# Heap Reviews **Vendor:** Contentsquare **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,097 ## About Heap Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight. - Improve customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience. - Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market. - Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes. -Understand the full user journey: With native session replay, a complete data foundation, and automated data science, only Heap can surface the insights teams need to win. Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e\*Trade. ## Heap Pros & Cons **What users like:** - Users admire the **ease of use** in Heap, benefiting from automatic tracking that simplifies user behavior analysis. (7 reviews) - Users appreciate the **automatic event tracking** of Heap, saving time and simplifying user behavior analysis. (5 reviews) - Users praise Heap's **automatic event tracking** , which saves time and simplifies understanding user behavior efficiently. (4 reviews) - Users value Heap's **automatic event tracking** , which saves time and simplifies analyzing user behavior effectively. (4 reviews) - Users find Heap's **intuitive interface** empowers non-technical teams to easily track events without coding or engineering help. (4 reviews) - Users appreciate Heap’s **automatic event tracking** , which simplifies analysis and saves valuable time for teams. (3 reviews) - Time-saving (3 reviews) - Time-Saving (3 reviews) - Tracking (3 reviews) - AI Integration (2 reviews) **What users dislike:** - Users experience **data inaccuracy** due to bugs and overwhelming amounts of information, making insights hard to find. (4 reviews) - Users face **data management issues** with Heap, struggling to find meaningful insights amidst overwhelming information. (3 reviews) - Users experience **slow performance** with Heap, facing delays and bugs that hinder efficiency and productivity. (3 reviews) - Users find some **complex features** challenging, especially with a steep learning curve for advanced analyses. (2 reviews) - Users find the **overwhelming data volume** from Heap challenging, desiring better filtering options for valuable insights. (2 reviews) - Users find the **data overload** from Heap overwhelming, wishing for better filtering options to extract meaningful insights. (2 reviews) - Learning Curve (2 reviews) - Product Limitations (2 reviews) - Users experience **session issues** that make it difficult to verify usage and align with analytics data. (2 reviews) - Slow Loading (2 reviews) ## Heap Reviews ### 1. Great for Automatic Tracking, But Advanced Features and Pricing Need Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Deep G. | Web Designer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Heap?** Heap’s automatic event tracking is its strongest feature. It significantly reduces the need for manual instrumentation, which saves time for product and design teams. The interface is intuitive, and building funnels, retention reports, and user journey analyses is straightforward even without heavy engineering support. Heap is particularly useful for understanding real user behavior across web applications. **What do you dislike about Heap?** Some advanced reports can feel complex at first, and there is a learning curve when working with more detailed analyses. Pricing may also be on the higher side for smaller teams or startups. Occasional performance lag is noticeable when working with very large datasets. **What problems is Heap solving and how is that benefiting you?** Heap helps in tracking user interactions without relying heavily on developers, enabling faster insights into product usage and UX issues. It allows teams to identify drop-offs, optimize user flows, and make data-driven design and product decisions more efficiently. ### 2. A powerful analytics tool that works with minimal setup **Rating:** 5.0/5.0 stars **Reviewed by:** Joanna J. | Product Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about Heap?** I don't need to consider what I'll need to measure in future — I can simply log in, search for the event I'm interested in, and see how our users are using it. It's amazing that, after the initial development configuration, I don't have to do anything to the development site. I can check how new features perform right after we release them. This is the first time I have seen such a powerful tool that requires so little development configuration. **What do you dislike about Heap?** The price could perhaps be lower, but there's really nothing I can complain about. **What problems is Heap solving and how is that benefiting you?** I'd like to understand how users behave within our tool. With Heap, it's easy to measure the business impact of various features. ### 3. Simple UI, But Lacks Enterprise Robustness **Rating:** 2.5/5.0 stars **Reviewed by:** Tori S. | Senior Procut Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Heap?** I like that the UI is very simple and easy to use. **What do you dislike about Heap?** The way we set up Heap with auto capture results in a lot of overhead to sift through many events. I would prefer if we had a specific plan of what we want to capture instead of everything. Also, I don't think it's as enterprise-level as some other analytics tools out there. **What problems is Heap solving and how is that benefiting you?** Heap helps us understand user behavior on our site and tailor custom experiences based on user actions and attributes. ### 4. Easy No-Code Event Tracking, But Sessions Can Be Buggy and Slow **Rating:** 3.5/5.0 stars **Reviewed by:** Milos D. | Product Design Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Heap?** I like that heap is so easy for non-technical team members to be able to create tracking events without the need for any coding knowledge or getting the engineering team involved. **What do you dislike about Heap?** The sessions feature is very buggy at the moment it seems and can be quite slow. **What problems is Heap solving and how is that benefiting you?** Heap is helping us save time by allowing any team member to create tracking events in the product without involving other teams. ### 5. Useful Tool for Product Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Raghavendra P. | Software Engineer l, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Heap?** I like Heap because it supports learning and skill growth while I’m working on real projects. The work culture is friendly, and it encourages teamwork, continuous improvement, and collaboration across the team. **What do you dislike about Heap?** Sometimes processes take time and things move slowly. A bit more clarity and faster decision-making would help improve efficiency. **What problems is Heap solving and how is that benefiting you?** Heap helps capture and analyze user behavior data automatically, making it easier to understand how products are used. This benefits me by saving time on tracking setup and helping make better, data-driven decisions. ### 6. Heap is just another level of product analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2025 **What do you like best about Heap?** The fully customized events structure that allows us, as product folks, to have. I'm also a big fan of the live events data feed, where we can look at the events in real time and filter the session in prod with our own IP. It seems that it was made by engineers who understand. product needs. **What do you dislike about Heap?** I'd focused more on improving the reporting table outcome so users can have more freedom to select the segments or events directly on the table, without having to refresh the query all over again. **What problems is Heap solving and how is that benefiting you?** Hepa gives users a total different set of product analytics capabilities that other competitors don't. For example, the seamless integration with our data warehouse makes it possible to cross analysis in one single platform, without haveing to work with multiple connectors. ### 7. User-Friendly Experience that makes self-sourcing advanced reports seamless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2025 **What do you like best about Heap?** Really easy to use, no learning curve. Connects product data and website data seamlessly. **What do you dislike about Heap?** The web sessions and users are very different than what we see in google analytics. This can cause difficulties with determining source of truth. **What problems is Heap solving and how is that benefiting you?** Connecting website visits to revenue and product signups ### 8. Great AI Copilot Powered Analytics Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2025 **What do you like best about Heap?** I really how easy it is to generate reports and analyze data. You can create dashboard with ease and share public links as well for stakeholders who don't have access to Heap workspace. I really the AI Copilot they have, it reduces huge number of clicks if I want to analyze some data by just asking the Copilot. **What do you dislike about Heap?** Sometimes filters options are confusing and not intuitive. **What problems is Heap solving and how is that benefiting you?** It helps us analyze our product usage data. It has dashboard, segments, AI Copilot which makes it much more user friendly. ### 9. Autocapture is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Mark K. | Executive Director in Engineering, Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2024 **What do you like best about Heap?** Heap Analytics' autocapture and post-capture event definition combine to enable us to capture everything up-front and to only making the investment to categorize user events that are actually business-significant. This lets us defer investment or even eliminate investment in defining events. It also enables us to avoid the expense of having valuable developer time taken up inserting event capture code throughout the front-end codebase. The business value of putting the event definitions and taxonomy in the hands of both our Product Manager and Customer Experience Managers has revolutionized the User Analytics and Product Analytics functions in our company. The value of the freed-up opportunity cost to engineering is multiplicative because it really lets engineering focus on development of customer features instead of being distracted by the cross-cutting concerns of implementing user analytics and in particular of implementing taxonomized product analytics. **What do you dislike about Heap?** The graphical and data analysis features that come out-of-the-box are fine, but not fancy. We also bought Heap Connect so we do have the capability to define arbitrarily complex queries and visualization on Heap data, but it would be nice to have better capabilities out-of-the-box. **What problems is Heap solving and how is that benefiting you?** We use Heap to: 1. Measure and track customer engagement for our busines-to-business web applications. 2. We use these engagment measures to identify issues in upcoming annual renewal processes and ongoing customer engagement. 3. Measure and analyze the success of new product features and identify areas for improvement in our existing features. ### 10. Indispensable tool for insights **Rating:** 5.0/5.0 stars **Reviewed by:** Aoife N. | Head of UX Research & Design, Enterprise (> 1000 emp.) **Reviewed Date:** July 01, 2024 **What do you like best about Heap?** You can get very granular detail on user behaviour, knowing exactly who is using what and how often is exactly the information every business should be leveraging for product improvement! Installation is so easy, development don't need to do a lot of work to add the script and you are collecting data from day 1. Our CSM and their support team are excellent resources for helping with complex problems and the UI is always improving and easy for beginners to get started with! I use it almost every day, it's as valuable as having 3 extra research resources and 3 times as fast! **What do you dislike about Heap?** It can be kind of pricey depending on what you use it for - pay attention to the sessions and the volume of projects you intend to have. They are great people and will try to get you good value for your money, explain in detail what you want to get out of it, and they will try to get you the best deal! **What problems is Heap solving and how is that benefiting you?** It gives me data and insight into who uses what and when, these are the most important questions to answer in UX. One of the latest AI features has really hit on exactly what the challenge is for new users which is how to get answers to specific questions using data - this is one of the benefits of Heap which really helps me in my daily work, getting answers to business questions without needing to wait weeks for answers, all the data is at your fingertips, and once you have answered that question, you can keep those charts and dashboards and share them with anyone else in the company! Very happy and proud of the work we have done in our company using Heap as the catlyst, it's all about getting questions answered and FAST. ## Heap Discussions - [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) - 1 comment, 1 upvote - [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) - 1 comment, 1 upvote - [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) - 1 comment, 1 upvote - [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) - 1 comment, 1 upvote - [Can you analyze the data for us?](https://www.g2.com/discussions/can-you-analyze-the-data-for-us) - 1 comment, 1 upvote - [View Heap pricing details and edition comparison](https://www.g2.com/products/heap/reviews/heap-review-3119026?section=pricing&secure%5Bexpires_at%5D=2026-05-19+20%3A26%3A13+-0500&secure%5Bsession_id%5D=ff54d9f5-58cd-4236-a6ea-3fa20a6f9ea1&secure%5Btoken%5D=5daf72b772cfd9515e31418832ec0efc33addb8207c632c85a661d28db1f2711&format=llm_user) ## Heap Integrations - [Aha!](https://www.g2.com/products/aha/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [Custify](https://www.g2.com/products/custify/reviews) - [Retool](https://www.g2.com/products/retool/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Heap Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics - Predictive Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Generative AI** - AI Text Generation - AI Text Summarization **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Survey Management** - Brand Design Consistency - Survey Deployment - Feedback Collection - Device Responsiveness **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **Administration** - Data Storage - A/B Testing - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Process Management** - Feedback Aggregation - Trigger Alerts - Real-Time Analysis - Real-Time Action **Visitor Information** - User Identification - Search Box **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Generative AI** - AI Text Generation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **System Management** - Security - System Monitoring **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Heap Alternatives - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 4.5/5.0 (1,029 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 4.6/5.0 (837 reviews)