--- title: Heatmap Reviews meta\_title: 'Heatmap Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 43 reviews by the users' company size, role or industry to find out how Heatmap works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 43 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Heatmap Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **insightful visual data** provided by Heatmap, enhancing customer experience and operational efficiency effortlessly. [(30 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260762&qs=pros-and-cons#reviews) Users value the **ease of use** of the Heatmap, finding it simple to implement and interpret data quickly. [(23 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260714&qs=pros-and-cons#reviews) Users commend the **quick and effective customer support** of Heatmap, enhancing their experience and customization needs. [(14 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260662&qs=pros-and-cons#reviews) Users value the **visual clarity** and training benefits from session recordings provided by Heatmap, enhancing their understanding of customer behavior. [(13 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2299567&qs=pros-and-cons#reviews) Users appreciate the **easy setup** of Heatmap, enabling quick implementation and understanding of user engagement. [(12 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260692&qs=pros-and-cons#reviews) Users note **filtering issues** with Heatmap, wishing for more advanced segmentation options and custom filters. [(5 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260758&qs=pros-and-cons#reviews) Users find the **limited reporting options** insufficient for their needs, requiring custom solutions for specific data tracking. [(5 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2299611&qs=pros-and-cons#reviews) Users find **dashboard customizability lacking** , making it hard to track specific metrics without additional effort. [(4 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2299666&qs=pros-and-cons#reviews) Users find **export limitations** minor but acknowledge they require extra steps for detailed visualizations and niche analysis. [(4 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260685&qs=pros-and-cons#reviews) Users find the **limited features** of Heatmap challenge their reporting needs and fail to cater to diverse client demands. [(4 mentions)](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2299544&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Heatmap ##### 1. Heatmaps Users value the **insightful visual data** provided by Heatmap, enhancing customer experience and operational efficiency effortlessly. [ See 30 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260762&qs=pros-and-cons#reviews) See Related User Reviews ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.") DH David H. Mid-Market (51-1000 emp.) 5.0/5 "Insightful analytics that improved our conversion strategy" What do you like about Heatmap? As Co-Founder of Bombas, I use Heatmap.com to better understand user behavior on our e-commerce site. The platform gives clear visual insights into ho ![Mike M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike M.") MM Mike M. Small-Business (50 or fewer emp.) 5.0/5 "Invaluable for Understanding Real Customer Behavior on My Store" What do you like about Heatmap? As someone who runs an e-commerce store selling custom apparel, I used to make design and layout changes based on guesswork. Since we started using th ##### 2. Ease of Use Users value the **ease of use** of the Heatmap, finding it simple to implement and interpret data quickly. [ See 23 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260714&qs=pros-and-cons#reviews) See Related User Reviews ![Michael R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael R.") MR Michael R. Small-Business (50 or fewer emp.) 5.0/5 "Reliable protection for our ads" What do you like about Heatmap? It works quietly in the background. I don't have to check it often. The automatic blocking stops bad clicks before they cost us money. Support has bee ![Michael V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael V.") MV Michael V. Small-Business (50 or fewer emp.) 5.0/5 "Straightforward setup with clear results" What do you like about Heatmap? I got it working in under an hour. The interface is simple to understand. It started finding fake clicks right away. I can seewhich clicks are being b ##### 3. Customer Support Users commend the **quick and effective customer support** of Heatmap, enhancing their experience and customization needs. [ See 14 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260662&qs=pros-and-cons#reviews) See Related User Reviews ![Michael R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael R.") MR Michael R. Small-Business (50 or fewer emp.) 5.0/5 "Reliable protection for our ads" What do you like about Heatmap? It works quietly in the background. I don't have to check it often. The automatic blocking stops bad clicks before they cost us money. Support has bee ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy setup and good support" What do you like about Heatmap? I installed it myself without help. The support team answered my questions fast. I can see which clicks are being blocked and why. ##### 4. Recording Users value the **visual clarity** and training benefits from session recordings provided by Heatmap, enhancing their understanding of customer behavior. [ See 13 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2299567&qs=pros-and-cons#reviews) See Related User Reviews ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.") DH David H. Mid-Market (51-1000 emp.) 5.0/5 "Insightful analytics that improved our conversion strategy" What do you like about Heatmap? As Co-Founder of Bombas, I use Heatmap.com to better understand user behavior on our e-commerce site. The platform gives clear visual insights into ho SC Sarah C. Small-Business (50 or fewer emp.) 5.0/5 "A Game-Changer for Understanding My E-commerce Customer Journey" What do you like about Heatmap? I genuinely appreciate how straightforward the platform is to use. The visual data is incredibly intuitive; you don't need to be a data scientist to u ##### 5. Easy Setup Users appreciate the **easy setup** of Heatmap, enabling quick implementation and understanding of user engagement. [ See 12 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260692&qs=pros-and-cons#reviews) See Related User Reviews ![Michael V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael V.") MV Michael V. Small-Business (50 or fewer emp.) 5.0/5 "Straightforward setup with clear results" What do you like about Heatmap? I got it working in under an hour. The interface is simple to understand. It started finding fake clicks right away. I can seewhich clicks are being b ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy setup and good support" What do you like about Heatmap? I installed it myself without help. The support team answered my questions fast. I can see which clicks are being blocked and why. ### 5 Cons or Disadvantages of Heatmap ##### 1. Filtering Issues Users note **filtering issues** with Heatmap, wishing for more advanced segmentation options and custom filters. [ See 5 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260758&qs=pros-and-cons#reviews) See Related User Reviews ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.") DH David H. Mid-Market (51-1000 emp.) 5.0/5 "Insightful analytics that improved our conversion strategy" What do you dislike about Heatmap? The reporting dashboard could be a bit more customizable, particularly if you want very granular segment filters. Sometimes exporting certain visualiz SC Sarah C. Small-Business (50 or fewer emp.) 5.0/5 "A Game-Changer for Understanding My E-commerce Customer Journey" What do you dislike about Heatmap? While the core features are powerful, I sometimes wish there were more advanced segmentation options readily available. For instance, filtering sessio ##### 2. Limited Reporting Users find the **limited reporting options** insufficient for their needs, requiring custom solutions for specific data tracking. [ See 5 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2299611&qs=pros-and-cons#reviews) See Related User Reviews ![Michael V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael V.") MV Michael V. Small-Business (50 or fewer emp.) 5.0/5 "Straightforward setup with clear results" What do you dislike about Heatmap? Some reports take time to load. I wish there were more chart options. The mobile view could be better for checking stats quickly. FF Florencia F. Mid-Market (51-1000 emp.) 5.0/5 "Best ecommerce analytics investment we made this year" What do you dislike about Heatmap? The dashboard tends to load slowly when we have reports open for several high-traffic clients at once. Additionally, the options for white labeling ar ##### 3. Dashboard Issues Users find **dashboard customizability lacking** , making it hard to track specific metrics without additional effort. [ See 4 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2299666&qs=pros-and-cons#reviews) See Related User Reviews ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.") DH David H. Mid-Market (51-1000 emp.) 5.0/5 "Insightful analytics that improved our conversion strategy" What do you dislike about Heatmap? The reporting dashboard could be a bit more customizable, particularly if you want very granular segment filters. Sometimes exporting certain visualiz FF Florencia F. Mid-Market (51-1000 emp.) 5.0/5 "Best ecommerce analytics investment we made this year" What do you dislike about Heatmap? The dashboard tends to load slowly when we have reports open for several high-traffic clients at once. Additionally, the options for white labeling ar ##### 4. Export Limitations Users find **export limitations** minor but acknowledge they require extra steps for detailed visualizations and niche analysis. [ See 4 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2260685&qs=pros-and-cons#reviews) See Related User Reviews ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.") DH David H. Mid-Market (51-1000 emp.) 5.0/5 "Insightful analytics that improved our conversion strategy" What do you dislike about Heatmap? The reporting dashboard could be a bit more customizable, particularly if you want very granular segment filters. Sometimes exporting certain visualiz ![Thomas W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thomas W.") TW Thomas W. Mid-Market (51-1000 emp.) 5.0/5 "Precision analytics to improve medical devices user engagement." What do you dislike about Heatmap? Although ProHeatmap works well but it would work better if a more tailored template or filters oriented to the medical device industry which help user ##### 5. Limited Features Users find the **limited features** of Heatmap challenge their reporting needs and fail to cater to diverse client demands. [ See 4 mentions ](https://www.g2.com/products/heatmap/reviews?filters%5Bsentiment_snippet%5D=2299544&qs=pros-and-cons#reviews) See Related User Reviews FF Florencia F. Mid-Market (51-1000 emp.) 5.0/5 "Best ecommerce analytics investment we made this year" What do you dislike about Heatmap? The dashboard tends to load slowly when we have reports open for several high-traffic clients at once. Additionally, the options for white labeling ar MI Mark I. Small-Business (50 or fewer emp.) 5.0/5 "Had our restaurant's online ordering business fully automated" What do you dislike about Heatmap? The pricing model is geared toward traditional retail, not restaurants, so there are some features we don’t need that help increase costs. During dinn ## Top-Rated Alternatives [ ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare") Hotjar by Contentsquare 4.3/5(345) ](https://www.g2.com/products/hotjar-by-contentsquare/reviews) [ ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow") Mouseflow 4.6/5(690) ](https://www.g2.com/products/mouseflow/reviews) [ ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") Contentsquare 4.6/5(640) ](https://www.g2.com/products/contentsquare/reviews) [ View All Alternatives ](https://www.g2.com/products/heatmap/competitors/alternatives) ![Thomas W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thomas W.") TW Thomas W. Chief Maintenance Officer | Cardiothoracic Surgery Hospital & Health Care Mid-Market (51-1000 emp.) 8/31/2025 "Precision analytics to improve medical devices user engagement." 5/5 What do you like best about Heatmap? As the Chief Maintenance Officer in cardiothoracic surgery, I work with deployment and optimization of all medical device interfaces and Heatmap is an absolutely essential tool combining performance analysis and UI usefulness lookups on our device-related web platforms. Its real-time SaaS analytics and user-friendly heat maps rooted in augmented-reality design principles provide visibility into how providers and consumers interact with our online medical device assets, and how those engagements drive results. The interface is fantastic and very user friendly, the learning curve for new users is minimal. Integrating Heatmap was easy, we had it on our sites in less than an hour with a simple script! We received excellent customer service with timely and detailed responses to our questions, which allowed us to customize the solution to our medical device environment. (our Heatmap plugin does that for you), and the holistic analytics such as click tracking, scroll depth analysis, and even revenue-oriented engagement metrics it provides, mean our team now gets more complete, solid answers without having more work to do. What’s been easier, thanks to Stash, is the ability to plug into our existing platforms; such as our content management system, analytics tools etc., and pass large quantities of data between all the different aspects of it. Review collected by and hosted on G2.com. What do you dislike about Heatmap? Although ProHeatmap works well but it would work better if a more tailored template or filters oriented to the medical device industry which help users’ behaviours that are characterized by procedure actions involving complexities of decisions supplied. Real-time data may experience minor delays. However, this is occasional and is sorted out quickly from our end. Also, improved integration with specialized medical software would eliminate the need to export data for analysis. These drawbacks are very little and will not affect the value of the platform. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? Heatmap solves that problem by showing us how doctors and patients are using the web interfaces for our medical device, and where we're losing engagement or creating confusion. It’s giving us specific views on what users are doing so we can optimize our content and navigation so that key information on our cardiothoracic surgery devices is readily available. As a result, we have seen: - More satisfied users - More use of our resources - Greater uptake of our devices We like to think this has also: -Improved patient outcomes; and -Made our department more efficient, reducing waste and unnecessary demand on our system. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Celina N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celina N.") CN Celina N. Maintenance Planner | Project Manager Internet Enterprise (\> 1000 emp.) 8/31/2025 "Optimize Loan Servicing with Actionable Insight" 5/5 What do you like best about Heatmap? As someone who plans Maintenance and manages projects on our Loan Servicing process it was a game changer when we implemented Heatmap to use the best user experience on our client facing applications. The real time SaaS analytics, along with pre-cognitive heat maps stemming from augmented reality, made it startlingly clear to see how users were using our loan landing pages, and connected what they were doing with revenue almost instantly. Ease of use is outstanding and I am able to interpret data on the fly and share insights with my team with little learning curve. Adoption was insanely easy with implementation taking an hour using an easy to use script that we installed on top of our websites. We had a question related with the setup and their support was extremely helpful. They demonstrated us with examples to achieve our project needs. We look at Heatmap every day for user engagement tracking and it does what we need very well, with a strong feature set (click tracking, scroll depth analysis, revenue attribution) without being overcomplicated. It integrated into our project and website platforms (WordPress, Crm) in a way that we simply know longer needed to enter data into a ton of places, it just flowed. Review collected by and hosted on G2.com. What do you dislike about Heatmap? Despite the powerful features of Heatmap, advanced settings for reporting (meaning segmentation of hard measure data on massive databases about the user flow specific to applications servicing loans) may be enhanceable. The real-time updates can be slightly behind at times, but nothing extreme, and fixes quickly from the support team. Also some DIs would greatly increase its value, since right now we still have to export data manually for more niche analysis in certain loan servicing SW. These are relatively small limitations, though, and this platform has a lot of value to offer in general. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? Heatmap addresses a key issue of how to figure out why users are unable to proceed on our loan servicing websites - where are they dropping off the map and hitting a wall in the application process. By surfacing actionable insights into these trends, it enables us to optimize page layouts and content, deliver better user experiences and achieve better completion rates on loan applications. In determining how we measure success, the improvements made to our site has been an immediate help to our mission, lowering the project timeline to improve the site and Lessing the drop off and revenue time by decreasing the time it takes to process a loan, and in turn completing the project process, and aim for overall greater satisfaction for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Kellyanne C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kellyanne C.") KC Kellyanne C. Campaign Manager Marketing and Advertising Enterprise (\> 1000 emp.) 8/31/2025 "Maximizing Loan Servicing Campaigns with Insights" 5/5 What do you like best about Heatmap? I was working as campaign manager in marketing & advertising when I was introduced the real time SaaS website analytics that Heatmap provides showing the behaviour of users on our application pages, was extremely useful for our loan servicing on us to optimize where we should target our ads and what we could do to increase our rate of conversion. The smart heatmaps were inspired by augmented reality and made it easy to understand where users engaged with most, Physically linking their engagement on our site directly with our revenue from our campaigns. Ease of use perfect, I can instantly interpret data without a big learning curve and the ease of implementation was a breeze -we were up and running on site in less than an hour all through just a simple script. Feedback from customer service was quick to respond to our initial inquiries, and gave clear directions on how to customize the tool to our needs. We depend on it every day for real-time campaign monitoring, and its features — from scroll tracking to click attribution — accommodate all our essentials without flooding the interface. The ease of integration with our current marketing stack (Google Analytics and our CRM) was seamless and improves our general workflow. Review collected by and hosted on G2.com. What do you dislike about Heatmap? Heatmap is great in many things, advanced filtering could be improved to perform a better segmentation for high volume loan servicing traffic, that many times we need to export the data to analyze it even deeper into other spreadsheet. Also, as a fledgling platform, there have been some occasional small hiccups with real-time updates [though few and far between; and support is right on top of it]. There’s nothing huge missing from the offering, though it would be nice to see more out-of-the-box integrations with specialty loan management software in future iterations. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? Where they are falling off or engaging with the application process, and we use that information to drive our marketing strategies to increase completions and revenue. “This has served us well in being more efficient in our campaigns, decreasing ad spend waste and increasing UX, resulting in higher approval rates and satisfied clients in our extremely competitive industry. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Milford E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Milford E.") ME Milford E. Director of Marketing And Advertising Manufacturing Mid-Market (51-1000 emp.) 8/22/2025 "Cuts through the noise to reveal what actually causes sales." 5/5 What do you like best about Heatmap? I love that it ties user actions directly to revenue. Other services can tell you where the clicks are, Heatmap tells you where the money is. This kind of clarity is priceless for my team. So we can see at a glance which of our promotions / banners / product placements (etc) are bringing in direct income … and which are just getting a load of click-throughs. It is very simple to use and the fact that there are visual reports makes it easy to present your findings to the rest of the company and not get lost in loads of data. Review collected by and hosted on G2.com. What do you dislike about Heatmap? The tool is wonderful at what it does. I wish there was even more out-of-the-box historical data comparison so I could better track performance over calendar- and programmatic-time longer durations. They are details, as the current recognition gets us down the right road well enough already. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? We just solved the guessing part about what works on our website. In the past, we would optimize on hunches. Ilamasqua, now we have a literal visual map of what drives purchases. This way, we can be assured that we’re spending our budget on high performing page elements and no longer throwing good money after bad if a page element is not converting. It really has completely changed the way we make decisions and the overall effectiveness of our marketing. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic TP Tanner P. Digital Marketing Manager Marketing and Advertising Small-Business (50 or fewer emp.) 9/17/2025 "Clearer Insights into Our Shopify Sales Funnel" 5/5 What do you like best about Heatmap? It took only an hour for us to run our first heatmaps after a surprisingly easy integration with Shopify and Google Tag Manager. The interface is very clean and easy to navigate. We liked how their support team helped us learn the revenue attribution. It’s easier to read than GA4 when it comes to seeing which clicks on the link led to purchases. Review collected by and hosted on G2.com. What do you dislike about Heatmap? The dashboard may take a few seconds longer to load if you are pulling large date ranges. That is okay. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? We wanted to find out where in our Shopify checkout flow users were dropping off. Heatmap.com provided heatmaps and session recordings linked directly to revenue, which helped us identify a design issue in our shipping options. CROs can now make faster, more confident decisions because being able to tie behavior back to revenue. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michael V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael V.") MV Michael V. Commercial Director Food & Beverages Small-Business (50 or fewer emp.) 11/4/2025 "Straightforward setup with clear results" 5/5 What do you like best about Heatmap? I got it working in under an hour. The interface is simple to understand. It started finding fake clicks right away. I can seewhich clicks are being blocked and why. The reports are easy to share with my team. Review collected by and hosted on G2.com. What do you dislike about Heatmap? Some reports take time to load. I wish there were more chart options. The mobile view could be better for checking stats quickly. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? We were losing money to fake clicks every month. Now that's stopped. Our campaign data is more accurate. This helps us make better decisions about where to spend our ad budget. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Michael R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael R.") MR Michael R. COO Food & Beverages Small-Business (50 or fewer emp.) 11/6/2025 "Reliable protection for our ads" 5/5 What do you like best about Heatmap? It works quietly in the background. I don't have to check it often. The automatic blocking stops bad clicks before they cost us money. Support has been helpful when I had questions. Review collected by and hosted on G2.com. What do you dislike about Heatmap? The design looks a bit outdated. Some features are hard to find at first. I'd like more control over the email alerts I receive. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? We've saved about 15% of our ad budget that was going to fake clicks. Our cost per conversion has improved. We can now trust our analytics data when making important decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from User Profile ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 6/30/2025 "Always data issues" 0/5 What do you like best about Heatmap? Nothing. I switched back to another tool. Review collected by and hosted on G2.com. What do you dislike about Heatmap? The idea is great but at least for woocommerce I can say that there has never been a point where the data seemed to be correct. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? Unfortunately it did not save our problem. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Abraham R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abraham R.") AR Abraham R. Regulatory affairs and Quality Assurance Engineer Small-Business (50 or fewer emp.) 2/20/2024 "Tailored to My Needs. User-Friendly Interface. A Perfect Fit!" 4.5/5 What do you like best about Heatmap? Mostly aligins with my need and ease of use Review collected by and hosted on G2.com. What do you dislike about Heatmap? Nothing at the moment, should reach out to more. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? I utilize heatmaps to analyze user interaction patterns, identify areas for product improvement, and enhance the overall user experience in medical device research and development.And it is really helping me with medical device design and development process Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Dylan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dylan A.") DA Dylan A. Chief Executive Officer Small-Business (50 or fewer emp.) 10/6/2023 "Revenue insights blew my mind!" 5/5 What do you like best about Heatmap? Heatmap.com's revenue attribution!! It's really mind blowing to see WHAT is driving revenue on our ecommerce clients websites. There's no other tool that does this, so it's changed how I look at websites. Customer support is great, easy to install, and I use it all the time. Review collected by and hosted on G2.com. What do you dislike about Heatmap? It's an early company so there are more features that can be built, but they'll get there with time. Review collected by and hosted on G2.com. What problems is Heatmap solving and how is that benefiting you? All other heatmaps just show clicks and scrolls, but clicks aren't money! Heatmap.com is the only one that shows revenue. It's makes it 100x easier and more effective to actually run CRO campaigns. Review collected by and hosted on G2.com. 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