Easy to get international data. Love the reports too Review collected by and hosted on G2.com.

The flipside of the international side is that the variables are sometimes limited, compared to other data sets. Also not all media channels are covered. example cinema and OOH are captured in a different ways so unable to compare like for like Review collected by and hosted on G2.com.

It is a really easy to use tool for drag and drop Review collected by and hosted on G2.com.

I dislike the data isn’t as strong as other survey tools. Review collected by and hosted on G2.com.

I really like the interface and the ease of navigation of GWI. I also value the wide range of available categories. Additionally, the initial setup was very easy. Review collected by and hosted on G2.com.

There is nothing in particular that I don't like. Review collected by and hosted on G2.com.

I really like the copy and paste option in GWI and its clear layout, which contribute to faster workflows and make everything easier to understand. I also find the initial setup to be very easy. Review collected by and hosted on G2.com.

I find that when questions aren't asked in certain countries, it can limit the data. Review collected by and hosted on G2.com.

I like that GWI is easy to use and understand. It is a user-friendly platform that provides the necessary information for advertising campaigns effectively. I also appreciate that the initial setup was easy. Review collected by and hosted on G2.com.

Sometimes when I search for a word, too many answers appear and the specific word is not easily found among them. Review collected by and hosted on G2.com.

I like that it is very intuitive, with a very good user experience and design, that definitions can be dragged by blocks, that it quickly gives you universes and quick findings, that it is a very extensive catalog, and that everything is very standardized between waves and the reports it generates. Review collected by and hosted on G2.com.

I think that during construction it's very easy to want to modify something and it's not so simple to make any changes in the audience. When consuming information, I always have to download the Excel file; it would be better if the consumption could be done within the platform, something like graphs, being able to mount them on pre-designed templates, etc. Review collected by and hosted on G2.com.

I like being able to have research datasets handy with GWI, and the instant insights and AI features help me search more effectively among several datasets. Review collected by and hosted on G2.com.

I think more granular industry categories and B2B work segments would be useful. Review collected by and hosted on G2.com.

I find GWI's global audience set super useful for our global clients. I think the crosstabs are good and easy to use. Also, the initial setup of GWI was easy. Review collected by and hosted on G2.com.

I think there are lots of data points missing and the GWI Kids stops too young. Review collected by and hosted on G2.com.

For many years I used the Kantar equivalent and this is so much better. The data is richer and the web interface is decades ahead of what Kantar has managed to put together after spending decades and millions on the project. Plus the prices are better and customer service too! Review collected by and hosted on G2.com.

It still has a bit of a US bias and data on other countries sometimes run into sample sizes issues. Review collected by and hosted on G2.com.

Ease of Use:

GWI is really easy to use. I didn’t feel overwhelmed when I first logged in — everything is laid out in a clean and logical way. I was able to explore the main features without needing a bunch of tutorials or extra help.

Ease of Implementation:

Getting started with GWI was pretty smooth. The implementation didn’t drag on like I’ve experienced with other tools.

Customer Support:

I had a really good experience with GWI’s customer support. When I first started, i participate in a live tutorial session, which felt more like a personal class than a typical support call. They walked me through all the main features, answered my questions in real time, and gave me tips that really helped me get the most out of the platform. It made a big difference in how quickly I felt confident using GWI.

Frequency of Use:

I use GWI several times aday, and it’s become a regular part of my workflow. It’s reliable and easy enough that it doesn’t feel like a chore to log in and pull the data I need.

Number of Features:

GWI offers a good range of features. It covers most of what I need without being bloated with unnecessary options that would just slow things down.

Ease of Integration:

Integrating GWI with our other systems was surprisingly easy. It connected well with our existing platforms, and we didn’t run into major compatibility issues. Review collected by and hosted on G2.com.

Customization Limitations:

There are moments when I wish the platform allowed a bit more flexibility in how I view and segment data. Some customization options feel a little rigid compared to other tools I’ve used.

Saving New Charts is Less Intuitive:

One thing that frustrates me a bit is how saving new charts isn’t as easy as saving a new audience. When I'm building audiences, the saving process feels quick and straightforward — but when it comes to charts, it takes a few extra steps and isn’t as intuitive. Sometimes I’m not even sure if my work has been properly saved, and I have to double-check, which slows me down. Review collected by and hosted on G2.com.