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](/products/healthy-ads-brightroll/reviews)

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BrightRoll

](/products/healthy-ads-brightroll/reviews)

(1)4.5/5

BrightRoll DSP is a global Demand Side Platform headquartered in California, USA and owned by Yahoo. For Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers that use BrightRoll as their primary DSP can access our inventory via our Appnexus SSP as well as via Prebid / Header Bidding through Rubicon Project, Index Exchange and PubMatic.

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# What is BrightRoll used for?
](/discussions/what-is-brightroll-used-for)
What is BrightRoll used for?

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Demand Side Platform (DSP)

](https://www.g2.com/tags/demand-side-platform-dsp)

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