GUURU’s Community Advice Solution empowers brands to build meaningful connections across the digital buyer journey by connecting online shoppers with a community of loyal customers for authentic, real-time advice. The connections are established through touchpoints directly in the online store. Shoppers experience the brand through its most trusted voices and receive recommendations from experienced product users. Product insights from these live conversations are transformed into SEO-friendly, AI-visible Trusted Community Content, amplifying the brand’s presence and credibility at every touchpoint.