1. [Home](https://www.g2.com/) 2. ... 3. [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) 4. [HectorAI Discussions](https://www.g2.com/products/hectorai/discuss) [ ![HectorAI](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d3874b014389528a242985a1c0f1c94a/hectorai.png "HectorAI") ](/products/hectorai/reviews) # HectorAI Discussions Hector is a next-generation Amazon AdTech platform built to help brands and agencies drive profitable, scalable growth on Amazon. By unifying reporting, insights, and automation into a single system, Hector converts complex Amazon advertising data into clear, actionable intelligence. Hector is not just a set of Amazon tools but a robust platform offering all-in-one platform. Designed for modern Amazon advertisers, Hector offers self-serve Amazon DSP, Amazon Marketing Cloud (AMC)–powered insights without SQL, granular dayparting, and advanced rule-based automation. The platform enables teams to improve ROAS, eliminate manual optimizations, and operate with greater speed and precision across Sponsored Ads and DSP. Hector is recognized as a winner of the Amazon Ads Innovation Challenge 2025 and is ranked among Amazon’s Top 20 Partners globally, reflecting its leadership in Amazon advertising innovation and enterprise-grade execution. Founded by Meher Patel, Hector is built on deep, hands-on experience in Amazon advertising. The platform bridges strategic expertise with scalable technology, empowering advertisers with clarity, control, and confidence as they grow on Amazon. Key Hector Features 1. Self-serve Amazon DSP Platforms 2. Amazon DSP Campaign Management 3. Rule-based Automation for Amazon DSP Campaigns 4. Dayparting for Amazon DSP Campaigns 5. Amazon Marketing Cloud (AMC) Insights & Reports 6. Amazon Marketing Cloud (AMC) Audience Creation 7. Rule-based Automation for Bids, Budgets, Active Statuses & Placements 8. Keyword Harvesting Automation 9. ASIN Harvesting Automation 10. Keyword Negation Automation 11. ASIN Negation Automation 12. Amazon PPC Dayparting ( Hourly Bids, Budget & Placement Optimization ) 13. Search Query Performance Report 14. Rapid Retail Analytics (RRA) Integration 15. Snapshot view of Ads Vs Organic & Seller Vs Vendor Performance 16. Master overview of the Account Performance 17. Regionwise Sales 18. Bulk Campaigns Launcher ![HectorAI](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d3874b014389528a242985a1c0f1c94a/hectorai.png "HectorAI") HectorAI Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Elizabeth D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elizabeth D.") ED Loading... [Elizabeth D.](https://www.g2.com/users/f871668f-231f-4cc5-961d-11ddd6461f5e "Elizabeth D.") • 30 days ago Product Manager at Foot Locker More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Hector+AI+is+an+Amazon+PPC+Platform%3A-+https%3A%2F%2Fapp.hectorai.live+designed+to+help+Amazon+sellers%2C+brands%2C+and+advertising+agencies+simplify+campaign+managemen...&title=How+are+you+using+HectorAI+automation+and+analytics+to+improve+Amazon+PPC+performance%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-using-hectorai-automation-and-analytics-to-improve-amazon-ppc-performance) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=How+are+you+using+HectorAI+automation+and+analytics+to+improve+Amazon+PPC+performance%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-using-hectorai-automation-and-analytics-to-improve-amazon-ppc-performance&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-using-hectorai-automation-and-analytics-to-improve-amazon-ppc-performance) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=How+are+you+using+HectorAI+automation+and+analytics+to+improve+Amazon+PPC+performance%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fhow-are-you-using-hectorai-automation-and-analytics-to-improve-amazon-ppc-performance%0aHector+AI+is+an+Amazon+PPC+Platform%3A-+https%3A%2F%2Fapp.hectorai.live+designed+to+help+Amazon+sellers%2C+brands%2C+and+advertising+agencies+simplify+campaign+managemen...) 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