# Best Enterprise Feedback Management Software - Page 2 *By [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)* Enterprise feedback management (EFM) software allows companies to solicit and manage feedback and data from their customers in a centralized location. EFM software transforms customer feedback (e.g., surveys) into actionable information and enables the distribution of that information throughout an organization. Companies can use EFM systems to gather data on customers, employees, and market research. These tools are often designed for use by multiple parties in an organization who have varying roles and permissions, and are often integrated with [CRM software](https://www.g2.com/categories/crm). While EFM software can have significant overlap with [survey software](https://www.g2.com/categories/survey) and [experience management software](https://www.g2.com/categories/experience-management), the three categories are mutually exclusive. Compared to products in the Survey category, EFM products are more specific to business use cases and provide relevant features like Net Promoter Score (NPS) calculation and integrations with CRM software. They also provide more built-in analysis tools, triggers, and post-feedback actions compared to survey products. Meanwhile, products in the Experience Management category build on the core functionality of EFM by adding features that allow businesses to execute closed-loop actions based on received feedback. Please note: Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution. To qualify for inclusion in the Enterprise Feedback Management category, a product must: - Provide all the features of a Survey solution - Enable organizations to solicit feedback from customers or stakeholders - Trigger alerts from collected feedback to send users regular feedback - Assign differing permissions to each employee or department to access specific customer information - Facilitate the distribution and analysis of data ## Top Enterprise Feedback Management Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) | 4.4/5.0 (6,970 reviews) | Omnichannel feedback capture inside Salesforce customer records | "[The Evolution of Service: Bridging the Gap Between Data and Action.](https://www.g2.com/survey_responses/agentforce-service-formerly-salesforce-service-cloud-review-12796220)" | | 2 | [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) | 4.4/5.0 (2,820 reviews) | CRM-native feedback surveys with lifecycle-triggered automation | "[Ticket management and centralized support with automations that enhance the experience](https://www.g2.com/survey_responses/hubspot-service-hub-review-12873336)" | | 3 | [AskNicely](https://www.g2.com/products/asknicely/reviews) | 4.7/5.0 (1,029 reviews) | — | "[Very user-friendly and gets the job done!](https://www.g2.com/survey_responses/asknicely-review-7865358)" | | 4 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless behavioral-session feedback and struggle analytics | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" | | 5 | [Userback](https://www.g2.com/products/userback/reviews) | 4.7/5.0 (279 reviews) | — | "[Userback Keeps Client Feedback Organized with Easy Setup and Handy Integrations](https://www.g2.com/survey_responses/userback-review-12823497)" | | 6 | [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews) | 4.9/5.0 (69 reviews) | Multi-location review generation with centralized feedback analytics | "[ReputationStacker Automations Drove a Huge Boost in Client Reviews](https://www.g2.com/survey_responses/reputationstacker-review-13114182)" | | 7 | [Simplesat](https://www.g2.com/products/simplesat/reviews) | 4.8/5.0 (164 reviews) | Post-ticket CSAT collection with PSA integration | "[Simplesat: Easy, Efficient, with Resilient Support](https://www.g2.com/survey_responses/simplesat-review-12874198)" | | 8 | [Delighted](https://www.g2.com/products/delighted/reviews) | 4.7/5.0 (59 reviews) | NPS/CSAT closed-loop feedback with multi-channel survey triggering | "[Delighted is amazing.](https://www.g2.com/survey_responses/delighted-review-9782860)" | | 9 | [Chattermill](https://www.g2.com/products/chattermill/reviews) | 4.4/5.0 (236 reviews) | — | "[Intuitive Feedback Analysis with Room for Deeper Insights](https://www.g2.com/survey_responses/chattermill-review-10437099)" | | 10 | [BugHerd](https://www.g2.com/products/bugherd/reviews) | 4.7/5.0 (209 reviews) | Visual website feedback with contextual bug-pinning | "[Intuitive and Easy to Adopt—Bugherd Captures Feedback Effortlessly](https://www.g2.com/survey_responses/bugherd-review-12856608)" | --- ## What Are the Most Common Questions About Enterprise Feedback Management Software? *AI-generated · Last updated: May 26, 2026* ### Which Enterprise Feedback Management platforms avoid steep learning curves for managers implementing team-wide solutions? Based on G2 reviews, managers looking to reduce rollout friction often mention products with intuitive interfaces, straightforward setup, and responsive support. HubSpot Service Hub is frequently described as easy to use, with connected tools that help teams get started quickly, though some reviewers note reporting can take time to learn. Simplesat reviewers also highlight simple setup, user-friendly dashboards, and responsive support during migrations and integrations. According to verified users, Chattermill is easy to start with for many teams, especially when tracking customer feedback trends, although some advanced features can still feel overwhelming. G2 reviewers mention that products with cleaner workflows and faster onboarding tend to be easier for team-wide adoption. ### How Enterprise Feedback Management adoption among customer success managers collecting survey feedback efficiently? Based on G2 reviews, adoption tends to improve when enterprise feedback tools simplify survey setup, centralize responses, and reduce manual follow-up. Customer success and support teams often mention value in platforms that make it easy to launch surveys, monitor feedback in one place, and share insights across teams. According to verified users, Simplesat stands out for straightforward survey deployment, reporting, and responsive support, while HubSpot Service Hub is often noted for connected workflows across customer-facing teams. G2 reviewers mention that adoption is stronger when the product fits existing workflows, supports integrations, and helps teams move from collecting feedback to acting on it without heavy administrative effort. ### What should marketing managers evaluate when selecting Enterprise Feedback Management for quick customer issue identification? Based on G2 reviews, marketing managers should look closely at how quickly a platform captures feedback, organizes themes, and surfaces issues without heavy manual analysis. G2 reviewers mention that tools are especially useful when they centralize feedback from multiple channels, provide dashboards that are easy to interpret, and support alerting or categorization for recurring complaints. According to verified users, analytics depth, integration with existing systems, and ease of setup also matter because they affect how fast teams can act. Reviews across products in this category repeatedly point to practical strengths such as automated reporting, trend visibility, and workflows that make it easier to spot friction points before they become larger customer experience problems. ### What most trusted Enterprise Feedback Management by customer success managers and marketing teams based on user reviews? Based on G2 reviews, trust in Enterprise Feedback Management Software usually comes from consistent usability, dependable reporting, and responsive support rather than one feature alone. Reviewers often describe trusted platforms as the ones that centralize feedback, help teams act quickly, and fit naturally into daily workflows. According to verified users, HubSpot Service Hub is valued for connected customer communication and an easy-to-follow experience, while Simplesat is praised for straightforward feedback collection and strong support. G2 reviewers also highlight Chattermill for turning large volumes of customer feedback into readable trends and actionable themes, which can help cross-functional teams stay aligned on what customers are saying. **Here are some of the top-rated products on G2:** - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) – used to centralize customer communication, surveys, ticketing, and support workflows in one connected platform - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) – used for centralized case management, omnichannel support, automation, and customer visibility across teams - [Simplesat](https://www.g2.com/products/simplesat/reviews) – used to send CSAT and NPS surveys, track real-time feedback, and support voice-of-customer reporting ### What best Enterprise Feedback Management platforms for customer success managers gathering feedback and boosting team engagement? Based on G2 reviews, the best-fit platforms for customer success managers usually combine easy feedback collection with visibility that helps teams stay aligned and responsive. Reviewers frequently mention benefits like centralized communication, simple survey workflows, and dashboards that make it easier to share customer sentiment internally. According to verified users, HubSpot Service Hub supports ticketing, shared inboxes, surveys, and team collaboration in one place, while Simplesat is often praised for easy survey setup and real-time feedback visibility. G2 reviewers also note that Chattermill helps teams turn customer comments into themes and trends, which can improve coaching, prioritization, and engagement around customer issues. **Here are some of the top-rated products on G2:** - [HubSpot Service Hub](https://www.g2.com/products/hubspot-service-hub/reviews) – helps customer-facing teams manage surveys, ticketing, shared inboxes, and collaboration from one platform - [Simplesat](https://www.g2.com/products/simplesat/reviews) – supports quick CSAT and NPS collection with reporting that helps teams monitor customer sentiment in real time - [Chattermill](https://www.g2.com/products/chattermill/reviews) – helps teams analyze large volumes of feedback, spot recurring themes, and connect insights to improvement efforts ### What highest rated Enterprise Feedback Management for solving recurring customer issues and tracking support requests? Based on G2 reviews, HubSpot Service Hub appears as the strongest fit here because reviewers consistently describe it as centralizing tickets, customer communication, and support workflows in a way that makes recurring issues easier to spot and manage. According to verified users, teams use it to organize shared inboxes, route requests, track renewals, automate support work, and keep customer information in one place. G2 reviewers mention that reporting and some advanced configurations can still take time to learn, but they regularly highlight its value for streamlined support operations, clear visibility, and faster issue follow-up. Other reviewed products also support feedback tracking, but HubSpot Service Hub shows the broadest recent review presence for this use case. ### Which Enterprise Feedback Management tools automate survey distribution and improve customer engagement collection speed? Based on G2 reviews, products in this category improve collection speed when they automate survey sends, simplify integrations, and keep results visible in real time. Simplesat reviewers frequently mention easy survey deployment, link-based sharing, responsive support, and integrations that help teams collect CSAT and NPS feedback with less manual work. HubSpot Service Hub is also described as useful for surveys, shared inboxes, and connected customer communication, helping teams gather responses as part of broader service workflows. According to verified users, tools that reduce setup friction and centralize responses help teams move faster, while dashboards and alerts make it easier to keep customer engagement efforts active without constant manual follow-up. ### Which Enterprise Feedback Management solutions turn raw feedback into actionable insights with in-depth analytics? Based on G2 reviews, the strongest solutions for this need are the ones that organize large volumes of comments into themes, trends, and dashboards that teams can act on quickly. Chattermill reviewers often mention clear visualizations, categorization, sentiment analysis, and the ability to combine multiple feedback sources into one view. Simplesat is also praised for reporting, dashboards, and real-time visibility into customer sentiment, especially for survey-driven programs. According to verified users, ReputationStacker stands out for reporting, comparisons, and filters that help multi-location teams turn review and feedback data into operational improvements. G2 reviewers mention that actionable analytics matter most when they reduce manual review and make patterns easy to share across teams. ### How Enterprise Feedback Management solutions closing the intent-action gap by identifying why customers drop inquiry forms? Based on G2 reviews, this use case is strongest when a platform combines direct feedback with journey context so teams can see where friction happens and why. YourCX reviewers specifically describe using the platform to identify where customers drop off in inquiry and booking flows, then connect those moments to survey responses for faster root-cause analysis. G2 reviewers mention that this kind of visibility helps teams move from assumptions to evidence-based improvements. According to verified users, platforms that blend behavior signals, segmentation, and structured feedback are especially useful for reducing abandonment and improving digital touchpoints because they show both what users did and what they felt during the journey. ### What Enterprise Feedback Management software most relied on by customer success managers for ticket management and response tracking? Based on G2 reviews, customer success teams rely most on software that combines ticket visibility, communication history, and response tracking in one place. HubSpot Service Hub is commonly described as a central hub for ticketing, shared inboxes, live chat, and coordinated follow-up, which helps teams stay organized and avoid scattered conversations. Agentforce Service is also frequently mentioned for case management, omnichannel support, automation, and consolidated customer data that supports service operations at scale. According to verified users, dependable response tracking matters most when teams need clear ownership, faster handoffs, and a shared view of customer history. G2 reviewers mention these capabilities repeatedly as core reasons teams depend on these platforms. ## G2 Grid® for Enterprise Feedback Management Software ![G2 Grid® for Enterprise Feedback Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/enterprise-feedback-management/grids.png?focus%5B%5D=5494&focus%5B%5D=57328&focus%5B%5D=15310&focus%5B%5D=23848&focus%5B%5D=18969&focus%5B%5D=73862&focus%5B%5D=61042&focus%5B%5D=19895) Highlighted products: Agentforce Service (formerly Salesforce Service Cloud), HubSpot Service Hub, AskNicely, Glassbox, Userback, ReputationStacker, Simplesat, and Chattermill. Underlying data: [Grid® JSON](https://www.g2.com/categories/enterprise-feedback-management/grids.json?focus%5B%5D=agentforce-service-formerly-salesforce-service-cloud&focus%5B%5D=hubspot-service-hub&focus%5B%5D=asknicely&focus%5B%5D=glassbox&focus%5B%5D=userback&focus%5B%5D=reputationstacker&focus%5B%5D=simplesat&focus%5B%5D=chattermill) ## How Many Enterprise Feedback Management Software Products Does G2 Track? **Total Products under this Category:** 275 ### Category Stats (Jul 2026) - **Average Rating**: 4.5/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Recollective (+0.69%) - Among all products in this category, Recollective recorded the largest rating increase compared to last month *Last updated: July 21, 2026* ## How Does G2 Rank Enterprise Feedback Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 24,800+ Authentic Reviews - 275+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### unitQ unitQ is the AI quality intelligence platform that unifies every customer signal into one system, connects it to your most critical business metrics, and tells every team exactly what to prioritize — before your KPIs move. Built on six purpose-built products in one platform, unitQ gives organizations everything they need to detect issues the moment they emerge, understand their business impact, benchmark quality against competitors, evaluate every support interaction, uncover qualitative insight at scale, and act on what customers are saying across social — all from a single source of truth. The result: product, engineering, CX, and leadership teams stop working from fragmented tools and different versions of customer reality — and start making faster, more confident decisions grounded in what customers are actually experiencing right now. The products millions of consumers love every day — including Pinterest, Adobe, PayPal, and Bumble — trust unitQ to close the gap between what customers experience and what companies know about it. Video: https://vimeo.com/1185696845/72c8d2dbbf?share=copy&fl=sv&fe=ci [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=32&secure%5Bchosen_at%5D=2026-07-22T20%3A52%3A31Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=134003&secure%5Bresource_id%5D=32&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fenterprise-feedback-management%3Fopen_modal_url%3D%252Fproducts%252Fguestcomment%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fenterprise-feedback-management%2526source%253Dcategory&secure%5Btoken%5D=01a2dec46587eb3036872408075363ee6f3dbf6ea4645abf61a5a66a7ae8d2d8&secure%5Burl%5D=https%3A%2F%2Funitq.com%2Fproduct&secure%5Burl_type%5D=paid_promos) --- ## What Are the Top-Rated Enterprise Feedback Management Software Products in 2026? ### 1. [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored? - What drives retention and long-term loyalty across devices and sessions? - What's the user journey from first visit to conversion? What makes it different: Autocapture — every click, tap, and interaction is recorded automatically from day one, with no pre-planned instrumentation needed Funnels, paths, retention & segmentation — the full product analytics toolkit, out of the box Website icon Session replay — jump from a data point directly to a recording to see the "why" behind the numbers Sense AI — ask questions in plain language, get proactive insights, and auto-quantified impact Connected to the full Contentsquare platform — combine Product Analytics with DXA heatmaps, error monitoring, and Voice of Customer (Hotjar surveys) for a 360° view of the customer experience Data Connect — sync your autocaptured data directly into Snowflake, BigQuery, or Redshift Website icon Whether you're optimizing onboarding, validating a new feature launch, or understanding what keeps users coming back, Heap by Contentsquare gives you a complete and retroactive picture of user behavior — so your team spends less time hunting for data and more time acting on it. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,074 **How Do G2 Users Rate Heap by Contentsquare?** - **Ease of Use:** 8.1/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.7/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.1/10 (Category avg: 8.9/10) **Who Is the Company Behind Heap by Contentsquare?** - **Seller:** [Contentsquare](https://www.g2.com/sellers/contentsquare) - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @Contentsquare (6,548 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2566485/ (1,696 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 54% Mid-Market, 35% Small-Business #### What Are Heap by Contentsquare's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Insights (5 reviews) - Automation (4 reviews) - Efficiency (4 reviews) - Intuitive (4 reviews) **Cons:** - Data Inaccuracy (4 reviews) - Data Management Issues (3 reviews) - Slow Performance (3 reviews) - Complex Features (2 reviews) - Data Management (2 reviews) ### What Do G2 Reviewers Say About Heap by Contentsquare? *AI-generated summary from verified user reviews* **Pros:** - Users find Heap by Contentsquare to be **incredibly easy to use** , with seamless integration and no learning curve required. - Users love the **auto capture feature** , which saves time and provides valuable insights into user behavior effortlessly. - Users value Heap’s **automation of event tracking** , allowing effortless insights without extensive manual setup or engineering support. - Users appreciate the **efficiency** of Heap's automatic event tracking, saving time for product and design teams. - Users appreciate the **intuitive UI** of Heap, enabling effortless tracking without technical skills or developer assistance. **Cons:** - Users face **data inaccuracy** challenges with Heap, making it difficult to establish a reliable source of truth. - Users experience **data management issues** with Heap, finding the overwhelming data difficult to analyze and interpret. - Users experience **slow performance** , noting that processes take time and advanced reports can be complex and laggy. - Users find **complex features** challenging, requiring time to learn and adapt, which can hinder their experience. - Users find the **overwhelming data volume** from Heap challenging, lacking advanced filtering options for clear insights. #### What Are Recent G2 Reviews of Heap by Contentsquare? **"[Useful Tool for Product Analytics](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12243869)"** **Rating:** 4.5/5.0 stars *— Raghavendra P.* [Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12243869) --- **"[A powerful analytics tool that works with minimal setup](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099)"** **Rating:** 5.0/5.0 stars *— Joanna J.* [Read full review](https://www.g2.com/survey_responses/heap-by-contentsquare-review-12006099) --- #### What Are G2 Users Discussing About Heap by Contentsquare? - [What is Heap used for?](https://www.g2.com/discussions/what-is-heap-used-for) - [How do you use Auryc?](https://www.g2.com/discussions/how-do-you-use-auryc) - [How much does heap Analytics cost?](https://www.g2.com/discussions/how-much-does-heap-analytics-cost) - [What is journey mapping?](https://www.g2.com/discussions/what-is-journey-mapping) - [What heap means?](https://www.g2.com/discussions/what-heap-means) ### 2. [Canny](https://www.g2.com/products/canny/reviews) Canny is your all-in-one solution for managing user feedback, where you can capture, organize, and analyze customer feedback in one place, so you can make informed product decisions. From managing feature requests and analyzing user insights, to building public roadmaps and announcing product updates, you can do it all with Canny. Stop letting ideas slip through the cracks and start building better products today with Canny! Features our customers love: • Automatically capture customer feedback from conversations with Autopilot. • Detect and merge duplicates so you can quantify ideas. • Score feedback and feature requests based on priority. • Build roadmaps based on which product feature request scores the highest. • Announce product updates with changelog to increase feature awareness. • Automatically follow up with people when you release a feature. • Wide-range of integrations available, works well with existing tech stack. To sign up for a free account: https://bit.ly/3vJFhce To book a demo: http://bit.ly/3vPGAqa **Average Rating:** 4.5/5.0 **Total Reviews:** 107 **How Do G2 Users Rate Canny?** - **Ease of Use:** 9.1/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.2/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.3/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.8/10 (Category avg: 8.9/10) **Who Is the Company Behind Canny?** - **Seller:** [Canny](https://www.g2.com/sellers/canny) - **Year Founded:** 2015 - **HQ Location:** Wilmington, Delaware - **Twitter:** @cannyHQ (4,432 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/cannyhq (19 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 56% Small-Business, 39% Mid-Market #### What Are Canny's Pros and Cons? **Pros:** - Ease of Use (12 reviews) - Features (8 reviews) - Customer Support (7 reviews) - Easy Integrations (6 reviews) - Feedback Management (6 reviews) **Cons:** - Idea Duplication (5 reviews) - Missing Features (5 reviews) - Integration Issues (3 reviews) - Integration Difficulty (2 reviews) - Learning Difficulty (2 reviews) ### What Do G2 Reviewers Say About Canny? *AI-generated summary from verified user reviews* **Pros:** - Users find Canny's **ease of use** exceptional, making integration and feedback management straightforward and efficient. - Users love Canny for its **easy integration, powerful features, and responsive customer support** , making it a top choice. - Users commend Canny's **responsive customer support** , consistently receiving prompt assistance whenever issues arise. - Users commend the **easy integrations** provided by Canny, facilitating seamless use and powerful functionality with robust support. - Users value Canny's **efficient feedback management** , streamlining feature requests and enhancing customer insights for better decision-making. **Cons:** - Users express frustration over the **idea duplication** issue, wishing for features to prevent or manage duplicates effectively. - Users face challenges with **missing features** , such as inadequate AI assistance and limited mobile app functionality. - Users face **integration issues** with Canny, impacting software collaboration and overall user experience. - Users experience **integration difficulties** with Hubspot, though support is helpful, affecting overall satisfaction. - Users find **learning difficulties** with Canny due to its complex Admin UI and unreliable integration processes. #### What Are Recent G2 Reviews of Canny? **"[Great tool to evaluate user feedback](https://www.g2.com/survey_responses/canny-review-13068197)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/canny-review-13068197) --- **"[Great Value for Money with Solid Integrations](https://www.g2.com/survey_responses/canny-review-12879541)"** **Rating:** 4.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/canny-review-12879541) --- #### What Are G2 Users Discussing About Canny? - [What is Canny used for?](https://www.g2.com/discussions/what-is-canny-used-for) ### 3. [Frill](https://www.g2.com/products/frill/reviews) Customer feedback, Roadmap & Announcements wrapped into one affordable product. **Average Rating:** 4.9/5.0 **Total Reviews:** 24 **How Do G2 Users Rate Frill?** - **Ease of Use:** 9.8/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.8/10 (Category avg: 9.0/10) - **Feedback Collection:** 10.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Frill?** - **Seller:** [Frill](https://www.g2.com/sellers/frill) - **HQ Location:** United Kingdom - **Twitter:** @frill (128 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/frill (15 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 100% Small-Business #### What Are Recent G2 Reviews of Frill? **"[One of the Best Feedback and Roadmap Tool](https://www.g2.com/survey_responses/frill-review-4831904)"** **Rating:** 5.0/5.0 stars *— Chaitanya B.* [Read full review](https://www.g2.com/survey_responses/frill-review-4831904) --- **"[The best user feedback collection platform for startups](https://www.g2.com/survey_responses/frill-review-8076700)"** **Rating:** 5.0/5.0 stars *— Orkhan H.* [Read full review](https://www.g2.com/survey_responses/frill-review-8076700) --- #### What Are G2 Users Discussing About Frill? - [What is Frill used for?](https://www.g2.com/discussions/what-is-frill-used-for) ### 4. [Unwrap.ai](https://www.g2.com/products/unwrap-ai/reviews) At Unwrap, we're on a mission to help fill the world with products people love. Our customer intelligence platform integrates with all of your feedback sources (support tickets, reviews, surveys, and more), then proactively extracts patterns and trends from your feedback and surfaces them to you. With a deeper understanding of all your customers, Unwrap helps you build your product roadmap in confidence, and helps you prevent churn by shipping features users actually want. **Average Rating:** 4.8/5.0 **Total Reviews:** 26 **How Do G2 Users Rate Unwrap.ai?** - **Ease of Use:** 8.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Unwrap.ai?** - **Seller:** [Unwrap.ai](https://www.g2.com/sellers/unwrap-ai) - **Company Website:** https://unwrap.ai - **Year Founded:** 2022 - **HQ Location:** Santa Barbara, California - **Twitter:** @unwrapai (152 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/unwrapai/ (48 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 50% Mid-Market, 27% Enterprise #### What Are Unwrap.ai's Pros and Cons? **Pros:** - Feedback Management (7 reviews) - Ease of Use (6 reviews) - Helpful (5 reviews) - Time-Saving (5 reviews) - Improvement (4 reviews) **Cons:** - Not Intuitive (3 reviews) - Limited Tools (2 reviews) - Poor Understanding (2 reviews) - Search Functionality (2 reviews) - AI Limitations (1 reviews) ### What Do G2 Reviewers Say About Unwrap.ai? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of synthesizing customer feedback** with Unwrap's AI, enhancing insights and prioritization significantly. - Users find Unwrap.ai to be incredibly **easy to use** , with an intuitive design that ensures quick mastery of the platform. - Users find Unwrap.ai's **helpful and responsive support** invaluable, enhancing their workflow and addressing customer needs efficiently. - Users value the **time-saving insights** from Unwrap.ai, enabling quick identification of customer issues and trends. - Users commend Unwrap.ai for its **commitment to continuous improvement** and attentive customer support driving valuable features. **Cons:** - Users find the **interface not intuitive** , making it challenging to organize and manage feedback efficiently. - Users find **limited tools** hinder their ability to efficiently visualize and manage feedback customization in Unwrap.ai. - Users report a **poor understanding** of feedback due to limited accuracy in AI groupings and clunky manual processes. - Users find the **search functionality lacking** , requiring constant manual adjustments for effective data retrieval and analysis. - Users note the **limited visualization tools** in Unwrap.ai, though the AI's trend detection is highly valued. #### What Are Recent G2 Reviews of Unwrap.ai? **"[Unwrap Makes Feedback Reporting Effortless with Powerful AI, Dashboards, and Support](https://www.g2.com/survey_responses/unwrap-ai-review-12700187)"** **Rating:** 5.0/5.0 stars *— Marcello B.* [Read full review](https://www.g2.com/survey_responses/unwrap-ai-review-12700187) --- **"[Real-Time Alerts Turn Customer Feedback Into Actionable Insights](https://www.g2.com/survey_responses/unwrap-ai-review-12579424)"** **Rating:** 4.5/5.0 stars *— Verified User in Consumer Electronics* [Read full review](https://www.g2.com/survey_responses/unwrap-ai-review-12579424) --- ### 5. [Ybug](https://www.g2.com/products/ybug/reviews) Ybug simplifies receiving visual feedback and bug reports from your website users or testers. Provide your users/testers with a Feedback Widget or Browser extension and allow them to send feedback along with annotated screenshots. Ybug automatically captures some browser environment info, javascript console and other metadata. Do you already use a project management tool, team chat or customer support service? No problem! Ybug integrates with many 3rd party apps such as Asana, Basecamp, GitHub, GitLab, Teamwork Projects and many more. **Average Rating:** 4.8/5.0 **Total Reviews:** 29 **How Do G2 Users Rate Ybug?** - **Ease of Use:** 9.9/10 (Category avg: 9.1/10) **Who Is the Company Behind Ybug?** - **Seller:** [Ybug](https://www.g2.com/sellers/ybug) - **HQ Location:** N/A - **Twitter:** @ybug (5 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 79% Small-Business, 14% Mid-Market #### What Are Ybug's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Customer Support (5 reviews) - Features (4 reviews) - Flexibility (4 reviews) - Integrations (4 reviews) **Cons:** - Missing Features (1 reviews) - Overwhelming Features (1 reviews) ### What Do G2 Reviewers Say About Ybug? *AI-generated summary from verified user reviews* **Pros:** - Users value Ybug's **user-friendly interface** , making bug reporting simple and accessible to everyone. - Users commend Ybug's **responsive customer support** , highlighting the team's agility in addressing feedback and implementing improvements. - Users value Ybug for its **comprehensive features** and seamless integration, enhancing efficiency for software development projects. - Users value the **flexibility** of Ybug, utilizing it for various purposes beyond just bug reporting, enhancing productivity. - Users value Ybug's **robust integration capabilities** which enhance workflow and ensure effective feedback management. **Cons:** - Users feel the **reporting features are limited** , impacting their overall experience with YBug's feedback capturing capabilities. - Users find the lack of **Zoho integration** in Ybug to be a significant limitation affecting usability. #### What Are Recent G2 Reviews of Ybug? **"[Ybug: Comprehensive Features and Exceptional Team Support](https://www.g2.com/survey_responses/ybug-review-11920853)"** **Rating:** 5.0/5.0 stars *— Rodrig N.* [Read full review](https://www.g2.com/survey_responses/ybug-review-11920853) --- **"[Simple, effective tool perfectly integrated into our workflow](https://www.g2.com/survey_responses/ybug-review-11742839)"** **Rating:** 5.0/5.0 stars *— Gianito R.* [Read full review](https://www.g2.com/survey_responses/ybug-review-11742839) --- #### What Are G2 Users Discussing About Ybug? - [What does Ybug do?](https://www.g2.com/discussions/what-does-ybug-do) - 1 comment - [What is considered a bug software?](https://www.g2.com/discussions/what-is-considered-a-bug-software) - [What does a software bug do?](https://www.g2.com/discussions/what-does-a-software-bug-do) - 1 comment - [What are features bugs?](https://www.g2.com/discussions/what-are-features-bugs) - 1 comment ### 6. [Maze](https://www.g2.com/products/maze-maze/reviews) All of your research, one platform. Trusted by over 60,000 product teams, Maze empowers researchers to be change-makers, turning research into a center of influence and customer insights into a lasting competitive advantage. By bringing recruiting, testing, and analysis together, Maze helps organizations move from intuition to evidence, faster. From researchers to designers and product managers, anyone can run studies that answer any question and drive better decisions at any altitude. Equipped with Maze’s research-grade AI, teams can focus on what matters most: understanding people, uncovering insights, and shaping change with confidence. **Average Rating:** 4.5/5.0 **Total Reviews:** 108 **How Do G2 Users Rate Maze?** - **Ease of Use:** 8.9/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.8/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.4/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.2/10 (Category avg: 8.9/10) **Who Is the Company Behind Maze?** - **Seller:** [Maze](https://www.g2.com/sellers/maze) - **Year Founded:** 2018 - **HQ Location:** San Francisco, US - **Twitter:** @mazedesignHQ (4,394 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/mazedesign/ (165 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Designer, UX Designer - **Top Industries:** Computer Software, Financial Services - **Company Size:** 48% Mid-Market, 32% Small-Business #### What Are Maze's Pros and Cons? **Pros:** - Features (7 reviews) - Ease of Use (6 reviews) - User Interface (6 reviews) - Intuitive (5 reviews) - Customer Insights (3 reviews) **Cons:** - Limitations (4 reviews) - Limited Functionality (4 reviews) - Complex Usability (3 reviews) - Complexity (2 reviews) - Limited Customization (2 reviews) ### What Do G2 Reviewers Say About Maze? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **intuitive design and automation** of Maze, streamlining feedback collection for quick, actionable insights. - Users love the **ease of use** of Maze, finding it intuitive and accessible for both beginners and experts. - Users value the **intuitive and user-friendly interface** of Maze, allowing easy navigation and effective use for everyone. - Users value the **intuitive interface** of Maze, finding it user-friendly and easy to adopt for various testing types. - Users value the **actionable customer insights** from Maze, which validate ideas and enhance the success of their tasks. **Cons:** - Users experience **limitations** in testing capabilities and audience selection, which can hinder project effectiveness. - Users find the **limited functionality** of Maze restricts mobile testing and complicates user interaction tracking. - Users find the **complex usability** of Maze challenging, noting setup difficulties and a need for clearer guidance. - Users find that **complexity issues** in task setup and bugs frustrate their overall experience with Maze. - Users express frustration over **limited customization** options, impacting flexibility and overall user experience with Maze. #### What Are Recent G2 Reviews of Maze? **"[Maze Review](https://www.g2.com/survey_responses/maze-review-12127521)"** **Rating:** 5.0/5.0 stars *— Sourabh C.* [Read full review](https://www.g2.com/survey_responses/maze-review-12127521) --- **"[A fast way to test with easy to use testing tools](https://www.g2.com/survey_responses/maze-review-10980001)"** **Rating:** 5.0/5.0 stars *— Maria C.* [Read full review](https://www.g2.com/survey_responses/maze-review-10980001) --- #### What Are G2 Users Discussing About Maze? - [What is Maze UX?](https://www.g2.com/discussions/what-is-maze-ux) - [What is Maze product?](https://www.g2.com/discussions/what-is-maze-product) - [What can you use maze for?](https://www.g2.com/discussions/what-can-you-use-maze-for) - 1 comment - [What is Maze software?](https://www.g2.com/discussions/what-is-maze-software) - 1 comment ### 7. [Nicereply](https://www.g2.com/products/nicereply/reviews) Don't miss out on opportunities to grow and improve by collecting immediate feedback. Use simple one-click CSAT, CES & NPS surveys from Nicereply to increase the volume of insights you receive. Set up once, collect forever. Nicereply helps hundreds of teams at companies like Microsoft, Lenovo, Hubspot, and Buffer to measure and improve the quality of their customer experience. - Measure Customer Satisfaction (CSAT), Net Promoter Score (NPS), and Customer Effort Score (CES) per agent, team, country, product line or company-wide - Use Post-resolution email surveys to survey your customers automatically after you resolve a ticket, conversation, chat, deal, etc. Once set, you don’t have to do a thing. - Use In-signature surveys to ask customers for feedback at the bottom of every email. Act quickly to turn a conversation around, when it starts to derail. - Use survey link URLs & turn any customer touchpoint into an opportunity to gather feedback about the brand and customer experience. - Get real-time feedback on your website's user experience. Nicereply's website pop-up surveys can help you convert more customers by improving your website & software's usability - Increase your survey response rates by 200% by combining in-signature surveys and post-resolution email surveys without sending more emails. - Integrate Nicereply with your CRM system. Nicereply integrates with all the popular solutions like Zendesk, Front, LiveAgent, Freshdesk, Pipedrive, Helpscout, and more. - See your data in your CRM software and set automation based on the scores & feedback. - Fully customize your surveys in terms of branding, visuals, survey questions, rating scales, and metrics. - See all your CSAT, CES, and NPS data in a clean, easy-to-navigate dashboard. - Recognize your best agents with leaderboards and drill-downs stats per team and agent. - Stay on top of customer experience with regular reports and notifications delivered directly to an email inbox, or slack / MS teams channel. - Measure the performance of your automated emails. You can see how many automated surveys were sent, opened, and answered. - There are no complicated plan tiers or gating. You can use any integration with any Nicereply plan. **Average Rating:** 4.5/5.0 **Total Reviews:** 423 **How Do G2 Users Rate Nicereply?** - **Ease of Use:** 9.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.7/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.6/10 (Category avg: 8.9/10) **Who Is the Company Behind Nicereply?** - **Seller:** [Nice Reply s.r.o.](https://www.g2.com/sellers/nice-reply-s-r-o) - **Year Founded:** 2012 - **HQ Location:** Bratislava - **LinkedIn® Page:** https://www.linkedin.com/company/1118193/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Customer Support Agent, Customer Support Specialist - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 60% Mid-Market, 32% Small-Business #### What Are Recent G2 Reviews of Nicereply? **"[Great](https://www.g2.com/survey_responses/nicereply-review-4378207)"** **Rating:** 4.5/5.0 stars *— Dušan K.* [Read full review](https://www.g2.com/survey_responses/nicereply-review-4378207) --- **"[Great for CSAT](https://www.g2.com/survey_responses/nicereply-review-9692698)"** **Rating:** 5.0/5.0 stars *— Alyssa U.* [Read full review](https://www.g2.com/survey_responses/nicereply-review-9692698) --- #### What Are G2 Users Discussing About Nicereply? - [What is Nicereply used for?](https://www.g2.com/discussions/what-is-nicereply-used-for) ### 8. [Dscout](https://www.g2.com/products/dscout/reviews) Dscout is an AI-powered Research Platform for capturing in-the-moment insights from high-quality participants. The world’s largest brands use Dscout to test ideas, iterate quickly, collaborate, and build confidently. Dscout helps brand and product teams conduct multi-method research like: -usability testing -concept testing -interviews -field studies -diary studies -surveys -intercepts -card sorting -and more Dscout is well-known for -High-quality participants with ID and video verification, plus access to 3 million participants via Partner Panels -A built-in Private Panel management tool (CRM) -Seamlessly supporting multiple research methods in one study, including multi-activity (Diary) studies -An extremely high level of service and support for all pricing tiers, with custom project support available via the special services team -Useful AI Agents for planning, moderating, and analyzing research -Enterprise-grade privacy and security Dscout is mainly used by User Experience Researchers (UXRs), Product Designers, Product Managers, Market Researchers, Website Teams, E-commerce specialists, Consumer Insights, and Customer Experience Teams at Enterprise and Mid-market orgs. Some common use cases are: -competitive and market research -continuous discovery and iteration -discovery research -GenAI testing -personas and segmentation -prototyping and product design -testing and validation AI features are woven throughout the Dscout platform to users work faster, follow best practices, and uncover hidden patterns and insights. Users can choose which AI features they wish to use. All AI content is labelled, editable, and references sources when possible. **Average Rating:** 4.5/5.0 **Total Reviews:** 183 **How Do G2 Users Rate Dscout?** - **Ease of Use:** 8.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.3/10 (Category avg: 8.9/10) **Who Is the Company Behind Dscout?** - **Seller:** [Dscout](https://www.g2.com/sellers/dscout) - **Company Website:** https://dscout.com - **Year Founded:** 2011 - **HQ Location:** Chicago, IL - **LinkedIn® Page:** https://www.linkedin.com/company/2438748/ (304 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** UX Researcher, Senior UX Researcher - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 58% Enterprise, 23% Mid-Market #### What Are Dscout's Pros and Cons? **Pros:** - Ease of Use (77 reviews) - Customer Support (60 reviews) - Features (44 reviews) - Helpful (28 reviews) - Participant Engagement (25 reviews) **Cons:** - Missing Features (26 reviews) - Participant Management (19 reviews) - Feature Limitations (18 reviews) - Complex Usability (15 reviews) - Limited Analysis Capabilities (15 reviews) ### What Do G2 Reviewers Say About Dscout? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Dscout, enabling quick setup and swift participant responses for research. - Users praise Dscout's **helpful customer support** , consistently delivering timely responses and effective solutions to inquiries. - Users value the **intuitive usability and time-saving features** of Dscout, appreciating its ease in recruitment and study setup. - Users find the **support team extremely helpful** , providing excellent assistance and empowering teams to conduct research faster. - Users appreciate the **great participant engagement** in Dscout, enabling effective communication and seamless interactions throughout the process. **Cons:** - Users find a lack of **essential features** in Dscout, requesting improvements in randomization and functionality. - Many users note the **limitations in participant quality** and diversity, impacting study results and survey effectiveness. - Users find **feature limitations** in Dscout, noting issues with analysis tools and cumbersome export processes. - Users express frustration with the **complex usability** of Dscout, finding navigation and task management challenging. - Users find the **limited analysis capabilities** of Dscout frustrating, hindering effective video insights and data interpretation. #### What Are Recent G2 Reviews of Dscout? **"[Easy Setup for Versatile Studies, Including Live Sessions](https://www.g2.com/survey_responses/dscout-review-13119704)"** **Rating:** 4.5/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/dscout-review-13119704) --- **"[Flexible Study Methodologies and Participant Recruitment Options](https://www.g2.com/survey_responses/dscout-review-13119695)"** **Rating:** 4.5/5.0 stars *— Verified User in Design* [Read full review](https://www.g2.com/survey_responses/dscout-review-13119695) --- #### What Are G2 Users Discussing About Dscout? - [Is dscout mobile only?](https://www.g2.com/discussions/is-dscout-mobile-only) - 1 comment - [How does dscout app work?](https://www.g2.com/discussions/how-does-dscout-app-work) - 1 comment - [What is the dscout app?](https://www.g2.com/discussions/what-is-the-dscout-app) - 1 comment - [What does dscout do with your information?](https://www.g2.com/discussions/what-does-dscout-do-with-your-information) - 1 comment, 1 upvote ### 9. [UserVoice](https://www.g2.com/products/uservoice/reviews) UserVoice is a customer feedback management solution designed to help teams effectively gather, analyze, and act on user insights. This platform streamlines the process of collecting feedback from customers, making it easier for product teams to prioritize features and improvements based on real user needs. By centralizing feedback, UserVoice enables organizations to transform scattered input into actionable data, ensuring that product development aligns closely with customer expectations. Targeted primarily at product managers, UX designers, and customer success teams, UserVoice caters to organizations of various sizes that are looking to enhance their product offerings. The platform is particularly beneficial for teams that struggle with limited resources and face challenges in managing customer feedback across multiple channels. By providing a structured approach to feedback collection, UserVoice empowers teams to identify pain points and prioritize solutions that resonate with their user base. Key features of UserVoice include customizable feedback forms, robust analytics tools, and seamless integration with existing workflows. The customizable feedback forms allow users to solicit specific input from customers, ensuring that the feedback collected is relevant and targeted. The analytics tools provide insights into trends and common pain points, enabling teams to make data-driven decisions about product enhancements. Additionally, UserVoice's integration capabilities allow organizations to connect the platform with other tools they use, creating a cohesive feedback ecosystem. The benefits of using UserVoice extend beyond just gathering feedback. By implementing a low-effort feedback program, teams can foster a culture of collaboration and transparency, earning the trust of their customers. This trust is crucial for building long-term relationships and ensuring that product releases meet user expectations. Furthermore, by placing users at the center of the product development process, organizations can avoid the pitfalls of developing features that do not resonate with their audience, ultimately leading to more successful product outcomes. UserVoice stands out in its category by not only simplifying the feedback collection process but also by providing actionable insights that drive product strategy. By focusing on the voice of the customer, UserVoice helps teams prioritize their roadmaps with confidence, ensuring that every product decision is informed by real user data. This approach not only enhances product relevance but also cultivates a loyal customer base that feels heard and valued. **Average Rating:** 4.5/5.0 **Total Reviews:** 232 **How Do G2 Users Rate UserVoice?** - **Ease of Use:** 8.8/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.5/10 (Category avg: 8.9/10) **Who Is the Company Behind UserVoice?** - **Seller:** [UserVoice](https://www.g2.com/sellers/uservoice) - **Company Website:** https://uservoice.com/validation - **Year Founded:** 2008 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/356606/ (30 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Customer Success Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 63% Mid-Market, 28% Enterprise #### What Are UserVoice's Pros and Cons? **Pros:** - Feedback Management (10 reviews) - Ease of Use (8 reviews) - Feedback (7 reviews) - Customer Support (6 reviews) - Helpful (6 reviews) **Cons:** - Lack of Features (3 reviews) - Complex Usability (2 reviews) - Expensive (2 reviews) - Idea Duplication (2 reviews) - Learning Curve (2 reviews) ### What Do G2 Reviewers Say About UserVoice? *AI-generated summary from verified user reviews* **Pros:** - Users value the **effective feedback management** of UserVoice, enhancing customer satisfaction and aligning business strategies. - Users find UserVoice **extremely easy to use** , making feedback collection and prioritization simple and efficient. - Users value UserVoice for its **powerful features** that enhance customer feedback management and improve satisfaction. - Users praise the **supportive and helpful customer support** of UserVoice, enhancing their overall experience and tool efficiency. - Users value UserVoice for its **robust tools for managing customer feedback** , enhancing satisfaction and driving business growth. **Cons:** - Users note a **lack of features** such as advanced reporting, idea traceability, and integration with development tools. - Users find the **complex usability** of UserVoice challenging, requiring significant effort to manage and understand its features. - Users find UserVoice's pricing to be **expensive** , especially for smaller organizations, despite the overall value it provides. - Users find **idea duplication** problematic, as it distorts feedback and hampers effective decision-making for product development. - Users find a **steep learning curve** for new users due to the platform's complexity and advanced features. #### What Are Recent G2 Reviews of UserVoice? **"[Great tool for customer feedback and requests - we're just scratching the surface](https://www.g2.com/survey_responses/uservoice-review-7776333)"** **Rating:** 4.5/5.0 stars *— Taylor J.* [Read full review](https://www.g2.com/survey_responses/uservoice-review-7776333) --- **"[Great platform for unbiased Customer Feedback](https://www.g2.com/survey_responses/uservoice-review-7779200)"** **Rating:** 4.5/5.0 stars *— Dan T.* [Read full review](https://www.g2.com/survey_responses/uservoice-review-7779200) --- #### What Are G2 Users Discussing About UserVoice? - [What is UserVoice used for?](https://www.g2.com/discussions/what-is-uservoice-used-for) ### 10. [Medallia Agile Research](https://www.g2.com/products/medallia-agile-research/reviews) Promoter is the most comprehensive customer intelligence & engagement platform built to drive growth and customer retention. We combine constant actionable feedback using a best-practice NPS approach alongside internal customer data from hundreds of sources to provide unparalleled customer insights. **Average Rating:** 4.3/5.0 **Total Reviews:** 64 **How Do G2 Users Rate Medallia Agile Research?** - **Ease of Use:** 8.9/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.2/10 (Category avg: 9.0/10) - **Feedback Collection:** 7.9/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 7.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Medallia Agile Research?** - **Seller:** [Medallia](https://www.g2.com/sellers/medallia) - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Medallia (12,225 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/49697/ (1,938 employees on LinkedIn®) - **Phone:** 650-321-3000 **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 43% Mid-Market, 38% Small-Business #### What Are Recent G2 Reviews of Medallia Agile Research? **"[Excellent value for money](https://www.g2.com/survey_responses/medallia-agile-research-review-8739894)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/medallia-agile-research-review-8739894) --- **"[Wonderful survey platform to get inputs for better results](https://www.g2.com/survey_responses/medallia-agile-research-review-8667056)"** **Rating:** 4.5/5.0 stars *— Vineet A.* [Read full review](https://www.g2.com/survey_responses/medallia-agile-research-review-8667056) --- ### 11. [Qualaroo](https://www.g2.com/products/qualaroo/reviews) Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to capture qualitative feedback that drives real business results. **Average Rating:** 4.3/5.0 **Total Reviews:** 46 **How Do G2 Users Rate Qualaroo?** - **Ease of Use:** 8.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.4/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.1/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.4/10 (Category avg: 8.9/10) **Who Is the Company Behind Qualaroo?** - **Seller:** [Qualaroo](https://www.g2.com/sellers/qualaroo) - **Year Founded:** 2012 - **HQ Location:** San Antonio, TX - **Twitter:** @Qualaroo (36,879 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/qualaroo (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 46% Mid-Market, 42% Small-Business #### What Are Qualaroo's Pros and Cons? **Pros:** - Customer Insights (1 reviews) - Features (1 reviews) - Feedback (1 reviews) - Feedback Quality (1 reviews) - Survey Creation (1 reviews) ### What Do G2 Reviewers Say About Qualaroo? *AI-generated summary from verified user reviews* **Pros:** - Users love Qualaroo's **advanced targeting features** , enabling them to collect actionable feedback from the right audience. - Users appreciate Qualaroo's **advanced targeting features** , enabling them to gather relevant feedback for significant improvements. - Users value Qualaroo's **advanced targeting features** , enabling them to gather highly relevant and actionable feedback. - Users value the **advanced targeting features** of Qualaroo, enabling precise feedback from relevant audiences for impactful improvements. - Users appreciate Qualaroo's **advanced targeting features** , which ensure relevant feedback for meaningful improvements. #### What Are Recent G2 Reviews of Qualaroo? **"[Loved the usability](https://www.g2.com/survey_responses/qualaroo-review-10878177)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/qualaroo-review-10878177) --- **"[Reliable for quick customer insights](https://www.g2.com/survey_responses/qualaroo-review-10878194)"** **Rating:** 4.5/5.0 stars *— Akshay S.* [Read full review](https://www.g2.com/survey_responses/qualaroo-review-10878194) --- #### What Are G2 Users Discussing About Qualaroo? - [How do you use Qualaroo?](https://www.g2.com/discussions/how-do-you-use-qualaroo) - [What is survey Survicate?](https://www.g2.com/discussions/qualaroo-what-is-survey-survicate) - [How to use Qualaroo?](https://www.g2.com/discussions/how-to-use-qualaroo) - [What does Qualaroo do?](https://www.g2.com/discussions/what-does-qualaroo-do) ### 12. [Thematic](https://www.g2.com/products/thematic/reviews) Enterprise CX teams were promised that AI would turn customer feedback into decisions. Instead they got static taxonomies that drift, black-box AI they can't defend, and a different version of the customer story in every channel. AI agents make this worse. Built on fragmented data, they scale the inconsistency and risk. Thematic is the customer intelligence layer that fixes the foundation. We unify surveys, tickets, calls, reviews, and social into one source of customer truth, with every theme traceable back to the raw comments behind it. The same grounded layer feeds your dashboards, your teams, and the AI agents acting on customer signals. When teams are able to understand and act on data, the outcomes are measurable. Time-to-insight drops from days to minutes. We consistently see NPS gains of 5 to 35 points, which compounds into retention and referral revenue. A top-10 grocery retailer drove $4.8M in attributable revenue from a single 6-month pilot. A digital bank cut call volumes on their top three contact reasons by 69%. Forrester measured a 543% three-year ROI with payback under six months. Teams go from AI summaries they can't verify, or rigid text analytics buried in their CX platform, to insights they can stake a decision on. We sit on top of the existing CX stack (Medallia, Qualtrics, Snowflake, Gemini) and integrate via MCP with AI models. Up and running in days, not quarters. That’s why the world’s most innovative CX programs trust us, including DoorDash, Albertsons, and Mitsubishi. **Average Rating:** 4.8/5.0 **Total Reviews:** 43 **How Do G2 Users Rate Thematic?** - **Ease of Use:** 9.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 10.0/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.2/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Thematic?** - **Seller:** [Thematic](https://www.g2.com/sellers/thematic) - **Company Website:** https://www.getthematic.com - **Year Founded:** 2016 - **HQ Location:** San Francisco, CA - **Twitter:** @getthematic (480 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/thematic-ltd/about (45 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 51% Enterprise, 30% Mid-Market #### What Are Thematic's Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Customer Support (4 reviews) - Effective (3 reviews) - Insights Generation (3 reviews) - User Interface (3 reviews) **Cons:** - Complex Setup (1 reviews) - Difficult Setup (1 reviews) - Filtering Issues (1 reviews) - Inaccuracy (1 reviews) - Insufficient Information (1 reviews) ### What Do G2 Reviewers Say About Thematic? *AI-generated summary from verified user reviews* **Pros:** - Users find Thematic incredibly **easy to use** , enabling anyone to access and interpret customer insights effortlessly. - Users commend the **exceptional customer support** from Thematic, highlighting their helpfulness and accessibility for problem-solving. - Users find Thematic to be **effective at summarizing data and uncovering themes** , enhancing understanding and driving improvements. - Users commend the **quick insights generation** from Thematic, enabling timely and relevant data analysis with ease. - Users appreciate the **easy-to-use interface** of Thematic, which simplifies theme management and data accessibility. **Cons:** - Users find the **complex setup** process time-consuming, making it challenging to integrate multiple data sources efficiently. - Users find the **difficult setup** time-consuming, particularly when integrating multiple data sources and theming. - Users find **filtering issues** tedious, needing to reset filters with each change in the data set. - Users find the **scoring mechanisms difficult to understand** , complicating the assessment of impact and influence on actions. - Users find **insufficient information** about Thematic's scoring mechanisms, making it hard to understand their impact accurately. #### What Are Recent G2 Reviews of Thematic? **"[Quick Insights and Actionable Themes with Excellent Support](https://www.g2.com/survey_responses/thematic-review-12066641)"** **Rating:** 5.0/5.0 stars *— Jin W.* [Read full review](https://www.g2.com/survey_responses/thematic-review-12066641) --- **"[Fast, Flexible Data Summaries That Save Time](https://www.g2.com/survey_responses/thematic-review-12220877)"** **Rating:** 4.5/5.0 stars *— Lynn S.* [Read full review](https://www.g2.com/survey_responses/thematic-review-12220877) --- #### What Are G2 Users Discussing About Thematic? - [What are thematic details?](https://www.g2.com/discussions/what-are-thematic-details) - [What is thematic used for?](https://www.g2.com/discussions/what-is-thematic-used-for) - [What is thematic analysis software?](https://www.g2.com/discussions/what-is-thematic-analysis-software) - [What is thematic software?](https://www.g2.com/discussions/what-is-thematic-software) ### 13. [Userfeel](https://www.g2.com/products/userfeel/reviews) Make everything click. See where users get stuck. Gather feedback from real users on your prototype, app, or website. With a global panel of over 7 million participants, you can understand how your users feel and capture their genuine first impressions. Whether you are running a survey, A/B test, user test, tree test, or card sort, Userfeel helps you understand exactly how users interact with your product. We provide tools to support your research from start to finish: - Test Creation: Use our AI assistant to generate effective test scenarios and tasks in seconds. - AI Analysis: Automatically analyze sessions to generate sentiment maps and prioritized recommendations for improvement. - Seamless Sharing: Easily share highlight reels and narrative reports with your board or clients to align teams faster. Userfeel helps your team build with clarity and decide with confidence, all while maintaining compliance. **Average Rating:** 4.5/5.0 **Total Reviews:** 94 **How Do G2 Users Rate Userfeel?** - **Ease of Use:** 9.3/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.6/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.9/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.2/10 (Category avg: 8.9/10) **Who Is the Company Behind Userfeel?** - **Seller:** [Userfeel](https://www.g2.com/sellers/userfeel) - **Year Founded:** 2010 - **HQ Location:** London, GB - **Twitter:** @userfeel (548 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/userfeel-com/ (171 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Computer Software, Retail - **Company Size:** 64% Small-Business, 29% Mid-Market #### What Are Userfeel's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Setup Ease (8 reviews) - Easy Setup (7 reviews) - Features (7 reviews) - Helpful (6 reviews) **Cons:** - Expensive (3 reviews) - Credit Issues (2 reviews) - Inadequate Feedback Mechanism (1 reviews) - Insufficient Information (1 reviews) - Lack of Guidance (1 reviews) ### What Do G2 Reviewers Say About Userfeel? *AI-generated summary from verified user reviews* **Pros:** - Users find Userfeel to be **easy to use** , facilitating quick access to remote usability testers and enhancing effectiveness. - Users find **setup incredibly easy** for usability tests, enabling quick feedback and effective testing experiences. - Users find the **easy setup** for tests and interviews a significant advantage, streamlining the feedback process effortlessly. - Users value the **diverse contributor access** and **user-friendly templates** for effective and flexible research with Userfeel. - Users value the **easy access to a diverse panel** and fast feedback, enhancing research effectiveness significantly. **Cons:** - Users find the **pricing steep** , especially for smaller teams, making justification of costs challenging. - Users find the **credit transfer process unclear** and hope for more affordable testing options in the future. - Users express concerns over the **inadequate feedback mechanism** , noting a decline in contributor quality and engagement. - Users find the **insufficient information** regarding credit transfer processes confusing and not user-friendly. - Users find the **lack of guidance** on credit transfer confusing, affecting their overall experience with Userfeel. #### What Are Recent G2 Reviews of Userfeel? **"[Excellent tool for observing user interactions, identifying pain points, and collecting feedback.](https://www.g2.com/survey_responses/userfeel-review-11693781)"** **Rating:** 5.0/5.0 stars *— Kristen M.* [Read full review](https://www.g2.com/survey_responses/userfeel-review-11693781) --- **"[Lightning-Fast Sessions and Expert Support Made Testing Effortless](https://www.g2.com/survey_responses/userfeel-review-11914506)"** **Rating:** 5.0/5.0 stars *— Philip N.* [Read full review](https://www.g2.com/survey_responses/userfeel-review-11914506) --- #### What Are G2 Users Discussing About Userfeel? - [What is Userfeel used for?](https://www.g2.com/discussions/what-is-userfeel-used-for) ### 14. [Verint Voice of the Customer](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) Verint® Voice of the Customer™ (formerly known as Experience Management™) empowers CX Leaders to optimize customer experiences in real-time. With Verint Voice of the Customer, companies can listen everywhere, act immediately, and analyze deeper than with any other experience management solution in the marketplace. Verint offers prescriptive VoC solutions across Web and Mobile, Enterprise-wide, and Location-Based experiences. As part of the Verint Platform, Verint Voice of the Customer allows CX leaders to close the Engagement Capacity Gap™ between customer expectations and budget or resources by: Deriving insights from data and AI Connecting organizational silos Leveraging CX orchestration and automation Examples of customer successes include: - Increasing NPS by 17 points - Realizing a 72% increase in BOPIS (buy online pickup in store) orders month-over-month - Cross-functional view of customer interactions enabling continuous CX improvements - Unlock the power of a unified customer experience! Contact us today. Verint wholly owns OpinionLab and ForeSee, both of which are now fully integrated parts of Verint Voice of the Customer (formerly known as Experience Management). **Average Rating:** 4.2/5.0 **Total Reviews:** 42 **How Do G2 Users Rate Verint Voice of the Customer?** - **Ease of Use:** 8.2/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.2/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.6/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 7.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Verint Voice of the Customer?** - **Seller:** [Verint](https://www.g2.com/sellers/verint) - **Year Founded:** 1994 - **HQ Location:** Melville, New York - **Twitter:** @Verint (7,739 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/verint (4,343 employees on LinkedIn®) - **Ownership:** Thoma Bravo **Who Uses This Product?** - **Top Industries:** Retail - **Company Size:** 49% Enterprise, 37% Mid-Market #### What Are Recent G2 Reviews of Verint Voice of the Customer? **"[Great Customer Feedback Insights for Our Store and Team](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-13090055)"** **Rating:** 5.0/5.0 stars *— Cam C.* [Read full review](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-13090055) --- **"[Effortless Post Interaction Surveys](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-8327708)"** **Rating:** 5.0/5.0 stars *— Verified User in Banking* [Read full review](https://www.g2.com/survey_responses/verint-voice-of-the-customer-review-8327708) --- #### What Are G2 Users Discussing About Verint Voice of the Customer? - [What is Verint Predictive Experience (formerly Verint ForeSee) used for?](https://www.g2.com/discussions/what-is-verint-predictive-experience-formerly-verint-foresee-used-for) - 1 comment ### 15. [GatherUp](https://www.g2.com/products/gatherup/reviews) GatherUp is the reputation management platform for multi-location businesses and agencies. We turn the customer voice into customer loyalty. GatherUp is one platform that scales all aspects of your reputation management from listening to customers to understanding them to engaging with them so you can improve the customer experience across multiple businesses. We help you gather customer feedback and insights that improve your reputation/business so you can: 1) Improve the customer experience 2) Attract new customers 3) Retain existing customers And we're automated and organized in a way so you can do this at scale – across multiple locations or businesses. Gather customer feedback from first party to third party reviews to NPS scores and surveys - Review and Feedback Generation and Monitoring - Automation & Integrations Analyze customer feedback for actionable insights - Sentiment Analysis - AI-assisted Smart Insights - Organize and manage reviews based on topic, theme or keywords Leverage insights to engage and retain customers - SMS Marketing Campaigns - Review Replies (AI-generated replies using Smart Reply) - Website Review Widget to display reviews overall, or by location, theme/topic - Social Sharing of Reviews Founded in 2013 by local search marketers and acquired by Traject in 2019, GatherUp is fueled by a remote workforce of customer-centric people with headquarters in Washington state. **Average Rating:** 4.5/5.0 **Total Reviews:** 43 **How Do G2 Users Rate GatherUp?** - **Ease of Use:** 9.0/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 10.0/10 (Category avg: 9.0/10) - **Feedback Collection:** 10.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind GatherUp?** - **Seller:** [GatherUp](https://www.g2.com/sellers/gatherup) - **Year Founded:** 2013 - **HQ Location:** Walnut Creek, CA - **Twitter:** @GatherUp (1,848 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/gatherup/ (23 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 74% Small-Business, 18% Mid-Market #### What Are GatherUp's Pros and Cons? **Pros:** - Communication (2 reviews) - Customer Support (2 reviews) - Automation (1 reviews) - Centralized Management (1 reviews) - Customization (1 reviews) ### What Do G2 Reviewers Say About GatherUp? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **clear communication** from support, enhancing their onboarding experience and overall satisfaction with GatherUp. - Users commend the **outstanding customer support** from Mike and Michelle, enhancing their overall experience with GatherUp. - Users value the **automation features** of GatherUp, simplifying the process of managing customer reviews effortlessly. - Users value the **centralized feedback management** of GatherUp, enabling organized and accessible customer reviews in one place. - Users value the **customization options** in GatherUp, enabling tailored messaging that aligns with their brand’s voice. #### What Are Recent G2 Reviews of GatherUp? **"[No-brainer for your own business or clients you serve!](https://www.g2.com/survey_responses/gatherup-review-11274362)"** **Rating:** 5.0/5.0 stars *— Jon P.* [Read full review](https://www.g2.com/survey_responses/gatherup-review-11274362) --- **"[Consistent, Automated Review Requests That Boost Local Visibility](https://www.g2.com/survey_responses/gatherup-review-12921229)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/gatherup-review-12921229) --- ### 16. [LaunchNotes](https://www.g2.com/products/launchnotes/reviews) Trusted by leading organizations like Square, CoreLogic, LangChain, and SpotOn, LaunchNotes helps companies streamline how they communicate product changes—internally and externally. Built for CPOs, CTOs, and product-led teams, LaunchNotes centralizes release notes, product roadmaps, customer feedback, and feature announcements into a single, scalable platform. Whether you're supporting multiple product lines or aligning Sales, Support, and Marketing, LaunchNotes ensures every update reaches the right audience—at the right time, through the right channels. Companies use LaunchNotes to accelerate feature adoption, increase organizational alignment, and reduce time-to-communication—from code complete to customer awareness. LaunchNotes powers modern release communications for enterprise teams across industries, helping them turn product momentum into real business growth. **Average Rating:** 4.9/5.0 **Total Reviews:** 32 **How Do G2 Users Rate LaunchNotes?** - **Ease of Use:** 9.9/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.7/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.0/10 (Category avg: 8.9/10) **Who Is the Company Behind LaunchNotes?** - **Seller:** [LaunchNotes](https://www.g2.com/sellers/launchnotes) - **Year Founded:** 2019 - **HQ Location:** California, Pennsylvania, United States - **Twitter:** @LaunchNotes (511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/launchnotes/ (11 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 58% Small-Business, 36% Mid-Market #### What Are Recent G2 Reviews of LaunchNotes? **"[Perfect communication tool for our needs](https://www.g2.com/survey_responses/launchnotes-review-9362213)"** **Rating:** 5.0/5.0 stars *— John L.* [Read full review](https://www.g2.com/survey_responses/launchnotes-review-9362213) --- **"[Indispensable tool for roadmapping and releases](https://www.g2.com/survey_responses/launchnotes-review-9379946)"** **Rating:** 5.0/5.0 stars *— John P.* [Read full review](https://www.g2.com/survey_responses/launchnotes-review-9379946) --- #### What Are G2 Users Discussing About LaunchNotes? - [What is LaunchNotes used for?](https://www.g2.com/discussions/what-is-launchnotes-used-for) ### 17. [ProProfs Survey Maker](https://www.g2.com/products/proprofs-survey-maker/reviews) ProProfs Survey Maker is SaaS-based survey software that helps businesses create attractive and personalized feedback surveys through professionally-designed themes. You can use a pre-made survey or create a customized survey to gather data that enables you to measure customer loyalty and satisfaction levels with ease. ProProfs survey maker offers a great survey design to fetch more accurate data. It helps you collect unbiased survey data on a diverse range of topics. More than 100 ready-made templates and over 1,000,000 thoughtfully crafted questions help you get information aligned with your business goals and objectives. Here the main offerings of this highly versatile tool: Surveys NPS Surveys In-App Surveys Popup surveys Forms such as SideBar forms Quizzes Polls Major Attractions of the ProProfs Survey Maker Get an overview of customer activity: The tool provides real-time reports in the form of graphs, charts, and other graphics. Boost customer retention: Everything is made visible on the powerful dashboard for you to compare and create an actionable strategy. Amp up your lead generation and conversions: Get a snapshot of the behaviors and attitudes of the customers. Multiple language support: Get information from customers from around the world. Expand customer outreach: The surveys can be shared across various platforms and social networks. Evaluate customer’s choice: The tool lets you conduct NPS surveys to see if a customer will choose your brand for his/her next buy or recommend any friend or colleague for the same. Gauge your website traffic and gather quick feedback: You can take advantage of the Popup survey, which can be strategically triggered in response to specific actions by the user. Multiple integrations: The survey maker can be integrated with Freshdesk, MailChimp, SalesForce, Constant Contact, Zendesk to capture customer’s details and gather more valuable data. If you face any issue during survey creation, you can take the help of the video tutorials and FAQs available in the help section. **Average Rating:** 4.3/5.0 **Total Reviews:** 52 **How Do G2 Users Rate ProProfs Survey Maker?** - **Ease of Use:** 9.3/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.8/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.8/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.3/10 (Category avg: 8.9/10) **Who Is the Company Behind ProProfs Survey Maker?** - **Seller:** [ProProfs](https://www.g2.com/sellers/proprofs) - **Year Founded:** 2009 - **HQ Location:** Los Angeles, CA - **Twitter:** @ProProfs (4,731 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9492925/ (215 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Education Management - **Company Size:** 47% Mid-Market, 35% Small-Business #### What Are ProProfs Survey Maker's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Easy Setup (5 reviews) - Survey Creation (4 reviews) - Quick Setup (3 reviews) - Setup Ease (3 reviews) **Cons:** - Poor Design (2 reviews) - Poor UI (2 reviews) - Cluttered Interface (1 reviews) - Exporting Issues (1 reviews) - Formatting Issues (1 reviews) ### What Do G2 Reviewers Say About ProProfs Survey Maker? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of ProProfs Survey Maker, noting quick setup and seamless integration with other tools. - Users find the **easy setup** of ProProfs Survey Maker quick and hassle-free, enabling immediate survey creation. - Users love the **easy survey creation** with ProProfs Survey Maker, enjoying its user-friendly interface and quick setup. - Users love the **quick setup** of ProProfs Survey Maker, enabling instant creation of surveys without hassle. - Users highlight the **ease of setup** with ProProfs Survey Maker, enabling quick and hassle-free initiation within minutes. **Cons:** - Users feel that the **design is poor** , with dated interface elements and limited customization options impacting overall usability. - Users note that the **UI can feel dated and dense** , impacting overall user experience with ProProfs Survey Maker. - Users find the **cluttered interface** of ProProfs Survey Maker challenging, impacting their overall usability experience. - Users experience **exporting issues** with ProProfs Survey Maker, often needing to manually clean up data formatting post-export. - Users report **formatting issues** when exporting data from ProProfs Survey Maker, requiring manual cleanup for usability. #### What Are Recent G2 Reviews of ProProfs Survey Maker? **"[Keeping Wellness Surveys and Follow-Ups More Structured](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12860959)"** **Rating:** 4.5/5.0 stars *— Ishan S.* [Read full review](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12860959) --- **"[AI-Powered Surveys Made Easy with Flexible Sharing and Strong Templates](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12827017)"** **Rating:** 4.5/5.0 stars *— Konjengbam M.* [Read full review](https://www.g2.com/survey_responses/proprofs-survey-maker-review-12827017) --- #### What Are G2 Users Discussing About ProProfs Survey Maker? - [What is survey Survicate?](https://www.g2.com/discussions/proprofs-survey-maker-what-is-survey-survicate) - 1 comment - [Which software is best for survey?](https://www.g2.com/discussions/proprofs-survey-maker-which-software-is-best-for-survey) - [Is ProProfs survey Maker free?](https://www.g2.com/discussions/is-proprofs-survey-maker-free) - [What is ProProfs survey Maker?](https://www.g2.com/discussions/what-is-proprofs-survey-maker) ### 18. [Mouseflow](https://www.g2.com/products/mouseflow/reviews) Mouseflow: Affordable Behavioral Analytics for UX Friction & CRO Mouseflow is the intuitive and affordable behavioral analytics platform that cuts the fluff to reveal the truth behind user behavior. We empower businesses with data-driven behavioral analytics, helping brands like eCommerce, SaaS, and enterprise brands understand why visitors are struggling, turning complex data into actionable insights that drive revenue and growth. Since essential tools like heatmaps and friction detection come out-of-the-box, you don't need an engineering degree to get quick value. How Mouseflow Helps You Optimize Faster: We’re here to toughen up your website – and your bottom line. • Automated UX Friction Detection Detect and fix conversion killers automatically with +7 friction events and our Friction Score—focus on changes that truly matter. • Affordable User Journey Mapping Analyze effortlessly how users move from, to, and between any page. Stop struggling to track user paths; we help you give them a shortcut to checkout. • Session Replays that Listen Watch user journeys unfold with session replays to see the truth behind clicks and turn data into powerful solutions. • Heatmaps Built for Scale Get 7 types of heatmaps, generated automatically for every page. This visibility is provided right out-of-the-box. • Conversion Funnels, Forms, & Analytics Pinpoint exact drop-off points using funnels and form analytics to increase conversions. • Real-Time Feedback Campaigns Understand visitor intent by asking the right questions at the right time. • Advanced Filtering, Segmentation, and Customization Advanced filtering and segmentation is available in every plan, supporting your experimentation roadmaps with the precision you need. Mouseflow is trusted by 210,000+ teams to analyze millions of visitor sessions, unlocking the fastest path to growth. We believe in making analytics approachable and fun, packed with “aha” moments. Are you ready to reveal the truth behind your user experience? **Average Rating:** 4.6/5.0 **Total Reviews:** 688 **How Do G2 Users Rate Mouseflow?** - **Ease of Use:** 8.8/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 7.6/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 7.9/10 (Category avg: 8.9/10) **Who Is the Company Behind Mouseflow?** - **Seller:** [Mouseflow](https://www.g2.com/sellers/mouseflow) - **Company Website:** https://mouseflow.com - **Year Founded:** 2010 - **HQ Location:** Copenhagen, Denmark - **Twitter:** @mouseflow (1,736 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2858513/ (56 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 68% Small-Business, 23% Mid-Market #### What Are Mouseflow's Pros and Cons? **Pros:** - Ease of Use (44 reviews) - Insights (31 reviews) - Heatmaps (26 reviews) - Session Replay (23 reviews) - Easy Setup (22 reviews) **Cons:** - Missing Features (13 reviews) - Limitations (12 reviews) - Expensive (10 reviews) - Data Inaccuracy (9 reviews) - Filtering Issues (7 reviews) ### What Do G2 Reviewers Say About Mouseflow? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Mouseflow, facilitating insightful analytics and quick adjustments for effective marketing strategies. - Users value the **easy qualitative insights** from Mouseflow, significantly enhancing marketing analytics and user engagement strategies. - Users value the **insightful heatmaps** of Mouseflow, enhancing understanding of user behavior and driving conversions. - Users love the **Session Replay** feature of Mouseflow for gaining insights into user behavior and improving engagement. - Users find the **easy setup** of Mouseflow beneficial, enabling quick integration and effective tracking of user behavior. **Cons:** - Users find the **missing features** in Mouseflow limiting, especially regarding its outdated plugins and survey options. - Users face **limitations in plugin updates and features** , affecting overall functionality and user experience with Mouseflow. - Users find Mouseflow to be **expensive** , especially for small businesses with limited budgets and traffic volumes. - Users report **data inaccuracy** in Mouseflow, citing issues with loading and discrepancies in click tracking. - Users experience **filtering issues** in Mouseflow, making it difficult to navigate and locate important session recordings. #### What Are Recent G2 Reviews of Mouseflow? **"[Unmatched User Insights and Effortless Integration](https://www.g2.com/survey_responses/mouseflow-review-11920780)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/mouseflow-review-11920780) --- **"[Actionable Behavioral Insights That Drive Better User Experiences](https://www.g2.com/survey_responses/mouseflow-review-11983608)"** **Rating:** 4.5/5.0 stars *— Devaraj P.* [Read full review](https://www.g2.com/survey_responses/mouseflow-review-11983608) --- #### What Are G2 Users Discussing About Mouseflow? - [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) - 1 comment - [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) - 2 comments, 1 upvote ### 19. [CallidusCloud Clicktools](https://www.g2.com/products/calliduscloud-clicktools/reviews) SAP Clicktools enables business to drive sales and refine service though automated and actionable customer data. Utilizing deep out-of-the-box integration, Clicktools Enterprise Feedback Management allows business users to capture rich customer sentiment, refine centralized 360 account data, and engage customers with automated workflows to improve sales, refine service, identify new opportunities, and more... Clicktools and Salesforce seamlessly integrate, enabling organizations to automate and centralize VoC initiatives: • CAPTURE customer insight through surveys, scripts, conditional questioning, and forms. • REFINE service and CRM data with contextual customer sentiment. • ENGAGE customers with deep insights automatically to drive loyalty and improve lifetime value. **Average Rating:** 4.3/5.0 **Total Reviews:** 65 **How Do G2 Users Rate CallidusCloud Clicktools?** - **Ease of Use:** 8.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.6/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.4/10 (Category avg: 8.9/10) **Who Is the Company Behind CallidusCloud Clicktools?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) - **Ownership:** NYSE:SAP **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Enterprise, 39% Mid-Market #### What Are Recent G2 Reviews of CallidusCloud Clicktools? **"[Technical Survey Tool for Salesforce Pros](https://www.g2.com/survey_responses/calliduscloud-clicktools-review-4198542)"** **Rating:** 4.5/5.0 stars *— Verified User in Management Consulting* [Read full review](https://www.g2.com/survey_responses/calliduscloud-clicktools-review-4198542) --- **"[Clicktools at its best!](https://www.g2.com/survey_responses/calliduscloud-cx-review-304666)"** **Rating:** 5.0/5.0 stars *— Aniket D.* [Read full review](https://www.g2.com/survey_responses/calliduscloud-cx-review-304666) --- #### What Are G2 Users Discussing About CallidusCloud Clicktools? - [What is CallidusCloud Clicktools used for?](https://www.g2.com/discussions/what-is-calliduscloud-clicktools-used-for) ### 20. [ConnectWise PSA](https://www.g2.com/products/connectwise-psa/reviews) ConnectWise PSA is the most complete business management platform built specifically for companies that sell, service, and support technology. Designed for Managed Service Providers (MSPs) and IT service organizations, it centralizes operations, strengthens accountability, and improves service delivery by bringing every core workflow into one modern platform. ConnectWise PSA helps MSPs reduce manual effort and streamline operations through adaptive workflows, automated billing, and structured service processes. From ticket management and customer service to sales, project delivery, and business analytics, ConnectWise PSA gives teams the tools they need to work smarter, faster, and with greater consistency. As a unified command center for the business, ConnectWise PSA provides real-time visibility across service, finance, and operations. This holistic approach allows MSPs to eliminate swivel-chair work, reduce errors, and make data-driven decisions that support growth and customer satisfaction. Routine tasks become automated, freeing technicians and leaders to focus on strategic initiatives rather than administrative overhead. Built for small to mid-sized technology firms and MSPs, ConnectWise PSA supports the full lifecycle of managed services. Users rely on it to track and resolve service tickets, automate recurring and one-time invoicing, manage projects, oversee sales activity, and monitor key performance metrics—all from a single platform that scales with the business. Core capabilities include an advanced service desk for efficient ticket routing and resolution, reliable integrations with major accounting platforms, robust quoting and invoicing tools for accelerating cash flow, and comprehensive project management to keep teams aligned. Built-in dashboards and analytics surface trends and insights that help leaders improve performance and operate proactively. Backed by more than 40 years of experience in the technology services industry, ConnectWise stands apart through its global community, deep ecosystem, and continuous innovation. ConnectWise PSA gives MSPs the foundation they need to run and grow their business today while preparing for a future powered by automation and intelligent service delivery. **Average Rating:** 4.0/5.0 **Total Reviews:** 556 **How Do G2 Users Rate ConnectWise PSA?** - **Ease of Use:** 7.4/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.4/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.7/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.5/10 (Category avg: 8.9/10) **Who Is the Company Behind ConnectWise PSA?** - **Seller:** [ConnectWise](https://www.g2.com/sellers/connectwise) - **Company Website:** https://www.connectwise.com/ - **Year Founded:** 1982 - **HQ Location:** Tampa, FL - **Twitter:** @ConnectWise (14,926 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/48576/ (3,388 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** President, Network Engineer - **Top Industries:** Information Technology and Services, Computer & Network Security - **Company Size:** 66% Small-Business, 28% Mid-Market #### What Are ConnectWise PSA's Pros and Cons? **Pros:** - Ease of Use (36 reviews) - Integration (21 reviews) - Integrations (16 reviews) - Feature Richness (15 reviews) - Customer Support (13 reviews) **Cons:** - Learning Curve (24 reviews) - Poor Customer Support (16 reviews) - Complex Usability (15 reviews) - Missing Features (13 reviews) - Performance Issues (10 reviews) ### What Do G2 Reviewers Say About ConnectWise PSA? *AI-generated summary from verified user reviews* **Pros:** - Users find the **interface easy to use** , appreciating its simplicity and efficiency in managing tasks and tickets. - Users value the **seamless integration** with third-party software, enhancing customization and ease of use in their workflow. - Users appreciate the **extensive integrations** of ConnectWise PSA, enhancing automation and workflow across various applications. - Users appreciate the **rich feature set** of ConnectWise PSA, benefiting from comprehensive tools for management and organization. - Users appreciate the **responsive customer support** from ConnectWise PSA, enhancing their experience with effective assistance. **Cons:** - Users find the **learning curve steep** , making initial setup and adaptation to ConnectWise PSA quite challenging. - Users report **poor customer support** with slow response times and inadequate follow-up on escalated issues. - Users find **ConnectWise PSA's usability complex** , with a tedious configuration process that hampers effective management and forecasting. - Users express frustration with **missing features** in ConnectWise PSA, highlighting the need for better sales and documentation tools. - Users face significant **performance issues** with ConnectWise PSA, impacting workflow and overall satisfaction with the software. #### What Are Recent G2 Reviews of ConnectWise PSA? **"[Efficient Tool That Simplifies Daily Tasks](https://www.g2.com/survey_responses/connectwise-psa-review-12026815)"** **Rating:** 5.0/5.0 stars *— Imran I.* [Read full review](https://www.g2.com/survey_responses/connectwise-psa-review-12026815) --- **"[Great PSA system is you take the time to set it up according to your needs](https://www.g2.com/survey_responses/connectwise-psa-review-12892759)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/connectwise-psa-review-12892759) --- #### What Are G2 Users Discussing About ConnectWise PSA? - [What is SmileBack used for?](https://www.g2.com/discussions/what-is-smileback-used-for) - [What is BrightGauge used for?](https://www.g2.com/discussions/what-is-brightgauge-used-for) - [What is BrightGuage used for?](https://www.g2.com/discussions/what-is-brightguage-used-for) - 1 comment - [How do I disable ConnectWise control?](https://www.g2.com/discussions/connectwise-psa-how-do-i-disable-connectwise-control) - [How do I download ConnectWise manage client?](https://www.g2.com/discussions/how-do-i-download-connectwise-manage-client) ### 21. [WEVO](https://www.g2.com/products/wevo/reviews) WEVO is a UX research platform that uncovers insights with significantly less effort than typical tools. Research, product and marketing teams get synthesized quantitative and qualitative insights, scores and benchmarks with less than 30 minutes of effort. WEVO’s statistically significant feedback de-risks their decision-making, delivering the confidence to build valuable customer experiences. **Average Rating:** 4.7/5.0 **Total Reviews:** 70 **How Do G2 Users Rate WEVO?** - **Ease of Use:** 9.3/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 8.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 10.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind WEVO?** - **Seller:** [WEVO](https://www.g2.com/sellers/wevo) - **Year Founded:** 2017 - **HQ Location:** Boston, Massachusetts - **Twitter:** @Wevoconversion (1,010 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10629336/ (36 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Financial Services, Higher Education - **Company Size:** 46% Mid-Market, 27% Enterprise #### What Are Recent G2 Reviews of WEVO? **"[Democratizing Research for a larger team](https://www.g2.com/survey_responses/wevo-review-8351604)"** **Rating:** 5.0/5.0 stars *— Noah H.* [Read full review](https://www.g2.com/survey_responses/wevo-review-8351604) --- **"[Incredible amounts of data and insights from just a single WEVO study!](https://www.g2.com/survey_responses/wevo-review-7368822)"** **Rating:** 5.0/5.0 stars *— Samantha O.* [Read full review](https://www.g2.com/survey_responses/wevo-review-7368822) --- #### What Are G2 Users Discussing About WEVO? - [What is WEVO used for?](https://www.g2.com/discussions/what-is-wevo-used-for) ### 22. [Crewhu](https://www.g2.com/products/crewhu/reviews) Crewhu is the only platform built for MSPs combining CSAT, NPS, Employee Recognition, and Gamification. Track the metrics that matter most to increase employee engagement, customer satisfaction, and close more deals! **Average Rating:** 4.7/5.0 **Total Reviews:** 92 **How Do G2 Users Rate Crewhu?** - **Ease of Use:** 9.0/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.3/10 (Category avg: 9.0/10) - **Feedback Collection:** 9.5/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 9.3/10 (Category avg: 8.9/10) **Who Is the Company Behind Crewhu?** - **Seller:** [Crewhu](https://www.g2.com/sellers/crewhu) - **Year Founded:** 2013 - **HQ Location:** Boca Raton, FL - **Twitter:** @crewHuTeam (286 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3855610/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Information Technology and Services, Computer & Network Security - **Company Size:** 81% Small-Business, 15% Mid-Market #### What Are Crewhu's Pros and Cons? **Pros:** - Appreciation (1 reviews) - Customer Feedback (1 reviews) - Customer Satisfaction (1 reviews) - Ease of Use (1 reviews) - Employee Recognition (1 reviews) **Cons:** - Expensive (1 reviews) - Integration Issues (1 reviews) - Usage Difficulty (1 reviews) ### What Do G2 Reviewers Say About Crewhu? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **badge system** of Crewhu, enabling them to express gratitude with monetary value. - Users find Crewhu's **customer feedback collection** invaluable for gathering CSAT data and rewarding employees effectively. - Users value Crewhu for its ability to enhance **customer satisfaction** and efficiently reward team performance. - Users value the **ease of use** of Crewhu for daily CSAT collection and employee rewards. - Users value the **ease of employee recognition** with Crewhu, finding it essential for daily operations. **Cons:** - Users find the **gift card purchasing system expensive** , which detracts from an otherwise positive experience with Crewhu. - Users find the **integration with Syncro complicated** , which can hinder their overall experience with Crewhu. - Users find the **integration complexity** with Syncro to be a challenging aspect of using Crewhu. #### What Are Recent G2 Reviews of Crewhu? **"[Invaluable Tool for CSAT Collection and Employee Rewards](https://www.g2.com/survey_responses/crewhu-review-12034736)"** **Rating:** 5.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/crewhu-review-12034736) --- **"[CrewHu is nice way to show appreciation to my coworkers](https://www.g2.com/survey_responses/crewhu-review-11179723)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/crewhu-review-11179723) --- #### What Are G2 Users Discussing About Crewhu? - [What is CrewHu used for?](https://www.g2.com/discussions/what-is-crewhu-used-for) - 1 comment, 1 upvote ### 23. [Optimal](https://www.g2.com/products/optimal-optimal/reviews) Optimal is a comprehensive user insights platform designed to support user research across the entire product development process. Tailored for enterprise organizations, Optimal helps teams make informed product decisions by connecting directly with users, from early discovery and concept validation to usability testing and post-launch optimization. The platform is particularly effective for cross-functional teams seeking to reduce development risk, align stakeholders, and deliver user-centered experiences at scale. Optimal serves product managers, designers, UX researchers, and others who need fast, reliable insights through structured user research. Its intuitive interface and AI-powered tools enable both researchers and non-researchers to contribute meaningfully, promoting research democratization without compromising quality. With flexible study design, AI and automation, and built-in participant recruitment, Optimal makes it easier to uncover user needs, test ideas early, validate navigation, and analyze qualitative feedback across multiple research efforts. Key capabilities of the Optimal platform include prototype testing and live website testing; AI-assisted surveys to quickly gather reliable feedback on user behaviors and preferences; and AI user research features that automatically extract insights, themes, and highlight reels from recorded interviews. Teams can also centralize qualitative data for streamlined analysis, structure content more effectively with card sorting and tree testing, and improve usability with first-click testing, and more. Participant recruitment is fully integrated, offering access to a global panel of over 100 million users across 150 countries, along with options for managed services or custom audiences. Trusted by global organizations including Apple, Netflix, Amazon, Spotify, Nike, and LEGO, Optimal empowers teams to conduct rigorous, scalable user research that informs strategic decisions and improves user satisfaction. By combining human insight with advanced AI user research capabilities, Optimal helps enterprises build better digital products, faster, smarter, and with greater confidence. **Average Rating:** 4.3/5.0 **Total Reviews:** 63 **How Do G2 Users Rate Optimal?** - **Ease of Use:** 8.9/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 5.8/10 (Category avg: 9.0/10) - **Feedback Collection:** 6.7/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Optimal?** - **Seller:** [Optimal](https://www.g2.com/sellers/optimal-fac109c2-ffd8-41e0-96ef-9e8c367d9da9) - **Company Website:** https://optimalworkshop.com - **Year Founded:** 2007 - **HQ Location:** Wellington, NZ - **Twitter:** @optimalworkshop (6,841 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/optimal-workshop/ (103 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Design, Higher Education - **Company Size:** 41% Mid-Market, 33% Enterprise #### What Are Optimal's Pros and Cons? **Pros:** - Ease of Use (23 reviews) - Features (12 reviews) - Analytics (11 reviews) - Analysis Efficiency (10 reviews) - Easy Setup (10 reviews) **Cons:** - Missing Features (6 reviews) - Pricing Issues (6 reviews) - Expensive (4 reviews) - Integration Issues (4 reviews) - Uploading Issues (4 reviews) ### What Do G2 Reviewers Say About Optimal? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in Optimal, making survey creation quick and user-friendly, enhancing participation rates. - Users highlight the **comprehensive tools** of Optimal Workshop that simplify testing and greatly enhance research capabilities. - Users praise Optimal's **strong analytics capabilities** , which provide clear visual insights and save time on data interpretation. - Users value the **analysis efficiency** of Optimal, appreciating its intuitive setup and effective visualisation tools for insights. - Users value the **easy setup** of Optimal, praising its intuitive design and helpful resources for effortless onboarding. **Cons:** - Users note the **missing features** of Optimal, particularly criticizing the lack of subcategories and advanced qualitative tools. - Users are frustrated by the **high pricing issues** , as essential features are locked behind costly subscriptions. - Users find Optimal's pricing **expensive** , especially considering its limited features compared to other competing UX tools. - Users experience **integration issues** with Optimal, particularly with Figma, affecting data consistency and usability. - Users experience **uploading issues** with Optimal, lacking video and transcript uploads which limits research consolidation and clarity. #### What Are Recent G2 Reviews of Optimal? **"[One-of-a-Kind UX Tool: Fast, Easy, and Worth the Investment](https://www.g2.com/survey_responses/optimal-review-12991396)"** **Rating:** 5.0/5.0 stars *— Manasa G.* [Read full review](https://www.g2.com/survey_responses/optimal-review-12991396) --- **"[OW really saves the day when I need to create in depth user research studies for my customers!](https://www.g2.com/survey_responses/optimal-review-12528173)"** **Rating:** 4.5/5.0 stars *— Alysson Franklin M.* [Read full review](https://www.g2.com/survey_responses/optimal-review-12528173) --- #### What Are G2 Users Discussing About Optimal? - [What is Reframer used for?](https://www.g2.com/discussions/what-is-reframer-used-for) - [What is Treejack software?](https://www.g2.com/discussions/what-is-treejack-software) - [Is Optimal Workshop free?](https://www.g2.com/discussions/is-optimal-workshop-free) - [How do you use Optimal Workshop?](https://www.g2.com/discussions/how-do-you-use-optimal-workshop) - [What is optimal workshop software?](https://www.g2.com/discussions/what-is-optimal-workshop-software) ### 24. [Chekkit](https://www.g2.com/products/chekkit/reviews) Chekkit is a platform designed to supercharge local businesses. It significantly boosts customer engagement and lead conversion, outperforming the competition. The software offers an all-in-one solution for Review Management, Business Text Messaging, Textchat, Centralized Inbox, Textable Landline, Customer Surveys, Competitive Benchmarking, and more! This integrated approach simplifies customer interactions, enhances business operations, and drives growth. **Average Rating:** 4.9/5.0 **Total Reviews:** 154 **How Do G2 Users Rate Chekkit?** - **Ease of Use:** 9.6/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 9.7/10 (Category avg: 9.0/10) - **Feedback Collection:** 8.9/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 8.6/10 (Category avg: 8.9/10) **Who Is the Company Behind Chekkit?** - **Seller:** [Chekkit](https://www.g2.com/sellers/chekkit) - **Year Founded:** 2016 - **HQ Location:** Winnipeg - **Twitter:** @getchekkit (204 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18233108/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Manager - **Top Industries:** Retail, Luxury Goods & Jewelry - **Company Size:** 90% Small-Business, 10% Mid-Market #### What Are Chekkit's Pros and Cons? **Pros:** - AI Integration (1 reviews) - AI Technology (1 reviews) - Features (1 reviews) - Integrations (1 reviews) **Cons:** - AI Limitations (1 reviews) - Chat Functionality (1 reviews) - Limitations (1 reviews) - Poor Chat Functionality (1 reviews) ### What Do G2 Reviewers Say About Chekkit? *AI-generated summary from verified user reviews* **Pros:** - Users value the **AI integration** of Chekkit, enhancing their websites with innovative chatbot features uncommon in their industry. - Users value the **innovative AI technology** of Chekkit, enhancing customer interaction with a unique chatbot feature. - Users appreciate the **innovative chatbot integration** that sets Chekkit apart in their industry. - Users value the **integration capabilities** of Chekkit, allowing for unique features like chatbots on their websites. **Cons:** - Users find the **limited communication options** of Chekkit frustrating, as responses can only be made via text. - Users find that the **limited text-only response options** hinder effective communication with guests. - Users find the **limited response options** of Chekkit challenging, as communication is restricted to text only. - Users are frustrated by the **poor chat functionality** , as responses to guests are limited to text only. #### What Are Recent G2 Reviews of Chekkit? **"[Innovative Chatbot Integration Sets Us Apart](https://www.g2.com/survey_responses/chekkit-review-12086041)"** **Rating:** 4.0/5.0 stars *— Daryn M.* [Read full review](https://www.g2.com/survey_responses/chekkit-review-12086041) --- **"[Chekkit: Affordable, Feature-Rich Messaging Hub with Excellent AI Proofing](https://www.g2.com/survey_responses/chekkit-review-12967845)"** **Rating:** 5.0/5.0 stars *— Simon F.* [Read full review](https://www.g2.com/survey_responses/chekkit-review-12967845) --- #### What Are G2 Users Discussing About Chekkit? - [What is Chekkit used for?](https://www.g2.com/discussions/what-is-chekkit-used-for) ### 25. [Enghouse Insights](https://www.g2.com/products/enghouse-insights/reviews) Enghouse Insights' Multi-Mode Data Collection platform is a comprehensive solution designed for market researchers and political polling specialists seeking to gather accurate and diverse data. By integrating multiple data collection methods—including online surveys (WAPI), phone interviews (CATI), non-agent phone interviews (IVR), and face-to-face interactions—the platform ensures a holistic representation of target audiences. This approach minimizes selection bias and accommodates varying respondent preferences, leading to more reliable and nuanced insights. Key Features and Functionality: - Enhanced Reach: Employing various data collection modes allows access to a broader and more diverse audience, facilitating comprehensive insights across different demographic groups. - Time and Cost Efficiency: The platform enables efficient resource allocation by selecting the most cost-effective and timely data collection methods tailored to specific project needs. - Optimized Response Rates: Offering multiple engagement options caters to individual respondent preferences, resulting in higher participation rates and more complete datasets. - Reduced Non-Response Bias: By providing various modes of participation, the platform mitigates non-response bias, ensuring a more representative sample and accurate insights. - Deeper Insights: Combining data from different collection modes captures unique perspectives, leading to a more profound understanding of complex issues and consumer behaviors. - Real-Time Monitoring: The platform offers real-time tracking of survey progress, response rates, and data quality, allowing for prompt adjustments to enhance data collection processes. - Improved Data Quality: Utilizing multiple data collection methods enables data triangulation, cross-referencing responses to validate and enhance data accuracy. - Geographical Coverage: The platform ensures comprehensive data collection across various regions, reducing bias from localized responses and providing a more accurate representation of the target population. Primary Value and User Solutions: The Multi-Mode Data Collection platform addresses the challenges of modern data gathering by offering a versatile and efficient solution that adapts to changing communication trends and respondent behaviors. It empowers organizations to make informed decisions based on high-quality, representative data, ultimately leading to more accurate insights and strategic advantages in market research and political polling. **Average Rating:** 3.8/5.0 **Total Reviews:** 28 **How Do G2 Users Rate Enghouse Insights?** - **Ease of Use:** 8.3/10 (Category avg: 9.1/10) - **Brand Design Consistency:** 10.0/10 (Category avg: 9.0/10) - **Feedback Collection:** 10.0/10 (Category avg: 9.2/10) - **Feedback Aggregation:** 10.0/10 (Category avg: 8.9/10) **Who Is the Company Behind Enghouse Insights?** - **Seller:** [Enghouse Systems](https://www.g2.com/sellers/enghouse-systems) - **Year Founded:** 1984 - **HQ Location:** Markham - **Twitter:** @EnghouseInterac (2,418 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/enghouse/ (1,294 employees on LinkedIn®) - **Ownership:** ENGH (TSE) **Who Uses This Product?** - **Top Industries:** Telecommunications - **Company Size:** 45% Small-Business, 42% Mid-Market #### What Are Enghouse Insights's Pros and Cons? **Pros:** - AI Integration (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Helpful (1 reviews) - Intuitive (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Integration Issues (1 reviews) - Learning Curve (1 reviews) - Slow Performance (1 reviews) - Small Business Challenges (1 reviews) ### What Do G2 Reviewers Say About Enghouse Insights? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time AI-powered analytics** of Enghouse Insights, enhancing their ability to unify customer interactions effectively. - Users appreciate the **ease of use** of Enghouse Insights, finding it simpler with frequent usage despite initial setup challenges. - Users praise the **real-time analytics** of Enghouse Insights for enhancing customer experience across multiple channels. - Users find Enghouse Insights **helpful** for unifying customer interaction data and enhancing omnichannel customer experience. - Users value the **intuitive design** of Enghouse Insights, making it easier to connect and analyze customer interactions. **Cons:** - Users find the **difficult learning** curve challenging initially, though it improves with frequent use over time. - Users face **integration issues** with Enghouse Insights, impacting seamless execution and analyst workspace limitations. - Users note a **steep learning curve** with Enghouse Insights, which improves with frequent use but remains challenging initially. - Users report **slow performance** at an enterprise scale, which can hinder usability despite a learning curve. - Users find **scalability and performance concerns** at enterprise scale challenging, especially during the initial learning phase. #### What Are Recent G2 Reviews of Enghouse Insights? **"[Best of the best data driven solutions for corporates across the globe](https://www.g2.com/survey_responses/enghouse-insights-review-11071421)"** **Rating:** 5.0/5.0 stars *— AD N.* [Read full review](https://www.g2.com/survey_responses/enghouse-insights-review-11071421) --- **"[Centralized Customer Insights with Reliable Performance](https://www.g2.com/survey_responses/enghouse-insights-review-12456591)"** **Rating:** 4.0/5.0 stars *— Krous S.* [Read full review](https://www.g2.com/survey_responses/enghouse-insights-review-12456591) --- #### What Are G2 Users Discussing About Enghouse Insights? - [What is Survox used for?](https://www.g2.com/discussions/what-is-survox-used-for) ## What Is Enterprise Feedback Management Software? [Customer Service Software](https://www.g2.com/categories/customer-service) ## What Software Categories Are Similar to Enterprise Feedback Management Software? - [Survey Software](https://www.g2.com/categories/survey) - [Live Chat Software](https://www.g2.com/categories/live-chat) - [Product Management Software](https://www.g2.com/categories/product-management-software) - [Text Analysis Software](https://www.g2.com/categories/text-analysis) - [User Research Tools](https://www.g2.com/categories/user-research) - [Session Replay Software](https://www.g2.com/categories/session-replay) - [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics) --- ## How Do You Choose the Right Enterprise Feedback Management Software? ### What You Should Know About Enterprise Feedback Management Software ### What is Enterprise Feedback Management Software? Enterprise feedback management (EFM) software centralizes all customer feedback into a single hub where all data and information are easily accessible and packaged by analysis. It performs data collection on customer feedback to provide businesses with actionable customer or employee insights. EFM accomplishes this by creating and distributing optimized customer surveys to request feedback on their experience with the product. EFM software or enterprise feedback management systems benefit businesses by compiling feedback across multiple channels into a single coherent picture of the customer experience. Structuring this feedback helps a company’s marketing, sales, and product development teams better visualize where to find customer pain points and opportunities. Furthermore, the insights gleaned can aid business strategy and decision making by notifying leaders of negative feedback in real time. EFM is an excellent tool to promote customer loyalty by acting as a company’s listening instrument. It should be noted that EFM software focuses more on external customer feedback rather than internal employee feedback. EFM software can perform all the capabilities required for products in the Survey category. Similarly, tools in the Experience Management (EM) category can perform all of the features described in the EFM category. The Survey, Enterprise Feedback Management, and Experience Management are mutually exclusive categories. Depending on business needs, the company may need more or less than what EFM software offers. #### What Types of Enterprise Feedback Management Software Exist? Although most EFM software allows for creating custom surveys with unlimited questions, some EFM platforms provide more granularity regarding certain survey formats. Below is a list of a few buyers might see in various EFM software. **Net promoter score (NPS) surveys** The NPS survey is one of the best EFM tools to measure customer loyalty. An NPS survey gauges customer satisfaction by asking customers a single question. Often, this question is like, "How likely are you to recommend products to a friend or colleague?" Customers then respond to the question on a scale of 1–10. Companies translate those scores to identify how many customers were detractors (1–5), neutral (6–8), or promoters (9–10). The NPS gives a company a better sense of its performance. Over time, a company can compare its performance on the NPS survey to see if it is losing or gaining customer loyalty. Narrowing down the brand performance to one question increases users' chances of participating in the company’s survey. **Customer effort score (CES) surveys**  A CES survey asks customers a single question about how easy it is for them to get the support they need. This is a great way to isolate customer satisfaction needs based on customer support and understand if customer service is an aspect of the business that is lacking. **Customer satisfaction surveys** A customer satisfaction survey allows customers to answer various questions based on a particular experience at a company. This can be a reaction to a company-sponsored event or a particular product. The end goal is to measure short-term customer satisfaction. This can be a helpful marketing tool to promote a particular product or experience and develop a long-term plan based on what products are working well. ### What are the Common Features of Enterprise Feedback Management Software? EFM products contain these core features as part of their package: **Survey builder:** The main feature of EFM software is its survey creation capabilities. Users create custom surveys to distribute to customers and record their responses to an internal team using a centralized EFM database. Team members can then collaborate on the survey within the EFM software and add supplementary questions or edit other aspects. The survey interface also allows for customized survey layouts and company-branded images, giving the survey a more professional look. **Omnichannel feedback:** EFM software can make it easy for customers to share their feedback by answering surveys through a customer's preferred communication channel. This allows companies to give customers multiple options, translating to a higher participation rate. **Triggered workflows:** When a customer completes a survey, EFM software will automatically notify the user and automate the next step in the feedback process. This helps with workflow management and customer follow-up. Depending on the customer sentiment, different workflow tasks may be triggered. PR teams may be in charge of responding to customers who responded negatively to the survey, while marketers may be the ones to promote the positive responses. The triggered workflow function lets the company decide how relevant content is routed to the appropriate teams. **Data reports:** EFM software provides users with data-driven analytics. Instead of manually counting the number of customer responses and identifying important keywords, EFM software will do all the calculations, providing numerical data based on customer feedback. **Text analytics:** Text analytics allows users to gather data from open-ended questions that are asked within customer surveys. While businesses can easily and simply gather insight from questions that can be answered in a straightforward "yes" or "no," open-ended questions are more challenging to sift through. Open-ended questions are important to add to any survey because they allow the customer to elaborate on common problems that they are experiencing with a product or brand. Text analytics can sort customer sentiment based on keywords, efficiently organizing the data. **Customer interaction:** Some EFM solutions allow users to contact customers directly through the software’s dashboard. This enables users to respond to negative customer sentiment as soon as possible and engage in conversation regarding the customer’s negative experience with the brand or product. Other enterprise feedback management software features include[Brand Design Consistency](https://www.g2.com/categories/enterprise-feedback-management/f/brand-design-consistency),[Device Responsiveness](https://www.g2.com/categories/enterprise-feedback-management/f/device-responsiveness), and[Security](https://www.g2.com/categories/enterprise-feedback-management/f/security). ### What are the Benefits of Enterprise Feedback Management Software? **Outreach:** EFM software has the ability to reach out for customer feedback across communication channels, like SMS, email, live chat, and social media. This expands the company’s ability to recognize a large portion of its customer population, providing the most accurate and granular datasets to best inform its marketing, sales, and customer service teams on how to respond to each opportunity. **Customer insight:** With highly customizable survey building instruments, the ability to ask for customer feedback is only limited by the user’s ability to communicate their question. The feedback from tailored survey instruments designed by an SME gives a company the most impactful insights into customer needs to guide its business strategies moving forward.  **Customer loyalty:** Creating an avenue for customer feedback makes them feel heard and promotes quick resolutions to their pain points. Building a relationship where the customer feels heard creates trust and comfort that is difficult to put a price tag on. For customer success managers, these efforts are critically important for customer retention. Overall, loyalty is heavily impacted by customer experience. **Notification:** Using EFM software to keep an ear on the ground can prepare the business against unforeseen challenges that can negatively impact its business-customer relationship. A robust EFM infrastructure allows the company to react decisively whenever customers voice a complaint or a negative experience. ### Who Uses Enterprise Feedback Management Software? Almost any business team can take advantage of the features provided by EFM software. So long as they wish to solicit structured quantitative feedback from a customer base, EFM can help their team accomplish this goal.  **Customer service teams:** Customer service teams are responsible for supporting customers by answering questions and troubleshooting technical difficulties. EFM can support these teams by holding them accountable for service quality by automatically delivering survey prompts after each service session. Using EFM products, customer experience can be quantified and recorded into metrics. **Sales teams:** Sales teams are professionals focused on promoting the company’s product to the customer base. They engage potential customers to make the product seem more enticing than competitors or to ensure currently subscribed customers continue to find value in the products. EFM supports sales teams by allowing them to keep tabs on customer expectations of their product, their service quality, and how customer success teams can engage their clientele. **Market research teams:** Market research teams are responsible for keeping tabs on the company’s market status and tracking sales trends within each particular demographic for targeting or otherwise. Market researchers can use EFM capabilities to perform market assessments by reaching out to their customer base to gauge how their products compare with their competitors, their market presence currently, and their attitude towards the brand. **Product development teams:** Product development teams are the heart and engine of any company focused on profits derived from customer sales. These teams build the products to be sold and continue to iteratively improve the product through customer feedback and engagement. EFM can step in to build that communication channel between a company’s consumers and product teams. Doing so removes empathy, foresight, and understanding barriers that usually separate product teams from their audience (consumers). In some cases, during pilot testing, EFM can also be used to acquire structured feedback on a product’s prototype. **Human resources teams:** Human resources, employee success, people operations, etc., are all labels to describe the business function of a department responsible for recruitment, development, employee relations, benefits, investigations, and culture. EFMs products are usually directed outward to gauge the satisfaction levels of customers and clientele. However, from the HR perspective, they could view their employee population as their customer base because they also provide support services to other departments. In that sense, HR teams can also take advantage of the products listed in this category for their business function.   #### Software Related to Enterprise Feedback Management Software Related solutions that can be used together with enterprise feedback management software include: [CRM](https://www.g2.com/categories/crm): CRM software is a great tool to integrate with EFM software. Once users pull all the customer data in surveys and reports, they can integrate it into their CRM database to centralize all customer data into one location and add context to customer profiles. This makes it easier for users to pull actionable insights from customer data. [Customer data platform](https://www.g2.com/categories/customer-data-platform-cdp): Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. This can include customer contact information, address, etc. Since EFM software is a collection of customer survey data, it can be useful to consolidate it into a customer data platform so businesses can have a more comprehensive view of customer information. [Feedback analytics](https://www.g2.com/categories/feedback-analytics): Feedback analytics focuses primarily on qualitative data by using artificial intelligence like natural language processing (NLP) to analyze text data for insights about customer feedback interactions. The software compiles all inbound and outbound communication channels into a coherent voice of the customer to reflect the customer experience. With this analytics instrument utilized with EFM, businesses can navigate customer feedback with greater finesse when wielding their qualitative and quantitative feedback instruments. ### Challenges with Enterprise Feedback Management Software Enterprise feedback management solutions can come with their own set of challenges. **Incorrect sentiment analysis:** As with any software automation, users are wary of potential inconsistencies and errors that may crop up once a piece of technology is implemented. Since EFM software provides text analysis tools that are designed to evaluate customer sentiment based on keywords, a possible issue that could arise is incorrect filtering. To combat this issue, users must carefully read through customer surveys to ensure the authenticity of each customer response. **Validity and reliability:** Survey instruments are infamous for being sensitive to questionnaire wording. If the question and instruction are not designed with enough precision or care, there is the risk of misinterpretation by the customer. Surveys rely heavily on accurate interpretation for accurate data, and disrupting this process can impact the effectiveness of EFMs in finding the trends to help the business. ### How to Buy Enterprise Feedback Management Software #### Requirements Gathering (RFI/RFP) for Enterprise Feedback Management Software Selecting the best EFM software for a company requires the foreknowledge of what sort of business need it would fulfill. This is particularly important for the Enterprise Feedback Management category because it is mutually exclusive to the G2 Survey and Experience Management categories. That is why the selection team must understand the specific capabilities needed for their business.  #### Compare Enterprise Feedback Management Software Products **Create a long list** To start, find products that best fit the company’s industry needs. The EFM category is large and expansive, with certain products having the capacity for specialization in the buyer company’s niche. Some can serve enterprise-level businesses, while others are better suited for medium and small-business functions. Self-awareness of the company’s capability is critical for determining the best fit. The buyer must consider the size of their organization, the type of demographics they wish to contact, the communication channels, and any legal constraints on data privacy or storage of sensitive information. There are very strict legal requirements to be met when collecting data on certain demographics. The following are some questions buyers can keep in mind during this process. - Which are the countries, states, and demographics the company wishes to gather feedback from? For example, the Children’s Online Privacy Protection Act (COPPA) protects USA children's data if they are under 13 years old. The California Consumer Privacy Act (CCPA) also requires quality control of data storage and collection methods. - What communication channels like SMS, social media, email, live chat, etc., can the company take advantage of? - Will security measures be needed for sensitive personal data like medical conditions? HIPAA limitations require strict security measures on how secure the communication is, how the data is stored, and how long they’re allowed to be stored. - There are international standards of data protection, collection, and storage. The EU General Data Protection Regulation (GDPR) standards must be adhered to if there is the possibility that a European citizen may be caught in the company’s questionnaire net. **Create a short list** After creating a long list, more immediate issues like budgeting, platform preference, and scalability will require the company’s attention. For example, some EFM products are software products that require computer installation, while others are subscription and browser based for universal access so long as the user has internet and the correct authentication credentials. System compatibility for software integration is also important to avoid hiccups and performance bugs when implemented. Be sure to select packages specific to the business needs, as there will always be an option to upgrade and expand services to match the company’s growth, needs, and capabilities later. **Conduct demos** Demonstrating software capabilities is critically important for any large software purchase, as it is a major commitment to the business and the employee user experience.  #### Selection of Enterprise Feedback Management Software **Choose a selection team** When performing demos, include the software users, their respective managers, IT professionals, legal department, data engineering or science or analysis teams, and product managers. They offer a unique perspective into how the software will interact with the company’s current data infrastructure, impact user experience, and have the creative implementation of the software not yet considered. **Negotiation** After selecting the company’s list of prospective software service providers and demonstrating the capabilities of each product of interest, negotiations are in order. Having two-three options helps determine which product gives the best bang for the buck.  **Final decision** The final decision should be made with the input of all involved teams, SMEs, and users. It is best to select the product that fits the business needs, as no perfect option is available. It is also possible to consider employing a pilot program for the software product’s adoption. If necessary, the company can perform the adoption in stages so teams can easily transition to using the software. ### **Enterprise Feedback Management Software Trends** **Social media feedback** Businesses are realizing that the quickest way to gather customer feedback is by engaging with customers on social media channels. Companies can do this by posting customer feedback surveys on their social media pages. Since customers spend a great deal of time on various social networks, businesses would do well to leverage those networks. **Automation** EM contains all of the features described and required to be in EFM. Over time, for EFM products to remain competitive, they will begin to adopt similar features and ultimately transition to the EM category. This automation includes artificial intelligence and closed-loop capabilities for products similar to EFM by automatically responding to customer inquiries.