I find the new Claude integration and chat function really helpful because it means we don't have to take that extra step of briefing any insight analysts. It makes accessing data a lot more demographic. Review collected by and hosted on G2.com.

I'd like to see a wider survey base of brands and add in more attitudes and beliefs. Review collected by and hosted on G2.com.

The depth of insights you could get from this panel is amazing Review collected by and hosted on G2.com.

There’s a limit on how much you can extract, and it can be really restrictive. When I need to download something large, this limitation becomes a major inconvenience. Review collected by and hosted on G2.com.

Data is updated on a quarterly basis and available across different market. Dataset available also covers most industries. The user interface is also easy to use, straightforward for anyone to pick it up from scratch. Helpfu to also have its AI function on the tool itself Review collected by and hosted on G2.com.

Not dislike but i think can improve by expanding its dataset/questions to better support business decisions Review collected by and hosted on G2.com.

Easy interface, easy to pick up and share with clients, user friendly, lots of variables Review collected by and hosted on G2.com.

Variables hidden in different parts of the survey, sports data is limited Review collected by and hosted on G2.com.

I like the huge depth of information that GWI provides about people, including their likes, behaviors, and needs, as well as how many of them there are. The platform and interface are intuitive and easy to use, which I really appreciate. Overall, the initial setup was easy, which was a nice experience. Review collected by and hosted on G2.com.

It takes some explanation to get the most out of the platform. Not all data is available in the standard core survey so extra studies need to be paid for. Review collected by and hosted on G2.com.

The rich datasets, the easy of use and the constant adding of new featres. The customer support is just great - very supportive and aways on time. Review collected by and hosted on G2.com.

Auto generated short insights need improvement. Review collected by and hosted on G2.com.

I love GWI's intuitive user interface, which makes it easy to create an audience or crosstab. It is all very clear and helps me get specific consumer insights about my target audience. Review collected by and hosted on G2.com.

I wish there were more psychographic statements. I’d like more specific psychographic statements around parenting styles, outlooks and attitudes, and nutrition. Review collected by and hosted on G2.com.

I like that GWI is very intuitive and allows me to generate consumer insights instantly. I enjoy the function crosstabs because I can drag and drop my audiences and questions, which helps save time. It saves me time because I can quickly generate insights and dive deeper by combining audiences and questions within crosstabs. The initial setup was very easy, and the customer success manager was very helpful. Review collected by and hosted on G2.com.

The Core database cannot be connected with the Sports database. Review collected by and hosted on G2.com.

The data is updated more frequently than TGI, for example. Besides that, I also like to check the pulse regularly. Review collected by and hosted on G2.com.

There are missing information for Brazil, regarding some leaders brands in specific categories, such as BYD for autos. Review collected by and hosted on G2.com.

I like that Agent Spark is really simple and easy to use. The comprehensive audience data helps me find really specific information. The initial setup was easy, and Steve, who did our training, was really thorough. Review collected by and hosted on G2.com.

N/A Review collected by and hosted on G2.com.