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AJ

Avichal J.

Enterprise (> 1000 emp.)

3/21/2018

"Slight improvement needed"

4/5

What do you like best about HCL Unica?

Ability to deliver multichannel uniform user experience Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

overall intergration mehanism with other maketing products Review collected by and hosted on G2.com.

Response from Sarah Untiedt of HCL Unica

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Thanks for sharing your feedback! You can learn about IBM Campaign Version 11 and the solution's latest innovations and integrations here: https://ibm.co/2L4I47Y

CM

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

10/18/2016

"Excellent platform for campaign management with flexibility for use of data"

3/5

What do you like best about HCL Unica?

I like that the platform was one of the first campaign management platforms and that it has flexibility for different back-end databases. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Since IBM Campaign was one of the first marketing automation platforms released, it has had to catch up to newer platforms in terms of features as time goes on. But this has been addressed in subsequent versions of the platform. Review collected by and hosted on G2.com.

Recommendations to others considering HCL Unica:

Make sure that you have done due diligence as far as gathering your data that is needed for campaigns and connected systems into where it can be used by IBM Campaign. Make sure that you train your admins and power users so that they are well versed in how IBM Campaign works before you move into UAT and go-live. Support is very intelligent and responsive and the documentation on the entire platform is very good. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

IBM Campaign has been very good to implement for companies that have had little to no automation of their marketing campaigns before. Its stability and data flexibility have proven useful for companies that have large databases and data that is stored in different sources. Review collected by and hosted on G2.com.

EI

Verified User in Information Services

Enterprise (> 1000 emp.)

3/24/2018

"Top campaign management tool"

5/5

What do you like best about HCL Unica?

IBM campaign (Unica) is still the best campaign management tool in the marketplace. It’s ability to connect to multiple data sources is what sets it apart. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

IBM Campaign needs to evolve somewhat around additional features such as social. UBX can be cumbersome as well. Review collected by and hosted on G2.com.

Response from Sarah Untiedt of HCL Unica

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Thanks for your feedback! We're constantly working to improve our offerings, and your suggestions are greatly appreciated! We also recommend learning about IBM Campaign version 11 and the solution's latest innovations here: https://ibm.co/2L4I47Y

CR

Verified User in Research

Enterprise (> 1000 emp.)

12/14/2017

"Amazing segmentation tool"

4/5

What do you like best about HCL Unica?

Plethora of utilities available to play with the data - Merge Box, Select Box , audience switch Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

The user interface is a lot out dated and also the speed of tool itself is not that great Review collected by and hosted on G2.com.

IB

Verified User in Banking

Enterprise (> 1000 emp.)

3/21/2018

"A good batch process with capabilities to integrate with Interact"

4.5/5

What do you like best about HCL Unica?

The integration capabilities to the other IBM products as well as UBX connections. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Need more flexibility to react more quickly Review collected by and hosted on G2.com.

Response from Sarah Untiedt of HCL Unica

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Thanks for your feedback! We're glad you hear you're successfully leveraging Campaign's integration capabilities. We'd love to hear more about the flexibility you'd like to see within the tool. You can also learn more about version 11 and the solution's latest innovations here: https://ibm.co/2L4I47Y

CI

Verified User in Information Technology and Services

Enterprise (> 1000 emp.)

3/21/2018

"Cloud Campaign"

2.5/5

What do you like best about HCL Unica?

Email and SMS connect. intergartion with IBM Mktg cloud and management of change program Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Onoine media connect not there with facebook, twitter Review collected by and hosted on G2.com.

Response from Sarah Untiedt of HCL Unica

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Thanks for sharing your review! For information on our latest update, you can learn about IBM Campaign Version 11 and the solution's latest innovations and integrations here: https://ibm.co/2L4I47Y

UC

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

4/13/2017

"IBM campaign review"

3.5/5

What do you like best about HCL Unica?

Ability to build queries without having to code. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Having to switch to different platforms in order to have access to other tool, such as email insights, engage pod 1, ect. Review collected by and hosted on G2.com.

RG

Richard G.

Project Manager, Marketing Automation

Financial Services

Enterprise (> 1000 emp.)

3/28/2017

"IBM Campaign has me excited for the future..."

3.5/5

What do you like best about HCL Unica?

The amount of content that they're pushing into IBM Campaign. It'll be exciting to see what this year has in store. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

There isn't much right now to dislike. I guess if I had to say something it would be them not keeping promise on their word. Review collected by and hosted on G2.com.

Response from Sarah Untiedt of HCL Unica

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Hi Richard - Thanks for your feedback! We're happy to see you're as excited about the future of the product as we are. However, we would appreciate learning more about any promises that weren't delivered on by our team.

VS

Vipasa S.

Sr. Marketing Campaign Analyst

Marketing and Advertising

Enterprise (> 1000 emp.)

3/22/2017

"Very robust & optimum Segmentation tool"

4/5

What do you like best about HCL Unica?

Segmentation capability & audience switching Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Need for an additional dedup process by itself would come in handy Review collected by and hosted on G2.com.

Recommendations to others considering HCL Unica:

Having worked with other similar tools, Unica Campaign has been the best by far. Like the UI, it has the right usability/features. Review collected by and hosted on G2.com.

What problems is HCL Unica solving and how is that benefiting you?

Pull the data list for smart segmentation. Unica Campaign has been by far the most efficient for multiple segmentation. Review collected by and hosted on G2.com.

Response from Sarah Untiedt of HCL Unica

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Hi Vipasa - We're glad to hear you're finding the UI and features of IBM Campaign so useful! We also aappreciate your feedback and thoughts on where we can make updates and improvements.

BW

Brandon W.

Enterprise (> 1000 emp.)

3/22/2017

"St. Jude IBM campaign manager exp."

5/5

What do you like best about HCL Unica?

The capabilities it has with our database and the interface. Looking forward to the upgrade. Review collected by and hosted on G2.com.

What do you dislike about HCL Unica?

Nothing honestly we just need to upgrade to the 10.0 version. Review collected by and hosted on G2.com.

Response from Sarah Untiedt of HCL Unica

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Hi Brandon - We appreciate your feedback! We hope you'll share your thoughts on 10.0 after you've had a chance to use it.