--- title: GWEN Reviews meta\_title: 'GWEN Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 10 reviews by the users' company size, role or industry to find out how GWEN works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 10 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# GWEN Reviews & Product Details

A gamification toolbox to engage your userbase and maximize return GWEN is a SaaS platform that provides actionable user behavior insights and a suite of gamification tools designed by experts to boost user engagement. Using GWEN lets you speed up product development in a scalable way, so that you can get the results you want faster. GWEN is made by Sweden-based gamification veterans Insert Coin.

* * *

Seller
[GWEN](https://www.g2.com/sellers/gwen)
Discussions
[GWEN Community](https://www.g2.com/products/gwen/discuss)
Languages Supported

English

Overview by
Jonathan Sterner

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## User Insights

Average based on 10 real user reviews.

[Log in to unlock pricing and user insights](/login)

LH

Luann H.

Supply Manager

Government Administration

Small-Business (50 or fewer emp.)

12/23/2023

"Poor approach towards engagement and conversion"

3/5

What do you like best about GWEN?

The customer support provided by GWEN is not well. They fail to solve any concerns or difficulties we encounter with their tools. Its evident that they don’t care about their customers satisfaction. Review collected by and hosted on G2.com.

What do you dislike about GWEN?

GWEN provides a cumbersome range of resources and tools for the marketing realm. Their platform provides a few things you need. There is a learning curve. One aspect Im not particularly fond of is the nature of GWENs rewards based notifications. Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

It sometimes comes across as manipulative and coercive. The analysis features are overwhelming and difficult to navigate making it time consuming to extract insights. The gamification element does not suit all industries or target audiences excluding users. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Rehnuma Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rehnuma Q.")
RQ

Rehnuma Q.

Marketing Specialist

Enterprise (\> 1000 emp.)

1/18/2024

"We received an unexpected increase in engagements."

4.5/5

What do you like best about GWEN?

GWEN's efficacy shines through its dynamic features, mainly its impactful royalty program. During the 'TechConnect Expo,' this loyalty program became the cornerstone of our engagement strategy. Review collected by and hosted on G2.com.

What do you dislike about GWEN?

If you connect with the expert team, there is no tool in the market like "GWEN". It is perfect, powerful, and has a responsive support team. Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

Its extraordinary feature not only analyzed and captured user behavior but also delivered personalized notifications to individual interests. Later on, I observed that the result was a glaring increase in the number of landing page visits. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Rohan v.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohan v.")
RV

Rohan v.

Marketing Specialist

Enterprise (\> 1000 emp.)

7/13/2023

"" GWEN genuine leads generator""

4.5/5

What do you like best about GWEN?

GWEN is great with effective way of marketing tool. I used it once only for my one event based project which was held at banglore, where i dont have any other platforms access except GWEN. No doubt it is easy to use but for first time setup we need customer support which takes approax 10min. It has many amazing features which helps to create campaign and boosting the engagement of audiences through it's royalty program. It's Royalty program totally read and control the behaviour of user and sends hims notifications according to his interest, then reach over landing page increses in a bulk. Review collected by and hosted on G2.com.

What do you dislike about GWEN?

Customer care takes more time to connect for solving issues related to handling tools and also sharing bad experiences if there is. It also cant afford by startups because it is little more expensive. Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

When i starts using GWEN , i realized the reality of Royalty programs and how it works on the user's thinking to enrol in it. Tool has very fine analysis features which study the science of behaviour of users and then sends rewards based notifications which they cant avoid. Its works on insights of campaign which makes more reach on landing page which directly impacts on enhancing the revenue which we can track on both the leaderboards. At landing page leads conversion gets easy with gamification. In banglore it makes successful my campaign with its attractive programs. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

10/17/2023

"Good software for what you pay for"

4/5

What do you like best about GWEN?

Good analytics, Ability to see how users act in your product,

Visual metrics that provides actionable insights,

Attempt to leverage AI predictions to enhance your user journey. Review collected by and hosted on G2.com.

What do you dislike about GWEN?

Implementation was fairly cumbersome just be prepared for it Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

Being able to understand how our users were interactting with our app, and we did manage to achieve that with GWEN Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Amit C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amit C.")
AC

Amit C.

Portfolio Manager

Mid-Market (51-1000 emp.)

5/12/2022

"Best tool for marketing"

4.5/5

What do you like best about GWEN?

It has a great user interface and easy navigation Review collected by and hosted on G2.com.

What do you dislike about GWEN?

Landing page experience is bad sometimes it takes too much time to load Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

Its is very useful for generating leads and I can easily keep the track of customers Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Cristian P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cristian P.")
CP

Cristian P.

Android Engineer

Small-Business (50 or fewer emp.)

1/27/2022

"The ideal friend for your marketing ideas"

5/5

What do you like best about GWEN?

Gwen is that platform that helps you improve and learn better practices in the field of marketing, with them we manage to improve our results in every new activity. Review collected by and hosted on G2.com.

What do you dislike about GWEN?

Well, we don't see anything wrong with it at the moment; it is the platform that provides what is necessary for your growth in the world of digital marketing and everything related to advertising. Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

It helps us to better plan our marketing agency campaigns, while also knowing how to better measure our results through tangible and very measurable outcomes at a glance. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 inviteAI Translated

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
UI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

3/14/2022

"At a glance"

5/5

What do you like best about GWEN?

Gwen is that platform that helps you improve and learn best practices in the marketing. Easy to use and understand and makes a great partner in every day work. Review collected by and hosted on G2.com.

What do you dislike about GWEN?

At first, it requires some familiarization but with a little guide and tutorial everything went smoothly and easily. This can definitely improve more and I am excited to see more from it. Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

It helps us make planning much easier than our traditional way. We can fully maximize our campaign ads and better plan for the future of our business. A great addition to our tools. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Airlines/Aviation](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Airlines/Aviation")
AA

Verified User in Airlines/Aviation

Small-Business (50 or fewer emp.)

1/12/2022

"GWEN is a great program for marketing"

4.5/5

What do you like best about GWEN?

It makes it a lot easier to manage marketing. I think the program is very user friendly and was easy to pick up how to use. I would recommend it to anyone who needs marketing assistance. Review collected by and hosted on G2.com.

What do you dislike about GWEN?

GWEN has some features that is not useful. I do not use it in its entirety but you still pay for these additional features. THe program is also more expensive than I would expect it to be. Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

I've figured out how to market my medical product better. It makes it clear what the utility of this medical product through the marketing prorgram. I don't have any issues with utilizing the program. Review collected by and hosted on G2.com.

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1/17/2022
Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

12/23/2021

"I use GWEN. Here is Why"

5/5

What do you like best about GWEN?

Gwen enabled us to retain users and boosted our rate by 50% increase. I like the notification feature that makes people get addicted :) Review collected by and hosted on G2.com.

What do you dislike about GWEN?

I don't like how the colours they use and the number of likes they have on social media :( Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

We need to track users achievements and make them fill competing with others. Review collected by and hosted on G2.com.

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1/6/2022
Current UserValidated ReviewerIncentivizedSource: G2 invite

 ![Katarzyna B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katarzyna B.")
KB

Katarzyna B.

Marketing Executive

Mid-Market (51-1000 emp.)

10/28/2021

"Great shush"

5/5

What do you like best about GWEN?

The design is great also easy to use as a whole. Review collected by and hosted on G2.com.

What do you dislike about GWEN?

Could have better landing page with an explanation Review collected by and hosted on G2.com.

What problems is GWEN solving and how is that benefiting you?

Lead generation Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

## Questions about GWEN? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about GWEN
](https://www.g2.com/products/gwen/discussions/new)

GU

Guest User

What is GWEN used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-gwen-used-for)

[
View all Discussions
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##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

[
View More Pricing Information
](https://www.g2.com/products/gwen/pricing)

##### Categories on G2

[Gamification](https://www.g2.com/categories/gamification)

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