--- title: HG Insights Reviews meta_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 429 scale: '5' date_modified: '2026-08-04' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HG Insights Reviews **Vendor:** HG Insights **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 429 ## About HG Insights HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution. ## HG Insights Pros & Cons **What users like:** - Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform. (3 reviews) - Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies. (2 reviews) - Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily. (2 reviews) - Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes. (2 reviews) - Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization. (1 reviews) - Users appreciate the **comprehensive information** offered by HG Insights, enhancing their decision-making and personalization efforts. (1 reviews) - Contact Information (1 reviews) - Users appreciate the **responsive customer support** of HG Insights, facilitating smooth implementation and user experience. (1 reviews) - Database Size (1 reviews) - Data Quality (1 reviews) **What users dislike:** - Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses. (2 reviews) - Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making. (2 reviews) - Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns. (1 reviews) - Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making. (1 reviews) - Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms. (1 reviews) - Lead Management (1 reviews) - Limited Contacts (1 reviews) - Limited Customization (1 reviews) - Missing Features (1 reviews) - Users face challenges due to **missing information** in the vendor portal, making data access and management difficult. (1 reviews) ## HG Insights Reviews ### 1. Very powerful, for the right use case **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about HG Insights?** HG has everything in it. Dozens of spend categories and reliable account data. I found the team to be very responsive to us which I appreciated. The platform itself is easy and the DAAS was a good feature. The score was a bit of a black box, but in general we liked the components. **What do you dislike about HG Insights?** I found the hierarchies difficult to use because you could not export the data. We did not have a daily integration with our CRM, because it was too expensive. The integration was also a challenge to set up and matching based on website domain was difficult. **What problems is HG Insights solving and how is that benefiting you?** Answered how much spend in specific categories at which accounts ### 2. Strategic Brilliance: Navigating Success with HG Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about HG Insights?** Valuable Technology Intelligence for Informed Selling Empowers marketing teams to create highly targeted campaigns based on a deep understanding of the technology preferences Lead Priortization & Enrichment Identification of Strategic Opportunities Top-notch customer support **What do you dislike about HG Insights?** I would like to see an expansion in the range of technologies tracked by the platform. Implementing a more frequent refresh cycle is essential for improving the accuracy of insights, particularly in dynamic industries **What problems is HG Insights solving and how is that benefiting you?** HG Insights plays a pivotal role in supporting our current Go-to-Market (GTM) initiatives and overall growth strategies. The platform's robust technology intelligence, complemented by its proficiency in lead prioritization and strategic opportunity identification, seamlessly aligns with our ongoing GTM motion. This synergy empowers our present growth strategy by furnishing essential insights and focus to enhance current marketing performance, expedite the sales pipeline, and strategically position our business in the competitive landscape ### 3. The HG Insights platform gives Marketers a leg up in understanding their target **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about HG Insights?** Having the ability to see what accounts own already and what they spend on software to help segment and determine opportunities. Building your own score based on custom ratings is really nice. Customer support is also excellent if you need help in learning the platform. **What do you dislike about HG Insights?** There can be a lot of listings for a company when they have many office locations and/or subsidiaries. It takes some extra steps to narrow down to the relevant ones sometimes if you are targeting globally. **What problems is HG Insights solving and how is that benefiting you?** Who owns what software products, how much do they spend on said products, and are they researching or looking to make a change. ### 4. HG is an integral part of my work, and provides cross-functional value **Rating:** 5.0/5.0 stars **Reviewed by:** Adena W. | Market Intelligence Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2023 **What do you like best about HG Insights?** HG Insights has become such an integral part of my work that I cannot imagine doing any sort of strategic analysis or market research without it. HG's data provides value across the company to numerous departments including sales, marketing, CS, business development, executive leadership, and more. **What do you dislike about HG Insights?** While the data is stellar, the platform isn't fully mature, and we have bumped up against some capability limitations there. However, the platform limitations are overcome with help from the data services team at HG, and excellent communication with our CSM. **What problems is HG Insights solving and how is that benefiting you?** Market sizing, market research, strategic planning, competitor research, competitive landscape analysis, and more. With HG, we can now test hypotheses about our market and competitors and use the insights to inform our strategic planning. **Official Response from Kelcie Des Jardins:** > Thanks so much for sharing your thoughts, Adena, it's amazing to hear how HG has changed the way you and your team works. We're always striving to improve our platform, and appreciate your insight on the realities of our current capabilities. Please don't hesitate to reach out if you ever need anything from the HG team! Thanks again, Kelcie ### 5. Get the Insights you Need **Rating:** 4.5/5.0 stars **Reviewed by:** Allison G. | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about HG Insights?** Easy to use platform that is rich with data on prospects. Great customer support with 1:1 training. Cloud-based application allows for easy access any time, any where. **What do you dislike about HG Insights?** There are a couple intracacies to the platform, but once you get trained up these are easily surmountable. **What problems is HG Insights solving and how is that benefiting you?** Helping us find prospective customers. **Official Response from Kelcie Des Jardins:** > Hi Allison, thanks for your review—we're so thrilled to hear you're finding prospective customers with HG's data! As always, let us know if you need anything, we're more than happy to help. Thanks again, Kelcie ### 6. Great data, but sales team not responsive **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about HG Insights?** Data is high quality and best on the market for "back end" data center technologies in which HG's data gathering methods shine. Customer support team is helpful, listens carefully to underdstand our needs, and checks in regularly to see if everything is as expected **What do you dislike about HG Insights?** Sales team has been consistently difficult to deal with; do not respond on a timely basis leading to long cycle to get initial contract started and difficulties expanding our usage; do not have good product familiarity with inaccurate answers about data accuracy. Integrations are underdeveloped relative to other martech vendors **What problems is HG Insights solving and how is that benefiting you?** Technology usage data to help target ideal customer profile **Official Response from Kelcie Des Jardins:** > Hello! Thank you for taking the time to share your thoughts on HG, we're so pleased to hear that you find our data valuable. I'd also like to apologize on behalf of our sales reps for not responding in a timely fashion; our products are in high demand at the moment, and we want to ensure our customers feel seen and heard at every point of their business. HG's EVP of Sales would love to have a 1:1 conversation with you to discuss how we can better our partnership for the future—please reach out directly to your CSM or rep at your earliest convenience to schedule a meeting. Thank you, Kelcie ### 7. Need more data & detail on Latin America. **Rating:** 3.0/5.0 stars **Reviewed by:** Guillermo A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about HG Insights?** The structure of the information is OK, but we need more companies accross the different geographies in Latin America. Not only at the enterprise level but also at the goverment, public administration entities. **What do you dislike about HG Insights?** Still need to improve your coverage model, getting more information from more accounts in Latin America. Not only at the enterprise level but also at the goverment, public administration entities. **What problems is HG Insights solving and how is that benefiting you?** Should I have more information on more account accross the different geographies in Latin America, I would be able to prioritize sales efforts in the region, realign sales territories/segments and identify where should de focus new sales headcount. **Official Response from Kelcie Des Jardins:** > Hi Guillermo, Thanks so much for taking the time to share your thoughts on HG, your insights are incredibly valuable to us. We're always striving to optimize the coverage of our data across the globe, and have shared your feedback with the Product team. If there's anything we can help with directly, please don't hesitate to reach out. Thanks again, Kelcie ### 8. actionable data and they listen! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about HG Insights?** the account team are very helpful and will support unusual requests - we co-develop insights together! **What do you dislike about HG Insights?** the pricing is somewhat premium but they have expanded what is in the subscription **What problems is HG Insights solving and how is that benefiting you?** understanding our customers and prospects - their installed tech and spend ### 9. HG Insights for Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur M. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about HG Insights?** Gives me insights into techstack so I know if my cold call is displacing competition or bringing a finance dept. from manual to automation. **What do you dislike about HG Insights?** Sometimes HG Insights doesnt have the info for certain companies. **What problems is HG Insights solving and how is that benefiting you?** Let's me know what ERP and if the company I'm going after is using a competitor or not. My pitch is ERP dependent so this is very vital info. **Official Response from Kelcie Des Jardins:** > Hi Arthur, On behalf of HG Insights, thank you so much for your review! We love hearing you find HG's data critical for your work. If you have questions or need assistance on anything, please reach out to your Customer Success rep; we're here and ready to help however we can. Thanks, Kelcie ### 10. Great, but wish there were more features **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about HG Insights?** Its ability to identify technology products within a company **What do you dislike about HG Insights?** It doesn't cover front office products and spend is not reliable **What problems is HG Insights solving and how is that benefiting you?** Determining product stacks about a company **Official Response from Kelcie Des Jardins:** > Hello! Thanks so much for your review, we really appreciate your insights. We'd also encourage you to reach out to your CSM with specific details on the coverage you'd like to see; we want to make sure we're serving you the best we can, and any particular details and use cases you can share would be extremely valuable. Thanks again, Kelcie ### 11. Using HG Insights for technographic insights and strategic analysis **Rating:** 5.0/5.0 stars **Reviewed by:** William D. | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about HG Insights?** HG Insights offers a variety of supplementary insights in addition to firmographic data that allows for much more holistic, and informed insights, about companies and trends. **What do you dislike about HG Insights?** I have not noted any significant downsides. **What problems is HG Insights solving and how is that benefiting you?** HG Insights help solve better ideal customer profiles and populations. It also helps us understand other similarly-situated software and technology companies. We also are able to conduct trends and forecasting using their insights. **Official Response from Kelcie Des Jardins:** > Hi William, Thanks so much for taking the time to leave us a review! Your feedback is extremely valuable in helping HG grow. If you ever need anything or have questions, please reach out to your customer success manager. Thanks again, Kelcie ### 12. Great Partner Works With Your Needs - Improved Understanding of our Data **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian T. | Revenue Operations Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about HG Insights?** I really enjoy the way the team at HG Insights works with their customers. I can't speak on behalf of others, but here at Postman they do a great job at understanding our needs and providing feedback and their perspective on what works well and what doesn't. They aren't just a vendor, they are a partner that helps us understand our Account and Lead data more; which is helping us make more informed business decisions. **What do you dislike about HG Insights?** I don't think there is anything I dislike. My only advice is for the quality of work and relationships to be the same across customers. When working in customer-facing roles, I've received feedback that others on the team weren't consistent with the quality of work. It goes to show how important concisistency, and quality is. Your individuals and teams are what makes a company and the experience a great one. **What problems is HG Insights solving and how is that benefiting you?** HG helped us understand our customer intensity and other key metrics on the Accounts and Leads in our system. We are currently determining specific metrics to say hey we have X amount of revenue that we can contribute back to HG. **Official Response from Alyssa Barker:** > Hi Sebastian, Thank you so much for your detailed review! We are delighted to know that our team is playing a vital role in assisting you in making well-informed business decisions. Your feedback regarding the consistency of our work is valuable, and we will share it with the rest of the team to enhance our performance in the future. If you ever need anything from our team, please don't hesitate to reach out. Thank you, Alyssa ### 13. A brilliant **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about HG Insights?** It's great in prospecting for account prioirtisation based tech stack install base by revenue size. The revenue map by country and by business unit, the graphical display is also very easy to work with when using it for a large volume of accounts. The budget display is my favourite feature and any addtional features to drill into that will always be welcomed. **What do you dislike about HG Insights?** It really needs to be more customisable in allowing users to create scoring criteria. I always have to reupload my account list which can be fustrating as it adds and additonal loading cycle to the process and some times it doesn't pull the data through. Being able to select specific product install by highest companies within that product would be very good. Main dashboard can be a bit mis-leading with the titles upon first approach but once you understand it's ok. **What problems is HG Insights solving and how is that benefiting you?** Helping understand which accounts to target and by budget and in which product area to go for. It's making me more productive by having justifucation to clarify my focus and develop robust strategies for customers. **Official Response from Kelcie Des Jardins:** > Thanks so much for sharing your thoughts on HG Insights! We're thrilled by how you're using the platform for account prioritization. If you have any specifics you'd like to share on more customizable scoring criteria we'd love to hear from you; feel free to reach out to your CSM and we can pass on your thoughts to the Product team. Thanks again, Kelcie ### 14. HG Insights Market Intelligence and Opportunity Generator **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about HG Insights?** The richness of the data, the frequency of updates, and the flexibility of the Data-as-a-Service offering. The ability to build ICP's using Fit, Need and Intent (and to reverse-engineer Competitor ICPs). **What do you dislike about HG Insights?** There is nothing to dislike about this product or support. **What problems is HG Insights solving and how is that benefiting you?** 1. Market Sizing 2. Account Intelligence 3. Competitive Analysis 4. Targeted Account Lists **Official Response from Alyssa Barker:** > Hi Rajat, Thank you for leaving us a review! We're happy to hear that you are happy with HG Insights. If you ever need anything from our team, please don't hesitate to reach out. Thanks again! Alyssa ### 15. HGI is a force multiplier for our tech driven segmentation & targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Barry S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about HG Insights?** Our initial engagement with HGI was driven by the quality of their tech data. With previous providers, we were taking many incoming customer/prospect calls calling out bad data points which was affecting our credibility during our selling cycles. The significant quality improvement had improved our user experience as well as our productivity. This led to our ability to move people off of low-level QA to higher-value insight building. Any single data issue led to a larger review by HGI so was comfortable they were improving the overall quality of their platform and not just solving a once-off data point issue. HGI is not just a data provider but with their high-quality staff they add a level of service that is unparallel. They help us ideate and execute on our data driven insights. They understand our business and our challenges so the speed of delivery is excellent. HGI is a pleasure to work with! **What do you dislike about HG Insights?** The areas where I see challenges are areas being addressed. Much of this has to do with automation of their platform so we can consume more (i.e., APIs to our platform). Really not a game changer because of HGI's responsiveness and agility. **What problems is HG Insights solving and how is that benefiting you?** HGI helps us understand our customers' challenges as they pertain to digital transformation. We are able to accelerate our conversations through well-placed insights leading to faster solutioning and better user experience. **Official Response from Alyssa Barker:** > Hi Barry, On behalf of the entire team here at HG, we thank you for leaving such a detailed review! We’re happy to hear that your experience working with our team has been positive and we will pass along your feedback to them. We’re glad our solutions are helping you understand customer challenges and accelerate conversations. If there’s anything you need from our team, please feel free to reach out. Thanks again! Alyssa ### 16. Data is accurate for large companies **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about HG Insights?** The data that HG Insights did have that was helpful was the technology installls **What do you dislike about HG Insights?** The data for no public companies and smaller companies were not accurate. **What problems is HG Insights solving and how is that benefiting you?** building an account scoring model to help with segmentation and target accounts. **Official Response from Kelcie Des Jardins:** > Hello! Thanks for writing HG a review—we're grateful you took the time to share your feedback, though we're sad to hear we haven't met your expectations yet. I highly encourage you to reach out to your CSM with these concerns so we can help you unlock more value from our data. We want to make sure we can deliver the best possible experience for you and your team, and any additional information you can share for your use case is extremely appreciated. Thank you, Kelcie ### 17. Providing actionable insights for Sales excellence in execution **Rating:** 5.0/5.0 stars **Reviewed by:** Gigi Gazelle U. | Director of Sales Performance, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about HG Insights?** I like the technographic intelligence combined with partner contracts and cloud spend over the last 18 months. The customer success team are truly great partners helping to drive feature requests be it more data or more functionality in the user interface. I am confident in Elizabeth's leadership to lead this team. It is clear that she leads with the heart which is a breath of fresh air and you see it's direct impact with how her team engages their customers with a sense of urgency and being mindful of industry shifts that would impact their customers. **What do you dislike about HG Insights?** I don't find any downsides to using the solution. I have a request for more departmental data intelligence which they have but need to incorporate in an actionable way. **What problems is HG Insights solving and how is that benefiting you?** Preparing a comprehensive view for Sales to accelerate the time it takes them identify accounts to execute on campaigns with the greatest possibility of conversion. **Official Response from Alyssa Barker:** > Hi Gigi, On behalf of the entire team, we thank you for leaving such a detailed review, and kind words about our Customer Success team and CEO! We will be sure to pass along your comments to them. We’re happy to hear that HG is providing you with the right tools needed to help accelerate sales cycles and increase conversion. Thanks again! Alyssa ### 18. HG Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Will V. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2023 **What do you like best about HG Insights?** Techno graphics and customer service and deep knowledge in segments **What do you dislike about HG Insights?** Additional integrations with other tech could be better **What problems is HG Insights solving and how is that benefiting you?** Supporting account intelligence and prioritizing **Official Response from Kelcie Des Jardins:** > Hi Will, Thank you for taking the time to leave HG a review, we really appreciate your feedback! We're always looking to improve our products and offerings, and would love to hear more about how we can improve our integrations. Let us know if there's anything we can help with—HG is here for you. Thanks, Kelcie ### 19. Good Technographics, but limited integration capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about HG Insights?** Accurate Techhnographics and install base **What do you dislike about HG Insights?** Integrating with CRM tools is not well tuned **What problems is HG Insights solving and how is that benefiting you?** Intel on Install bases of our competitors that helps in retargetting efforrts ### 20. Robust Technographic Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about HG Insights?** Best in market competitive install insights. In addition, other sets of digital signals are complementing HG's digital platform to deliver robust strategic use cases in high demand by various companies. One of the first vendors deliverying IT Spend data, in high demand by sales and strategy. **What do you dislike about HG Insights?** Room for improvement in regions outside US. A common challenge for all technographic and intent vendors due to language and region regulations. **What problems is HG Insights solving and how is that benefiting you?** Insights on competitive install and It Spend ### 21. We validate HG data with good accuracy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about HG Insights?** The detail view by Vendor/product available. **What do you dislike about HG Insights?** The coverage in other Regions besides North America. **What problems is HG Insights solving and how is that benefiting you?** What other solutions companies already have installed, giving a more transparent landscape of our competitors. ### 22. Helpful Account Intel **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2023 **What do you like best about HG Insights?** Great customer service Cloud propensity/maturity forecasting Vendor products in the account Helps with account planning for current accounts and help identifies new opportunities. **What do you dislike about HG Insights?** Hard to see the full story since it is only public data (HGI is a good tool but not the only tool you need) Have quarterly calls with customers to check in and see if there are other data/reports HGI can provide to continually meet the customer's needs. **What problems is HG Insights solving and how is that benefiting you?** Providing opportunities to partner customers where we can work together. Broader scope of current customers than internal tools. HGI has been a fundamental tool during account planning. **Official Response from Kelcie Des Jardins:** > Thank you for taking time to review HG Insights! We love knowing the ways HG is helping you do business better. We're always striving to improve our products and services, and appreciate your feedback on our platform and CSM team. Please don't hesitate to reach out to us if you have any questions! Thanks so much, Kelcie ### 23. Great tool for driving revenue growth with data-driven approaches **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about HG Insights?** The depth of their data and how it can be used to drive strategic initiatives to fuel pipeline growth. Also their Customer Success team is fantastic. They provide great support and always follow-up on questions/concerns raised to them. **What do you dislike about HG Insights?** Their platform could be improved so that users can better manipulate the data and gather specific insights...specifically around count of companies by product and average spend. **What problems is HG Insights solving and how is that benefiting you?** Understanding spend patters at global level and usage of specific vendors provides us with several layers of data that can be used for GTM planning, sales plays building and launch of competitive takeout programs. **Official Response from Alyssa Barker:** > Hello, Thank you for your review! We're happy to hear that our solutions assist in your go-to-market planning and sales efforts. We appreciate your feedback about our Product offering, and will take your feedback back to our product team. If you need anything from our team, please let us know. Thank you again, Alyssa ### 24. Great place to give your sales team insight into the competition **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about HG Insights?** HG Insights was fantastic at giving us the competitive install and potential budgeting figures are great pieces of information to help your sales team have a full quiver of arrows when going into new accounts. **What do you dislike about HG Insights?** I think it's still progress, but we've been waiting for an included SalesForce intergration that can make the transfer of information easier and automatic. Would complete the product. **What problems is HG Insights solving and how is that benefiting you?** HG gives us a great looking into our competitive install and allows marketing to run specific campaigns towards those accounts in the hope to create new opportunities for our sales teams. **Official Response from Alyssa Barker:** > Hello, Thank you for your review! We are happy to hear that our solutions give you insight into the competitive landscape and help you create specific marketing campaigns. We appreciate your feedback about including a Salesforce integration. We are actively working on upgrading our Salesforce Connector integration to make the transfer of our insights more seamless and automatic. If you have any questions, please let our team know. Thank you, Alyssa ### 25. Product and People Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** William F. | Senior Manager - Corporate Enablement, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about HG Insights?** Developing an ICP and TAM can be a challenge; through the use of HG Insights you take questions out when building these for a specific application environment. As necessary in the ICP creation process are the competitive dimensions of the account and HG enables that perspective. Based upon this rich data set playbooks can be created for sales that expedite the pipeline build process; especially when competitive products are present in the account. All of the processes to quality pipeline - the early qualification process, objection handling and assumptive positioning - can confidently be addressed and prepares sales for advisor-like sales conversations. The data is rich, the interface is intuitive and the people behind the product (sales, CS and Solution Engineering) are well versed and act in an advisory role. The product, coupled with the people behind the product, is well worth the investment - as that is what a business partnership is with HG, an investment. **What do you dislike about HG Insights?** Typically it would be internal staffing to leverage the HG investment, but it should be noted that the team over there has been amazing in supporting, partnering and delivering quick time to value with this product. Highly recommend! **What problems is HG Insights solving and how is that benefiting you?** Building a technology anchored ICP and TAM. ### 26. Excellent Service to gain account insight **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2023 **What do you like best about HG Insights?** Investment and install base data is good to consume for business development **What do you dislike about HG Insights?** In a few cases we dont see the presence of OEM in an account where as they are preset in the account. So, data mentained by HG is not 100% accurate. **What problems is HG Insights solving and how is that benefiting you?** Helping in business Development **Official Response from Kelcie Des Jardins:** > Hi there, Thanks for writing a review of HG, your feedback is incredibly valuable. Data consistency is important to us—if possible, we'd love for you to share details with our CSM team about the cases you've seen variations so we can continue to deliver the best products and services for you and your business. Thank you again for sharing your thoughts! Kelcie ### 27. Great products and an even better team **Rating:** 5.0/5.0 stars **Reviewed by:** Louisa M. | Sales Enablement Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about HG Insights?** The tools are extremely helpful for getting accurate data on companies, which helps sales organizations to make more strategic decisions. **What do you dislike about HG Insights?** There is not much to dislike. Their teams are extremely helpful if problems ever arise. **What problems is HG Insights solving and how is that benefiting you?** HG helps when training our sales teams on best practices for strategic prospecting and messaging. It also helps with territory planning. **Official Response from Alyssa Barker:** > Hi Louisa, Thank you so much for leaving us a review! We are happy to hear we're helping your team get accurate data on companies and make more strategic decisions. If you ever need anything, please don't hesitate to reach out to our team. Thanks, Alyssa ### 28. Great Account Intelligence experience **Rating:** 5.0/5.0 stars **Reviewed by:** Scott A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about HG Insights?** The ability to drill down into accts to see their usage of products and tailor our messaging based on that. **What do you dislike about HG Insights?** No negative experiences to date. The team has been very helpful. **What problems is HG Insights solving and how is that benefiting you?** They're showing us competitive product installs, spend, etc which is very helpful when trying to target/win accounts. **Official Response from Alyssa Barker:** > Hi Scott, Thank you for your review! We're happy to hear that our insights help with your targeting and winning accounts. If you need anything from our team, please let us know. Thank you, Alyssa ### 29. HG Insights has taken our market intelligence to new heights **Rating:** 4.5/5.0 stars **Reviewed by:** Joe H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2023 **What do you like best about HG Insights?** What I like best: in-depth data on tech, IT $, useful exports, DUNs 3rd party keys for matching, great customer support **What do you dislike about HG Insights?** User interface has improved, adding saved queries was a big improvement. But more customization in the UX is needed. **What problems is HG Insights solving and how is that benefiting you?** HG Insights is allowing us to better segment both prospects and customers with deep tech stack data and IT spending data. We are also able to create market and category penetration analysis. **Official Response from Alyssa Barker:** > Hi Joe, Thank you for taking the time to leave feedback about HG! We’re happy to hear that HG Insights is helping you to better segment prospects and customers and create market and category penetration analysis. If you ever need anything from our team, please don’t hesitate to reach out. Thanks again! Alyssa ### 30. Incredible Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about HG Insights?** The wealth of data provided by HG Insights provides a competitive advantage in the marketplace through keen insights enabling Sales to be much more effective. **What do you dislike about HG Insights?** It would be helpful to have more insights into partner engagements with customers. This information is lacking except for contract data that is available. **What problems is HG Insights solving and how is that benefiting you?** HG Insights provides keen insights into a customer's environment including spend data, installed product data and contract data. **Official Response from Alyssa Barker:** > Hello, Thank you for your review! We are pleased to know that we were able to provide you with valuable insights into your customers' environments and assist in enhancing the effectiveness of your Sales team. We value your feedback and will pass on your suggestion to our Product Team. If you ever need assistance with our products, please don't hesitate to contact our Customer Success team. Thank you, Alyssa ### 31. HG Insights review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about HG Insights?** The accuracy of their data and their willingess to support us as a customer and always make sure we are on track in whatever we set out. **What do you dislike about HG Insights?** Nothing to dislike, they are a great company who always put the customer first. **What problems is HG Insights solving and how is that benefiting you?** HG Insights are helping us on our digital transformation journey but giving us deeper insights into our customers spend and install view, which we didnt have before. **Official Response from Kelcie Des Jardins:** > Hi there, Thank you for taking the time to share your review! On behalf of HG, we really appreciate your comments. As always, if there's anything we can help with please don't hesitate to reach out directly. Thank you, Kelcie ### 32. Customer insights the way to go is HG **Rating:** 5.0/5.0 stars **Reviewed by:** Louis R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about HG Insights?** HG provides an in-depth profile of a customer that an analyst all requires, with firmographics, IT revenue, Installs and contracts that can slice and dice to the minute level. Going by more profound by geo and subsidiaries is a feather on the cap. **What do you dislike about HG Insights?** One change is looks and feel needed to be changed, needs to be more like a dashboard view and easy navigation **What problems is HG Insights solving and how is that benefiting you?** Easy to find competitor installs/contracts/company revenue to target specific accounts **Official Response from Alyssa Barker:** > Hi Louis, Thank you for taking the time to provide your feedback about HG! We’re happy to hear that our solution helps you find competitor information to target specific accounts. We’re always looking to improve the usability of our product, and will take your feedback about the dashboard back to our product team. Please feel free to reach out should you need any help from our team. Thanks again! Alyssa ### 33. The technographic information is key to understand our customers tech stack. **Rating:** 4.5/5.0 stars **Reviewed by:** Roberto J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about HG Insights?** The extensive catalog of accouts. 750k around the world. How comprehensive the data is. Dozens of IT spend categories, in addition to robust firmographic detail **What do you dislike about HG Insights?** Ther'es room to improve in their platform. It is very good for high level analysis. Through double clicks would require data downloads. FTP Downloads would be great **What problems is HG Insights solving and how is that benefiting you?** Theif firmo and technographic information allows us to dig deeper into growth pockets that would be impossible for us to know otherwise **Official Response from Alyssa Barker:** > Hi Roberto, Thank you for leaving us a review! We appreciate your feedback and are happy to hear that our firmographic and technographic information has been key to helping you understand your customer's technology stack. We’ll take your feedback about Platform back to our team. Thanks again! Alyssa ### 34. I've been very impressed with the detail and amount of data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about HG Insights?** The use cases are endless for the data because of how detailed it is and the scale of it. **What do you dislike about HG Insights?** I have not found a true feature I dislike about HG Insights. However I would say that I am interested in more transparency around the source of data **What problems is HG Insights solving and how is that benefiting you?** Generally we are trying to get smarter on our customers. I believe this can help us expand wallet share and reduce churn. **Official Response from Alyssa Barker:** > Hello, Thank you so much for your review! We're glad we can help you reduce churn and expand your wallet share. If you ever need anything from our team, please let us know. Thanks, Alyssa ### 35. The team is what makes the product great **Rating:** 4.5/5.0 stars **Reviewed by:** Brendon R. | Director, Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2023 **What do you like best about HG Insights?** We have a very complex use case that leads to difficulties getting what we need from the UI. Our CS team fills that gaps and gets us what we need, when we need it. **What do you dislike about HG Insights?** The UI is great for simple list capture on companies using specific tech, or how they're allocating their funds. It would be great if it could support more complicated use cases around many tech installs. **What problems is HG Insights solving and how is that benefiting you?** We use their data to pull tech install info onto our account records. This helps us prioritize the accounts that are in our "modern data stack" ecosystem, and therefore are ICP accounts for us. **Official Response from Alyssa Barker:** > Hi Brendon, Thank you for taking the time to leave feedback about HG! We’re happy to hear that our data helps you prioritize accounts that are in your ecosystem. We’re actively seeking feedback on ways we can improve to support more complex use cases and will take your feedback back to our team. Thanks again! Alyssa ### 36. Great tool to accelerate focused pipeline creation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about HG Insights?** Product installs at targetted companies are outstanding. I appreciate the filtering capabilities to refine targeted companies further. **What do you dislike about HG Insights?** Product options to search for can be overwhelming and sometimes vague among very specific choices. Sometimes confusing about which to choose. **What problems is HG Insights solving and how is that benefiting you?** Identifying national accounts with very specific product installs. This allows us to build targetted territory lists for sales. **Official Response from Alyssa Barker:** > Hello! Thank you for leaving us a review. We're happy to hear that our insights help you identify accounts with specific producti nstalls and aids in your territory planning. We appreciate your feedback on product options, and will bring that back to our Product Team. If you need anything, please feel free to reach out to our team. Thank you, Alyssa ### 37. Customer for full HG Insights platform **Rating:** 4.0/5.0 stars **Reviewed by:** Leigh-Ann S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2023 **What do you like best about HG Insights?** The best technographic and infographic software vendor I've used. Deep technologies coverage of all industries, sizes, and geographies. GTM planning tool to the maximum **What do you dislike about HG Insights?** lacking sufficient integration with CRM tools to ease the data transfers and updates **What problems is HG Insights solving and how is that benefiting you?** - GTM strategy set throughout the company - ABM execution - Sales and Marketing alignment - Channel sales execution **Official Response from Alyssa Barker:** > Hi Leigh-Ann, Thank you for leaving us a review! We're honored to be the best technographic software vendor you've used, and happy to hear we've helped you with strategy, execution, and alignment amongst you sales and marketing functions! Our team is actively working on improving and adding integration CRM tools to better serve the need for data transfers. If you need anything from us, please don't hesitate to reach out. Thanks again! Alyssa ### 38. Premier Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Dylan C. | RevOps Lead, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about HG Insights?** The ease of use, and the overall insights are really great compared to other tools **What do you dislike about HG Insights?** Being a premier product, it is a bit more expensive than some others. **What problems is HG Insights solving and how is that benefiting you?** We've used the product to look into account scoring, lead scoring, and other scoring models **Official Response from Alyssa Barker:** > Hi Dylan, Thank you for your review! We're happy to hear that our products are providing you insights into various scoring models. If you ever need anything from our team, please don't hesitate to reach out. Thank you, Alyssa ### 39. Data Analyst **Rating:** 4.5/5.0 stars **Reviewed by:** Jeevan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about HG Insights?** The fact that they have real-time trustable data is really useful for the sales team to make calls on what areas and targets to go after. **What do you dislike about HG Insights?** Nothing that I could think of at the moment. The UI could be a bit more aesthetic and user- friendly. **What problems is HG Insights solving and how is that benefiting you?** As a Data analyst, I would use multiple variables to decide if a company would be a right fit for us to target. The variables that HGI provides has given us a better boost in the regard we have multiple independent variables to leverage for analysis **Official Response from Alyssa Barker:** > Hi Jeevan, Thanks for taking the time to leave us a review! We’re happy to hear that our data has been useful for your sales team and a single source of truth for analysis. If you ever need anything from our team, please let us know! Thanks again! Alyssa ### 40. Account Development Representative **Rating:** 4.0/5.0 stars **Reviewed by:** Ahmad T. | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about HG Insights?** the insight of user use for the companies and the other one is the company that is researching and the report **What do you dislike about HG Insights?** the insight for the company and the diffucltly **What problems is HG Insights solving and how is that benefiting you?** the company use of the competition **Official Response from Alyssa Barker:** > Hi Ahmad, Thank you for your review! We're happy to hear we've helped you find insights on different companies. If you ever need anything from our team, please don't hesitate to reach out. Thanks, Alyssa ### 41. Great insights, helps save time and open new doors **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about HG Insights?** Install view - great concrete data that isn't using estimates or assumptions **What do you dislike about HG Insights?** spend view - often incorrect as based on algorithms **What problems is HG Insights solving and how is that benefiting you?** Ensuring we target the right companies based on the solutions we sell - saves time and increases conversion rates **Official Response from Kelcie Des Jardins:** > Thank you for sharing your review of HG! We love hearing how our solutions are saving your team time and improving conversation rates. Please don't hesitate to reach out directly if there's anything we can do for you. Thanks so much, Kelcie ### 42. Incredibly powerful service/platform **Rating:** 5.0/5.0 stars **Reviewed by:** Varun S. | Marketing Campaigns Project Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** October 01, 2021 **What do you like best about HG Insights?** - Incredibly useful in building Target Account Lists (TAL) for multiple types of campaigns based on ICP (account level). - Easy to use tool and neat layout. **What do you dislike about HG Insights?** - The tool is limited. It is good for very basic requests. For Mid to High complex requests you will have to avail their Data-as-a-Service. The turnaround time drastically increases. - The data is not date stamped. So there are times when we are working off of outdated data. **What problems is HG Insights solving and how is that benefiting you?** It made ABM campaigns better. Targeting got better, which resulted in better results. **Official Response from Alyssa Barker:** > Hi Varun, On behalf of the team here at HG, we thank you for your feedback and appreciate the time you took to write such a great review. We’re happy to hear that our Platform offering was useful in building your Target Account Lists and helping you improve your ABM campaigns. We’ll share your feedback with our data team to let them know how we can improve. Thanks again! Alyssa ### 43. Unique Insights from HG Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Guy C. | Enterprise (> 1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about HG Insights?** Super-helpful and responsive team Unique insights into installed software and vendor products **What do you dislike about HG Insights?** Lack of low-end mid-market and smb data, but there have to be some compromises somewhere **What problems is HG Insights solving and how is that benefiting you?** Identification of Targets that are using specific vendors/products Market sizing **Official Response from Alyssa Barker:** > Hi Guy, Thank you so much for leaving us a review! We're happy to hear that our insights help you with identifying targets and market sizing. We are actively working on updating our SMB dataset offering, and will take your feedback to our Product team. If there is anything else you need from our team, please let us know. Thank you, Alyssa ### 44. Time saving tool for account discovery **Rating:** 4.5/5.0 stars **Reviewed by:** Giovanni B. | Senior Sales Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about HG Insights?** Handy synthetic interface highlighting key figures, helps navigating complex business groups **What do you dislike about HG Insights?** Data on my region could be more complete and up to date **What problems is HG Insights solving and how is that benefiting you?** time savings to get visibility into groups structures and key financial and technical data **Official Response from Alyssa Barker:** > Hi Giovanni, Thank you for taking the time to leave us a review! We’re happy to hear that our insights are a time-saving tool to help you navigate your business groups. We are working hard to refresh and update our data and your feedback is gratefully appreciated. If you need anything from our team, please feel free to reach out. Thanks again! Alyssa ### 45. Very Useful to Map Technographics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about HG Insights?** Their technographic map is handy for building attack campaigns and identifying accounts at risk. **What do you dislike about HG Insights?** At times, the accuracy for certain technographics tends to be low. **What problems is HG Insights solving and how is that benefiting you?** HG Insights helps my team with target account intelligence. **Official Response from Alyssa Barker:** > Hello, Thank you for your review! We're happy to hear we're helping your team with target account intelligence. If you ever need anything from our team, please let us know. Thank you, Alyssa ### 46. Validate your Prospecting and Tech Stacks quickly on new engagements (Europe) **Rating:** 3.0/5.0 stars **Reviewed by:** Christoph Andreas T. | Cloud Native Lead DACH EMEA GTM, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about HG Insights?** Its got a simple UI, and Data Import capability, and also integration into the CRM system - which is quite basic, gets to the point fast when structuring filters to find the right accounts for your prospecting target. **What do you dislike about HG Insights?** Some of the data is inaccurate, in the EMEA region and globally, multiple domains and data points do not quite align, as others have commented, the CRM integration is pretty basic (Account, Contact level) **What problems is HG Insights solving and how is that benefiting you?** Prospecting, Validating your GTM across segments, and qualification of high spenders versus low spenders that waste time for the SDR to AE workflow, increase our intent signal and tech stack accuracy when starting conversations. ### 47. Great product with excellent customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Khushboo B. | Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about HG Insights?** Proactive in reaching out to understand customer problems and provide support customized to client environment. **What do you dislike about HG Insights?** Cost is on the higher side compared to other providers. **What problems is HG Insights solving and how is that benefiting you?** Sales targetting, Market analysis **Official Response from Alyssa Barker:** > Hi Khushboo, Thank you so much for your review! We're delighted to know that our insights have been beneficial for your sales targeting and marketing analysis. At our company, we place great importance on providing the best customer experience, and we're thrilled that our Customer Success team has been proactive in offering support for your specific needs. Should you require any assistance from our team in the future, please don't hesitate to reach out. Thanks, Alyssa ### 48. Best Technographic data I have come across **Rating:** 4.0/5.0 stars **Reviewed by:** Asif M. | Enterprise (> 1000 emp.) **Reviewed Date:** May 19, 2023 **What do you like best about HG Insights?** Best of the technographic data I have used so far, pretty good accuracy **What do you dislike about HG Insights?** Price increase year over year is quite high **What problems is HG Insights solving and how is that benefiting you?** Finding technology stack being used by other companies **Official Response from Alyssa Barker:** > Hi Asif, Thank you for leaving us a review! We're happy to hear that we have helped you find technology stacks used by other companies. If you ever need anything from our team, please let us know. Thank you, Alyssa ### 49. HG Insights for Go-To-Market efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick B. | Leader, Customer Insights and Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2022 **What do you like best about HG Insights?** The level of granularity in the insights provided is unparalleled. We have been able to take the HG Insights enrichment data and overlay it onto our existing accounts to position ourselves more effectively for new product releases. **What do you dislike about HG Insights?** I would like to see more seamless integration into other platforms such as Salesforce (which is coming), along with Snowflake. More capacity on data exports would be nice. **What problems is HG Insights solving and how is that benefiting you?** The platform is helping us quantify opportunities within our current customers for cross-sell/upsell plays, along with market sizing for product releases and target marketing. ### 50. I like HG **Rating:** 5.0/5.0 stars **Reviewed by:** Jeff R. | Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about HG Insights?** The competitive intelligence which shows me what other technology they are using. **What do you dislike about HG Insights?** I can't say that there is anything that I dislike but it would be nice to have more intelligence of System Integrators like Accenture or Deloitte that are working with the account. That and any kind of strategic initiative. **What problems is HG Insights solving and how is that benefiting you?** prospecting primarily. **Official Response from Alyssa Barker:** > Hi Jeff, Thank you for leaving us a review! We are happy to hear that you are using HG to help with prospecting and competitive intelligence. We will share your feedback about including strategic initiatives with our Product team. If you need anything from our team, please don’t hesitate to reach out. Thanks again! Alyssa ## HG Insights Discussions - [How do "Favorites" work?](https://www.g2.com/discussions/how-do-favorites-work) - 1 upvote - [Someone from my company is already using HG Focus and choose a category. Why can't I choose a different one?](https://www.g2.com/discussions/someone-from-my-company-is-already-using-hg-focus-and-choose-a-category-why-can-t-i-choose-a-different-one) - 1 upvote - [Why can I only choose a single category and how can I change it or get access to more categories?](https://www.g2.com/discussions/why-can-i-only-choose-a-single-category-and-how-can-i-change-it-or-get-access-to-more-categories) - 1 upvote - [Is HG Focus free?](https://www.g2.com/discussions/is-hg-focus-free) - 1 upvote - [How do I use HG Focus?](https://www.g2.com/discussions/how-do-i-use-hg-focus) - 1 upvote - [View HG Insights pricing details and edition comparison](https://www.g2.com/products/hg-insights/reviews?like_me_login=true&page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+12%3A26%3A48+-0500&secure%5Bsession_id%5D=53b01ec8-da63-4bf5-be0a-21b2cf33680f&secure%5Btoken%5D=2be727791061531b0fa2a8f552f49090c14848d42a8486a13d0240ed24dbaefb&format=llm_user) ## HG Insights Features **Data Availability** - Company Data Availability - Industry Research Availability - Technographic Data Availability **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs **Marketing Campaigns** - Revenue Planning - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Reporting ## Top HG Insights Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews) - [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) - 4.4/5.0 (77 reviews)