KU
Kat U.
Director of Lifecycle Marketing
Enterprise (> 1000 emp.)
"GrowthLoop has been a game-changer for our organization"
5/5
What do you like best about GrowthLoop?

Integration to launch with the team has been so successful and amazingly easy. The partnership that we've received from day-to-day support (Thank you, Walter and Kevin!) to their executive has been impressive. And at a practical level, it has changed how we work and think about segmentation and audience targeting. Looking forward to what we can accomplish with GrowthLoop. Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

Would love to see the tool extend beyond just list building, but opportunity to really use it as a means to size opportunity (cross-tab audience counts with contact variables). Review collected by and hosted on G2.com.

TW
Tyree W.
Director, Data Products
Mid-Market (51-1000 emp.)
"GrowthLoop - Highly Recommended CDP"
4.5/5
What do you like best about GrowthLoop?

Growthloop's capabilities to integrate with our data warehouse as well as other data platforms and implement data changes quickly have been a great asset for our organization. Support tickets to Growthloop are responded to swiftly and typically resolved in the business day. Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

The biggest obstacle for our organization is driving adoption for GrowthLoop. As we've minimized the quantity of lists that circulate internally, maybe GrowthLoop could help in providing strategies to build adoption Review collected by and hosted on G2.com.

Verified User in Sports
US
Verified User in Sports
Enterprise (> 1000 emp.)
"An efficient way to create targeted audiences with an easy-to-learn interface."
4/5
What do you like best about GrowthLoop?

Growthloop's dropdown-type interface makes it easy to learn. I began using Growthloop a few months ago and am now very comfortable using the tool. It is easy to search audiences by name or other characterisitics, and exporting to various locations is seamless (email, Facebook, etc.) Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

One thing I would suggest is to have something in the audience builder for users to see if that audience is being used as an addition or exclusion to another audience. This was it can be easy to determine if an audience can be deleted to clear space. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Unlocking access to audience size to better understand who is in our database"
5/5
What do you like best about GrowthLoop?

Easy to use platform that better allows marketers like myself to evaluate who is in our database. It's allowed me to gain a batter understanding of how many people would receive our email campaigns when segmenting our audience. Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

I don't have the level of access needed to accomplish some tasks (like list upload into GrowthLoop), but that's more of an internal issue. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
UL
Verified User in Leisure, Travel & Tourism
Enterprise (> 1000 emp.)
"Fast and Light Weight Solution"
5/5
What do you like best about GrowthLoop?

The team is great and they have both built custom solutions and quickly helped with troubleshooting. We're able to move fast and get our data to the places it needs to go. Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

There are a ton of connections available, which cuts both ways becasue some of the platforms have nuanced requirements and potential errors, which can take some time to figure out on the fly, but the team at Growthloop always digs in immediately and gets things live ASAP. Review collected by and hosted on G2.com.

Stefanii M.
SM
Stefanii M.
Campaign Manager
Enterprise (> 1000 emp.)
"Growthloop - making audiences and campaign building easy."
4.5/5
What do you like best about GrowthLoop?

I love the people that work for Growthloop and the proximity we have to them. Makes things so much easier! Everyonew we've worked with has been knowledgeable, reliable, and truly easy to work with. Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

I wish our intergration to our data systems made it easier to use the product. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Verified User in Staffing and Recruiting
Enterprise (> 1000 emp.)
"Easy to learn and user friendly UI"
4/5
What do you like best about GrowthLoop?

Users don't need to know how to write complicated SQL queries to achieve a specific target audience.

As a product manager, I also appreciate the easy workflow that lets me review, approve and export data to multiple destinations in a few quick steps.

Moreover, the ability of creating traits allows my team to be flexible and save time deploying new data for our users which is awesome Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

Sometimes it takes a while to load, but that could be my internet connection. Review collected by and hosted on G2.com.

HZ
Hart Z.
Director of Product
Small-Business (50 or fewer emp.)
"Pioneering Innovation with Exceptional Customer Care"
5/5
What do you like best about GrowthLoop?

Working with GrowthLoop is truly a mutually beneficial relationship. They handle customer feedback with great professionalism, listening attentively, recording it comprehensively, and delivering features that not only meet but often exceed anticipated timelines. Our partnership with GrowthLoop has significantly enhanced our ability to deliver a more wholesome product to our users. Having their support and easily embeddable solutions have increased the utilization in our platform and increased client satisfaction. Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

While GrowthLoop's shifting priorities may not always align with ours, their ideas often prove beneficial later when they become relevant to us. Review collected by and hosted on G2.com.

Verified User in Higher Education
EH
Verified User in Higher Education
Enterprise (> 1000 emp.)
"Composible is the future of CDPs, and Growthloop has it right"
5/5
What do you like best about GrowthLoop?

I've worked 6 years integrating CDPs within our organization and all have been great. Having a CDP as an integrated and integrul element of the technology and data infastructure is very enabling.

One thing that I've learned through the years is how difficult it can be to maintain duplicate records of data, one that exists in your warehouse and another that lives in the CDP. With Growthloop, that fundamental challenge doesn't exist. Because it can sit on top of your existing datawarehouse, it follows the structure of your existing data models.

Furthermore, the identity resolution strategy is entirely your own. Instead of relying on a predefined identity matching strategy of a tool that will ultimately be different than your own, you can build exactly what you need and how you need it.

Additionally, because it can sit on top of serverless technology like Google BigQuery, you don't need an army of engineers to implement and maintain it. You bring the strategy, GrowthLoop can bring the enablement of that strategy.

Lastly, the team is great to work with. They are passionate about their project and eager to further your business. Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

Because it sits on top of your warehouse environment such as GCP, it can be difficult to project the general GCP usage costs in addition to the software licensing. Review collected by and hosted on G2.com.

Verified User in Sports
AS
Verified User in Sports
Mid-Market (51-1000 emp.)
"Software to Empower Marketers!"
5/5
What do you like best about GrowthLoop?

We have been using Growthloop for almost a year now and have truly enjoyed our experience. The onboarding process with Nolan and team was seamless! They were always very quick to respond and have been great at answering all of our questions. They even went as far as building a custom API connection with our AI email vendor so we are able to send lists directly from Growthloop to the tool.

Our initial need for Growthloop was to empower our marketers to pull targeted customer lists on their own without the need of our analytics team. Our marketing team are now the power users of the tool. Not only has it allowed them to pull customer lists, but also inspires them to be creative now that they can easily see what data we have access to on our customers. Review collected by and hosted on G2.com.

What do you dislike about GrowthLoop?

We have not had any downsides using the product yet. We look forward to continue using all the functionality the tool offers. Review collected by and hosted on G2.com.