What I most like about GWI is it's funcionality, the intuitive platform and how easily is to read the data. It's really helpful on day by day. Review collected by and hosted on G2.com.

At the same time GWI is really funcional and easy to use on day by day, sometimes is requered more data insights, details for a complex research that's only TGI can do it. Review collected by and hosted on G2.com.

Easy and fast to obtain insights.Usually, you don't have much time to do research, and with GWI, you can do it quickly for different requests, such as pitches. Review collected by and hosted on G2.com.

Sometimes there is no information about brands that are very relevant in my market. Review collected by and hosted on G2.com.

The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences. Review collected by and hosted on G2.com.

I wish there was more integration with activation platforms so that the audience insights I use in the planning process can be carried through to execution. Review collected by and hosted on G2.com.

Being able to dig into consumer insights in a quick and user-friendly way. Also the fact that AI can now provide support with a click of a button! Review collected by and hosted on G2.com.

Unfortunately it doesn't cover EVERYTHING, yet, in terms of product categories and brands Review collected by and hosted on G2.com.

GWI allows me to quickly create an audience, and then compare traits/attributes that give me good read on personality/attitudes. It is easy to suggest and integrate into my projects. Review collected by and hosted on G2.com.

GWI could do a better job with interests in specific influencers, outlets, and media interactions. Review collected by and hosted on G2.com.

really helpful customer support, training resources available Review collected by and hosted on G2.com.

can sometimes be difficult to know where to begin, would be good to have some standard in-built profiles to use as a starting point and then edit, difficult to know which attributes to apply sometimes Review collected by and hosted on G2.com.

HELPFUL:

- Visualization

- Easy to use

- Easy to understand

Customer support from Jaclyn Review collected by and hosted on G2.com.

DOWNSIDES

- More zeitgeist about special data from other countries, like Brazil. And consumer behavior

- Data specific from Brazil

- AI be more accurate Review collected by and hosted on G2.com.

Provides breadth to our insights toolkit in ability to explore topics related to our category and profile individuals in various ways for marketing targeting purposes or foundational understanding

Generally the tool is pretty easy to use and good support in helping team get onboarded and understand how to use it (e.g. video tutorials) Review collected by and hosted on G2.com.

Some of the data can be a inaccurate (e.g. brand level usage for certain markets based on survey respondent population) when triangulating up to the broader population/universe Review collected by and hosted on G2.com.

It is an essential tool during our new business process. Review collected by and hosted on G2.com.

Sometimes there is data missing that I need. Review collected by and hosted on G2.com.

I find the platform to be very intuitive to use. I also like the use of AI features which make it easier to find variables and data for certain personas Review collected by and hosted on G2.com.

In the cross-tab section I wish you would be able to click into the statement and it would link you back to the original variable so you could see the other statement options Review collected by and hosted on G2.com.