--- title: Gupshup Reviews meta_title: 'Gupshup Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 67 reviews by the users' company size, role or industry to find out how Gupshup works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 67 scale: '5' date_modified: '2026-08-07' parent_category: name: Conversational Intelligence url: https://www.g2.com/categories/conversational-intelligence --- # Gupshup Reviews **Vendor:** Gupshup **Category:** [Bot Platforms](https://www.g2.com/categories/bot-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 67 ## About Gupshup Gupshup.io is the leading Conversation Cloud for marketing, commerce, and support automation. Gupshup’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, Akzo Nobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the Gupshup Conversation Cloud powers over 10 billion messages per month. ## Gupshup Pros & Cons **What users like:** - Users praise GupShup for its **ease of use** , making marketing campaigns simple and effective with great support. (26 reviews) - Users value the **excellent customer support** from Gupshup, which aids in smooth integration and service operation. (23 reviews) - Users value Gupshup for its **robust messaging platform** and exceptional support from dedicated account managers like Stuti Dubey. (14 reviews) - Users praise the **easy integrations** with CRM and seamless API setup, enhancing their experience significantly. (11 reviews) - Users praise Gupshup for its **user-friendly tools** and effective multi-channel integration, enhancing customer communication seamlessly. (11 reviews) - Integrations (10 reviews) - Users commend Gupshup's **fantastic staff support** , noting quick responses and proactive assistance from the team. (10 reviews) - API Integration (9 reviews) - Communication (8 reviews) - 24/7 Support (6 reviews) **What users dislike:** - Users find the **dashboard issues** frustrating, needing improvements for better usability and template updates. (5 reviews) - Users express dissatisfaction with Gupshup's **poor customer support** , highlighting slow response times and lack of dedicated assistance. (4 reviews) - Users experience **slow performance** with Gupshup, as templates and pages often take time to load and refresh. (4 reviews) - Users report a **delayed response** from the support team, affecting the overall experience with Gupshup. (3 reviews) - Users find the **inadequate reporting** of Gupshup frustrating, seeking improvements for better clarity and functionality. (3 reviews) - Users find Gupshup has a **steep learning curve** , making it challenging for beginners to navigate effectively. (3 reviews) - Not User-Friendly (3 reviews) - Users find the **poor interface design** of Gupshup challenging, expressing a desire for better usability. (3 reviews) - Poor Reporting (3 reviews) - Users experience **slow loading times** with Gupshup, causing delays in viewing newly created templates. (3 reviews) ## Gupshup Reviews ### 1. Powering Seamless Messaging for Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Khuteja Tul K. | Senior Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Gupshup?** Gupshup has multiple platforms like SMS and WhatsApp, RCS, Bot services and has good support and secrecy systems. It's user friendly and helps communicating with customers efficiently. Also they come up different use cases to help us grow our ROI's and use updated marketing practices available in the market. Also, they can handle the volume of communications to run smoothly during any flash sales or deals. **What do you dislike about Gupshup?** NA, the team is co-operative and helps tackle all problems but there are some times when the support responds late. **What problems is Gupshup solving and how is that benefiting you?** Gupshup has multiple platforms like SMS and WhatsApp, RCS, Bot services and has good support and secrecy systems. The support team and the overall team is good. Through gupshup we have explored multiple new trends and ways to get better ROI's, be it different types of whatsapp templates, new rcs channel etc. ### 2. good experience **Rating:** 5.0/5.0 stars **Reviewed by:** Ashman p. | Technical Support & Communication Lead, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2025 **What do you like best about Gupshup?** What I like best about Gupshup is its robust and versatile messaging platform that supports seamless integration across multiple channels like WhatsApp, SMS, and more. The reliability, scalability, and real-time communication capabilities make it an excellent choice for customer engagement. Additionally, their developer-friendly APIs and timely support further enhance the overall experience. **What do you dislike about Gupshup?** Not as of now. However the response time from support team can be better **What problems is Gupshup solving and how is that benefiting you?** Sending WhatsApp messages has become much easier, and it is saving us a lot of time, as it was previously a manual process. ### 3. Timely delivery of SMS, Good support from team **Rating:** 4.5/5.0 stars **Reviewed by:** D-Nesh S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2023 **What do you like best about Gupshup?** Support from the team is good and a timely response received **What do you dislike about Gupshup?** Sometimes in a month 1 or 2 requests fails **What problems is Gupshup solving and how is that benefiting you?** SMS for user logging and verification of the user using OTP ## Gupshup Discussions - [Is Gupshup good?](https://www.g2.com/discussions/is-gupshup-good) - 1 comment, 1 upvote - [View Gupshup pricing details and edition comparison](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1990679&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+21%3A00%3A32+-0500&secure%5Bsession_id%5D=6d5e1901-1d7b-4300-a642-c13f4fef8d4b&secure%5Btoken%5D=72fca8e62236ff1a7a64f7243442e75d7dbf7e1fb5fd8dbc3c162a3729b6c7f9&format=llm_user) ## Gupshup Integrations - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Kapture CX](https://www.g2.com/products/kapture-cx/reviews) - [Laravel](https://www.g2.com/products/laravel/reviews) ## Gupshup Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Messenger** - Sequencing - AI - Video Chat - Customization Interface - Generative AI **Conversational Platform** - Personalization - Omnichannel - Contextual Engagement - Proactive Engagement **Generative AI** - AI Text Generation - AI Text Summarization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Channels** - Social Media Integration - Website - Text Message (SMS) - Voice Assistants - Other - Multi-Channel Marketing **Support Automation** - Intelligent Routing - Seamless Escalation - Transcripts - Self-Serve Support **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Bot Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Customers** - Audience Targeting - Profiles - Analytics - Lead Gathering - Sales Conversion - Customer Service Analytics - Reporting/Analytics **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Conversational Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Multi-Language **Additional Functionality** - Customizable Fields - API - Real-Time Notifications - Lead Nurturing - Human Handover - Lead Management - Product Recommendations - Customer Experience Management - SMS Messaging - Appointment Management - Chat/Messaging - Real-Time Monitoring - Lead Distribution - Campaign Segmentation - Data Import/Export - A/B Testing - Real-Time Data - Real-time Conversations - Customizable Branding - Lead Qualification - Template Management - Autoresponders - Contact Database - Customer Segmentation - One-to-One Messaging - Communication Management - Campaign Management - Activity Dashboard - Lead Capture - Appointment Scheduling - Reporting & Statistics - Event Triggered Actions - Chatbot - Group Messaging - AI Copilot - Customer Database - Multi-Channel Communication - Email Automation - Surveys & Feedback - CRM - Engagement Tracking ## Top Gupshup Alternatives - [Wati](https://www.g2.com/products/wati/reviews) - 4.6/5.0 (483 reviews) - [Freshchat](https://www.g2.com/products/freshworks-freshchat/reviews) - 4.4/5.0 (469 reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - 4.1/5.0 (460 reviews)