HeveaConnect is a Singapore-based digital marketplace dedicated to the sustainable trading of natural rubber. Established in 2018, the platform integrates technology to enhance transparency, efficiency, and sustainability within the natural rubber supply chain. By digitalizing the entire process—from farmers and producers to consumers and facilitators—HeveaConnect creates a data-enriched ecosystem that uncovers environmental, social, and financial risks, enabling targeted interventions. Key Features and Functionality: - Sustainability Dashboard: Provides global market participants with vital integrated supply chain, traceability, and sustainability data, promoting best practices across the natural rubber value chain. - Digital Trading Platform: Facilitates efficient and transparent trading of physical natural rubber, allowing producers and consumers to track pricing, access information, and transact directly. - Data-Backed Services: Offers digital tools to collect valuable supply chain data, enhancing decision-making and risk management for customers, financiers, and NGOs. - Integration with SICOM Futures Prices: Incorporates SICOM futures prices to facilitate physical rubber spot and long-term price discovery against established benchmarks. Primary Value and Solutions: HeveaConnect addresses the critical need for transparency and sustainability in the natural rubber industry. By digitalizing the supply chain, the platform enhances price discovery, promotes sustainable and auditable rubber production techniques, and advocates for traceable, data-backed rubber. This approach not only streamlines the order-to-fulfillment workflow but also empowers stakeholders to make informed procurement decisions aligned with strict sustainability standards.