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 ![Haft](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ca091e262f4d8100ee4aae3cdf6f9a87/haft.png "Haft")
](/products/haft/reviews)

# Haft Discussions

Haft is an app for Shopping ads, built for product-led brands. Connect the AI you already use. Grok, Claude or any AI connects to Haft and makes changes that match your commercial goals. It doesn't just report on performance. It acts on it. Google optimises for Google. Your AI can optimise for you. Haft makes sure budget goes where it's supposed to. Teams and AI get simple levers to steer it. Every product is judged on its own performance, not lost in the account average. Haft backs the products that perform. It protects your profit on the ones that don't, and shows you why. Haft is a lightweight layer on top of the tools you already use. It works with Google's bidding, and sits alongside your feed tool and PPC suite. Shopify first. Haft connects to other ecommerce platforms too. The data does the work. Add context yourself, or let your AI.

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