TM
Taylor M.
Influencer Marketing Manager
Small-Business (50 or fewer emp.)
"Organized, User-Friendly, and Data-Rich Platform"
4.5/5
What do you like best about GRIN?

Grin is a well-organized tool that allows the team to manage influencers seamlessly. From recruitment to payments, the process is streamlined for efficiency. We use this platform every day for continued communications and the management of our increasing influencer base. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The platform is very reliable but we did have a technical issue with an individual email reported as sending multiple times but only sent once. The customer support team was able to create a ticket and look into the issue right away. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that you find GRIN to be well-organized and user-friendly for managing influencers seamlessly. We appreciate your feedback and are glad to be a part of your daily operations.

SC
Sabine C.
Social Media and Marketing Manager
Small-Business (50 or fewer emp.)
"Optimizing Influencer Management"
5/5
What do you like best about GRIN?

After managing everything in Excel, switching to GRIN has been a game-changer for our influencer management workflow. It’s made scaling and working with more creators seamless, saving us time and effort. The interface is smooth, and the team behind it is incredibly helpful. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The only downside is that sometimes things take a little bit to sync, but overall, it’s a minor issue compared to the efficiency and scalability the platform provides. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're glad to hear that GRIN has helped you organize everything end-to-end and manage your relationships efficiently. Thank you for recommending us!

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Great program to centralize influencer marketing"
4/5
What do you like best about GRIN?

The most helpful part of GRIN is being able to centralize all emails from influencers, utilizing templates and automated follow-up emails to increase turnout rates. I also enjoy how creating activations for campaigns is seamless, whether campaigns are big and small. Email and social media channel integration is far from complicated. I am able to see influencer content on the app easily without having to track them manually. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

I do not like how sometimes analytics can take long to load or bug out on GRIN. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're glad to hear that you find GRIN helpful in centralizing influencer marketing and creating seamless campaign activations. We appreciate your feedback on the analytics loading time and bugs, and we're continuously working to improve the platform's performance.

Verified User in Cosmetics
AC
Verified User in Cosmetics
Small-Business (50 or fewer emp.)
"Revisioning a small business's affiliate program"
4.5/5
What do you like best about GRIN?

The closer connection to our influencers that I've been able to gain using the platform is truly my favorite. Being able to see all of their performance metrics in one place has made it so much easier to highlight and uplift members of our program. This is a program we were easily able to integrate into our every day work flow. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

I wish I could've seen more updates happen to the workflow and reporting on individual creators. There's a lot of manual work that would happen here as we brought new creators into our program, and while GRIN brought out many new updates this year, I didn't see much change there. Integrating AI into this platform is nice, but it's really not a priority or much of a help to us. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're glad to hear that GRIN has helped you gain a closer connection to your influencers and made it easier to highlight and uplift members of your program. We appreciate your feedback!

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"I Love Curated Lists"
4/5
What do you like best about GRIN?

Our Grin representative, Cameron, made sure that when we continued our subscription nothing would change. He made sure that we would keep our curated lists which is the best aspect of this platform. Curated lists save me so much time in prospecting and finding influencers who fit our brand. I use this platform everyday to both manage, and find creators. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Every now and then I have trouble reaching customer service but when I do get a hold of them they are able to solve my issues.. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Verified User in Hospital & Health Care
Mid-Market (51-1000 emp.)
"This has been the perfect influencer platform for beginners and allows for growth!"
3.5/5
What do you like best about GRIN?

The best part about using GRIN is the ease of use! It can be relatively tricky to find things, but is easy to find after digging around and getting comfortable with the program. I also really enjoy that it has so many capabilities for growth. While we may not utilize all of them as we only have a handful of ambassadors in each campaign. It's great to know that they are there! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Ive noticed throughout our time using GRIN the creator list we recieve the information does not show up for each creator. I've put in a ticket and nothing has changed the entire time we've been using GRIN. I also wish we had a designated support member as we thought we would. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that GRIN has been the perfect influencer platform for beginners and has allowed for growth! We're glad to hear that you find it easy to use and that it has many capabilities for growth.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"A product with so much potential, but lacking in execution"
3/5
What do you like best about GRIN?

Where GRIN really hits the mark is the fact that I can handle negotiations, contract management, and content all in one place. It is really nice to be able to do all of this in one place. Setting up the different activations is super easy and very customizable, which is very helpful in organization of influencers. It can be a lot to get an activation set up which isn't an inherent issue that GRIN is responsible for, but once it's set up, use is a breeze. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Where GRIN struggles is in its creator recruitement and the overall cost of the software. Curated lists and creator search are costly and haven't yielded any results for us as a brand. I am still spending a lot of time sourcing creators outside of the platform. Additionally, the cost for a platform that markets itself as an all-in-one creator platform is a bit tough when the recruitment functions don't really work. Also, if you're a brand that works with a large amount of creators, it's a lot of work to activate/deactivate creators to stay within your limit, which also can affect reporting (a warning that pops up when you go to deactivate a creator). Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're glad to hear that you find GRIN helpful for handling negotiations, contract management, and content all in one place. We understand your concerns about creator recruitment and the overall cost of the software. We are constantly working to improve our platform and appreciate your feedback.

Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Positive and easy GRIN experience."
4/5
What do you like best about GRIN?

GRIN is so user friendly and the ease of having someone available to talk to at all times is so helpful. Often times I have quick questions on behalf of my creators and I always get a response so fast. I love how organized I can stay with GRIN. Being someone who runs multiple campaigns at a time, I know everything for each specific campaign will be held in its specific activation. I use GRIN daily and would genuinely be lost without it. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

I wish GRIN had better inventory options. Being someone who utilizes this feature for all of our product, I wish there were more ways to sort through product other than by name. For example, adding products to a specific colleciton is super helpful except for the fact that I can't search by collection. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for your kind words! We're glad to hear that you find GRIN user-friendly and appreciate the availability of our support team.

Verified User in Cosmetics
AC
Verified User in Cosmetics
Mid-Market (51-1000 emp.)
"Make scaling your influencer programs easy!"
4.5/5
What do you like best about GRIN?

GRIN has been a game-changer for streamlining workflow for all of our influencer and affiliate partnerships! We have been able to more than double our continuous affiliate program because of this platform! From finding creators and coordinating shipments for gifting to handling tax forms, GRIN is so easy! The ability to generate customized reports is also incredibly helpful to see real results from our collaborations, which we have been very happy with. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The biggest issue we have run into is that content isn't always published on the platform. This has made reporting results from content somewhat difficult, and we have had to do this manually for various creators. We have especially seen this with our TikTok creators! Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing your experience with GRIN! We're glad to hear that the platform has helped you streamline your workflow and scale your influencer program.

Amy D.
AD
Amy D.
Volunteer
Small-Business (50 or fewer emp.)
"A Single Worker Bee"
4/5
What do you like best about GRIN?

The ability to send and create multiple things in one place, making it easy to use and apply to new and old partnerships. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

No mobile app or version for phones, makes it hard to work with influencers while on the road. I would be logging in more frequently and more interactive (and probably faster) if it was to-go Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for taking the time to share your experience with GRIN! We're glad to hear that you find GRIN easy to use and apply to your partnerships. We will also take your feedback into consideration for future improvements.