---
title: GRIN Reviews
meta_title: 'GRIN Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 483 reviews by the users' company size, role or industry
  to find out how GRIN works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 483
  scale: '5'
date_modified: '2026-08-07'
parent_category:
  name: Social Media Marketing
  url: https://www.g2.com/categories/social-media-marketing
---


# GRIN Reviews
**Vendor:** Grin  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 483
## About GRIN
Build and scale a world-class creator program with GRIN. From discovering the perfect partners and managing content to simplifying payments and measuring success, GRIN helps marketers to leverage the power creators, affiliates, and influential people of all types to drive awareness and accelerate growth.



## GRIN Pros & Cons
**What users like:**

- Users value the **one-stop shop functionality** of GRIN, streamlining influencer management and enhancing brand development. (42 reviews)
- Users find GRIN&#39;s platform to be **easy to navigate** , enhancing their overall experience and efficiency. (31 reviews)
- Users appreciate the **helpful and quick customer support** from GRIN, enhancing the overall user experience. (25 reviews)
- Users find GRIN to be **super helpful** for effortless setup, effective campaigns, and organized outreach to creators. (22 reviews)
- Users love GRIN for its **all-in-one UGC management** , streamlining influencer interactions and enhancing campaign effectiveness. (21 reviews)
- Users find GRIN invaluable for **efficient campaign management** , simplifying creator recruitment, payments, and content tracking. (20 reviews)
- Organization (16 reviews)
- Intuitive (15 reviews)
- Success Achievement (14 reviews)
- Metrics Tracking (12 reviews)

**What users dislike:**

- Users frequently face **technical issues** with GRIN, including bugs and slow performance that disrupt efficiency. (19 reviews)
- Users face **poor customer support** with delays and unresolved issues, hindering timely campaign management. (13 reviews)
- Users find the **reporting feature lacking** , citing inaccuracies and a need for more robust metrics and filtering options. (11 reviews)
- Users experience **slow loading times** on GRIN, which hampers efficiency and can delay critical campaign reviews. (11 reviews)
- Users find GRIN&#39;s interface has a **steep learning curve** , making it challenging to navigate initially. (9 reviews)
- Influencer Management (7 reviews)
- Creator Accessibility (6 reviews)
- Pricing Issues (6 reviews)
- Limited Collaboration (4 reviews)
- Payment Issues (4 reviews)

## GRIN Reviews
  ### 1. Grin has truly elevated our community marketing initiatives!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Margi A. | Assistant Manager, Growth Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2025

**What do you like best about GRIN?**

Before Grin, our brand did not have an affiliate program. We were able to build and scale the program easily and effectively. Our ROI is consistently positive after 5 months of using the platform. Very user friendly and easy to learn. The support team responds quickly and has been able to help with every question/ issue so far. Very easy to integrate.

**What do you dislike about GRIN?**

We found it difficult to use the activations tool for paid influencer campaign management because influencers (especially those with agents) are reluctant to submit activations and connect their accounts. I think there is room for improvement in the reporting as well. It gives you everything  you need, but would level up with more KPIs.

**What problems is GRIN solving and how is that benefiting you?**

We run our entire influencer affiliate program on Grin. Those connections and communications are done through the platform.

**Official Response from Mackenzie Mesford:**

> We're thrilled to hear that GRIN has been able to elevate your community marketing initiatives and that you've found the platform user-friendly and effective in building and scaling your affiliate program. We're also glad to hear that our support team has been responsive and helpful. Thank you for your feedback!

  ### 2. GRIN for influencer management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Soleil E. | Yoga Instructor, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about GRIN?**

GRIN is a game-changer for managing influencer campaigns from start to finish. I use it every day to streamline the entire process—allowing me to contract, brief, and pay influencers seamlessly in one place. One of my favorite features is the detailed date metrics for gifting campaigns, which provide valuable insights to optimize performance. Plus, their customer support team is incredibly helpful and quick to respond, making the experience even smoother.

**What do you dislike about GRIN?**

Coming from TRIBE DYNAMICS, I feel there are features that could improve GRIN’s ease of use. For example, Tribe automatically pulls in creators’ TikTok content, which significantly streamlines reporting. If the content isn’t auto-pulled, you can simply upload a link instead of an MP4 file, saving even more time.

I also wish GRIN handled duplicate profiles more effectively when uploading CSV files. With Tribe, I never encountered duplicate profiles during this process, whereas GRIN doesn’t always recognize them properly. Additionally, there’s no way to filter for duplicates within the system, which would be a helpful feature for managing the community.

Another feature I miss is the ability to pull in creator content even if they aren’t tied to a specific activation. In Tribe, if a creator was in our community, their content would still be included in our overall EMV score, providing a more comprehensive view of our overall influencer impact.

**What problems is GRIN solving and how is that benefiting you?**

GRIN solves the challenge of managing influencer campaigns efficiently by providing an all-in-one platform to contract, brief, and pay influencers seamlessly. This streamlines workflow, saves time, and ensures smooth collaboration. The platform also offers detailed date metrics for gifting campaigns, which help track performance and optimize strategy. Additionally, GRIN’s responsive customer support team enhances the user experience by quickly addressing any issues.

While there are areas for improvement—such as better duplicate profile recognition and enhanced content tracking—GRIN still significantly reduces manual work and simplifies campaign management compared to other platforms.

**Official Response from Mackenzie Mesford:**

> Thanks for taking the time to leave a thorough review! We're pleased to hear that our platform has helped you streamline the influencer campaign process and provided valuable insights for optimizing performance. We appreciate your feedback on features that could enhance ease of use, and will take your suggestions into account as we continue to improve our platform.

  ### 3. Fast, easy and customizable.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Josh B. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2025

**What do you like best about GRIN?**

Setting it up was fast and easy. Their support was super helpful in getting us custom domains to customize our experience for our customers. It integrated easily with our platforms we use and simplified our experience with how we reach out to influencers, and now allows us to do affiliate marketing.

**What do you dislike about GRIN?**

The only issue we've had so far is with some emails not being able to be read properly inside of GRIN.

**What problems is GRIN solving and how is that benefiting you?**

GRIN helped us with keeping everything in one place. Affiliate marketing, influencer marketing, etc. It has simplified working with influencers which has been great.

**Official Response from Mackenzie Mesford:**

> We're thrilled to hear that you found GRIN fast, easy, and customizable! Our team is dedicated to providing top-notch support and we're glad to hear that you had a positive experience with setting up custom domains. 

  ### 4. A Game-Changer for Influencer Marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about GRIN?**

Our team has been using GRIN for a while now, and it has completely transformed the way we manage our influencer marketing campaigns. The platform streamlines everything—from discovering and onboarding creators to tracking performance and processing payments—all in one place.

One of the biggest advantages of GRIN is its seamless integrations with our e-commerce and CRM tools, making it easy to track conversions and measure ROI accurately. The automated workflows save us countless hours, allowing us to focus on building genuine relationships with our brand partners rather than getting lost in spreadsheets and manual tracking.

Customer support has also been fantastic. Anytime we've had questions or needed assistance, the GRIN team has been quick to respond and incredibly helpful.

If you're looking to scale your influencer marketing efforts efficiently while maintaining authentic partnerships, GRIN is definitely worth considering. It's an invaluable tool for any brand serious about maximizing its influencer marketing strategy.

**What do you dislike about GRIN?**

Grin ideas and suggestions

-Creators can see their top-selling products each week/month through their live URL.
-Display all active codes and links to creators through their live URLs.
-Somewhere where all the discount codes are held in one place.
-A report that shows which platform the sale came from.
-A report that shows creators their top-selling products. 
-Creator's profiles are designed for two creators who share one account. That way we’re able to send products to two different shipping addresses.
-Creators being able to create their own direct product links that will apply their discount code at checkout.
-A way to report new customers.

**What problems is GRIN solving and how is that benefiting you?**

Grin streamlines everything—from discovering and onboarding creators to tracking performance and processing payments—all in one place.

**Official Response from Mackenzie Mesford:**

> Thanks for leaving a review! We're happy to hear that GRIN has transformed the way your team manages influencer marketing campaigns. We also value your input on additional features and will take them into account for future enhancements.

  ### 5. Grin has been able to help me reach 100's of creators quickly and efficiently for each project.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Maria B. | Assistant Marketing Manager - Social Media &amp; Influence, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 22, 2025

**What do you like best about GRIN?**

What i love about grin is that it is easy to navigate and communicate with each creator on this platform. Super organized and quickest way to work with talent. The custome support team is always great and there to help you if you ever do get stuck.

**What do you dislike about GRIN?**

I wish that you are able to find creators based on location, however i know this is something that grin is working on creating for their users.

**What problems is GRIN solving and how is that benefiting you?**

Grin is helping me communicate better and more effiently with each creator. It notifies me when creators are accepting campaigns, it allows me to ship out products easier, it allows me to generate codes. It does a lot and it's definetly helping me as a one person show get things done.

**Official Response from Mackenzie Mesford:**

> We're happy to hear that GRIN is helping you communicate more efficiently with creators and streamline your campaign processes! Our goal is to provide a platform that simplifies collaboration and enhances productivity. We appreciate your feedback and are committed to continuously improving GRIN to meet the needs of our users.

  ### 6. Efficient All-in-One Influencer Partnership Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kelly O. | Partnerships Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about GRIN?**

After using the platform for over two years, the most helpful aspect of GRIN continues to be its ability to meet all of our essential partnership needs on one platform. We've yet to find an equivalent that can manage creator info, campaign management, monthly product shipments, payouts, deliverable tracking, etc. under one roof.

**What do you dislike about GRIN?**

Our influencer marketing program is multi-faceted and we typically run campaigns for multiple months. GRIN doesn't support long-term partnerships as much as short-term campaigns.

**What problems is GRIN solving and how is that benefiting you?**

GRIN is allowing us to manage our long-term partners with ease and consistency that our creators can easily navigate on their custom dashboard.

**Official Response from Mackenzie Mesford:**

> It's fantastic to hear that GRIN is allowing you to manage long-term partnerships with ease and consistency. We're glad to provide a platform that benefits both you and your creators.

  ### 7. My experience using GRIN

**Rating:** 5.0/5.0 stars

**Reviewed by:** Samantha C. | Associate Marketing Manager, Influencer, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 14, 2025

**What do you like best about GRIN?**

I really appreciate how easy and straightforward the platform is to navigate. The support from our reps has also been incredible; they respond quickly and always have a solution ready for me.

**What do you dislike about GRIN?**

No complaints at all! I’m still fairly new to GRIN, having started using it in March, but everything has been running smoothly so far."

**What problems is GRIN solving and how is that benefiting you?**

It helping with our organic seeding. Which a major priority for us.

**Official Response from Mackenzie Mesford:**

> Thank you for your feedback! We're glad to hear that you're finding GRIN easy to navigate and that our support team has been responsive and helpful for you. 

  ### 8. Organized, User-Friendly, and Data-Rich Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Taylor M. | Influencer Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about GRIN?**

Grin is a well-organized tool that allows the team to manage influencers seamlessly. From recruitment to payments, the process is streamlined for efficiency. We use this platform every day for continued communications and the management of our increasing influencer base.

**What do you dislike about GRIN?**

The platform is very reliable but we did have a technical issue with an individual email reported as sending multiple times but only sent once. The customer support team was able to create a ticket and look into the issue right away.

**What problems is GRIN solving and how is that benefiting you?**

Grin is solving the manual tracking and scouting that was causing a headache behavior.

**Official Response from Mackenzie Mesford:**

> We're thrilled to hear that you find GRIN to be well-organized and user-friendly for managing influencers seamlessly. We appreciate your feedback and are glad to be a part of your daily operations.

  ### 9. Optimizing Influencer Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sabine C. | Social Media and Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 17, 2025

**What do you like best about GRIN?**

After managing everything in Excel, switching to GRIN has been a game-changer for our influencer management workflow. It’s made scaling and working with more creators seamless, saving us time and effort. The interface is smooth, and the team behind it is incredibly helpful. Highly recommend!

**What do you dislike about GRIN?**

The only downside is that sometimes things take a little bit to sync, but overall, it’s a minor issue compared to the efficiency and scalability the platform provides.

**What problems is GRIN solving and how is that benefiting you?**

Allows to organize everything from communication to product selection—all in one place. It makes it easy to track collaborations, collect content, and manage relationships efficiently

**Official Response from Mackenzie Mesford:**

> We're glad to hear that GRIN has helped you organize everything end-to-end and manage your relationships efficiently. Thank you for recommending us!

  ### 10. Positive and easy GRIN experience.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 15, 2025

**What do you like best about GRIN?**

GRIN is so user friendly and the ease of having someone available to talk to at all times is so helpful. Often times I have quick questions on behalf of my creators and I always get a response so fast. I love how organized I can stay with GRIN. Being someone who runs multiple campaigns at a time, I know everything for each specific campaign will be held in its specific activation. I use GRIN daily and would genuinely be lost without it.

**What do you dislike about GRIN?**

I wish GRIN had better inventory options. Being someone who utilizes this feature for all of our product, I wish there were more ways to sort through product other than by name. For example, adding products to a specific colleciton is super helpful except for the fact that I can't search by collection.

**What problems is GRIN solving and how is that benefiting you?**

I LOVE that they added a creator search feature. This has definitely helped finding new creators so much easier.

**Official Response from Mackenzie Mesford:**

> Thank you for your kind words! We're glad to hear that you find GRIN user-friendly and appreciate the availability of our support team. 

  ### 11. Great Platform for Influencer Marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 15, 2025

**What do you like best about GRIN?**

My favorite thing about GRIN is that everything is on one platform. The platform is easy to use and the support team at GRIN is always ready to help. It makes my job so much easier to have everything in the same place.

**What do you dislike about GRIN?**

The least helpful thing about GRIN is the limits in creator discovery. I really like the concept of the curated lists but often times the results aren’t exactly what I’m looking for.

**What problems is GRIN solving and how is that benefiting you?**

GRIN is benefitting me in making the whole process of influencer marketing easier. It’s great to be able to track the progress with each influencer on the platform.

**Official Response from Mackenzie Mesford:**

> Thank you for your positive feedback! We're happy that GRIN is making influencer marketing easier for you.

  ### 12. Great way to manage influencers!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Avery  P. | Social Media and Influencer Marketing Associate, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about GRIN?**

I love how seamless the workflow is- GRIN manages everything for you from collecting content, organizing creators, and making payouts on time with little-to-no stress.

**What do you dislike about GRIN?**

Nothing! Sometimes users forget to click the submit buttons on their proposals but other than that it's so easy to use and has so many features!

**What problems is GRIN solving and how is that benefiting you?**

It's taking the manual aspect out of influencer marketing- placing orders for influencers, tracking content, and making commission payouts.

**Official Response from Mackenzie Mesford:**

> We're happy to hear that GRIN has been able to automate and simplify your influencer marketing processes. Thank you for your feedback and for choosing GRIN!

  ### 13. Easy Way to Manage Affiliates and Influencers

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ashlynn H. | Marketing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2024

**What do you like best about GRIN?**

GRIN allows us to easily manage all communications, affiliate codes, prospects, and influencer partners in one place.

**What do you dislike about GRIN?**

We've had some integration issues with WooCommerce.

**What problems is GRIN solving and how is that benefiting you?**

GRIN helps us organize our affiliates, influencer partners, discount codes, and communications all in one place. This has helped our team streamline communications and get a better understanding of which affiliates and influencer partners are helping us increase our sales.

**Official Response from Mackenzie Mesford:**

> We're glad to hear that GRIN is helping you easily manage your communications, affiliate codes, prospects, and influencer partners in one place! Thanks for leaving a review!

  ### 14. Grin is still the best for us after years of use.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 10, 2021

**What do you like best about GRIN?**

We've been using Grin for a few years now and after evaluating pricing and capabilities of similar platforms they are still the front runner. The reports and metrics available for creators are the best. It helps us to choose influencers and feel good/strategic about my choices. In addition their chat support is prompt and solves all issues when submitted. I find the account management team replies very quick and makes us feel valued as a brand. 


The community slack channel as well as the weekly news grind sends to my inbox has been very valuable.

**What do you dislike about GRIN?**

We frequently have tech issues which can interrupt workflow.

**Recommendations to others considering GRIN:**

Do it!!!

**What problems is GRIN solving and how is that benefiting you?**

Finding  influencers, researching influencers to ensure our spend will be worth it. Saves me so much time and has streamlined efforts.Grin helps us track content performance as well as as conversions. It shows us the IMV and content impressions which is extremely helpful in our performance reporting.

**Official Response from Jennifer Baker:**

> Thanks for the honest feedback Gia!
Also, appreciate the GRIN love with the "Do it" recommendation. It's always great to see brands we work with leverage GRIN to help them streamline their process to save time and money.

  ### 15. Once familiarised, very user friendly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 16, 2025

**What do you like best about GRIN?**

GRIN is a great platform for influencer marketing. Although it takes a while to familiarise oneself with all the functions GRIN has to offer, once you find your way around, the platform just makes sense and is super user friendly. The customer support is very responsive and helps whenever they can.

**What do you dislike about GRIN?**

My E-Mail Integration often does not work properly and the platform is EXTREMELY slow in loading any page, searching for contacts, etc. This makes working with it often times not a great experience and really slows down your workflow.

**What problems is GRIN solving and how is that benefiting you?**

Keeping track of Influencer cooperations, content storage, rights and payment.

**Official Response from Mackenzie Mesford:**

> We're glad to hear that you find GRIN user-friendly and that our customer support has been helpful. We are constantly working to improve our platform's performance and functionality, and we appreciate your feedback as it helps us to identify areas for improvement.

  ### 16. GRIN review

**Rating:** 4.0/5.0 stars

**Reviewed by:** Randi D. | Campaign Lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 26, 2024

**What do you like best about GRIN?**

GRIN has a ton of great features like creator search, curated lists, email and payment integrations. It's easy to stay organized and check in on creators. Also tracks when you no longer want to work with a creator or have already created a creator contact. Customer support is also great and very fast.

**What do you dislike about GRIN?**

We often run into bugs and tech issues with GRIN. at least once a week, something comes up where a function will not work or we can't send emails. They are fixed pretty quickly, but they do happen.

**What problems is GRIN solving and how is that benefiting you?**

Influencer Marketing, creator stats, organization, and upkeep. Makes things easier.

**Official Response from Becca Simpson:**

> Thank you so much for the review, Randi! We're glad to hear you are enjoying the features of GRIN, including our creator search, curated lists, and our amazing customer support team. We appreciate the feedback about the bugs and tech issues. Our team is committed to addressing these issues promptly to ensure a smooth user experience. 

  ### 17. Grin Review from podium

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sergey M. | Controller, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 08, 2025

**What do you like best about GRIN?**

A friendly website, easy to navigate, and a very good customer service.  Not to mention a super convenient way to manage campaigns and payments to talent.

**What do you dislike about GRIN?**

Nothing comes to mind, to be honest.  Love Grin.

**What problems is GRIN solving and how is that benefiting you?**

I think I had an issue with the website, and customer service great.

**Official Response from Mackenzie Mesford:**

> Thank you for the positive feedback! We're happy to hear that you love using GRIN and find it easy to navigate. 

  ### 18. Grin brings all aspects of the process together seamlessly, making transactions more efficient.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gaby C. | Social Media and Influencer Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2024

**What do you like best about GRIN?**

Outstanding customer service.
Effortless payment processing for creators.
The convenience of the Grin Chrome Extension.
The handy notes feature for better organization.
The ability to demote creators as needed.
Seamlessly customizable proposals tailored for each creator.

**What do you dislike about GRIN?**

Reporting is never accurate
Curated list have left me disapointed in the results

**What problems is GRIN solving and how is that benefiting you?**

Grin has truly streamlined my role in influencer marketing and my workflow. The software brings all aspects of the process together seamlessly, making transactions and campaign management more efficient and stress-free.

**Official Response from Mackenzie Mesford:**

> We're thrilled to hear that you find our customer service outstanding and that GRIN has streamlined your workflows! We also understand that there is always room for improvement and appreciate you sharing your thoughts.

  ### 19. Excellent Experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2025

**What do you like best about GRIN?**

We moved from a smaller platform to GRIN and it's capabilities are outstanding! From organization, to prospecting, to payments, everything has been so much easier for our teams! The onboarding was great and the GRIN team took care of all our questions. Highly recommend!

**What do you dislike about GRIN?**

GRIN's user interface can be a bit tricky to get used to. But once you do, it's great!

**What problems is GRIN solving and how is that benefiting you?**

Prospecting and organizing our Affiliate program

**Official Response from Mackenzie Mesford:**

> Thank you for sharing your positive experience with GRIN! We're glad to hear that our platform has made prospecting, organizing, and payments easier for your team. 

  ### 20. A reliable influencer marketing platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 09, 2024

**What do you like best about GRIN?**

I've been using GRIN for over two years now, and it has truly transformed our influencer marketing efforts. The platform is intuitive, making it easy to manage campaigns and collaborations. Whenever we encounter issues, the support team is incredibly fast and eager to help, which is a huge plus. While there are still areas for improvement—such as enhancing the search tool for European-focused campaigns and improving TikTok content capture—overall, GRIN remains one of the best influencer marketing platforms I've worked with. Its functionality and support make it a solid choice for brands looking to grow their influencer partnerships. Highly recommended!

**What do you dislike about GRIN?**

The search functionality for European-focused campaigns is somewhat limited, making it challenging to find the right influencers in that region. Additionally, the TikTok content capture feature could use enhancements for better integration and usability.

**What problems is GRIN solving and how is that benefiting you?**

Managing a big influencer programme.

  ### 21. Great Platform for Influencer Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about GRIN?**

GRIN has allowed our small business to easily execute influencer campaigns from discovering new creators, tracking their deliverables, and processing their payments. GRIN is truly user friendly and is a great platform for managing influencer campaigns!

Their support team is also quick to respond, which is much appreciated

**What do you dislike about GRIN?**

It would be helpful to have more payment options for creators!

**What problems is GRIN solving and how is that benefiting you?**

GRIN is allowing us to easily manage our influencer program.

**Official Response from Mackenzie Mesford:**

> Thank you for sharing your positive experience with GRIN! It's great to hear it's been beneficial for your small business and that our support team has been helpful and quick to respond. 

  ### 22. Great tool with some room for improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jill G. | Influencer Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 05, 2024

**What do you like best about GRIN?**

Communications and management work for what I need. Customer service has been great!

**What do you dislike about GRIN?**

Reporting feature is lacking. No way to manually add stats in if needed. TikTok tracking doesn't seem to work for me.

**What problems is GRIN solving and how is that benefiting you?**

Managing my influencer initiatives.

**Official Response from Mackenzie Mesford:**

> Hi Jill! We're glad to hear that you've had a positive experience with our customer service team! We appreciate your feedback on reporting and we'll definitely take that into consideration for future improvements.

  ### 23. GRIN has been a great tool for my business!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 07, 2024

**What do you like best about GRIN?**

I really like the easy user experience that GRIN has, and if I ever have an issue their customer support is very responsive.

**What do you dislike about GRIN?**

One of the downsides is they don't really have a feature for ongoing collaborations with one creator that doesn't have an end-date. Also, they do have a docusign integration but I wish the contract process was a bit easier. It's difficult when I need to adjust a contract for one creator.

**What problems is GRIN solving and how is that benefiting you?**

Automating processes within influencer campaigns so it's easier to find influencers, send outreach, send products, review content, and pay creators.

  ### 24. Great platform to manage influencer/creator relationships

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 15, 2025

**What do you like best about GRIN?**

Is a well equiped Creator Management Platform were you can keep a data base, manage partnerships, campaigns, payment, see performance, keep a content library etc. Is very user friendly as well!

**What do you dislike about GRIN?**

One of the few downsides is that they should add even more filters to find new creators

**What problems is GRIN solving and how is that benefiting you?**

Automatize process concerning collaboration with creators

**Official Response from Mackenzie Mesford:**

> We're glad to hear that you find GRIN helpful for managing your creator relationships. Thank you for the feedback!

  ### 25. Customer service is helpful but I always had trouble when multiple users were on the platform.

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2024

**What do you like best about GRIN?**

The zoom meetings to show us how to use grin
good customer service

**What do you dislike about GRIN?**

Only 1 user can be on at a time. having to share logins

**What problems is GRIN solving and how is that benefiting you?**

Finding influencers to work with and creating campaigns that influencers will participate in.

**Official Response from Mackenzie Mesford:**

> Thank you for sharing your honest feedback! We're glad to hear that you find our customer service helpful and that our Zoom meetings have been beneficial. 


## GRIN Discussions
  - [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) - 2 comments
  - [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) - 3 comments
  - [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) - 3 comments
  - [I&#39;ve only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) - 2 comments

- [View GRIN pricing details and edition comparison](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487655&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-08-14+19%3A56%3A51+-0500&secure%5Bsession_id%5D=db0664ec-219d-4134-82cd-e44fe51b9aa5&secure%5Btoken%5D=0d9bbeb1e7fd9d6ff1a7697dd03e12dc27bc5fe6b50f7534a12e57b9f9ef0436&format=llm_user)
## GRIN Integrations
  - [Box](https://www.g2.com/products/box/reviews)
  - [Dropbox](https://www.g2.com/products/dropbox/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews)

## GRIN Features
**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Compensation
- E-Commerce Integration
- Trend Analysis
- Real-Time Analytics
- Multi-Campaign
- Demographic Data
- Social Media Integration
- Campaign Segmentation
- Communication Management
- Influencer Relationship Management
- Social Performance Management
- Campaign Management
- Multi-Channel Management
- Contact Management
- Content Management
- Rewards Management
- Workflow Management
- Activity Dashboard

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning

**Additional Functionality**
- Data Visualization
- Keyword Tracking
- Search/Filter
- Social Advertising
- Influencer Tracking
- Social Promotion
- Conversion Tracking
- Payment Tracking
- Customizable Reports
- Email Marketing
- Approval Process Control
- Alerts/Notifications
- Performance Metrics
- Data Import/Export
- Campaign Scheduling
- Engagement Tracking
- Monitoring
- Contact Database
- Influencer Discovery
- Multi-Channel Marketing
- Social Media Monitoring
- Activity Tracking
- Customizable Branding
- ROI Tracking
- AI Copilot
- Reporting & Statistics
- CRM
- Faceted Search/Filter
- Categorization/Grouping
- Filtering
- Generative AI
- API

## Top GRIN Alternatives
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,352 reviews)
  - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (563 reviews)
  - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) - 4.7/5.0 (503 reviews)

