--- title: Gupshup Reviews meta_title: 'Gupshup Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 67 reviews by the users' company size, role or industry to find out how Gupshup works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 67 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversational Intelligence url: https://www.g2.com/categories/conversational-intelligence --- # Gupshup Reviews **Vendor:** Gupshup **Category:** [Bot Platforms](https://www.g2.com/categories/bot-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 67 ## About Gupshup Gupshup.io is the leading Conversation Cloud for marketing, commerce, and support automation. Gupshup’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, Akzo Nobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the Gupshup Conversation Cloud powers over 10 billion messages per month. ## Gupshup Pros & Cons **What users like:** - Users praise GupShup for its **ease of use** , making marketing campaigns simple and effective with great support. (26 reviews) - Users value the **excellent customer support** from Gupshup, which aids in smooth integration and service operation. (23 reviews) - Users value Gupshup for its **robust messaging platform** and exceptional support from dedicated account managers like Stuti Dubey. (14 reviews) - Users praise the **easy integrations** with CRM and seamless API setup, enhancing their experience significantly. (11 reviews) - Users praise Gupshup for its **user-friendly tools** and effective multi-channel integration, enhancing customer communication seamlessly. (11 reviews) - Integrations (10 reviews) - Users commend Gupshup's **fantastic staff support** , noting quick responses and proactive assistance from the team. (10 reviews) - API Integration (9 reviews) - Communication (8 reviews) - 24/7 Support (6 reviews) **What users dislike:** - Users find the **dashboard issues** frustrating, needing improvements for better usability and template updates. (5 reviews) - Users express dissatisfaction with Gupshup's **poor customer support** , highlighting slow response times and lack of dedicated assistance. (4 reviews) - Users experience **slow performance** with Gupshup, as templates and pages often take time to load and refresh. (4 reviews) - Users report a **delayed response** from the support team, affecting the overall experience with Gupshup. (3 reviews) - Users find the **inadequate reporting** of Gupshup frustrating, seeking improvements for better clarity and functionality. (3 reviews) - Users find Gupshup has a **steep learning curve** , making it challenging for beginners to navigate effectively. (3 reviews) - Not User-Friendly (3 reviews) - Users find the **poor interface design** of Gupshup challenging, expressing a desire for better usability. (3 reviews) - Poor Reporting (3 reviews) - Users experience **slow loading times** with Gupshup, causing delays in viewing newly created templates. (3 reviews) ## Gupshup Reviews ### 1. Good Tool for CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Karan S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Gupshup?** Easy to use and implement on a large scale **What do you dislike about Gupshup?** Customer support: Can be improved. Something more quick and instant **What problems is Gupshup solving and how is that benefiting you?** Customer interaction, Campaign Management ### 2. Gupshup is a legacy tool. It is not that modern on UI basis. **Rating:** 3.5/5.0 stars **Reviewed by:** EBIN V. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2023 **What do you like best about Gupshup?** Easy to send messages, gets approval faster. **What do you dislike about Gupshup?** The data analytics tool of Gupshup, is not easy to use. **What problems is Gupshup solving and how is that benefiting you?** Bulk marketing messages are better in Gupshup but the failure rate is high. ### 3. Pretty good - functioning with out any issues except few glitches in SMS **Rating:** 4.5/5.0 stars **Reviewed by:** Goutham K. | AVP - Operations, Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Gupshup?** Seamless API integration and support available during issues from RM. **What do you dislike about Gupshup?** Email and WhatsApp work fine - but they should allow new companies to start with a verified business account in WhatsApp (displaying the company name) - while I understand its controlled by Facebook, being their top partner in India, they should convince them. **What problems is Gupshup solving and how is that benefiting you?** They help us with multiple-channel support. Integrated their Email, SMS and Whatsapp services to send notifications to our customers. ### 4. Its a good tool with a bad interface **Rating:** 4.0/5.0 stars **Reviewed by:** Ebin V. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2023 **What do you like best about Gupshup?** Easy to use, can handle bulk messaging. SMS, WhatsApp, etc. **What do you dislike about Gupshup?** The interface is not user-friendly. it's a bit hard to use. **What problems is Gupshup solving and how is that benefiting you?** I'm using WhatsApp marketing campaigns and SMS. ### 5. High touch support **Rating:** 4.5/5.0 stars **Reviewed by:** Saim A. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Gupshup?** High touch support from Gupshup's end has helped us through many operational challenges that we faced in the past few months **What do you dislike about Gupshup?** Maybe the TAT is an area of concern. I'm sure the team is already looking into it. **What problems is Gupshup solving and how is that benefiting you?** CRM through WhatsApp. Helping us re-activate users. ### 6. Decent experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Gupshup?** Gupshup has an ecosystem for both SMS and WhatsApp, that is helpful. Help from the account manager is available quite on the go. **What do you dislike about Gupshup?** However, we faced issues in the following - 1. WhatsApp - Hassle in getting WhatsApp account created; TAT is high; the WhatsApp bot-development team is not experienced and reluctant to meet any new requirement that comes; we had to take production back into our hands because of the team's competence and attitude. 2. SMS - We are facing issue in sending out the SMS successfully. 3. Too many platforms for both SMS & WhatsApp. **What problems is Gupshup solving and how is that benefiting you?** NA ### 7. A chatbot provider company rated as top 10 by Hacker Noon **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj C. | Sr. Android Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2022 **What do you like best about Gupshup?** The very simple integration by rest apis on every platform because no need to do different type of implementation you can do the same implementation for different platforms. **What do you dislike about Gupshup?** First of all they are not having any free plan and another one is slow support system they can take some time in your every query on support at the time of implementation. **Recommendations to others considering Gupshup:** If you want to implement a very quick chat boat in your project then you can start with gupshup they are the best in this category. **What problems is Gupshup solving and how is that benefiting you?** There are much development required to implement the WhatsApp support system of our application but gapshup resolved that problem and we can implement the WhatsApp support system easily for any app at very minimal cost. This is a very best user engagement tool. ### 8. Great partnership exhibited by our points of contact **Rating:** 5.0/5.0 stars **Reviewed by:** Srinidhi R. | director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2022 **What do you like best about Gupshup?** the quick response time and understanding of our business **What do you dislike about Gupshup?** sometimes there are large gaps in meetings or connections **What problems is Gupshup solving and how is that benefiting you?** moving to a self driven customer ordering system ### 9. Gupshup is a decent service provider when it comes to SMS & WhatsApp services **Rating:** 4.0/5.0 stars **Reviewed by:** Rahul R. | Key Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Gupshup?** 1. SMS service is good . Hight throttle limit of messages. **What do you dislike about Gupshup?** 1. WhatsApp service is OK. At times they don't give accurate reasons for the failure of delivery of WhatsApp messages. **Recommendations to others considering Gupshup:** It's a decent platform for WhatsApp & SMS but there is a scope for improvement in its support services. **What problems is Gupshup solving and how is that benefiting you?** 1. One of the good SMS & WhatsApp service provider in the market. You can use their service to send promotional & transactional WhatsApp & SMS messages ### 10. Seemless Platform usage with the best customer support **Rating:** 4.0/5.0 stars **Reviewed by:** raviteja g. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2021 **What do you like best about Gupshup?** 1. SMS services are affordable, convenient, and easy to use 2. I get the best customer support from the account manager and support team 3. Secure multiple logins with 2FA enabled 4. Seemless and speedy account opening process 5. Can easily add the new templates from DLT **What do you dislike about Gupshup?** 1. The UI of Gupshup is still like an old fashion type which can be improved a lot for better visual and user experience 2. We need multiple logins for different types of messages **What problems is Gupshup solving and how is that benefiting you?** 1. I am getting the best support if I face any issues while using the platform or need training their team is available 2. It is cost-efficient so we can think about customer acquisition than the cost ### 11. Whatsapp API Tool, Easy to Register Fast & Very Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** uttam . | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Gupshup?** The registration process is very Simple and Explanatory, The best part is it was super quick to get the API and templates Approved from Whatsapp. Rates are super cheap too Definitely recommended for Small Business **What do you dislike about Gupshup?** To be honest, haven't had any issue with the tool as of now. Just a suggestion to have support available on chat, although they are responsive over email. An option to add credit card should also be available **Recommendations to others considering Gupshup:** Make sure the whatsapp number you use is not registered on Whatsapp business or a new number. And your Facebook Business page is verified **What problems is Gupshup solving and how is that benefiting you?** Whatsapp communication with our new and existing customers, Like order, Placed Alert message, shipped and Abandon cart messages. ### 12. Company services are very good but support very poor **Rating:** 2.5/5.0 stars **Reviewed by:** Vivek V. | Manager- ERP Implementation & Support, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2022 **What do you like best about Gupshup?** I can say WhatsApp services preety much good but I m not happy with the support part **What do you dislike about Gupshup?** I was trying more than 19 times for sales quotation but no responsibility from his sales team side **What problems is Gupshup solving and how is that benefiting you?** I am using this application for bulk WhatsApp ### 13. Easy to integrate CRM tool **Rating:** 3.5/5.0 stars **Reviewed by:** Subhash A. | Senior Executive - Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Gupshup?** Whatsapp integration of GupShup is really cool. This helps small brands to plug and use the software. **What do you dislike about Gupshup?** The UI could have been better as its confusing at times. **Recommendations to others considering Gupshup:** Can have better UI **What problems is Gupshup solving and how is that benefiting you?** We have integrated whatsapp using Onflo for abandon cart recovery ### 14. One of the best messaging platform **Rating:** 4.0/5.0 stars **Reviewed by:** Vishnu P. | Graphic designer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Gupshup?** Very easy to send SMS communication to customers. and the analytical part is very helpful. **What do you dislike about Gupshup?** The dashboard should be more better. everything else is good **What problems is Gupshup solving and how is that benefiting you?** Creating SMS campaigns for users. and closely monitoring the metrics ### 15. Best leading conversational messaging platform **Rating:** 4.5/5.0 stars **Reviewed by:** Muhsin K. | Customer Retention Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2022 **What do you like best about Gupshup?** gupshup helps to customer engagement through conversational messaging **What do you dislike about Gupshup?** Sometimes its difficult to export the reports **What problems is Gupshup solving and how is that benefiting you?** Engaging with users through SMS & whatsapp ### 16. Enables Seamless Customer Engagement **Rating:** 4.0/5.0 stars **Reviewed by:** Tanya M. | Assistant Marketing Manager, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Gupshup?** 1. Single API across all channels 2. Customization depending upon your marketing needs 3. Exceptional service, friendly and helpful staff **What do you dislike about Gupshup?** 1. The website is not user friendly 2. Previously we could view the messages sent to our user base **What problems is Gupshup solving and how is that benefiting you?** We automate delivery to our customers depending on the marketing campaign and customer preference ### 17. Gupshup review **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew W. | Co-Founder & Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2018 **What do you like best about Gupshup?** Gupshup isn't always the easiest to use, but what's made it stand out has been the ability to link bots together rather than creating massive blocks - as well as their limitless program integration and code possibilities. **What do you dislike about Gupshup?** It's not necessarily user-friendly, but no platforms are that I've seen other than ManyChat - and none provide the functionality to both experts and beginners that Gupshup does. **Recommendations to others considering Gupshup:** Check it out if you're in between Chatfuel/Manychat and Dialogflow. Or if you're more advanced that that. It's good. **What problems is Gupshup solving and how is that benefiting you?** The ability to sell bots more complicated and reusable than those made with Chatfuel, and the ability to show that to clients. ## Gupshup Discussions - [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) - 1 comment, 1 upvote - [View Gupshup pricing details and edition comparison](https://www.g2.com/products/gupshup/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+18%3A38%3A28+-0500&secure%5Bsession_id%5D=a9289324-71aa-438d-9966-3b89801ed53b&secure%5Btoken%5D=f80c6854dedb7c377a03ce99eb27ae63eed7b760985d3a77f7d4fa101a52d726&format=llm_user) ## Gupshup Integrations - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Kapture CX](https://www.g2.com/products/kapture-cx/reviews) - [Laravel](https://www.g2.com/products/laravel/reviews) ## Gupshup Features **Messenger** - Sequencing - AI - Live Chat - Customization Interface **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Generative AI** - AI Text Generation - AI Text Summarization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Channels** - Social Media - Website - Text Message (SMS) - Voice Assistants - Other **Support Automation** - Intelligent Routing - Seamless Escalation - Transcripts - Self-Serve Support **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Customers** - Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Gupshup Alternatives - [Wati](https://www.g2.com/products/wati/reviews) - 4.6/5.0 (480 reviews) - [Freshchat](https://www.g2.com/products/freshworks-freshchat/reviews) - 4.4/5.0 (468 reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (458 reviews)