--- title: Gretel.ai Reviews meta_title: 'Gretel.ai Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how Gretel.ai works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 13 scale: '5' date_modified: '2026-08-07' parent_category: name: Artificial Intelligence url: https://www.g2.com/categories/artificial-intelligence --- # Gretel.ai Reviews **Vendor:** Gretel.ai **Category:** [Synthetic Data Tools](https://www.g2.com/categories/synthetic-data) **Average Rating:** 4.4/5.0 **Total Reviews:** 13 ## About Gretel.ai Our mission is to enable developers to safely and quickly experiment, collaborate, and build with data. ## Gretel.ai Reviews ### 1. Helps me most when I have to mask my sensitive info but still convey the gist **Rating:** 4.0/5.0 stars **Reviewed by:** Monica B. | Data program manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2024 **What do you like best about Gretel.ai?** I like that they take their data privacy very seriously. Not many companies these days are GDPR compliant. I usually share insights with my clients. But since my org is also GDPR compliant I usually find it hard to disclose insights to my clients but gretel.ai helps me artificially create data that mimics data without revealing it. My conversions are increasing because data backed up sales is always a plus point **What do you dislike about Gretel.ai?** Overall it's a great tool but sometimes what I've noticed is that it cannot process very large data.. I usually compare data that is month on month or year on year. And it doesn't help that my data set is quite large. Sometimes even my excel sheet can't process it. Apart from that a great tool **What problems is Gretel.ai solving and how is that benefiting you?** For example, a company by the name of Swiggy is a client with me, his competitor Zomato will come to me and ask me for data around Swiggy to help run their campaigns better. In this case not only is it against my policy to be providing this data it's almost immoral. But with Gretel.ai I can synthesise data without actually disclosing the information. And this has helped me close lot of sales deals ### 2. One of the best tools for making sure PII data is safe [reliability on tech is scary but trustable] **Rating:** 3.5/5.0 stars **Reviewed by:** chinmayyee r. | Lead Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Gretel.ai?** Since my company is GDPR compliant, data security is the TOP priority for us. In my industry, to bring in business, I have to share data without actually sharing data. Here getting synthetic data helps me ALOTTT ! [ my boss is happy ] **What do you dislike about Gretel.ai?** As lovely as the product is, understanding algorithm behind this is a little tough. I spent some time to wrap my head around this. But only because data security was actually an important factor for my org. Else would have skipped it. **What problems is Gretel.ai solving and how is that benefiting you?** As mentioned in advantages its really helping me show my clients what they could achieve with us without me having to actually share my real data with them. We are a small org with 1000 people and only 1 person handling such sensitive information. I don't have the time on my hands to duplicate data in a manner of not revealing my actual data [ due to some contractual agreements etc] ### 3. Best tool for synthetic data generation **Rating:** 4.0/5.0 stars **Reviewed by:** VANSH G. | Quality assurance developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Gretel.ai?** The ui and user experience of the website is just perfect, ease of implementation and no limit on frequency of use, multiple features apart form synthetic data generation and the data can be exported to various formats leading to ease of integration and very good customer support. **What do you dislike about Gretel.ai?** the data generated have upper cap size for the size number of items in the sheet which can be improved. **What problems is Gretel.ai solving and how is that benefiting you?** The issue of collecting data while creating AI/ML models ### 4. Best synthetic data generator out there **Rating:** 4.0/5.0 stars **Reviewed by:** Harsh S. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2024 **What do you like best about Gretel.ai?** The ability to create synthetic data based out of both specific and generalised prompts **What do you dislike about Gretel.ai?** It should also provide a JSON option currently it only gives output in tabular form **What problems is Gretel.ai solving and how is that benefiting you?** The headache of creating specific synthetic data to fine-tune or make your model better ### 5. Improve AI Model **Rating:** 4.0/5.0 stars **Reviewed by:** Viijay s. | Digital Marketing Executive, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2024 **What do you like best about Gretel.ai?** Generate artificial datasets same as real data to imrove AI Model. **What do you dislike about Gretel.ai?** Nothing Dislike to tool its provide very good & Synthetic quality data **What problems is Gretel.ai solving and how is that benefiting you?** It helps me to easily generate the Synthetic data with good quality. ### 6. Gretel ai review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2024 **What do you like best about Gretel.ai?** Their core product, Gretel Synthetics, creates synthetic data that protects user privacy. **What do you dislike about Gretel.ai?** While Gretel attempts to simplify synthetic data generation, it might still require some knowledge of machine learning for optimal use. **What problems is Gretel.ai solving and how is that benefiting you?** Gretel.ai is tackling a crucial problem in the field of AI development that is data privacy. - [View Gretel.ai pricing details and edition comparison](https://www.g2.com/products/gretel-ai/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+07%3A49%3A53+-0500&secure%5Bsession_id%5D=e1e87972-73e4-4858-94a2-f24f88345ddd&secure%5Btoken%5D=17fa9b305a70ccd035a9f224690df181a7b231c40506707a20052cbc4b20a92b&format=llm_user) ## Gretel.ai Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Data Type** - Structured Data - Image Data - Data Labeling/Annotation **Synthesis Type** - Full Synthesis - Partial Synthesis **Data Transformation** - Data Utility - Data Quality - Privacy - Data Formats - Scale ## Top Gretel.ai Alternatives - [Tonic.ai](https://www.g2.com/products/tonic-ai/reviews) - 4.2/5.0 (38 reviews) - [MOSTLY AI Synthetic Data Platform](https://www.g2.com/products/mostly-ai-synthetic-data-platform/reviews) - 4.5/5.0 (17 reviews) - [IBM watsonx.ai](https://www.g2.com/products/ibm-watsonx-ai/reviews) - 4.4/5.0 (141 reviews)