The UI is great and easy to navigate even without extensive background in data. There is a wide range of brands and categories available. The team also send out regular updates via email. I use the platform often. Review collected by and hosted on G2.com.

When creating charts sometimes legacy data comes up which can be confusing. The AI tool is nice but could do with refining, I don't often use it. Review collected by and hosted on G2.com.

I like the reports, they're good for sparking inspiration for creative. I also like how easy it is to use, and that i use it quite often. Customer support is always super helpful, and its easy to implement across the company. I also enjoy how many different features it has Review collected by and hosted on G2.com.

The downside is having to sift through folders to find the exact data point / questions that you want. Review collected by and hosted on G2.com.

Access to global, cross-market insights

Ability to build custom audience segments

Rich behavioral and psychographic dat Review collected by and hosted on G2.com.

Data is self-reported, not observed--leading to bias and inaccuracy

Updates are quarterly—not real-time

Insights aren’t directly integrated with platform buying tools (e.g., Meta, Google)

GWI is great for early-stage planning, but it can’t replace platform-native tools for real-time optimization. There's also some friction when translating insight into media execution. Review collected by and hosted on G2.com.

The variety of tools and insights available in platform is superb with very handy tools for exporting, segmenting and diving deeper into audiences. Useful for the beginner as well as an advanced analyst. Review collected by and hosted on G2.com.

There were some minor bugs to the UX that forced a reset of loaded data, but these are being addressed by the product team. Review collected by and hosted on G2.com.

You can cross-reference different data, create graphs and dashboards. It has everything you need to extract valuable insights and present them in a dynamic and understandable way. Review collected by and hosted on G2.com.

I would like all dashboards and reports to be available with the geographic location of Mexico. Although, honestly, they currently have a large amount of data available for this country. Review collected by and hosted on G2.com.

The easiest tool I tried to find all the information about the consumers. Very complete. The newest IA tool is super useful and makes finding the right information really quick. It's also very inspiring because there are many themes. Review collected by and hosted on G2.com.

Sometimes you need to know where to search in order to find the information you need. It takes a bit of practice. Review collected by and hosted on G2.com.

Easy to use and navigate, easy to build different audiences from a wide range of markets. Good for quick insights, use it frequently for go to insights Review collected by and hosted on G2.com.

Not enough job titles, we need for more tech, government and manufacturing related roles.

For GWI work there is a small sample size for UK C-suites.

Media consumption section can be better this is a ask i get a lot, it would be good if there is a section or questions with up to date data on what media outlets people use. Review collected by and hosted on G2.com.

Insightful audience insights and reports that can be utilised for any strategic report and planning. My favourite part of the platform might have to be the AI function whereby any query regarding an audience you're looking for can be found instantly. Review collected by and hosted on G2.com.

I'd like some further help how to utilise and use the audience segments. I find myself using the reports more. Review collected by and hosted on G2.com.

Great, intuitive data platform which is very easy to use and provides us with the best insights. These insights provides us on a weekly basis to drive marketing and partnership proposals. If any help is needed, your accountmanager and insights manager are there for you to help you directly so you can directly move forward. Review collected by and hosted on G2.com.

As we're in The Netherlands and in Sports, the GWI Sports survey is not asked in The Netherlands. Review collected by and hosted on G2.com.

There's a lot of variety in information available and it's a good source of top level market data. It's a useful tool to get some fast insights. Customer support is very quick and helpful. Review collected by and hosted on G2.com.

The platform looks good, but the user experience isn't always intuitive. It's not always easy to find relevant datapoints and/or detailed information about the data (e.g. full question wording, available markets etc), or trend data over time. Review collected by and hosted on G2.com.