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 ![Peach](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fde6a6b974d0b5f2de7e6b9a6a49a115/gumstack-inc-peach.jpg "Peach")
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# Peach Discussions

Peach is an AI-native WhatsApp Business Platform for running WhatsApp as a real growth channel, not just a shared inbox with a chatbot bolted on. It combines the official WhatsApp Business API with AI agents, automation, and a shared team inbox, so businesses can scale customer engagement on WhatsApp without scaling headcount — at zero markup on Meta's per-message API fees, unlike most credit-based WhatsApp Business Solution Providers. AI agents handle lead qualification, onboarding, support, and recovery workflows on WhatsApp. Each agent asks ICP-fit questions on the first reply, scores leads automatically, responds instantly around the clock, and handles Hindi, English, and regional languages in the same conversation. Every agent stays scoped to a specific task with a predefined process, and hands off to a live rep with full context the moment a real intent threshold is met — not before. Platform capabilities include: - Shared team inbox — human and AI agents collaborating on the same WhatsApp number, with assignment, notes, and handoffs - No-code agent builder — configure goals, knowledge, guardrails, and escalation rules per workflow - WhatsApp CRM — contact records, pipeline stage, and conversation notes updated in real time - Broadcasts and automated notifications — marketing and trigger-based messaging at scale - WhatsApp Calls and Contact Center — voice and full customer-service infrastructure on the same number - Developer API and MCP support — connect Peach to a CRM, support tools, a data warehouse, or internal systems, or run it directly inside Claude, ChatGPT, Cursor, or Zed via WhatsApp MCP tools - n8n integration — plug WhatsApp workflows into existing automation stacks - Agent analytics — pattern recognition across conversations, sentiment, conversion signals, and unresolved issues, with performance tracking to refine agents over time - MCP support — connect Claude, ChatGPT, or any MCP-compatible AI tool directly to your WhatsApp Business account, so your own AI stack can read, search, and act on conversations without a separate integration Peach is an official Meta Tech Partner, built on Meta's official WhatsApp Business Platform APIs, and is SOC 2 Type II certified — built for enterprise security and compliance requirements without losing the flexibility developers need to extend it.

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