--- title: Herdify Reviews meta\_title: 'Herdify Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 13 reviews by the users' company size, role or industry to find out how Herdify works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 13 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Brand Advocacy url: https://www.g2.com/categories/brand-advocacy --- # Herdify Reviews & Product Details If you can afford to advertise to everybody in your target audience, you don't need Herdify. If you can’t, you can optimise media campaigns by harnessing behavioural science and AI Herdify is a software platform that provides marketers with an audience solution that finds people most likely to respond to advertising and most likely to stay a customer for longer. Our software has been expertly developed, over the last 15 years, to identify the audiences being most influenced right now, by real people, in the real world. These brand specific insights allow you to target people who will most likely respond to your advertising and those who will become your best customers. * * * Seller [Herdify](https://www.g2.com/sellers/herdify) Discussions [Herdify Community](https://www.g2.com/products/herdify/discuss) Languages Supported English Overview by Victoria Murden Show More ## Top-Rated Alternatives [ ![Birdeye](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Birdeye") Birdeye 4.7/5(4,204) ](https://www.g2.com/products/birdeye/reviews) [ ![impact.com](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "impact.com") impact.com 4.4/5(2,404) ](https://www.g2.com/products/impact-com/reviews) [ ![AskNicely](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AskNicely") AskNicely 4.7/5(1,050) ](https://www.g2.com/products/asknicely/reviews) [ View All Alternatives ](https://www.g2.com/products/herdify/competitors/alternatives) ## User Insights Average based on 13 real user reviews. [Log in to unlock pricing and user insights](/login) ![Louise B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louise B.") LB Louise B. Head of Digital and CRM Automotive Enterprise (\> 1000 emp.) 2/17/2025 "Amazing Partnership with Herdify!" 5/5 What do you like best about Herdify? What we like best about Herdify is their warm and friendly team, who are always on hand to help with any queries or issues we may have. Their customer service is second to none, making them a true pleasure to deal with. Their platform is really easy to use from start to finish - we've been working with them and their system for well over a year now, and it's been a great experience from start to finish. Review collected by and hosted on G2.com. What do you dislike about Herdify? Downsides, we haven't encountered any yet and we hope it remains that way! Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? They help us to locate focused geographical hotspots where our data indicates our brand and products are being talked about in a positive way. Their targeted audiences have consistently delivered better digital advertising results for us with less than a fifth of our original budgets, a remarkable achievement by any standards. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ben B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben B.") BB Ben B. Managing Partner Small-Business (50 or fewer emp.) 11/7/2024 "We couldn't live without it" 5/5 What do you like best about Herdify? Simply, easy to use and delivers results. Using Herdify has streamlined how we identify and reach our clients' target audiences. Herdify's platform leverages behavioral data to map out high-impact communities, allowing us to tailor campaigns to locations where brand influence is strongest, using this data in conjunction with other planning tools has enabled us to reduce acquisition costs and achieve higher engagement rates for brands using the platform. Having worked in media planning for over 15 years, Herdify is a game-changer for driving results with precise, data-backed location targeting. Review collected by and hosted on G2.com. What do you dislike about Herdify? At this stage, I can't comment on any downsides of using the platform. Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? Using Herdify allows us to de-select prospects that aren't going to be interested in hearing from the brand at any given moment in time, meaning we are able to be more efficient with our marketing recommendations for brands which drives both cost and sustainability benefits. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic KR Karen R. Account Development Director Enterprise (\> 1000 emp.) 1/14/2025 "Great Partners!" 5/5 What do you like best about Herdify? Herdify's software has succesfully helped us to identify new communities that are most likley to respond to our client's Doordrop advertising. The team at Herdify have supported us in implementing their software with our data, making it really easy to use. The customer support we receive is second to none. Herdify are a pleasure to work with! Review collected by and hosted on G2.com. What do you dislike about Herdify? There isnt anything I dislike about Herdify Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? We are using their behavioural data alongside our insight and planning tools to create bespoke targeting models for our clients, ensuring we are targeting their most responsive audiences. In turn this has increased our clients response rates and reduced their aquisition costs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ian G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ian G.") IG Ian G. Independent Consultant Small-Business (50 or fewer emp.) 2/24/2025 "Making behavioural science practical and plan-able." 4.5/5 What do you like best about Herdify? Behavioural science in marketing is often seen as a nice high level conversation, the nuance of which often gets lost when it comes to campaign activation. Herdify have turned this on its head by making the discipline practical and actionable. Friendly team who bring a lot of fun back to marketing. Review collected by and hosted on G2.com. What do you dislike about Herdify? Nothing that immediately springs to mind! Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? At a time when performance marketing is struggling and marketing budgets are under more pressure than ever, Herdify brings more clarity to acquisition marketing. Most targeting algorithms re-target consumers with the highest buying signals in ever-decreasing circles. By acknowledging the power of herd thinking, Herdify does the opposite. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jodie H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jodie H.") JH Jodie H. Senior Media Account Director Mid-Market (51-1000 emp.) 12/10/2024 "Great service, quick turnarounds, quality work" 5/5 What do you like best about Herdify? They offer a great service that enhances our client campaigns significantly. The team are lovely to work with, provide information quickly and are very accomodating to our needs. Really enjoy working with them! Review collected by and hosted on G2.com. What do you dislike about Herdify? Sometimes data uploads on their platform can show a lot of errors, but this is always resolved quickly by the team, so is not a major issue at all. Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? Herdify helps us to identify communities where people are already talking about a brand, this helps us with precision targeting and adds an extra layer of targeting to our models, providing strong results. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food Production") UF Verified User in Food Production Small-Business (50 or fewer emp.) 1/7/2025 "A great company adding huge value" 5/5 What do you like best about Herdify? What a pleasure it has been working with the Herdify team. They are a great bunch of clever, collaborative people - and a lot of fun too. I recommend trying to get your hands on one of their Herdify hoodies :) The tech is quite remarkable and extremely useful as a tool to enhance audience segmentation. It's pretty straightforward to use the platform and if you need any help the team are extremely helpful. The results in terms of customer uplift are impressive ROI. Operating as we do in an extremely competitive sector (pet food) any tactical advantage we can get over the bigger brands is really worth doing, and this will also be the case for other disrupter brand like ours Review collected by and hosted on G2.com. What do you dislike about Herdify? I don't dislike anything. It's just a shame more businesses aren't working with them yet as their data insights save a lot of wastage, which can only be a good thing Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? It's very hard to find new customers in a very crowded market. We don't have the vast budgets of our (global) competitors so we need to think tactically about how every penny is used. Herdify data helps to pinpoint potential customers so arguably it's going to be a better use of funds - more streamline for marketing spend. Plus there's the uplift in actual responses and new customer metrics. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![James S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James S.") JS James S. Senior DDM Relationship Manager Small-Business (50 or fewer emp.) 2/11/2025 "Fantastic Partnership!" 5/5 What do you like best about Herdify? Herdeify are a fantiasic team to work alongside. Thier knowledge and expertise is second to none and the software continues to support our client's Doordrop activity. The team are so supportive and alwasy keen to help. Great service! Review collected by and hosted on G2.com. What do you dislike about Herdify? Nothing at all! Great team of people and valuable systems. Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? Support with Doordrop Marketing targeting Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 12/10/2024 "Herdify And Voter Registration" 4.5/5 What do you like best about Herdify? The team at Herdify is great to work with. They are very responsive and eager to help in whatever way they can. The process of recieiving the data is very easy as well. I was able to get a file that could upoad to various different social and programmatic platforms in a matter of minutes. Review collected by and hosted on G2.com. What do you dislike about Herdify? Herdify does a lot of tests for their models, which is great. The only downside is that this phase can take a while, so you need to make sure to plan out your campaign and use case with them in advance. Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? Herdify solved the issue of incremental reach. We had a first party list we were hitting at a high freuquency during our campaign and were looking for new ways to reach people similar to those on our list. Herdify was able to give us many additional zip codes to target that fit in our target demographic, which helped us gather more voter registrations and increase our reach. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jamie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jamie C.") JC Jamie C. Owner Small-Business (50 or fewer emp.) 11/8/2024 "Great data insights that have provided our clients with better paid media targeting" 5/5 What do you like best about Herdify? Herdify has really helped our clients challenge the leaders in their category with better targeting of their paid media, helping us grow and retain customers. Review collected by and hosted on G2.com. What do you dislike about Herdify? Nothing, everything you need to improve paid media targeting is covered. Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? It is helping us improve the targeting of our clients' paid media campaign, helping them increase their ROI and convert and retain more customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Alex S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex S.") AS Alex S. Digital and Performance Lead Mid-Market (51-1000 emp.) 11/5/2024 "Clear actionable insights, quickly" 5/5 What do you like best about Herdify? I found the team to be actual human beings - they spoke in plain English, were excellent at setting up our AB test campaign, and were very patient in talking to me and my team about the outcomes and results. Review collected by and hosted on G2.com. What do you dislike about Herdify? Annoyingly our budgets were too small to justify the modest addititonal cost to the CPT that Herdify added - but we were given hope for bigger spend campaigns were we could see a disproportionate value return. Review collected by and hosted on G2.com. What problems is Herdify solving and how is that benefiting you? We were able to acquire additional members to our loyalty scheme using Herdify's tribes and audience segmentations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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