# Best Creative Management Platforms

## How Many Creative Management Platforms Products Does G2 Track?

**Total Products under this Category:** 149

### Category Stats (Jul 2026)

- **Average Rating:** 4.41/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Abyssale (+0.35%) - Among all products in this category, Abyssale recorded the largest rating increase compared to last month

_Last updated: July 26, 2026_

## How Does G2 Rank Creative Management Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,800+ Authentic Reviews
- 149+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Creative Management Platforms
 ![G2 Grid® for Creative Management Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/creative-management-platforms/grids.png?focus%5B%5D=1336695&focus%5B%5D=1304822&focus%5B%5D=3213&focus%5B%5D=5405&focus%5B%5D=18196&focus%5B%5D=7343&focus%5B%5D=58605&focus%5B%5D=4099)

Highlighted products: Creatify AI, Motion, Bynder, Facebook for Business, AppsFlyer, Celtra, Smartly, and Adobe Advertising Cloud.

Underlying data: [Grid® JSON](https://www.g2.com/categories/creative-management-platforms/grids.json?focus%5B%5D=creatify-labs-inc-creatify-ai&focus%5B%5D=motion-2025-12-21&focus%5B%5D=bynder&focus%5B%5D=facebook-for-business&focus%5B%5D=appsflyer&focus%5B%5D=celtra&focus%5B%5D=smartly&focus%5B%5D=adobe-advertising-cloud)

**Sponsored**

### Zuuvi

Zuuvi is a Creative Performance Platform specifically crafted for digital marketing teams and designers, aimed at streamlining the production of high-quality advertisements for both display and social media channels. This innovative solution addresses the common challenges faced by marketing professionals, enabling them to create visually appealing and effective ads efficiently. The platform caters to a diverse audience, including marketing agencies, in-house marketing teams, and freelance designers who require a reliable tool to enhance their advertising efforts. Zuuvi is particularly beneficial for teams that need to produce multiple ad formats quickly while maintaining a high standard of design quality. By significantly reducing the time spent on ad creation, Zuuvi empowers users to focus on strategy and creativity rather than getting bogged down in the technicalities of design. One of the standout features of Zuuvi is its ability to drastically cut down the time required to produce a standard banner package, which typically takes around five hours. Users have reported saving up to 90% of that time, allowing them to generate ads at an unprecedented scale. This efficiency is achieved through intuitive design tools and templates that simplify the ad creation process, making it accessible even for those with limited design experience. Zuuvi offers a range of key features that enhance its functionality. These include customizable templates, a user-friendly interface, and integration capabilities with various marketing platforms. The customizable templates allow users to maintain brand consistency while also providing the flexibility to adapt designs for different campaigns. Additionally, the platform's integration with other marketing tools ensures a seamless workflow, enabling users to manage their advertising efforts more effectively. By providing a comprehensive solution for digital ad creation, Zuuvi stands out in the crowded market of design platforms. Its focus on efficiency, quality, and user experience makes it a valuable asset for any marketing team looking to elevate their advertising game. The combination of time-saving features and high-quality output positions Zuuvi as a practical choice for those aiming to enhance their digital marketing strategies.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1543&secure%5Bchosen_at%5D=2026-07-29T07%3A43%3A57Z&secure%5Bdisplayable_resource_id%5D=1543&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1543&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=140468&secure%5Bresource_id%5D=1543&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcreative-management-platforms%3Fopen_modal_url%3D%252Fproducts%252Fheysquid%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fcreative-management-platforms%2526source%253Dcategory&secure%5Btoken%5D=817b20d08fb1ae908ce41a041177fc0d6fe9c4ff2bb16bdbc52c8aa57d1f4d43&secure%5Burl%5D=https%3A%2F%2Fwww.zuuvi.com%2Fbook-demo%3F%26utm_source%3DG2%26utm_medium%3Dreferral&secure%5Burl_type%5D=book_demo)

[
Creatify AI
](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews)

By [Creatify Labs Inc](https://www.g2.com/sellers/creatify-labs-inc)

[

4.8/5(1,643)

](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews)

What do users say?

Users consistently praise the ease of use and high-quality output of Creatify AI, highlighting its ability to quickly generate professional video ads with minimal effort. The intuitive interface and r

Pros and Cons

[
Ease of Use (647)
](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews?qs=pros-and-cons)[
Credit Issues (76)
](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews?qs=pros-and-cons)

### [Creatify AI](https://www.g2.com/products/creatify-labs-inc-creatify-ai/reviews)

Creatify: The #1 AI Ad Platform Built for Performance Creatify is an AI ad platform that turns a product URL, image, or brief into high-performing video and image ads in minutes, scaling from 10 ads a month to 10,000. At its center is Creatify Agent, the first AI creative agent trained specifically on advertising performance data. Describe what you need, and it researches your brand and what's winning in your category, writes the strategy and script, casts an avatar, generates and scores every scene, and reviews its own work against the brief before anything ships. It's trained on 15M+ ads, $1B+ in analyzed ad spend, and signal from 3M+ marketers and 10,000+ companies, so it builds ads that convert, not just ads that look good. DTC brands, ecommerce teams, and agencies use Creatify to generate, batch-produce, A/B test, and optimize ad creatives without a production crew or hired UGC creators. Key features: - Creatify Agent: paste a link, get finished ads in chat or on a canvas; tweak any single scene without rerunning the whole video - URL-to-Video and full AI video generation from a product page - 1,500+ AI avatars, custom avatars, AI influencers - Batch Mode for variations, Ad Clone in 9:16, 16:9, and 1:1 - Creative Insights ad intelligence - Built-in brand safety: a QA layer checks every scene and regenerates failures, catching morphing labels and misspelled names Proven: In the open VideoAdAgent Bench (judged by Claude Opus 4.7 and GPT-5), Creatify hit a 94% win-rate vs. the leading AI ad agent. Customers see up to 90% lower production cost and 2.7x more leads than static ads. Rated 4.8/5 on G2, SOC 2 Type II compliant, backed by $24M. A strong alternative to Synthesia, HeyGen, InVideo, and Higgsfield.

**Average Rating:** 4.8/5.0

**Total Reviews:** 1,636

#### How Do G2 Users Rate Creatify AI?

- **Ease of Admin:** 9.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Ad Templates:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Creatify AI?

- **Seller:** [Creatify Labs Inc](https://www.g2.com/sellers/creatify-labs-inc)
- **Company Website:** creatify.ai
- **Year Founded:** 2023
- **HQ Location:** Mountain View, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3592a00ca875de7dd07c3eda6c60ff79b4d733f91d3f57e193f496a7325d845c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreatify-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
54 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 80% Small, 3% Medium

#### What Do G2 Reviewers Say About Creatify AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Creatify AI, making content creation quick and effortless.
- Users value the **high-quality video outputs** from Creatify AI, enabling quick and easy production for promotional needs.
- Users value the **time-saving aspect** of Creatify AI, enabling quick and efficient video generation for their businesses.
- Users love the **realistic avatars** of Creatify AI, enhancing their video quality and saving valuable time.
- Users praise the **speed** of Creatify AI, enabling fast video production that saves hours of work.

##### Cons

- Users find **credit issues** challenging, especially with newer models demanding more credits for project completion and learning.
- Users face **credit limitations** that restrict project completion and hinder learning with Creatify AI.
- Users find Creatify AI **expensive** , especially with newer models and extensive feature usage impacting project execution.
- Users suggest that Creatify AI needs **clearer communication** regarding device compatibility and multiple avatar creation options.
- Users face **insufficient credits** , which hampers project completion and learning due to high consumption rates.

#### What Are Recent G2 Reviews of Creatify AI?

**["Creatify: Smooth, Fast, Easy-to-Use AI Platform with an Agent Feature That Delivers"](https://www.g2.com/survey_responses/creatify-ai-review-13128659)**

**Rating:** 5.0/5.0 stars

_— Elijah H._

[Read full review](https://www.g2.com/survey_responses/creatify-ai-review-13128659)

**["Creatify AI Review: The AI Video Generator Tested"](https://www.g2.com/survey_responses/creatify-ai-review-12056435)**

**Rating:** 5.0/5.0 stars

_— Sharon G._

[Read full review](https://www.g2.com/survey_responses/creatify-ai-review-12056435)

[
Motion
](https://www.g2.com/products/motion-2025-12-21/reviews)

By [Motion](https://www.g2.com/sellers/motion-a6652d7e-3e9d-4ff0-8506-62073398503b)

[

4.5/5(111)

](https://www.g2.com/products/motion-2025-12-21/reviews)

What do users say?

Users consistently praise the ease of use and visual reporting capabilities of Motion, which streamline creative analysis and enhance decision-making. The platform's intuitive interface allows for qui

Pros and Cons

[
Ease of Use (72)
](https://www.g2.com/products/motion-2025-12-21/reviews?qs=pros-and-cons)[
Missing Features (13)
](https://www.g2.com/products/motion-2025-12-21/reviews?qs=pros-and-cons)

### [Motion](https://www.g2.com/products/motion-2025-12-21/reviews)

Motion's Creative Analytics platform combines visual content with performance metrics to help growth teams improve their creative strategy. We work with brands like Vuori and Therabody to increase the impact of their creative performance through data driven decision making.

**Average Rating:** 4.5/5.0

**Total Reviews:** 111

#### How Do G2 Users Rate Motion?

- **Ease of Admin:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Ad Templates:** 6.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Motion?

- **Seller:** [Motion](https://www.g2.com/sellers/motion-a6652d7e-3e9d-4ff0-8506-62073398503b)
- **Year Founded:** 2021
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c3478b3ee0f64c89dd9a7c72db36ce4ecca4b721a1d0adb5026e624d21bcfa3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmotion1%2F&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 23% Medium, 17% Small

#### What Do G2 Reviewers Say About Motion?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Motion, finding it simplifies data analysis and report creation significantly.
- Users value the **ease of building reports** with Motion, highlighting its intuitive UI and effective data visualization.
- Users find the **setup ease** of Motion exceptional, allowing for quick initiation and a smooth user experience.
- Users value the **quick discovery of creative insights** from Motion, enhancing performance analysis and team alignment.
- Users value the **AI integration** in Motion for saving time and uncovering valuable insights effortlessly.

##### Cons

- Users find the **missing features** in Motion, such as additional metrics and ad integrations, limiting for comprehensive analysis.
- Users report frequent **data inaccuracies** , especially with TikTok and ads not meeting performance thresholds, complicating analysis.
- Users experience **slow performance** when handling large data sets, affecting usability and responsiveness in Motion.
- Users face frequent **technical issues** with Motion, encountering bugs and slow performance during critical tasks.
- Users are frustrated with **filtering issues** that hinder accurate performance analysis and slow down the platform's responsiveness.

#### What Are Recent G2 Reviews of Motion?

**["Insightful Creative Analysis with Clear Results and Cost Visibility"](https://www.g2.com/survey_responses/motion-review-12134873)**

**Rating:** 4.5/5.0 stars

_— Rene S._

[Read full review](https://www.g2.com/survey_responses/motion-review-12134873)

**["Transforms Creative Analysis with Actionable Insights"](https://www.g2.com/survey_responses/motion-review-12134733)**

**Rating:** 4.0/5.0 stars

_— Luke F._

[Read full review](https://www.g2.com/survey_responses/motion-review-12134733)

[
Bynder
](https://www.g2.com/products/bynder/reviews)

By [Bynder](https://www.g2.com/sellers/bynder)

[

4.5/5(1,158)

](https://www.g2.com/products/bynder/reviews)

What do users say?

Users consistently praise Bynder for its intuitive interface and exceptional onboarding support, which significantly eases the transition to digital asset management. The platform's robust search capa

Pros and Cons

[
Ease of Use (220)
](https://www.g2.com/products/bynder/reviews?qs=pros-and-cons)[
Missing Features (61)
](https://www.g2.com/products/bynder/reviews?qs=pros-and-cons)

### [Bynder](https://www.g2.com/products/bynder/reviews)

Bynder is the AI-powered digital asset management platform trusted by 4,000+ global brands including Puma, Spotify, TED, and Five Guys. Named a Leader in the November 2025 Gartner Magic Quadrant for Digital Asset Management, Bynder combines AI automation with human oversight to help brands manage their entire digital content lifecycle at scale. Supported by agentic AI, Bynder's suite of AI Agents - including Enrichment, Transformation, Governance, and Compliance Agents - automate critical content tasks while maintaining brand authenticity and regulatory compliance. The platform features intuitive asset discovery through natural language search and image similarity matching, streamlined metadata enrichment, one-click asset transformation for different markets and channels, and intelligent compliance checks that audit content against brand and legal guidelines. With 145+ integrations and enterprise-grade functionality, Bynder serves as the system of record for content, dynamically adapting and distributing assets across every channel while staying fully aligned with brand guidelines. Designed for marketing teams, creative departments, and enterprise operations, Bynder accelerates time-to-market, reduces content management overhead, and enables brands to deliver consistent, compliant, high-performing experiences across global markets and audiences.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,136

#### How Do G2 Users Rate Bynder?

- **Ease of Admin:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Ad Templates:** 7.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Bynder?

- **Seller:** [Bynder](https://www.g2.com/sellers/bynder)
- **Company Website:** www.bynder.com
- **Year Founded:** 2013
- **HQ Location:** Amsterdam
- **Twitter:** @bynder  
2,630 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cec84bcb715f17bb62830e30416549e4dea4ed259e2207d3211c80bee54fc3bf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2427738%2F&secure%5Burl_type%5D=linkedin_company_website)  
631 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Graphic Designer
- **Top Industries:** Marketing and Advertising, Consumer Goods
- **Company Size:** 50% Medium, 32% Large

#### What Do G2 Reviewers Say About Bynder?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Bynder's **ease of use** invaluable, enjoying a seamless interface and smooth onboarding process.
- Users value Bynder for its **valuable experience and efficient asset management** , enhancing workflows and collaboration within teams.
- Users praise the **exceptional customer support** at Bynder, highlighting their expertise and dedication to ensuring success.
- Users applaud Bynder's **intuitive design** , enhancing ease of use and facilitating smoother asset management and teamwork.
- Users commend the **implementation ease** of Bynder, appreciating its intuitive interface and seamless onboarding process.

##### Cons

- Users find the **missing features** in Bynder, like custom templates and AI tools, limit its overall effectiveness.
- Users find a **learning curve** exists in Bynder, but onboarding and training resources could enhance understanding for newcomers.
- Users note **limited customization** options in Bynder, making it challenging to tailor the platform to specific needs.
- Users find **upload issues** with Bynder, citing that the process can be tedious and time-consuming.
- Users note **limited features** in Bynder, with many necessary options requiring additional costs, impacting overall value and usability.

#### What Are Recent G2 Reviews of Bynder?

**["Centralized, Robust, User-Friendly Asset Management with Fast Search"](https://www.g2.com/survey_responses/bynder-review-13152329)**

**Rating:** 5.0/5.0 stars

_— A A._

[Read full review](https://www.g2.com/survey_responses/bynder-review-13152329)

**["User-Friendly, Customizable DAM with Powerful Search and Easy External Sharing"](https://www.g2.com/survey_responses/bynder-review-13105400)**

**Rating:** 4.0/5.0 stars

_— Nicole R._

[Read full review](https://www.g2.com/survey_responses/bynder-review-13105400)

#### What Are G2 Users Discussing About Bynder?

- [What is GatherContent used for?](https://www.g2.com/discussions/what-is-gathercontent-used-for)

[
Facebook
](https://www.g2.com/products/facebook-for-business/reviews)

By [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)

[

4.2/5(1,456)

](https://www.g2.com/products/facebook-for-business/reviews)

What do users say?

Users consistently praise the platform for its powerful audience targeting and detailed analytics, which help businesses effectively reach their desired customers and optimize ad performance. Many app

Pros and Cons

[
Audience Targeting (26)
](https://www.g2.com/products/facebook-for-business/reviews?qs=pros-and-cons)[
Ad Issues (16)
](https://www.g2.com/products/facebook-for-business/reviews?qs=pros-and-cons)

### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,392

#### How Do G2 Users Rate Facebook for Business?

- **Ease of Admin:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Facebook for Business?

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 employees on LinkedIn®
- **Ownership:** NASDAQ: META

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 67% Small, 26% Medium

#### What Do G2 Reviewers Say About Facebook for Business?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly.
- Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses.
- Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction.
- Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement.
- Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease.

##### Cons

- Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement.
- Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction.
- Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges.
- Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience.
- Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management.

#### What Are Recent G2 Reviews of Facebook for Business?

**["Cost-Effective and User-Friendly Advertising Solution"](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)**

**Rating:** 4.0/5.0 stars

_— ADnan C._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12832788)

**["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)**

**Rating:** 4.0/5.0 stars

_— Mrudu P._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)

#### What Are G2 Users Discussing About Facebook for Business?

- [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments
- [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments

[
AppsFlyer
](https://www.g2.com/products/appsflyer/reviews)

By [AppsFlyer](https://www.g2.com/sellers/appsflyer)

[

4.5/5(780)

](https://www.g2.com/products/appsflyer/reviews)

What do users say?

Users consistently praise the intuitive dashboard and reliable attribution features of AppsFlyer, which simplify tracking and analyzing marketing performance across channels. The platform's ability to

Pros and Cons

[
Analytics (25)
](https://www.g2.com/products/appsflyer/reviews?qs=pros-and-cons)[
Expensive (16)
](https://www.g2.com/products/appsflyer/reviews?qs=pros-and-cons)

### [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)

AppsFlyer is the Modern Marketing Cloud that helps businesses transform complex data into clarity and growth. A foundation for unified, measurable, autonomous marketing, AppsFlyer breaks down silos across measurement, deep linking, data collaboration, and autonomous AI workflows. For more than a decade, AppsFlyer has been the leader in mobile attribution, trusted by over 15,000 businesses worldwide. To learn more, visit www.appsflyer.com.

**Average Rating:** 4.5/5.0

**Total Reviews:** 759

#### How Do G2 Users Rate AppsFlyer?

- **Ease of Admin:** 8.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.5/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Ad Templates:** 9.2/10 (Category avg: 8.6/10)

#### Who Is the Company Behind AppsFlyer?

- **Seller:** [AppsFlyer](https://www.g2.com/sellers/appsflyer)
- **Company Website:** www.appsflyer.com
- **Year Founded:** 2011
- **HQ Location:** San Francisco, CA
- **Twitter:** @AppsFlyer  
12,781 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bcf0d0dfc6ad7b2965ac0220b9aa0ea8511824305bd512f03c1ce4ea1854a152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2233984%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,537 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 42% Medium, 31% Small

#### What Do G2 Reviewers Say About AppsFlyer?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **comprehensive analytics** of AppsFlyer, facilitating accurate measurement and understanding of customer journeys.
- Users value the **comprehensive features** of AppsFlyer, enabling effective measurement, audience creation, and seamless integration.
- Users value the **simplicity and ease of use** in AppsFlyer's clean UI for enhanced campaign management.
- Users praise the **accurate cross-channel attribution** of AppsFlyer, leading to remarkable insights and informed decision-making.
- Users value the **accurate cross-channel attribution** of AppsFlyer, enhancing decision-making and ROI measurement in FinTech.

##### Cons

- Users find the **pricing of AppsFlyer excessively high** , complicating the decision-making process against competitors.
- Users report **data inaccuracy** with AppsFlyer, including inflated installs and unreliable performance tracking.
- Users criticize the **high pricing** of AppsFlyer, especially for smaller teams, leading to dissatisfaction and distrust.
- Users report serious **data management issues** , including inaccurate stats and limited download capabilities, undermining trust in the platform.
- Users criticize the **expensive pricing** of AppsFlyer, making it challenging for startups and smaller teams to afford.

#### What Are Recent G2 Reviews of AppsFlyer?

**["Powerful Attribution and In-Depth Analytics for Advanced Measurement"](https://www.g2.com/survey_responses/appsflyer-review-12953940)**

**Rating:** 4.5/5.0 stars

_— Наталья ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12953940)

**["All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"](https://www.g2.com/survey_responses/appsflyer-review-12950315)**

**Rating:** 4.5/5.0 stars

_— Екатерина ._

[Read full review](https://www.g2.com/survey_responses/appsflyer-review-12950315)

#### What Are G2 Users Discussing About AppsFlyer?

- [What is AppsFlyer used for?](https://www.g2.com/discussions/appsflyer-what-is-appsflyer-used-for) - 1 upvote
- [What does AppsFlyer do?](https://www.g2.com/discussions/what-does-appsflyer-do)
- [What is AppsFlyer OneLink?](https://www.g2.com/discussions/what-is-appsflyer-onelink)
- [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) - 2 comments
- [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) - 3 comments, 1 upvote

[
Smartly
](https://www.g2.com/products/smartly/reviews)

By [Smartly.io](https://www.g2.com/sellers/smartly-io)

[

4.4/5(475)

](https://www.g2.com/products/smartly/reviews)

What do users say?

Users consistently praise the ease of use and automation features of Smartly, which significantly streamline campaign management and creative optimization. Many appreciate the responsive customer supp

### [Smartly](https://www.g2.com/products/smartly/reviews)

Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io.

**Average Rating:** 4.4/5.0

**Total Reviews:** 433

#### How Do G2 Users Rate Smartly?

- **Ease of Admin:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Smartly?

- **Seller:** [Smartly.io](https://www.g2.com/sellers/smartly-io)
- **Company Website:** smartly.io
- **Year Founded:** 2013
- **HQ Location:** Helsinki, Finland
- **Twitter:** @smartlyio  
2,242 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b042adf95da0d3edc514fcb221c9fd283b75d70de95a5f2916147379bfef1f08&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3199750%2F&secure%5Burl_type%5D=linkedin_company_website)  
966 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Specialist
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 50% Medium, 30% Large

#### What Are Recent G2 Reviews of Smartly?

**["Smartly Elevates Campaign Management with Ease"](https://www.g2.com/survey_responses/smartly-review-13121983)**

**Rating:** 5.0/5.0 stars

_— Jesus R._

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121983)

**["New Features That Boost Campaign Optimization and ROI"](https://www.g2.com/survey_responses/smartly-review-13121641)**

**Rating:** 4.5/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/smartly-review-13121641)

#### What Are G2 Users Discussing About Smartly?

- [What is Smartly.io used for?](https://www.g2.com/discussions/what-is-smartly-io-used-for)

[
Celtra
](https://www.g2.com/products/celtra/reviews)

By [Celtra](https://www.g2.com/sellers/celtra)

[

4.4/5(409)

](https://www.g2.com/products/celtra/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of Celtra, which allows both designers and non-designers to create engaging ads quickly. The platform's ability to handle rich media a

Pros and Cons

[
Efficiency Improvement (4)
](https://www.g2.com/products/celtra/reviews?qs=pros-and-cons)[
Functionality Limitations (3)
](https://www.g2.com/products/celtra/reviews?qs=pros-and-cons)

### [Celtra](https://www.g2.com/products/celtra/reviews)

Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 366

#### How Do G2 Users Rate Celtra?

- **Ease of Admin:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.8/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Celtra?

- **Seller:** [Celtra](https://www.g2.com/sellers/celtra)
- **Company Website:** www.celtra.com
- **Year Founded:** 2006
- **HQ Location:** Massachusetts
- **Twitter:** @celtra  
4,349 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6af57cfb7de15e4b05d735039bb427f328fa410c737ef8f8206a2cd99d855173&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F372671%2F&secure%5Burl_type%5D=linkedin_company_website)  
208 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Designer, Account Manager
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 46% Medium, 31% Small

#### What Do G2 Reviewers Say About Celtra?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams.
- Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams.
- Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams.
- Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration.
- Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration.

##### Cons

- Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities.
- Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups.
- Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates.
- Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management.
- Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates.

#### What Are Recent G2 Reviews of Celtra?

**["Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights"](https://www.g2.com/survey_responses/celtra-review-12982449)**

**Rating:** 5.0/5.0 stars

_— Verified User in Design_

[Read full review](https://www.g2.com/survey_responses/celtra-review-12982449)

**["Celtra Makes Complex Campaigns Easy with Efficient Asset Management"](https://www.g2.com/survey_responses/celtra-review-12978264)**

**Rating:** 5.0/5.0 stars

_— Dunia S._

[Read full review](https://www.g2.com/survey_responses/celtra-review-12978264)

#### What Are G2 Users Discussing About Celtra?

- [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment

[
Bannerflow
](https://www.g2.com/products/bannerflow/reviews)

By [Bannerflow](https://www.g2.com/sellers/bannerflow)

[

4.5/5(193)

](https://www.g2.com/products/bannerflow/reviews)

What do users say?

Users consistently praise the platform for its user-friendly interface and efficient collaboration features, which streamline the creation and management of digital campaigns. Many appreciate how it a

Pros and Cons

[
Collaboration (2)
](https://www.g2.com/products/bannerflow/reviews?qs=pros-and-cons)[
Learning Curve (2)
](https://www.g2.com/products/bannerflow/reviews?qs=pros-and-cons)

### [Bannerflow](https://www.g2.com/products/bannerflow/reviews)

Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI.

**Average Rating:** 4.5/5.0

**Total Reviews:** 191

#### How Do G2 Users Rate Bannerflow?

- **Ease of Admin:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Bannerflow?

- **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow)
- **Company Website:** www.bannerflow.com
- **Year Founded:** 2010
- **HQ Location:** Stockholm
- **Twitter:** @BannerFlow  
610 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95fbff26f97c12ccdea8601b61bd01ebeab51f63c70fbb1bbbfb3eedd9e07a28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbannerflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
153 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Graphic Designer
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 46% Medium, 30% Large

#### What Do G2 Reviewers Say About Bannerflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **strong collaboration capabilities** of Bannerflow, enhancing teamwork and streamlining workflows effectively.
- Users appreciate the **creative freedom** offered by Bannerflow, enabling the creation of personalized and professional banners effortlessly.
- Users value the **efficient customer support** of Bannerflow, consistently providing professional and knowledgeable assistance.
- Users praise the **design quality** of Bannerflow, enabling the creation of professional and interactive banners effortlessly.
- Users value the **efficiency** of Bannerflow, facilitating streamlined workflows and enhanced productivity through effective collaboration.

##### Cons

- Users find the **learning curve challenging** , as advanced features require significant skills and time to master.
- Users find the **limited features** of Bannerflow restrict their creativity and prolong the learning process.
- Users find the **training difficulty** of Bannerflow high due to advanced features and limited templates, requiring significant skill development.
- Users find the **complexity** of Bannerflow overwhelming, making it challenging to learn and create campaigns effectively.
- Users feel **highly restricted** by the limited customization options available for banners in Bannerflow.

#### What Are Recent G2 Reviews of Bannerflow?

**["Perfect tool for managing the flexible needs and complexity of our brands"](https://www.g2.com/survey_responses/bannerflow-review-12988052)**

**Rating:** 4.5/5.0 stars

_— Michele V._

[Read full review](https://www.g2.com/survey_responses/bannerflow-review-12988052)

**["Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless"](https://www.g2.com/survey_responses/bannerflow-review-13095235)**

**Rating:** 5.0/5.0 stars

_— Verified User in Leisure, Travel & Tourism_

[Read full review](https://www.g2.com/survey_responses/bannerflow-review-13095235)

#### What Are G2 Users Discussing About Bannerflow?

- [What is Bannerflow used for?](https://www.g2.com/discussions/what-is-bannerflow-used-for)
- [What is a DCO platform?](https://www.g2.com/discussions/what-is-a-dco-platform)
- [What is a creative management platform?](https://www.g2.com/discussions/what-is-a-creative-management-platform) - 1 comment, 1 upvote
- [How much does Bannerflow cost?](https://www.g2.com/discussions/how-much-does-bannerflow-cost) - 1 comment, 1 upvote
- [What is Bannerflow?](https://www.g2.com/discussions/what-is-bannerflow) - 1 comment, 1 upvote

[
Adobe Advertising Cloud
](https://www.g2.com/products/adobe-advertising-cloud/reviews)

By [Adobe](https://www.g2.com/sellers/adobe)

[

3.7/5(97)

](https://www.g2.com/products/adobe-advertising-cloud/reviews)

What do users say?

Users consistently praise the integrated nature and ease of use of Adobe Advertising Cloud, highlighting its ability to streamline campaign management across multiple channels. The platform's robust r

Pros and Cons

[
All-in-One (2)
](https://www.g2.com/products/adobe-advertising-cloud/reviews?qs=pros-and-cons)[
Functionality Limitations (1)
](https://www.g2.com/products/adobe-advertising-cloud/reviews?qs=pros-and-cons)

### [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews)

Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints.

**Average Rating:** 3.7/5.0

**Total Reviews:** 93

#### How Do G2 Users Rate Adobe Advertising Cloud?

- **Ease of Admin:** 7.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 6.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Adobe Advertising Cloud?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 38% Large, 35% Medium

#### What Do G2 Reviewers Say About Adobe Advertising Cloud?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **comprehensive integration** of Adobe Advertising Cloud, enhancing collaboration and file syncing seamlessly.
- Users praise the **collaborative integration** of Adobe Advertising Cloud, enhancing teamwork and file syncing across apps.
- Users value the **comprehensive and integrated nature** of Adobe Advertising Cloud, enhancing their advertising strategies effectively.
- Users commend the **ease of use** in Adobe Advertising Cloud, appreciating seamless integration and collaborative features.
- Users praise the **easy integrations** of Adobe Advertising Cloud, enjoying seamless collaboration and file syncing capabilities.

##### Cons

- Users find the **functionality limitations** frustrating, as creating complements is harder compared to competing platforms.
- Users find the **high competition** makes it challenging for the community to create effective complements compared to rivals.
- Users find the **lack of clarity** in creating complements challenging compared to competitors, hindering their experience.
- Users find Adobe Advertising Cloud **not intuitive** , making it challenging to create complementary applications compared to competitors.
- Users find **poor usability** in Adobe Advertising Cloud, making it difficult to create complements compared to competitors.

#### What Are Recent G2 Reviews of Adobe Advertising Cloud?

**["A perfect package for cloud advertising services"](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)**

**Rating:** 4.5/5.0 stars

_— Stephanie H._

[Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-8931722)

**["Adobe is the most powerful creative ecosystem to work with"](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)**

**Rating:** 5.0/5.0 stars

_— Bairon P._

[Read full review](https://www.g2.com/survey_responses/adobe-advertising-cloud-review-10657671)

#### What Are G2 Users Discussing About Adobe Advertising Cloud?

- [What is your primary use case for Adobe Advertising Cloud, and how has it impacted your digital advertising efforts?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-adobe-advertising-cloud-and-how-has-it-impacted-your-digital-advertising-efforts)
- [What is Adobe Advertising Cloud used for?](https://www.g2.com/discussions/what-is-adobe-advertising-cloud-used-for)

[
Innovid
](https://www.g2.com/products/mediaocean-innovid/reviews)

By [Mediaocean](https://www.g2.com/sellers/mediaocean)

[

4.1/5(375)

](https://www.g2.com/products/mediaocean-innovid/reviews)

What do users say?

Users consistently praise the platform for its ease of use and intuitive interface, which simplifies the management of ad campaigns and creative assets. Many appreciate the quick and helpful customer

Pros and Cons

[
Ease of Use (14)
](https://www.g2.com/products/mediaocean-innovid/reviews?qs=pros-and-cons)[
Learning Curve (6)
](https://www.g2.com/products/mediaocean-innovid/reviews?qs=pros-and-cons)

### [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

**Average Rating:** 4.1/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Innovid?

- **Ease of Admin:** 7.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Innovid?

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,160 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Strategist, Social Media Coordinator
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 43% Large, 42% Medium

#### What Do G2 Reviewers Say About Innovid?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns.
- Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation.
- Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms.
- Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens.
- Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns.

##### Cons

- Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities.
- Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently.
- Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests.
- Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve.
- Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges.

#### What Are Recent G2 Reviews of Innovid?

**["Reliable, Intuitive and Always improving with each update"](https://www.g2.com/survey_responses/innovid-review-11786764)**

**Rating:** 5.0/5.0 stars

_— vaishali ._

[Read full review](https://www.g2.com/survey_responses/innovid-review-11786764)

**["Innovid Review from Adops Associate POV"](https://www.g2.com/survey_responses/innovid-review-11782236)**

**Rating:** 4.5/5.0 stars

_— Gandharva P._

[Read full review](https://www.g2.com/survey_responses/innovid-review-11782236)

#### What Are G2 Users Discussing About Innovid?

- [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for)

[
Foreplay
](https://www.g2.com/products/foreplay/reviews)

By [Foreplay](https://www.g2.com/sellers/foreplay)

[

4.8/5(126)

](https://www.g2.com/products/foreplay/reviews)

What do users say?

Users consistently praise the ease of use and clean interface of Foreplay, which significantly enhances their ad research and creative processes. The tool's ability to organize and save ads efficientl

Pros and Cons

[
Ease of Use (10)
](https://www.g2.com/products/foreplay/reviews?qs=pros-and-cons)[
Expensive (7)
](https://www.g2.com/products/foreplay/reviews?qs=pros-and-cons)

### [Foreplay](https://www.g2.com/products/foreplay/reviews)

Foreplay is an all-in-one creative workflow and intelligence platform built for modern marketing teams, agencies, and performance advertisers who want to create better ads, faster. It brings together ad inspiration, competitor research, creative analytics, and production workflows into a single system. Foreplay helps teams discover what’s working across the market. Its Discovery experience and Chrome extension allow users to explore, save, and organize real ads from platforms like Meta, TikTok, and LinkedIn. With access to tens of millions of live and historical ads, teams can research competitors, spot emerging creative trends, and build Swipe Files tailored to specific brands, audiences, or campaign goals. Foreplay goes beyond inspiration with continuous competitor monitoring. Spyder automatically tracks selected brands and surfaces new ads as they launch, giving marketers real-time visibility into competitive strategy shifts, creative testing patterns, and scaling signals, without manual checking of ad libraries. On the analytics side, Foreplay’s Lens product focuses specifically on creative performance, not media buying. Lens helps teams analyze which creative concepts, hooks, formats, and messages are driving results across accounts. Unlike traditional ad analytics tools, Foreplay is not priced on ad spend and is designed to support creative decision-making, testing strategy, and performance reviews. Foreplay also accelerates execution. Teams can turn saved ads and insights into structured creative briefs, storyboards, and shareable collections, ensuring alignment between strategists, media buyers, and creative teams. Collaboration features like folders, tags, links, and team workspaces make it easy to manage inspiration and insights across multiple clients or brands. Built for speed, clarity, and scale, Foreplay is trusted by leading e-commerce brands, b2b saas, lead gen, mobile apps and agencies worldwide. By unifying inspiration, intelligence, analytics, and creative workflows in one platform, Foreplay helps teams reduce creative fatigue, improve performance, and consistently ship better ads — faster.

**Average Rating:** 4.8/5.0

**Total Reviews:** 125

#### How Do G2 Users Rate Foreplay?

- **Ease of Admin:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.4/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.5/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Foreplay?

- **Seller:** [Foreplay](https://www.g2.com/sellers/foreplay)
- **Company Website:** www.foreplay.co
- **Year Founded:** 2021
- **HQ Location:** N/A
- **Twitter:** @foreplay\_co  
2,558 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=08222330cbce1276d2ad871d96531e54fc80bb7240b6b14c12a480adaff5a5b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforeplayco%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, CEO
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 93% Small, 5% Medium

#### What Do G2 Reviewers Say About Foreplay?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Foreplay to be incredibly **intuitive and organized** , making idea management and collaboration effortless for teams.
- Users commend Foreplay for its **enhanced efficiency** , allowing rapid discovery of winning ad creatives and boosting productivity.
- Users love how Foreplay is a **time-saving tool** , quickly delivering inspiration and insights for effective ad creatives.
- Users love the **clean interface and effective ad filtering** in Foreplay, enhancing their creative workflow and productivity.
- Users love the **massive ad library and clean workflow** of Foreplay, which significantly enhances productivity and efficiency.

##### Cons

- Users note that the product can be **expensive** , which might deter casual users or those with limited budgets.
- Users express concern over the **limited features** of Foreplay, finding it less beneficial for their advertising needs.
- Users report serious **billing issues** with Foreplay, citing double charges and unhelpful support in resolving disputes.
- Users experience occasional **temporary errors with the Chrome extension** , but these do not significantly impact usage.
- Users find the **limited social media integration** makes Foreplay less valuable for Google Search ad campaigns.

#### What Are Recent G2 Reviews of Foreplay?

**["Chrome Extension That Saves Meta Ad Library Ads in One Click—and Hours of Work"](https://www.g2.com/survey_responses/foreplay-review-12843758)**

**Rating:** 4.5/5.0 stars

_— Verified User in Higher Education_

[Read full review](https://www.g2.com/survey_responses/foreplay-review-12843758)

**["Great for Idea Sharing, Needs Better Filtering"](https://www.g2.com/survey_responses/foreplay-review-13103801)**

**Rating:** 4.0/5.0 stars

_— Jacob N._

[Read full review](https://www.g2.com/survey_responses/foreplay-review-13103801)

[
Rocketium
](https://www.g2.com/products/rocketium/reviews)

By [Rocketium Inc](https://www.g2.com/sellers/rocketium-inc)

[

4.2/5(102)

](https://www.g2.com/products/rocketium/reviews)

What do users say?

Users consistently praise the ease of use and time efficiency of Rocketium, highlighting how it simplifies the creative process and allows for quick adaptations of designs. Many appreciate its ability

Pros and Cons

[
Ease of Use (7)
](https://www.g2.com/products/rocketium/reviews?qs=pros-and-cons)[
Error Issues (2)
](https://www.g2.com/products/rocketium/reviews?qs=pros-and-cons)

### [Rocketium](https://www.g2.com/products/rocketium/reviews)

Rocketium's AI Studio is a cutting-edge software solution designed to assist global brands in scaling their marketing content production with enhanced speed, efficiency, and consistency. This innovative platform addresses the common challenges faced by marketing teams, particularly those related to repetitive creative tasks such as resizing, versioning, and ensuring compliance with brand or retailer requirements. By streamlining these processes, Rocketium enables teams to focus on more strategic aspects of their campaigns, ultimately leading to improved productivity and reduced costs. Targeted primarily at marketing teams within medium-large organizations, Rocketium's AI Studio is particularly beneficial for those who manage multiple campaigns across various regions, a collection of channels, and target multiple audience demographics. The platform is designed to alleviate the burden of repetitive tasks that often slow down campaign execution. With the ability to upload a brief and key visual, and then receive draft assets in a matter of minutes, teams can significantly accelerate their workflow. This rapid turnaround allows for quicker decision-making and more agile marketing strategies, which are essential in today's fast-paced digital landscape. One of the standout features of Rocketium's AI Studio is its use of AI agents and creative co-pilots. These intelligent tools take on the repetitive elements of the creative process, freeing up team members to concentrate on higher-level creative work. Users can choose to finalize the generated assets independently or opt for a light expert review, ensuring that the final output meets their standards and brand guidelines. This flexibility not only enhances the creative process but also reduces the likelihood of errors and rejections from platforms or partners. The benefits of using Rocketium's AI Studio are substantial. Campaigns can go live 10 times faster than traditional methods, allowing brands to capitalize on market opportunities more swiftly. Additionally, by minimizing the need for extensive hiring and increasing designer hours, organizations can achieve significant cost savings. The platform's efficiency means that the same marketing team can support a greater number of campaigns across multiple channels, thereby maximizing their impact without compromising quality. In summary, Rocketium's AI Studio is a transformative tool for marketing teams seeking to optimize their content production processes. By leveraging AI technology to handle repetitive tasks, it empowers brands to execute campaigns with greater speed and accuracy, ultimately driving better sales results in an increasingly competitive environment.

**Average Rating:** 4.2/5.0

**Total Reviews:** 102

#### How Do G2 Users Rate Rocketium?

- **Ease of Admin:** 8.6/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Rocketium?

- **Seller:** [Rocketium Inc](https://www.g2.com/sellers/rocketium-inc)
- **Company Website:** www.rocketium.ai
- **Year Founded:** 2015
- **HQ Location:** New York City, New York
- **Twitter:** @rocketium  
907 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd9f693840aeae1828bdb793188938bee66828e33f19a13f42f1b75031857316&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9402873%2F&secure%5Burl_type%5D=linkedin_company_website)  
84 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Graphic Designer, Marketing Manager
- **Top Industries:** Marketing and Advertising, Design
- **Company Size:** 40% Small, 30% Large

#### What Do G2 Reviewers Say About Rocketium?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Rocketium, noting its quick and simple workflow for creating artworks.
- Users value the **time-saving capabilities** of Rocketium, significantly speeding up their workflows and meeting deadlines effortlessly.
- Users appreciate the **speed and efficiency** of Rocketium, making artwork creation and adaptation quick and hassle-free.
- Users value the **time efficiency** of Rocketium, enabling rapid creation and adaptation of artworks for campaigns.
- Users love the **customization options** , finding it easier and more efficient for creating templates and editing.

##### Cons

- Users experience occasional **error issues** that hinder collaboration and can disrupt their workflow on Rocketium.
- Users find the **limited customization** options frustrating, especially for currency symbols and banner color codes.
- Users face **limited options** as multiple individuals can't collaborate on projects and bulk editing is restricted.
- Users often face **performance issues** with Rocketium, experiencing glitches and freezing that disrupt workflow.
- Users often face **slow performance** in Rocketium, with issues like freezing tabs and sluggish rendering.

#### What Are Recent G2 Reviews of Rocketium?

**["Bulk Edit & Export Are Incredibly Useful."](https://www.g2.com/survey_responses/rocketium-review-12313129)**

**Rating:** 4.0/5.0 stars

_— Sanjay K._

[Read full review](https://www.g2.com/survey_responses/rocketium-review-12313129)

**["Rocketium Makes Bulk Production Easy"](https://www.g2.com/survey_responses/rocketium-review-12313233)**

**Rating:** 5.0/5.0 stars

_— Sayanth a._

[Read full review](https://www.g2.com/survey_responses/rocketium-review-12313233)

#### What Are G2 Users Discussing About Rocketium?

- [What is Rocketium used for?](https://www.g2.com/discussions/what-is-rocketium-used-for) - 1 comment

[
Coinis
](https://www.g2.com/products/coinis/reviews)

By [Coinis](https://www.g2.com/sellers/coinis)

[

5/5(29)

](https://www.g2.com/products/coinis/reviews)

What do users say?

Users consistently highlight the easy-to-use interface and responsive, knowledgeable support, noting that campaign setup and management feel simple and time-saving. Many also value the fast AI video c

### [Coinis](https://www.g2.com/products/coinis/reviews)

Coinis is an AI-powered ad platform that creates and launches video and image ads from a single product photo or URL. No filming, no editing, no agency required. Upload a product photo or paste a store link. Coinis writes the script, voices it, generates the visuals, and renders a launch-ready 15 or 30-second ad, UGC-style or cinematic. Every creative ships directly to Meta from within the platform. The platform runs the full loop: Create, Publish, Monitor, Optimize. Most tools stop at the file. Coinis connects every step, so each round gets smarter and more tailored to your brand over time. What makes Coinis different: - Access to the world's flagship AI models in one place: Veo, Kling, Seedance, Hailuo, HeyGen, FLUX, Seedream, and more - AI avatar creation for UGC-style video ads - Ad intelligence built in - browse competitor ads and use them as creative inspiration - Direct campaign launch to Meta with performance tracking and AI spend optimization - MCP server, connect Coinis to Claude, ChatGPT, Cursor and generate ads without leaving your workflow - Organic publishing, bulk launcher, and smart resize included Trusted by 2,000+ brands. https://coinis.com/

**Average Rating:** 5.0/5.0

**Total Reviews:** 29

#### How Do G2 Users Rate Coinis?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Ad Templates:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Coinis?

- **Seller:** [Coinis](https://www.g2.com/sellers/coinis)
- **Company Website:** coinis.com
- **Year Founded:** 2012
- **HQ Location:** Podgorica, ME
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4023bb83d670a930c22592d9cee7bef5bd7c405743067af8b0134419be7ebcfe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoinis-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
81 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 72% Small, 24% Medium

#### What Are Recent G2 Reviews of Coinis?

**["Cut my writing time in half"](https://www.g2.com/survey_responses/coinis-review-13085084)**

**Rating:** 5.0/5.0 stars

_— Darija I._

[Read full review](https://www.g2.com/survey_responses/coinis-review-13085084)

**["Polished Promo Images & Videos in Minutes with Coinis AI"](https://www.g2.com/survey_responses/coinis-review-13110829)**

**Rating:** 5.0/5.0 stars

_— Bogdan P._

[Read full review](https://www.g2.com/survey_responses/coinis-review-13110829)

[
Somplo
](https://www.g2.com/products/somplo/reviews)

By [Somplo](https://www.g2.com/sellers/somplo)

[

4.9/5(19)

](https://www.g2.com/products/somplo/reviews)

What do users say?

Users consistently praise the platform for its ease of use and excellent support, which allows for quick creation and management of engaging ad campaigns. The wide variety of templates and features he

Pros and Cons

[
Templates (5)
](https://www.g2.com/products/somplo/reviews?qs=pros-and-cons)[
Learning Curve (2)
](https://www.g2.com/products/somplo/reviews?qs=pros-and-cons)

### [Somplo](https://www.g2.com/products/somplo/reviews)

Somplo is a Creative Management Platform (CMP) designed to help media agencies, publishers, and brands to create Rich Media ads in very intuitive, simple and fast way. Somplo platform supports a wide range of Rich Media ad units, including Interactive Ads, Dynamic Ads, Video, Skins, Social Display, and more — by using predefined template solution. With Somplo, companies get the flexibility to deliver display campaigns across leading programmatic platforms like DV360, GDN, GAM, Adform, Xandr, The Trade Desk, Yahoo DSP, RTB House, Pubmatic, Outbrain, and others, within Mobile and Desktop.

**Average Rating:** 4.9/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate Somplo?

- **Ease of Admin:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.6/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Ad Templates:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Somplo?

- **Seller:** [Somplo](https://www.g2.com/sellers/somplo)
- **Year Founded:** 2017
- **HQ Location:** Petah Tikva, Israel
- **Twitter:** @SomploOfficial  
11 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=441cef94d45dc81053f3c1f59de59007b141404d7624f58f759a8f734a4b24bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18744793&secure%5Burl_type%5D=linkedin_company_website)  
55 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Small, 37% Medium

#### What Do G2 Reviewers Say About Somplo?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **large selection of templates** , finding them easy to use and visually appealing for ads.
- Users praise the **quick and responsive customer support** of Somplo, finding it helpful and efficient in resolving issues.
- Users find Somplo's **implementation ease** exceptional, allowing swift integration with various ad-serving technologies and DSPs.
- Users love the **vast selection of templates** and engaging features that enhance creative potential and campaign effectiveness.
- Users value the **automation features** of Somplo, enhancing efficiency and creativity without needing a dedicated team.

##### Cons

- Users find the **learning curve steep** , especially when trying to create custom animations without prior experience.
- Users find reporting to be **limited** , often cumbersome and lacking in thorough metrics for better insights.
- Users experience **data inaccuracies** with Somplo, as metrics sometimes deviate from third-party systems, albeit within acceptable limits.

#### What Are Recent G2 Reviews of Somplo?

**["Somplo Platform is a must for media agencies"](https://www.g2.com/survey_responses/somplo-review-10658224)**

**Rating:** 5.0/5.0 stars

_— Serhii V._

[Read full review](https://www.g2.com/survey_responses/somplo-review-10658224)

**["A deal-breaker for media teams"](https://www.g2.com/survey_responses/somplo-review-10650730)**

**Rating:** 5.0/5.0 stars

_— Ivan M._

[Read full review](https://www.g2.com/survey_responses/somplo-review-10650730)

[
Frontify
](https://www.g2.com/products/frontify/reviews)

By [Frontify AG](https://www.g2.com/sellers/frontify-ag)

[

4.5/5(214)

](https://www.g2.com/products/frontify/reviews)

What do users say?

Users consistently praise Frontify for its user-friendly interface and excellent customer support, which make managing brand assets straightforward and efficient. The platform's ability to centralize

Pros and Cons

[
Ease of Use (12)
](https://www.g2.com/products/frontify/reviews?qs=pros-and-cons)[
Poor Usability (7)
](https://www.g2.com/products/frontify/reviews?qs=pros-and-cons)

### [Frontify](https://www.g2.com/products/frontify/reviews)

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™.

**Average Rating:** 4.5/5.0

**Total Reviews:** 210

#### How Do G2 Users Rate Frontify?

- **Ease of Admin:** 8.5/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.7/10)
- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10)
- **Ad Templates:** 8.1/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Frontify?

- **Seller:** [Frontify AG](https://www.g2.com/sellers/frontify-ag)
- **Company Website:** www.frontify.com
- **Year Founded:** 2013
- **HQ Location:** St.Gallen, Switzerland
- **Twitter:** @Frontify  
2,750 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cae3356f733d0f239709fae12dc725fc5fe8d8b741d3daa9d226a0722842b1ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5366578%2F&secure%5Burl_type%5D=linkedin_company_website)  
347 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 41% Large, 38% Medium

#### What Do G2 Reviewers Say About Frontify?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Frontify to be **extremely easy to use** , simplifying asset management and enhancing collaboration across teams.
- Users value the **clean and intuitive platform** of Frontify for centralizing brand management and enhancing collaboration.
- Users value the **one-stop shop for all assets** in Frontify, which is an absolute time saver and easy to navigate.
- Users highlight the **fast and helpful customer support** of Frontify, enhancing their overall experience with the platform.
- Users find **branding consistency** invaluable with Frontify, enhancing collaboration and elevating the quality of their brand presence.

##### Cons

- Users find **poor usability** in Frontify, citing clunky interface and limited features compared to Canva.
- Users notice the **missing features** in Frontify compared to Canva, affecting customization and usability significantly.
- Users face a **challenging learning curve** with Frontify, particularly in navigating features and settings effectively.
- Users criticize the **poor interface design** of Frontify, highlighting its clunkiness and lack of intuitive features.
- Users find **limited customization** frustrating, as it complicates workflows and requires workarounds for basic tasks.

#### What Are Recent G2 Reviews of Frontify?

**["Centralized Brand Management with Excellent Support"](https://www.g2.com/survey_responses/frontify-review-12699393)**

**Rating:** 5.0/5.0 stars

_— Kim G._

[Read full review](https://www.g2.com/survey_responses/frontify-review-12699393)

**["A Single Source of Truth for All Our Brand Needs"](https://www.g2.com/survey_responses/frontify-review-12892218)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Technology and Services_

[Read full review](https://www.g2.com/survey_responses/frontify-review-12892218)

#### What Are G2 Users Discussing About Frontify?

- [Why Frontify?](https://www.g2.com/discussions/why-frontify)
- [What is brand management software?](https://www.g2.com/discussions/what-is-brand-management-software)
- [Is Frontify good?](https://www.g2.com/discussions/is-frontify-good) - 1 comment
- [What is Frontify used for?](https://www.g2.com/discussions/what-is-frontify-used-for)

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

A creative management platform (CMP) combines a variety of display advertising tools utilized by marketing and advertising professionals into one cohesive, cloud-based platform. These tools include ad design builders capable of making dynamic creative in bulk, cross-channel publishing, and marketing data collection and analysis. Creative management platforms employ dynamic creative optimization (DCO) to automate the optimization of ad content by differentiating users and tailoring the creative. This makes for a more personalized and powerful ad experience while increasing an ad campaign’s overall performance.

Creative management platforms enable designers and marketing representatives to collaboratively create and manage full-scale marketing campaigns from one software solution. This allows a marketing campaign to live its lifecycle, from design to publishing, inside one platform, ensuring collaboration from all sides.

While most CMPs can be used to create and deploy full marketing campaigns on their own, many provide functionality or integrations that allow users to concurrently utilize another [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) or [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp) to provide extra channel coverage.

To qualify for inclusion in the Creative Management Platform category, a product must:

- Include built-in ad design functionality which can be produced en masse 
- Provide collaborative functions for ad design 
- Produce live, data-driven dynamic creative 
- Publish dynamic creative through multiple channels 
- Collect and analyze marketing campaign data 

Top Tools at a Glance

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Metadata-driven brand asset distribution and governance

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User Review

"Centralized, Robust, User-Friendly Asset Management with Fast Search"

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Cross-Meta ad creation with precision targeting

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User Review

"Cost-Effective and User-Friendly Advertising Solution"

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Cross-channel mobile attribution with fraud detection

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User Review

"All Attribution Data in One Place with Reliable Integrations and Strong Fraud Detection"

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Feed-driven dynamic creative automation at scale

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User Review

"Smartly Elevates Campaign Management with Ease"

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Code-free rich media creative scaling

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User Review

"Celtra Makes Complex Campaigns Easy with Efficient Asset Management"

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Multi-format banner scaling with dynamic feed automation

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User Review

"Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless"

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Adobe-native cross-channel ad creative optimization

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User Review

"A perfect package for cloud advertising services"

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Video ad serving with cross-publisher creative QA

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User Review

"Innovid Review from Adops Associate POV"

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