MA
Margi A.
Assistant Manager, Growth Marketing
Small-Business (50 or fewer emp.)
"Grin has truly elevated our community marketing initiatives!"
5/5
What do you like best about GRIN?

Before Grin, our brand did not have an affiliate program. We were able to build and scale the program easily and effectively. Our ROI is consistently positive after 5 months of using the platform. Very user friendly and easy to learn. The support team responds quickly and has been able to help with every question/ issue so far. Very easy to integrate. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

We found it difficult to use the activations tool for paid influencer campaign management because influencers (especially those with agents) are reluctant to submit activations and connect their accounts. I think there is room for improvement in the reporting as well. It gives you everything you need, but would level up with more KPIs. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that GRIN has been able to elevate your community marketing initiatives and that you've found the platform user-friendly and effective in building and scaling your affiliate program. We're also glad to hear that our support team has been responsive and helpful. Thank you for your feedback!

Soleil E.
SE
Soleil E.
Yoga Instructor
Small-Business (50 or fewer emp.)
"GRIN for influencer management"
4/5
What do you like best about GRIN?

GRIN is a game-changer for managing influencer campaigns from start to finish. I use it every day to streamline the entire process—allowing me to contract, brief, and pay influencers seamlessly in one place. One of my favorite features is the detailed date metrics for gifting campaigns, which provide valuable insights to optimize performance. Plus, their customer support team is incredibly helpful and quick to respond, making the experience even smoother. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

Coming from TRIBE DYNAMICS, I feel there are features that could improve GRIN’s ease of use. For example, Tribe automatically pulls in creators’ TikTok content, which significantly streamlines reporting. If the content isn’t auto-pulled, you can simply upload a link instead of an MP4 file, saving even more time.

I also wish GRIN handled duplicate profiles more effectively when uploading CSV files. With Tribe, I never encountered duplicate profiles during this process, whereas GRIN doesn’t always recognize them properly. Additionally, there’s no way to filter for duplicates within the system, which would be a helpful feature for managing the community.

Another feature I miss is the ability to pull in creator content even if they aren’t tied to a specific activation. In Tribe, if a creator was in our community, their content would still be included in our overall EMV score, providing a more comprehensive view of our overall influencer impact. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thanks for taking the time to leave a thorough review! We're pleased to hear that our platform has helped you streamline the influencer campaign process and provided valuable insights for optimizing performance. We appreciate your feedback on features that could enhance ease of use, and will take your suggestions into account as we continue to improve our platform.

Verified User in Building Materials
AB
Verified User in Building Materials
Small-Business (50 or fewer emp.)
"Game-Changer for Influencer Marketing Management"
5/5
What do you like best about GRIN?

I've been using GRIN for the past four months on behalf of a client at our digital marketing agency, and it has completely transformed the way we manage influencer partnerships. Before GRIN, I handled everything manually, from prospecting to outreach to tracking and reporting. It was incredibly tedious and time-consuming.

With GRIN, the entire process is streamlined and much more efficient. Researching potential partners is easy, and I love having access to detailed reports on engagement metrics and posting history. Setting up and managing activations now takes a fraction of the time it used to. It is also much easier to collaborate with coworkers thanks to the platform’s intuitive design.

One of my favorite features is how seamlessly GRIN handles product gifting and payments, all within the same platform. It eliminates the need for clunky spreadsheets and disconnected tools.

The onboarding process was smooth and thorough, and the customer support team has been fantastic. They are always quick to respond and incredibly helpful whenever questions come up.

Overall, GRIN has revolutionized the way we manage influencer campaigns. We are excited to roll it out for more clients and would highly recommend it to any team looking to level up their influencer marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

I still feel like I'm learning the platform and I go in loops sometimes trying to find what I need, so the UX could improve a bit. That being said, when I can't find something, the help articles and chatting with live support always resolves things quickly! Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that GRIN has transformed the way you manage influencer partnerships and has made the process more efficient for you. We appreciate your feedback and are constantly working to improve the user experience to make navigating the platform even easier.

Rosellen Q.
RQ
Rosellen Q.
Campaign Lead
Small-Business (50 or fewer emp.)
"Absolute gamechanger for influencer marketing!"
5/5
What do you like best about GRIN?

GRIN is probably one of the best tools on the market for influencer marketing. It's super easy to use and very user-friendly. I'm able to organize numerous campaigns across many clients with just a few clicks. I really enjoy their reporting features when presenting data to my clients. Also, whenever I have an issue, I'm able to contact customer service and they always respond in a timely and friendly manner. I use GRIN every day for work and I seriously can't imagine my life without it! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

There are a few issues with the GRIN that can be annoying or clunky at times. Thankfully the GRIN custom service team is always working to elevate user experiences, and super responsive to messages whenever a bug is hindering the GRIN experience. Review collected by and hosted on G2.com.

Response from Becca Simpson of GRIN

We're so happy to hear that GRIN has been a game-changer for your influencer marketing efforts! Our team is dedicated to providing a user-friendly experience and top-notch customer service, so it's great to know that you've found value with our team. Thank you for your feedback!

Josh B.
JB
Josh B.
Software Engineer
Small-Business (50 or fewer emp.)
"Fast, easy and customizable."
4/5
What do you like best about GRIN?

Setting it up was fast and easy. Their support was super helpful in getting us custom domains to customize our experience for our customers. It integrated easily with our platforms we use and simplified our experience with how we reach out to influencers, and now allows us to do affiliate marketing. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The only issue we've had so far is with some emails not being able to be read properly inside of GRIN. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that you found GRIN fast, easy, and customizable! Our team is dedicated to providing top-notch support and we're glad to hear that you had a positive experience with setting up custom domains.

Amy P.
AP
Amy P.
Director of Digital Marketing
Small-Business (50 or fewer emp.)
"Influencer Marketing Game-changer!"
5/5
What do you like best about GRIN?

It makes the management of influencer partnerships, contracts, content and analytics so easy. I have everything all in one place and I can stay on top of outstanding projects and see how delivered content is performing. GRIN helps me track and report on the ROI of influencer partnerships, giving our leadership team validation for our influencer marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

There is very little to say about what I dislike about GRIN since it makes my life so much easier. The one issue I have had in the past, though, is the Creators' inability to deliver content through the platform so it's usually done via WeTransfer or Google Drive. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're happy to hear that GRIN has been a game-changer for your influencer marketing efforts! Thanks for sharing your experience with GRIN.

Hannah A.
HA
Hannah A.
Social Media Manager
Small-Business (50 or fewer emp.)
"We love Grin!"
5/5
What do you like best about GRIN?

GRIN has been a total game-changer for managing our affiliate program. The platform makes it so easy to stay on top of everything—from onboarding new affiliates to tracking their performance and campaigns. The reports are detailed and intuitive, giving us all the insights we need to measure ROI and make informed decisions.

We also love how seamless it is to track affiliate links and payouts, which saves us tons of time and effort. GRIN keeps everything organized in one place, so we can focus on building relationships with influencers and growing our brand.

Highly recommend it to anyone looking to streamline and supercharge their affiliate program! Review collected by and hosted on G2.com.

What do you dislike about GRIN?

There are a few small things that could make the platform even better. For instance, certain influencer content stats don’t track quite the way we’d like, and there are a couple of features we wish were included to align better with our needs. However, these are minor inconveniences and definitely not deal-breakers. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing your positive experience with GRIN! We're happy to hear that GRIN has been a game-changer for managing your affiliate program.

Christine B.
CB
Christine B.
Marketing Manager
Small-Business (50 or fewer emp.)
"Great platform to streamline your influencer program"
4.5/5
What do you like best about GRIN?

Grin has been instrumental in scaling our influencer program and justifying increased spend. Through it's tracking and reporting capabilites we have been able to measure our growth and report sales increases like never before. By utilizing an "all in one" platform, multiple people can work with influencers and reference past campaigns, communications, sales, and more! We've been using grin now for over 3 years daily. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

It can be frustrating to use Grin for long term partnerships that renew at the end of term. Unless you remove them from the activation and restart them, it doesn't automatically trigger things like payments when content is posted. Making the work more manual than before. We have been in contact with Grin's support team about this and have feature requests in the works. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

We're thrilled to hear that GRIN has been instrumental in scaling your influencer program and justifying increased spend. Thanks for your review!

HS
Heather S.
Marketing Specialist, Social Media & Partnerships
Mid-Market (51-1000 emp.)
"GRIN has helped us stay organized & focus on fostering long-term partnerships"
4.5/5
What do you like best about GRIN?

GRIN has been a game-changer in keeping me organized. The ability to track conversations, manage product sizes, and store addresses in one place has streamlined my workflow. Building campaigns is incredibly seamless, and the payment process is straightforward. Having everything centralized in a single platform is exactly what I’ve been looking for. A special shoutout to Quinn and Becca for their fantastic support in providing valuable opportunities for Superfeet as a brand. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

While GRIN has many strengths, there are areas where it could improve:

Social Listening Tools and Brand Awareness Reporting: Adding these features would elevate GRIN's capabilities and provide deeper insights into campaign impact.

Product Feature for Influencers: I didn’t get to fully utilize this feature, often resorting to placing orders manually. I’m hopeful that switching to Shopify will make this process easier and better integrated. We moved to Shopify last year.

Agency Collaboration Tools: As I work with agencies to help manage our influencers, it would be great to have a dedicated space within GRIN to track metrics and streamline collaboration.

Reporting Tools: While the current reporting is functional, I’d love more visually appealing and comprehensive options to better showcase results to senior leadership.

Overall, GRIN has been an invaluable tool for managing partnerships and campaigns, and I look forward to seeing how it evolves to address these areas of improvement. Review collected by and hosted on G2.com.

Response from Becca Simpson of GRIN

Thank you for this review, Heather! Brittany is an absolute rockstar. We appreciate all of your feedback and have passed it along to our team!

Andrea L.
AL
Andrea L.
Marketing Manager
Small-Business (50 or fewer emp.)
"Overall, GRIN is a solid platform that makes managing influencer campaigns so much easier"
3.5/5
What do you like best about GRIN?

I love how streamlined the campaign management process is—it’s super convenient to organize everything in one place. The tools for tracking influencer collaborations and managing workflows are pretty comprehensive, which really helps save time and keep things running smoothly. Review collected by and hosted on G2.com.

What do you dislike about GRIN?

The creator search definitely needs to be more robust; sometimes it feels like the options are too limited. The website could also use a refresh to make it more user-friendly—it’s not the easiest to navigate at times. Plus, I’ve noticed that the overall quality of creators available on the platform isn’t as high as it used to be, which is a bit disappointing. Review collected by and hosted on G2.com.

Response from Mackenzie Mesford of GRIN

Thank you for sharing your positive experience with GRIN! We understand your concerns about the creator search and website navigation, and we're continuously working on enhancing these aspects of the platform. We're delighted to hear that GRIN has simplified your influencer campaign management and allowed you to focus on building relationships with creators.