardins:** > Thank you for your review of HG Insights, we love to hear how easy you find it to work with our data—and our amazing customer success team. Please let us know if you have any questions; we are here for you! Cheers, Kelcie ### 34. Insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Munus A. | Assistant Vice President | Head of Business Development - Digital Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about HG Insights?** I like that this platform is very easy to navigate through and covers a lot of topics on one screen **What do you dislike about HG Insights?** Would be helpful having insights on persoans **What problems is HG Insights solving and how is that benefiting you?** Understanding our prospect's existing technology landscape and their IT budget to position our solution/proposal accordingly ### 35. HGI is a key enabler for our team. **Rating:** 5.0/5.0 stars **Reviewed by:** David J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about HG Insights?** Love the salesforce connector, which gets insights directly to our team members in the tool they use the most. **What do you dislike about HG Insights?** Sometimes when there are mentions of multiple products or vendors, you need to compare relative intensities to determine which one is "real". Wish these judgments could be made by HGI which has more information about how and where each data point comes from, rather than having to do it myself. **What problems is HG Insights solving and how is that benefiting you?** HGI is enabling us to democratize the campaign process and move away from one size fits all top-down campaigns directed and led by a central organization. Instead, sales teams can use the data to find accounts they feel most comfortable targeting in regional or even personal campaigns. ### 36. Wealth of data points **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about HG Insights?** The level of detail for install data combined with intensity scores to verify accuracy. **What do you dislike about HG Insights?** There is a lack of data for smaller organisations, and firmographics are often inaccurate. **What problems is HG Insights solving and how is that benefiting you?** Provides data on prospecitve and current account of our clients, enabling us to show where there are opportunities/who the incumbent competitors are. Enables to make informed decisions about how to approach particular accounts. ### 37. User Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about HG Insights?** Getting the Strategic Market information at my finger tips. **What do you dislike about HG Insights?** The infromation from Africa is limited and could be imoroved. **What problems is HG Insights solving and how is that benefiting you?** It has help us understand our market share and how to grow our share ### 38. Amazing experience **Rating:** 5.0/5.0 stars **Reviewed by:** Liliane L. | Partner Developer, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about HG Insights?** Is very helpful and it helps to make my work easy. **What do you dislike about HG Insights?** Sometimes we have to imput a lot of manual information. **What problems is HG Insights solving and how is that benefiting you?** Generate more qualifyed leads ### 39. Lack of in-depth insight, but good for passing knowledge of ecosystems. **Rating:** 3.0/5.0 stars **Reviewed by:** Blanco F. | BDM, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about HG Insights?** Interface, ease of use, speed/functionality **What do you dislike about HG Insights?** Lack of real insights that are useful to sales roles **What problems is HG Insights solving and how is that benefiting you?** Knowledge of prospect ecosystem for specific plays or campaigns ### 40. Great tool for sales focus **Rating:** 4.0/5.0 stars **Reviewed by:** Lionel L. | Commercial Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about HG Insights?** HG Insights offers comprehensive data sets and analytics tools that enabled our business to make informed decisions based on real-time market insights and trends. In sales - It helps our team focusing on top 100 accounts per territory **What do you dislike about HG Insights?** Nothing I can think about - HG insights has been adopted by marketing, Sales and GTM team very quickly **What problems is HG Insights solving and how is that benefiting you?** Focusing on top 100 accounts - building messaging and understand key metrics ### 41. Great investment that continues to deliver value **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about HG Insights?** Not only is the data and interface incredibly useful, but the support from the team has proven to be very valuable. But what I like best about HG Insights is that they continue to deliver value. When we first engaged HG Insights we had a small use case that they were able to satisfy. Since then, they have worked with us to better understand how their data and service can be leveraged to expand the number of use cases we now use. They put in th effort to build a partnerhsip and we now see more value today then we did when we first started using them. **What do you dislike about HG Insights?** Not much. There have been some limitations in the way their product data is categorized that presented a minor challenge, but they have been more than happy to work with us to get these addressed over the course of our partnership. **What problems is HG Insights solving and how is that benefiting you?** We primarily leverage HG Insights to solve two key problems: 1. Identify organizations that are currently using a specific competitive solution (or set of solutions) in order to build lists of target accounts for outbound prospecting efforts. 2. Research specific accounts we are engaged with to better understand their technology landscape and how our solution might be of most value. In addition to this, we leverage HG Insights data as part of our account scoring process by incorporating their technographic data into our model to better identify best fit accounts to prospect into. ### 42. HGI sharpens my focus without limiting the breadth **Rating:** 4.0/5.0 stars **Reviewed by:** Bryan P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about HG Insights?** The opportunity generator has been very useful. Integrating our current customers is easy to do. **What do you dislike about HG Insights?** Sometime the export functionality can be frustrating. Perhaps, let us know BEFORE we press the export button that our dataset can't be exported. **What problems is HG Insights solving and how is that benefiting you?** It solves a couple of things. The intensity reports are a useful measure. The budget info is great and brings more depth to our analyses. ### 43. This is an excellent sales/GTM supporting tool with value added insights very relatable for Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about HG Insights?** Technographic view of a customer which helps in knowing your customer better **What do you dislike about HG Insights?** Ability to download and view on contracts information **What problems is HG Insights solving and how is that benefiting you?** Understanding the customer better not only in terms of their spend but also from tech installs. This has reallly benefitted the partner teams in udnerstanding their end customers very well and create cross sell opportunities. **Official Response from Kelcie Des Jardins:** > Hello there, Thank you for taking the time to leave HG a review, we're so happy to hear we're empowering your partner teams and generating those cross-sell opportunities. If you ever have any questions, please let your CSM know—the team is here to help! Cheers, Kelcie ### 44. Exceptional Experience and Best-in-Class Customer Support and PRODUCT! **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda H. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about HG Insights?** I recently had the opportunity to utilize HG Insights, and let me tell you, it has been an absolute game-changer for my business! From the moment I started using it, I was blown away by the wealth of insights and intelligence it provided. One of the standout benefits of HG Insights is its ability to uncover the technologies being used by my target market. This invaluable information has allowed me to tailor my sales and marketing strategies with pinpoint accuracy. No more shooting in the dark or wasting time on prospects who aren't the right fit. HG Insights has empowered me to identify and focus on the most promising sales opportunities. The depth of knowledge provided by HG Insights is truly impressive. The platform offers comprehensive data and analysis, giving me a clear picture of technology adoption trends, market shifts, and even competitor activity. Armed with this information, I have been able to make well-informed business decisions, stay ahead of the curve, and remain competitive in a fast-paced industry. What sets HG Insights apart is not just the data it provides, but how it translates that data into actionable insights. The user-friendly interface and intuitive tools make it easy to navigate and extract meaningful information. I can quickly identify technology gaps, understand customer needs, and deliver targeted solutions that truly resonate. Moreover, the customer support provided by HG Insights has been outstanding. The team is responsive, knowledgeable, and always ready to assist with any questions or concerns. They go above and beyond to ensure that I am maximizing the value of the platform and getting the most out of my investment. In conclusion, HG Insights has revolutionized the way I approach sales and marketing. It has become an indispensable tool in my arsenal, enabling me to uncover hidden opportunities, make data-driven decisions, and achieve remarkable results. If you're serious about staying ahead in today's technology-driven landscape, I highly recommend giving HG Insights a try. You won't be disappointed! **What do you dislike about HG Insights?** It would be awesome if the spend information populated into CRM. Even thought the feature is not available yet, they worked very hard to ensure we were able to capture the data for our ICP. BEST-IN-CLASS team!! **What problems is HG Insights solving and how is that benefiting you?** HG Insights is a go-to-market powerhouse! With its comprehensive technology intelligence, it effectively bridges the gaps in my strategy. By uncovering the technologies used by my target market, I can tailor my approach, identify new sales opportunities, and deliver targeted solutions. HG Insights empowers me to make data-driven decisions and stay ahead in a competitive landscape. It's a game-changer for any business looking to solve go-to-market gaps with precision and efficiency. **Official Response from Kelcie Des Jardins:** > Hi Amanda, Thank you so much for sharing such a detailed and thoughtful review. Your feedback is incredibly valuable to us at HG, and we're delighted to hear how our product and amazing CSM team is supporting your data-driven decisions. If you need anything from us, or have ideas on how HG can continue to deliver stellar solutions, please don't hesitate to let us know! Thank you, Kelcie ### 45. You give me accurate information re revenue, IT spend and the install base in one place. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about HG Insights?** Reliable, accurate information in 1 place **What do you dislike about HG Insights?** The change in showing the install base. You need to put a name in now to search for a vendor as oppose to the graph previously with the blobs you could hover over for the detail. **What problems is HG Insights solving and how is that benefiting you?** Accurate prospect information in one place quickly ### 46. Excellent Technographic Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about HG Insights?** Technographic Insights on Competitive Install Base - well supported by additional fields to get first and third party datasets to talk to each other **What do you dislike about HG Insights?** Precision of technographic data is good but not great. **What problems is HG Insights solving and how is that benefiting you?** Finding competitive install base for attack/protect campaigns. ### 47. Very useful product for SaaS sales teams **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about HG Insights?** * Ease of use * Easy to integrate with Salesforce * Native salesforce package **What do you dislike about HG Insights?** It would be great if all the features/data on HG Insights platform are available in Salesforce. **What problems is HG Insights solving and how is that benefiting you?** Helps in timely reach outs to prospects ### 48. Great accurate insights. Helps me with multiple use cases. Superb customer excellence team as well. **Rating:** 5.0/5.0 stars **Reviewed by:** Somya S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about HG Insights?** Great accurate insights. Help me multiple use cases. Superb customer excellence team as well. **What do you dislike about HG Insights?** Keep on adding more companies. Continue doing great **What problems is HG Insights solving and how is that benefiting you?** Creating GTM strategy Searching for Install base and preparing for prospect meetings Creating more opportunities **Official Response from Kelcie Des Jardins:** > Thanks, Somya, for your wonderful review. Adding more companies and enriched data is one of HG's top priorities; we love delivering quality, actionable insights for your business! Thank you, Kelcie ### 49. Amazing Insights! **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick B. | Head of Business Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about HG Insights?** I love the flexibility of the tool which allows for identification of ideal customer profiles based upon high granularity of data attributes. **What do you dislike about HG Insights?** I wish that I had the ability to export larger datasets for analysis. **What problems is HG Insights solving and how is that benefiting you?** HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. It also helps in our customer retention strategies by showing us competitor presence in our book of business, along with customer intent to purchase. **Official Response from Kelcie Des Jardins:** > Hi Patrick, Thank you so much for your review of HG, we love knowing HG is helping to solve your GTM challenges and unlocking value for customer retention. Your feedback on exports has been shared with our product team; appreciate you sharing that! If you have any questions please let your CSM know. Thanks, Kelcie ### 50. ADR **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about HG Insights?** I love the ability to review the Tech Stack of prospective companies. The UI is easy to use making it one of my go to tools that I use every day. **What do you dislike about HG Insights?** Some of the smaller private organizations do not have data in the system. **What problems is HG Insights solving and how is that benefiting you?** It gives me the ability to see what competitive products my prospective customers are using. This allows me to customize my message and speak to their current process. ## HG Insights Discussions - [How do "Favorites" work?](https://www.g2.com/discussions/how-do-favorites-work) - 1 upvote - [Someone from my company is already using HG Focus and choose a category. Why can't I choose a different one?](https://www.g2.com/discussions/someone-from-my-company-is-already-using-hg-focus-and-choose-a-category-why-can-t-i-choose-a-different-one) - 1 upvote - [Why can I only choose a single category and how can I change it or get access to more categories?](https://www.g2.com/discussions/why-can-i-only-choose-a-single-category-and-how-can-i-change-it-or-get-access-to-more-categories) - 1 upvote - [Is HG Focus free?](https://www.g2.com/discussions/is-hg-focus-free) - 1 upvote - [How do I use HG Focus?](https://www.g2.com/discussions/how-do-i-use-hg-focus) - 1 upvote - [View HG Insights pricing details and edition comparison](https://www.g2.com/products/hg-insights/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-09+03%3A17%3A14+-0500&secure%5Bsession_id%5D=038e13bf-c2bd-4078-b456-90fd1eacdb8f&secure%5Btoken%5D=f52b8e089ec473c58c88b03c2891224963a40ea5cc56796fd31956f85573e7d8&format=llm_user) ## HG Insights Features **Data Availability** - Company Data Availability - Industry Research Availability - Technographic Data Availability **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Revenue Planning - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Reporting ## Top HG Insights Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,874 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews) - [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) - 4.4/5.0 (77 reviews)