--- title: HG Insights Reviews meta_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 429 scale: '5' date_modified: '2026-08-14' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HG Insights Reviews **Vendor:** HG Insights **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 429 ## About HG Insights HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution. ## HG Insights Pros & Cons **What users like:** - Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform. (3 reviews) - Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies. (2 reviews) - Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily. (2 reviews) - Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes. (2 reviews) - Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization. (1 reviews) - Users appreciate the **comprehensive information** offered by HG Insights, enhancing their decision-making and personalization efforts. (1 reviews) - Contact Information (1 reviews) - Users appreciate the **responsive customer support** of HG Insights, facilitating smooth implementation and user experience. (1 reviews) - Database Size (1 reviews) - Data Quality (1 reviews) **What users dislike:** - Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses. (2 reviews) - Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making. (2 reviews) - Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns. (1 reviews) - Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making. (1 reviews) - Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms. (1 reviews) - Lead Management (1 reviews) - Limited Contacts (1 reviews) - Limited Customization (1 reviews) - Missing Features (1 reviews) - Users face challenges due to **missing information** in the vendor portal, making data access and management difficult. (1 reviews) ## HG Insights Reviews ### 1. Actionable data and customer obsessed Team @ HG Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Madhavi M. | Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about HG Insights?** 1/ AI specific fields that have helped craft our AI competitive strategy 2/ Cool dashboards that help analyze data rapidly 3/the team continues to set a high bar for customer obsession and responsiveness. **What do you dislike about HG Insights?** They actually fixed this issue. In my recent interaction with them, they had some one from the data team pull the data and aggregate it per my specifications. Super cool! **What problems is HG Insights solving and how is that benefiting you?** 1/Segmenting and prioritizing potential cusomters 2/Undertsanding tech gaps that our customers are experiencing **Official Response from Kelcie Des Jardins:** > Hi Madhavi, Thank you so much for leaving a review of HG! We love getting your feedback, and completely hear that with so much data it can require additional resources. We're working hard on some product improvements for 2024 that should make leveraging HG's data easier with even more actionable results... stay tuned! And if you have any questions feel free to reach out to your CSM. Thanks again, Kelcie ### 2. Granular Technographics That Supercharge ABM Targeting and Lead Quality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 12, 2026 **What do you like best about HG Insights?** The granular technographic data has been a game-changer for my integrated campaigns. Rather than relying on generic targeting, I can segment audiences based on their actual tech installs and IT spend, which makes my ABM outreach feel far more personalized and relevant. It’s also saved me hours of manual research and has directly improved our lead quality, because we’re finally speaking to each prospect’s specific environment. **What do you dislike about HG Insights?** The platform is incredibly powerful, but the UI can feel a bit overwhelming at first because of the sheer volume of data available. As a result, I often have to ask for custom report pulls. It took our team some time to learn how to filter out the noise and build the specific reports we needed for our campaigns. I’d love to see more pre-built templates or guided workflows designed specifically for marketers, so we can get to the “aha” moment even faster. **What problems is HG Insights solving and how is that benefiting you?** We were struggling with broad, inefficient targeting that wasted ad spend on accounts that simply weren’t a fit. HG Insights addressed this by giving us a clear view of each prospect’s existing tech stack, which let us segment our integrated campaigns with far more precision. Now we can quickly identify high-propensity accounts, and we’ve seen a significant reduction in cost per lead along with much stronger resonance from our personalized messaging. ### 3. Great Technographic data and product support **Rating:** 4.5/5.0 stars **Reviewed by:** Andre O. | Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about HG Insights?** Integration of trustradius data was an important addition for the product. **What do you dislike about HG Insights?** The MCP integration is a must-have on today's tech landscape. **What problems is HG Insights solving and how is that benefiting you?** Access to technographic data. **Official Response from Kelcie Des Jardins:** > Hi Andre, Thank you for leaving a review of HG Insights, we're thrilled you find it easy to use our platform. We'd love to learn more about your use case for an API—a member of our product team will be in touch! Thanks again, Kelcie ### 4. Great Product Insights, but Vendor Portal Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Matt D. | Senior Manager - Marketing, Client Advocacy, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about HG Insights?** We like the product ratings, detailed product/software reviews and details that are available through HG Insights. It's easy to use and manage from our side. We use it every week to cultivate new references and content. **What do you dislike about HG Insights?** There are some challenges on the back end of the vendor portal that make it hard to get all the data. We don't have access to the full review content unless we ask for it. We also cannot manage our incentive balance through it which causes slowdowns. **What problems is HG Insights solving and how is that benefiting you?** It helps deliver differentiation in the market for our solution. We have a saturated market and it helps us get authentic, detailed client reviews which are a huge benefit for Paylocity. ### 5. A great way to understand products before buying **Rating:** 5.0/5.0 stars **Reviewed by:** Ashley S. | Documentary Programmer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2026 **What do you like best about HG Insights?** Navigation is easy and makes it easy to find what is helpful to you **What do you dislike about HG Insights?** There isn't anything that comes to mind that I dislike **What problems is HG Insights solving and how is that benefiting you?** It helps me make decisions since I don't have a team to go to. It provides data that is useful and makes me feel more assured. ### 6. HG Insights: A Must-Have Data-Driven GrowthTool For Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Sanex O. | Product Manager | Digital Marketing Strategist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 22, 2025 **What do you like best about HG Insights?** What I like about HG Insights is that the platform is well structured for use especially for large businesses. It's simple to comprehend especially when finding company data making decision making a bit easier. Ease of integration, implementation, and customer support are smooth without any hassle. **What do you dislike about HG Insights?** What I dislike about HG Insights is that, the pricing is quite high for an individua/user and a small business. Also, sometimes, the data generated seems oudated which can make it less trustwhorthy. **What problems is HG Insights solving and how is that benefiting you?** With HG Insights, I can identify the best organizations to target by looking at the technologies that they use thanks to HG Insights. Time is saved by concentrating on companies that are more likely to require our product. HG Insights assists us make better decisions, the data also helps our sales and product teams align. **Official Response from Kelcie Des Jardins:** > Hi Sanya, Thank you so much for reviewing HG! We're so happy to hear you find the platform easy to navigate and integrate with your GTM motions. If you have any questions, please don't hesitate to reach out your CSM. Have a great day, Kelcie ### 7. HG Insights makes account enrichment easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** April 15, 2025 **What do you like best about HG Insights?** My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on takeout campaigns. **What do you dislike about HG Insights?** The product installations most of the time are 'unspecified product' for a certain vendor. Although, the vendor name is usually sufficient. **What problems is HG Insights solving and how is that benefiting you?** When a vendor of ours is looking to target a list of accounts, they want to know what technology has already been installed on the accounts and what their security budget looks like. We are able to show to the vendor our value as a distributor by enriching these account lists with the data available on HG Insights. It has led us to win business, particularly in the SMB landscape. **Official Response from Kelcie Des Jardins:** > Thank you so much for leaving a review of HG! We love hearing you're able to use our granular revenue growth intelligence in your takeout campaigns. If you need anything, please don't hesitate to reach out to your account rep! Thanks again, Kelcie ### 8. The insights i needed to fix my sales problems **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in International Trade and Development | Small-Business (50 or fewer emp.) **Reviewed Date:** March 20, 2025 **What do you like best about HG Insights?** It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me structure better ads, sales funnels and sales script for my team. Having more filters would be even greater tool but so far it helped me generate more sales and create a better sales system. **What do you dislike about HG Insights?** The book demo. I would like a book demo period without the need to talk to a sales team but set up an account and use it just to try it out and refer it to more poeple and coworkers who might need this tool. **What problems is HG Insights solving and how is that benefiting you?** Sale system like Crm, sales script and related to marketing it helped me improve the sales funnel and ad campaign. ### 9. Deeper Account Visibility With HG Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about HG Insights?** Granularity is the most valuable element of HG Insights for me. I like how specific I can make the filters in the opportunity generator and I like how deep I can drill into specific accounts in the company profiles. All of it is very easy to navigate as well. **What do you dislike about HG Insights?** Exports of lists have been tough to narrow down the size. It would be helpful to know how much can be exported at a given time and to offer filter suggestions if a list is too big to export. **What problems is HG Insights solving and how is that benefiting you?** It helps generate ideal customer profile lists for BDRs in my program. It also improves account visibility to find the best quality leads. **Official Response from Kelcie Des Jardins:** > Hi Ryan, Thank you so much for sharing your thoughtful review of HG! We have export and filtering improvements on the roadmap and hope we can make it even easier for you to action those granular insights. If you have any questions, please don't hesitate to contact your CSM! Cheers, Kelcie ### 10. Great product + amazing customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Ashley A. | Sales Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about HG Insights?** HG Insights is a great way to take a deeper dive into data to help generate sales plays for your organization. In addition, the customer service team at HG Insights is stellar! Quick, responsive, and great active listeners. **What do you dislike about HG Insights?** This isn't a dislike, just feedback that I've received from a few clients when they receive the HG Insights report that the amount of data can be a bit overwhelming. **What problems is HG Insights solving and how is that benefiting you?** Getting more insight and a deeper dive into data to help generate sales plays ### 11. Very Complete analysis of market trends and products that can used in multiple use case scenarios **Rating:** 5.0/5.0 stars **Reviewed by:** Ron L. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about HG Insights?** The filtering and scoring capability to rank account targets and market analysis to track and react to trends. **What do you dislike about HG Insights?** No good graphical interface for executive level charts and graphs **What problems is HG Insights solving and how is that benefiting you?** Being able to bring multiple partners together for ecosystem basedd partner selling ### 12. Best techno/firmographic details **Rating:** 5.0/5.0 stars **Reviewed by:** Avijit S. | Manager, Enterprise Data Management, Enterprise (> 1000 emp.) **Reviewed Date:** August 27, 2024 **What do you like best about HG Insights?** Rich and meangful data. HG Insights data is one of the richest data set in the industry when it comes to the level of details of customer insights. **What do you dislike about HG Insights?** There is nothing as such to be disliked. Though they are already improving their matching methods and clarity on hierarchies. **What problems is HG Insights solving and how is that benefiting you?** HG Insights provides a customer-product data set which is so extensive and helps the orgs to build reports and match their customers. It is very instrumental for sales planning. ### 13. Ideal for lead generation and account planning **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 02, 2023 **What do you like best about HG Insights?** Great tool that gives insights into a customer's IT spend, install base and technology contracts **What do you dislike about HG Insights?** HG insights as per our current contract does not provide spend details by products (SAP, Oracle, etc) and a vendor's share of wallet in the account **What problems is HG Insights solving and how is that benefiting you?** Helps with lead generation and account prospecting. There is also a view on customer's technology landscape and potential opportunities for IT service providers to explore **Official Response from Alyssa Barker:** > Hello! Thank you for leaving us great feedback. We're happy to help you with lead generation and account prospecting. If you need anything from our team, please let us know. ### 14. Noteworthy 3rd Party Market Data Provider **Rating:** 4.5/5.0 stars **Reviewed by:** Jay Edward V. | Management Consultant, Advanced Analytics, Global Business Objective, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about HG Insights?** I fully utilize the spend, install and purchase intent content of their platform and incorporating them into my insights project to come up with data tools to be used for various purposes whether it be to provide warm opps list to resellers or vendors, profile the business portfolio of resellers or vendors and use the same data tools to recruit net new logo resllers or vendors. **What do you dislike about HG Insights?** Recently received feedback from a particular vendor that their products listed on the purchase intent catalog were legacy products and seem to not include their newer products. **What problems is HG Insights solving and how is that benefiting you?** The data provided is used for my employer's (a technology distributor) initiatives on opportunity identification and vendor/reseller profiling and/or recruitmet. **Official Response from Alyssa Barker:** > Hi Jay, Thanks for taking the time to leave us detailed feedback! We’re glad that our install and spend data has helped your team take actionable insights across company initiatives. We’re happy to hear that our DaaS offering has also helped you pull large amounts of data. If you ever need anything from our team, please feel free to reach out. Thanks again! Alyssa ### 15. Accurate Marketing data for SMB businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2025 **What do you like best about HG Insights?** The database provided by HG was quite accurate and we used it for one of our key campaigns **What do you dislike about HG Insights?** Nothing i can think of. Maybe if you can add intent data(I know its little tricky). **What problems is HG Insights solving and how is that benefiting you?** Providing business firmographics/ technographics info **Official Response from Kelcie Des Jardins:** > Hi there, Thank you so much for taking the time to review HG, it's awesome to hear you're using our intelligence for your campaigns. HG does offer our own unique take on intent data called contextual intent—if you're interested in learning more about it please contact your account manager! Thanks again, Kelcie ### 16. HG Insights Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2024 **What do you like best about HG Insights?** The in depth data that HG Insights provides **What do you dislike about HG Insights?** Well... I'm good at Excel, so I think that the way the data is generated and exported, i'm good with the cleaning up and manipulating of the data to generate charts and insights. However, can't say that for other customers. **What problems is HG Insights solving and how is that benefiting you?** Business insights and intelligence ### 17. Effortless Insights: HG Insights' Rapid and Intuitive Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Tomer D. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2024 **What do you like best about HG Insights?** The team behind is super responsive. There are huge benificial insights to get, and get rather quickly. The platform is easy and understandable. **What do you dislike about HG Insights?** Absence of a feature allowing users to incorporate custom fields when uploading account files. This limitation impedes the process of establishing an easily navigable and accurate ID system, which , at least for me, is crucial for effective data management. **What problems is HG Insights solving and how is that benefiting you?** HGI provides deep insights into market trends, competitor strategies, and customer behavior. This enables us to make informed decisions based on (hopefully) reliable data. ### 18. A different lens on marketing intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Jean S. | Principal, Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2024 **What do you like best about HG Insights?** What's different about HG Insights is the intelligence they give on companies which are not commonly found in other data providers, it has a friendly user interface, and the customer support is great. **What do you dislike about HG Insights?** It will really help if HG Insights provide contact level data as well. **What problems is HG Insights solving and how is that benefiting you?** HG Insights provide information on tech spend, tech footprint and coupled with intent data really gives a lot of context into where an account maps in the user journey. With this information, our marketing team can run better targeted campaigns to increase conversion. **Official Response from Kelcie Des Jardins:** > Hi Jean, Thank you for your thoughtful review of HG Insights! It's awesome to know your marketing team is able to run better campaigns with our data. We'll take your feedback on contact-level insights to the team—if you have other ideas for product improvements, or questions on getting the most out of HG's solutions, please let your CSM know. Cheers, Kelcie ### 19. HG Insights Review **Rating:** 5.0/5.0 stars **Reviewed by:** Nidhi S. | CI Lead for Cloud, Platforms & ITO offering, DxC Technology, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2023 **What do you like best about HG Insights?** A credible site to undertand the IT Spend and install base at an account on a granular level **What do you dislike about HG Insights?** Sometimes the data has not been that accurate and needed further scrutiny to establish the accuracy **What problems is HG Insights solving and how is that benefiting you?** For Business Development activities in targeting new logos by helping us with their IT estate details **Official Response from Alyssa Barker:** > Hi Nidhi, Thank you so much for your review! We're happy to hear that we've aided your Business Development activities and help understand IT spend and install base. If you ever need anything from our team, please feel free to reach out. Thanks, Alyssa ### 20. Smart Demand Management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2024 **What do you like best about HG Insights?** The slicing and dicing aspect of the platform was really helpful in playing "what if" scenarios. We used to test the validity and certainty of our overall pipeline commitments to signal prospect changes in intent. **What do you dislike about HG Insights?** So, you do have to commit to learn it at depth to get value from the tool. Give it a few days of practice to get the feel for what and why your choices are good, bad or ugly. **What problems is HG Insights solving and how is that benefiting you?** It helped us spur on Partners to focus their resources better, reduced cycle times of the BDR function and increase conversion at various stages of the BDR functions. **Official Response from Kelcie Des Jardins:** > Thank you so much for your review of HG Insights! We love hearing about your commitment to unlocking value with Platform—if you have any questions or need guidance, please reach out to your CSM. Thanks, Kelcie ### 21. Excellent data-driven insights on your territory **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about HG Insights?** - Ease of use - Rich data set on intent and spent - Different regions and software **What do you dislike about HG Insights?** It has a LOT of options, need a good walkthrough to make sure you filter the right things **What problems is HG Insights solving and how is that benefiting you?** It gives you a behind the scenes insight of what type of software a prospect customer uses and how much their expenditure is. **Official Response from Kelcie Des Jardins:** > Hi there, Thank you so much for your review of HG Insights! We love hearing your feedback—if you need help on anything or have questions, please reach out to your CSM. Thanks again, Kelcie Des Jardins ### 22. Powerful tool for businesses seeking detailed technographic data **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about HG Insights?** Comprehensive Data Coverage: HG Insights excels in providing detailed technographic data covering a wide range of industries and technologies. User-Friendly Interface: The platform's interface is intuitive and easy to navigate. Users can quickly search for specific data points and generate detailed reports with minimal effort. **What do you dislike about HG Insights?** Although the platform is user-friendly, the breadth of features and capabilities can be overwhelming for new users. It may take some time to fully explore and utilize all the functionalities. **What problems is HG Insights solving and how is that benefiting you?** Sales territory gap and TAM ### 23. HG helped us tremendously with technographics + firmographics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about HG Insights?** We use the technographic and firmographic data from HG insights - these values feed into our CRM and provide us with our Account ICP. The best part about HG in my opinion is the CSMs/support team, they are always available with their expertise if we have any issues. In terms of usability, the platform is quite easy to use overall. We had some set backs with mapping /etc, but this is always a work in progress. **What do you dislike about HG Insights?** We encountered challenges with integrating based on the website domain. Despite these obstacles, they have demonstrated a strong willingness to collaborate and address issues in their product data categorization throughout our partnership. **What problems is HG Insights solving and how is that benefiting you?** We are using HG insights for our account ICP score, which is comprised of a variety of firmographic and technographic information. **Official Response from Kelcie Des Jardins:** > Hi there, On behalf of HG, thanks so much for sharing your feedback. We're so happy to hear you find the platform easy to use, and love how much you appreciate our amazing CS team! If you have any questions or need assistance, please feel free to reach out to your rep. Thanks, Kelcie ### 24. Great data for white space analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about HG Insights?** Ease of accessing and interpreting the data. Secondly, connecting HG insights to my organization's data to get additional value out of HGI. Customer support is pretty awesome too! **What do you dislike about HG Insights?** Not really that I can think of, so far so good. **What problems is HG Insights solving and how is that benefiting you?** HGI is providing market data in very easy and consumable format. The data provided by HGI has a key, and I can use that to connect to my internal organization data. **Official Response from Kelcie Des Jardins:** > Thank you for your review of HG Insights, we love to hear how easy you find it to work with our data—and our amazing customer success team. Please let us know if you have any questions; we are here for you! Cheers, Kelcie ### 25. Insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Munus A. | Assistant Vice President | Head of Business Development - Digital Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2024 **What do you like best about HG Insights?** I like that this platform is very easy to navigate through and covers a lot of topics on one screen **What do you dislike about HG Insights?** Would be helpful having insights on persoans **What problems is HG Insights solving and how is that benefiting you?** Understanding our prospect's existing technology landscape and their IT budget to position our solution/proposal accordingly ### 26. HGI is a key enabler for our team. **Rating:** 5.0/5.0 stars **Reviewed by:** David J. | Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about HG Insights?** Love the salesforce connector, which gets insights directly to our team members in the tool they use the most. **What do you dislike about HG Insights?** Sometimes when there are mentions of multiple products or vendors, you need to compare relative intensities to determine which one is "real". Wish these judgments could be made by HGI which has more information about how and where each data point comes from, rather than having to do it myself. **What problems is HG Insights solving and how is that benefiting you?** HGI is enabling us to democratize the campaign process and move away from one size fits all top-down campaigns directed and led by a central organization. Instead, sales teams can use the data to find accounts they feel most comfortable targeting in regional or even personal campaigns. ### 27. Amazing experience **Rating:** 5.0/5.0 stars **Reviewed by:** Liliane L. | Partner Developer, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about HG Insights?** Is very helpful and it helps to make my work easy. **What do you dislike about HG Insights?** Sometimes we have to imput a lot of manual information. **What problems is HG Insights solving and how is that benefiting you?** Generate more qualifyed leads ### 28. Great investment that continues to deliver value **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2023 **What do you like best about HG Insights?** Not only is the data and interface incredibly useful, but the support from the team has proven to be very valuable. But what I like best about HG Insights is that they continue to deliver value. When we first engaged HG Insights we had a small use case that they were able to satisfy. Since then, they have worked with us to better understand how their data and service can be leveraged to expand the number of use cases we now use. They put in th effort to build a partnerhsip and we now see more value today then we did when we first started using them. **What do you dislike about HG Insights?** Not much. There have been some limitations in the way their product data is categorized that presented a minor challenge, but they have been more than happy to work with us to get these addressed over the course of our partnership. **What problems is HG Insights solving and how is that benefiting you?** We primarily leverage HG Insights to solve two key problems: 1. Identify organizations that are currently using a specific competitive solution (or set of solutions) in order to build lists of target accounts for outbound prospecting efforts. 2. Research specific accounts we are engaged with to better understand their technology landscape and how our solution might be of most value. In addition to this, we leverage HG Insights data as part of our account scoring process by incorporating their technographic data into our model to better identify best fit accounts to prospect into. ### 29. This is an excellent sales/GTM supporting tool with value added insights very relatable for Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about HG Insights?** Technographic view of a customer which helps in knowing your customer better **What do you dislike about HG Insights?** Ability to download and view on contracts information **What problems is HG Insights solving and how is that benefiting you?** Understanding the customer better not only in terms of their spend but also from tech installs. This has reallly benefitted the partner teams in udnerstanding their end customers very well and create cross sell opportunities. **Official Response from Kelcie Des Jardins:** > Hello there, Thank you for taking the time to leave HG a review, we're so happy to hear we're empowering your partner teams and generating those cross-sell opportunities. If you ever have any questions, please let your CSM know—the team is here to help! Cheers, Kelcie ### 30. Exceptional Experience and Best-in-Class Customer Support and PRODUCT! **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda H. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about HG Insights?** I recently had the opportunity to utilize HG Insights, and let me tell you, it has been an absolute game-changer for my business! From the moment I started using it, I was blown away by the wealth of insights and intelligence it provided. One of the standout benefits of HG Insights is its ability to uncover the technologies being used by my target market. This invaluable information has allowed me to tailor my sales and marketing strategies with pinpoint accuracy. No more shooting in the dark or wasting time on prospects who aren't the right fit. HG Insights has empowered me to identify and focus on the most promising sales opportunities. The depth of knowledge provided by HG Insights is truly impressive. The platform offers comprehensive data and analysis, giving me a clear picture of technology adoption trends, market shifts, and even competitor activity. Armed with this information, I have been able to make well-informed business decisions, stay ahead of the curve, and remain competitive in a fast-paced industry. What sets HG Insights apart is not just the data it provides, but how it translates that data into actionable insights. The user-friendly interface and intuitive tools make it easy to navigate and extract meaningful information. I can quickly identify technology gaps, understand customer needs, and deliver targeted solutions that truly resonate. Moreover, the customer support provided by HG Insights has been outstanding. The team is responsive, knowledgeable, and always ready to assist with any questions or concerns. They go above and beyond to ensure that I am maximizing the value of the platform and getting the most out of my investment. In conclusion, HG Insights has revolutionized the way I approach sales and marketing. It has become an indispensable tool in my arsenal, enabling me to uncover hidden opportunities, make data-driven decisions, and achieve remarkable results. If you're serious about staying ahead in today's technology-driven landscape, I highly recommend giving HG Insights a try. You won't be disappointed! **What do you dislike about HG Insights?** It would be awesome if the spend information populated into CRM. Even thought the feature is not available yet, they worked very hard to ensure we were able to capture the data for our ICP. BEST-IN-CLASS team!! **What problems is HG Insights solving and how is that benefiting you?** HG Insights is a go-to-market powerhouse! With its comprehensive technology intelligence, it effectively bridges the gaps in my strategy. By uncovering the technologies used by my target market, I can tailor my approach, identify new sales opportunities, and deliver targeted solutions. HG Insights empowers me to make data-driven decisions and stay ahead in a competitive landscape. It's a game-changer for any business looking to solve go-to-market gaps with precision and efficiency. **Official Response from Kelcie Des Jardins:** > Hi Amanda, Thank you so much for sharing such a detailed and thoughtful review. Your feedback is incredibly valuable to us at HG, and we're delighted to hear how our product and amazing CSM team is supporting your data-driven decisions. If you need anything from us, or have ideas on how HG can continue to deliver stellar solutions, please don't hesitate to let us know! Thank you, Kelcie ### 31. You give me accurate information re revenue, IT spend and the install base in one place. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2024 **What do you like best about HG Insights?** Reliable, accurate information in 1 place **What do you dislike about HG Insights?** The change in showing the install base. You need to put a name in now to search for a vendor as oppose to the graph previously with the blobs you could hover over for the detail. **What problems is HG Insights solving and how is that benefiting you?** Accurate prospect information in one place quickly ### 32. Excellent Technographic Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about HG Insights?** Technographic Insights on Competitive Install Base - well supported by additional fields to get first and third party datasets to talk to each other **What do you dislike about HG Insights?** Precision of technographic data is good but not great. **What problems is HG Insights solving and how is that benefiting you?** Finding competitive install base for attack/protect campaigns. ### 33. Great accurate insights. Helps me with multiple use cases. Superb customer excellence team as well. **Rating:** 5.0/5.0 stars **Reviewed by:** Somya S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2023 **What do you like best about HG Insights?** Great accurate insights. Help me multiple use cases. Superb customer excellence team as well. **What do you dislike about HG Insights?** Keep on adding more companies. Continue doing great **What problems is HG Insights solving and how is that benefiting you?** Creating GTM strategy Searching for Install base and preparing for prospect meetings Creating more opportunities **Official Response from Kelcie Des Jardins:** > Thanks, Somya, for your wonderful review. Adding more companies and enriched data is one of HG's top priorities; we love delivering quality, actionable insights for your business! Thank you, Kelcie ### 34. Amazing Insights! **Rating:** 4.5/5.0 stars **Reviewed by:** Patrick B. | Head of Business Intelligence, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about HG Insights?** I love the flexibility of the tool which allows for identification of ideal customer profiles based upon high granularity of data attributes. **What do you dislike about HG Insights?** I wish that I had the ability to export larger datasets for analysis. **What problems is HG Insights solving and how is that benefiting you?** HG Insights solves our go-to-market challenges by identifying TAM as it relates to our product offerings. It also helps in our customer retention strategies by showing us competitor presence in our book of business, along with customer intent to purchase. **Official Response from Kelcie Des Jardins:** > Hi Patrick, Thank you so much for your review of HG, we love knowing HG is helping to solve your GTM challenges and unlocking value for customer retention. Your feedback on exports has been shared with our product team; appreciate you sharing that! If you have any questions please let your CSM know. Thanks, Kelcie ### 35. ADR **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about HG Insights?** I love the ability to review the Tech Stack of prospective companies. The UI is easy to use making it one of my go to tools that I use every day. **What do you dislike about HG Insights?** Some of the smaller private organizations do not have data in the system. **What problems is HG Insights solving and how is that benefiting you?** It gives me the ability to see what competitive products my prospective customers are using. This allows me to customize my message and speak to their current process. ### 36. Strategic Brilliance: Navigating Success with HG Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about HG Insights?** Valuable Technology Intelligence for Informed Selling Empowers marketing teams to create highly targeted campaigns based on a deep understanding of the technology preferences Lead Priortization & Enrichment Identification of Strategic Opportunities Top-notch customer support **What do you dislike about HG Insights?** I would like to see an expansion in the range of technologies tracked by the platform. Implementing a more frequent refresh cycle is essential for improving the accuracy of insights, particularly in dynamic industries **What problems is HG Insights solving and how is that benefiting you?** HG Insights plays a pivotal role in supporting our current Go-to-Market (GTM) initiatives and overall growth strategies. The platform's robust technology intelligence, complemented by its proficiency in lead prioritization and strategic opportunity identification, seamlessly aligns with our ongoing GTM motion. This synergy empowers our present growth strategy by furnishing essential insights and focus to enhance current marketing performance, expedite the sales pipeline, and strategically position our business in the competitive landscape ### 37. The HG Insights platform gives Marketers a leg up in understanding their target **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about HG Insights?** Having the ability to see what accounts own already and what they spend on software to help segment and determine opportunities. Building your own score based on custom ratings is really nice. Customer support is also excellent if you need help in learning the platform. **What do you dislike about HG Insights?** There can be a lot of listings for a company when they have many office locations and/or subsidiaries. It takes some extra steps to narrow down to the relevant ones sometimes if you are targeting globally. **What problems is HG Insights solving and how is that benefiting you?** Who owns what software products, how much do they spend on said products, and are they researching or looking to make a change. ### 38. HG is an integral part of my work, and provides cross-functional value **Rating:** 5.0/5.0 stars **Reviewed by:** Adena W. | Market Intelligence Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2023 **What do you like best about HG Insights?** HG Insights has become such an integral part of my work that I cannot imagine doing any sort of strategic analysis or market research without it. HG's data provides value across the company to numerous departments including sales, marketing, CS, business development, executive leadership, and more. **What do you dislike about HG Insights?** While the data is stellar, the platform isn't fully mature, and we have bumped up against some capability limitations there. However, the platform limitations are overcome with help from the data services team at HG, and excellent communication with our CSM. **What problems is HG Insights solving and how is that benefiting you?** Market sizing, market research, strategic planning, competitor research, competitive landscape analysis, and more. With HG, we can now test hypotheses about our market and competitors and use the insights to inform our strategic planning. **Official Response from Kelcie Des Jardins:** > Thanks so much for sharing your thoughts, Adena, it's amazing to hear how HG has changed the way you and your team works. We're always striving to improve our platform, and appreciate your insight on the realities of our current capabilities. Please don't hesitate to reach out if you ever need anything from the HG team! Thanks again, Kelcie ### 39. Get the Insights you Need **Rating:** 4.5/5.0 stars **Reviewed by:** Allison G. | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about HG Insights?** Easy to use platform that is rich with data on prospects. Great customer support with 1:1 training. Cloud-based application allows for easy access any time, any where. **What do you dislike about HG Insights?** There are a couple intracacies to the platform, but once you get trained up these are easily surmountable. **What problems is HG Insights solving and how is that benefiting you?** Helping us find prospective customers. **Official Response from Kelcie Des Jardins:** > Hi Allison, thanks for your review—we're so thrilled to hear you're finding prospective customers with HG's data! As always, let us know if you need anything, we're more than happy to help. Thanks again, Kelcie ### 40. actionable data and they listen! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about HG Insights?** the account team are very helpful and will support unusual requests - we co-develop insights together! **What do you dislike about HG Insights?** the pricing is somewhat premium but they have expanded what is in the subscription **What problems is HG Insights solving and how is that benefiting you?** understanding our customers and prospects - their installed tech and spend ### 41. HG Insights for Outreach **Rating:** 5.0/5.0 stars **Reviewed by:** Arthur M. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about HG Insights?** Gives me insights into techstack so I know if my cold call is displacing competition or bringing a finance dept. from manual to automation. **What do you dislike about HG Insights?** Sometimes HG Insights doesnt have the info for certain companies. **What problems is HG Insights solving and how is that benefiting you?** Let's me know what ERP and if the company I'm going after is using a competitor or not. My pitch is ERP dependent so this is very vital info. **Official Response from Kelcie Des Jardins:** > Hi Arthur, On behalf of HG Insights, thank you so much for your review! We love hearing you find HG's data critical for your work. If you have questions or need assistance on anything, please reach out to your Customer Success rep; we're here and ready to help however we can. Thanks, Kelcie ### 42. Using HG Insights for technographic insights and strategic analysis **Rating:** 5.0/5.0 stars **Reviewed by:** William D. | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about HG Insights?** HG Insights offers a variety of supplementary insights in addition to firmographic data that allows for much more holistic, and informed insights, about companies and trends. **What do you dislike about HG Insights?** I have not noted any significant downsides. **What problems is HG Insights solving and how is that benefiting you?** HG Insights help solve better ideal customer profiles and populations. It also helps us understand other similarly-situated software and technology companies. We also are able to conduct trends and forecasting using their insights. **Official Response from Kelcie Des Jardins:** > Hi William, Thanks so much for taking the time to leave us a review! Your feedback is extremely valuable in helping HG grow. If you ever need anything or have questions, please reach out to your customer success manager. Thanks again, Kelcie ### 43. Great Partner Works With Your Needs - Improved Understanding of our Data **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian T. | Revenue Operations Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about HG Insights?** I really enjoy the way the team at HG Insights works with their customers. I can't speak on behalf of others, but here at Postman they do a great job at understanding our needs and providing feedback and their perspective on what works well and what doesn't. They aren't just a vendor, they are a partner that helps us understand our Account and Lead data more; which is helping us make more informed business decisions. **What do you dislike about HG Insights?** I don't think there is anything I dislike. My only advice is for the quality of work and relationships to be the same across customers. When working in customer-facing roles, I've received feedback that others on the team weren't consistent with the quality of work. It goes to show how important concisistency, and quality is. Your individuals and teams are what makes a company and the experience a great one. **What problems is HG Insights solving and how is that benefiting you?** HG helped us understand our customer intensity and other key metrics on the Accounts and Leads in our system. We are currently determining specific metrics to say hey we have X amount of revenue that we can contribute back to HG. **Official Response from Alyssa Barker:** > Hi Sebastian, Thank you so much for your detailed review! We are delighted to know that our team is playing a vital role in assisting you in making well-informed business decisions. Your feedback regarding the consistency of our work is valuable, and we will share it with the rest of the team to enhance our performance in the future. If you ever need anything from our team, please don't hesitate to reach out. Thank you, Alyssa ### 44. A brilliant **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2023 **What do you like best about HG Insights?** It's great in prospecting for account prioirtisation based tech stack install base by revenue size. The revenue map by country and by business unit, the graphical display is also very easy to work with when using it for a large volume of accounts. The budget display is my favourite feature and any addtional features to drill into that will always be welcomed. **What do you dislike about HG Insights?** It really needs to be more customisable in allowing users to create scoring criteria. I always have to reupload my account list which can be fustrating as it adds and additonal loading cycle to the process and some times it doesn't pull the data through. Being able to select specific product install by highest companies within that product would be very good. Main dashboard can be a bit mis-leading with the titles upon first approach but once you understand it's ok. **What problems is HG Insights solving and how is that benefiting you?** Helping understand which accounts to target and by budget and in which product area to go for. It's making me more productive by having justifucation to clarify my focus and develop robust strategies for customers. **Official Response from Kelcie Des Jardins:** > Thanks so much for sharing your thoughts on HG Insights! We're thrilled by how you're using the platform for account prioritization. If you have any specifics you'd like to share on more customizable scoring criteria we'd love to hear from you; feel free to reach out to your CSM and we can pass on your thoughts to the Product team. Thanks again, Kelcie ### 45. HG Insights Market Intelligence and Opportunity Generator **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about HG Insights?** The richness of the data, the frequency of updates, and the flexibility of the Data-as-a-Service offering. The ability to build ICP's using Fit, Need and Intent (and to reverse-engineer Competitor ICPs). **What do you dislike about HG Insights?** There is nothing to dislike about this product or support. **What problems is HG Insights solving and how is that benefiting you?** 1. Market Sizing 2. Account Intelligence 3. Competitive Analysis 4. Targeted Account Lists **Official Response from Alyssa Barker:** > Hi Rajat, Thank you for leaving us a review! We're happy to hear that you are happy with HG Insights. If you ever need anything from our team, please don't hesitate to reach out. Thanks again! Alyssa ### 46. HGI is a force multiplier for our tech driven segmentation & targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Barry S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about HG Insights?** Our initial engagement with HGI was driven by the quality of their tech data. With previous providers, we were taking many incoming customer/prospect calls calling out bad data points which was affecting our credibility during our selling cycles. The significant quality improvement had improved our user experience as well as our productivity. This led to our ability to move people off of low-level QA to higher-value insight building. Any single data issue led to a larger review by HGI so was comfortable they were improving the overall quality of their platform and not just solving a once-off data point issue. HGI is not just a data provider but with their high-quality staff they add a level of service that is unparallel. They help us ideate and execute on our data driven insights. They understand our business and our challenges so the speed of delivery is excellent. HGI is a pleasure to work with! **What do you dislike about HG Insights?** The areas where I see challenges are areas being addressed. Much of this has to do with automation of their platform so we can consume more (i.e., APIs to our platform). Really not a game changer because of HGI's responsiveness and agility. **What problems is HG Insights solving and how is that benefiting you?** HGI helps us understand our customers' challenges as they pertain to digital transformation. We are able to accelerate our conversations through well-placed insights leading to faster solutioning and better user experience. **Official Response from Alyssa Barker:** > Hi Barry, On behalf of the entire team here at HG, we thank you for leaving such a detailed review! We’re happy to hear that your experience working with our team has been positive and we will pass along your feedback to them. We’re glad our solutions are helping you understand customer challenges and accelerate conversations. If there’s anything you need from our team, please feel free to reach out. Thanks again! Alyssa ### 47. Providing actionable insights for Sales excellence in execution **Rating:** 5.0/5.0 stars **Reviewed by:** Gigi Gazelle U. | Director of Sales Performance, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about HG Insights?** I like the technographic intelligence combined with partner contracts and cloud spend over the last 18 months. The customer success team are truly great partners helping to drive feature requests be it more data or more functionality in the user interface. I am confident in Elizabeth's leadership to lead this team. It is clear that she leads with the heart which is a breath of fresh air and you see it's direct impact with how her team engages their customers with a sense of urgency and being mindful of industry shifts that would impact their customers. **What do you dislike about HG Insights?** I don't find any downsides to using the solution. I have a request for more departmental data intelligence which they have but need to incorporate in an actionable way. **What problems is HG Insights solving and how is that benefiting you?** Preparing a comprehensive view for Sales to accelerate the time it takes them identify accounts to execute on campaigns with the greatest possibility of conversion. **Official Response from Alyssa Barker:** > Hi Gigi, On behalf of the entire team, we thank you for leaving such a detailed review, and kind words about our Customer Success team and CEO! We will be sure to pass along your comments to them. We’re happy to hear that HG is providing you with the right tools needed to help accelerate sales cycles and increase conversion. Thanks again! Alyssa ### 48. Robust Technographic Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about HG Insights?** Best in market competitive install insights. In addition, other sets of digital signals are complementing HG's digital platform to deliver robust strategic use cases in high demand by various companies. One of the first vendors deliverying IT Spend data, in high demand by sales and strategy. **What do you dislike about HG Insights?** Room for improvement in regions outside US. A common challenge for all technographic and intent vendors due to language and region regulations. **What problems is HG Insights solving and how is that benefiting you?** Insights on competitive install and It Spend ### 49. We validate HG data with good accuracy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2023 **What do you like best about HG Insights?** The detail view by Vendor/product available. **What do you dislike about HG Insights?** The coverage in other Regions besides North America. **What problems is HG Insights solving and how is that benefiting you?** What other solutions companies already have installed, giving a more transparent landscape of our competitors. ### 50. Great tool for driving revenue growth with data-driven approaches **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2023 **What do you like best about HG Insights?** The depth of their data and how it can be used to drive strategic initiatives to fuel pipeline growth. Also their Customer Success team is fantastic. They provide great support and always follow-up on questions/concerns raised to them. **What do you dislike about HG Insights?** Their platform could be improved so that users can better manipulate the data and gather specific insights...specifically around count of companies by product and average spend. **What problems is HG Insights solving and how is that benefiting you?** Understanding spend patters at global level and usage of specific vendors provides us with several layers of data that can be used for GTM planning, sales plays building and launch of competitive takeout programs. **Official Response from Alyssa Barker:** > Hello, Thank you for your review! We're happy to hear that our solutions assist in your go-to-market planning and sales efforts. We appreciate your feedback about our Product offering, and will take your feedback back to our product team. If you need anything from our team, please let us know. Thank you again, Alyssa ## HG Insights Discussions - [How do "Favorites" work?](https://www.g2.com/discussions/how-do-favorites-work) - 1 upvote - [Someone from my company is already using HG Focus and choose a category. Why can't I choose a different one?](https://www.g2.com/discussions/someone-from-my-company-is-already-using-hg-focus-and-choose-a-category-why-can-t-i-choose-a-different-one) - 1 upvote - [Why can I only choose a single category and how can I change it or get access to more categories?](https://www.g2.com/discussions/why-can-i-only-choose-a-single-category-and-how-can-i-change-it-or-get-access-to-more-categories) - 1 upvote - [Is HG Focus free?](https://www.g2.com/discussions/is-hg-focus-free) - 1 upvote - [How do I use HG Focus?](https://www.g2.com/discussions/how-do-i-use-hg-focus) - 1 upvote - [View HG Insights pricing details and edition comparison](https://www.g2.com/products/hg-insights/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+11%3A31%3A26+-0500&secure%5Bsession_id%5D=352563ea-5b6a-48fe-8d35-93c202fd0b89&secure%5Btoken%5D=651dc861c5013c70743312654179ec8979801f99eba042cd19be62b7a8dd68ae&format=llm_user) ## HG Insights Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Company Data Availability - Industry Research Availability - Technographic Data Availability **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Revenue Planning - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Reporting - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top HG Insights Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews) - [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) - 4.4/5.0 (77 reviews)