--- title: Great Question Reviews meta\_title: 'Great Question Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 22 reviews by the users' company size, role or industry to find out how Great Question works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 22 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Great Question Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **ease of use** of Great Question, facilitating efficient user research and streamlined workflows. [(5 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391187&qs=pros-and-cons#reviews) Users appreciate the **comprehensive feature set** of Great Question, streamlining their research process significantly. [(3 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391985&qs=pros-and-cons#reviews) Users love the **rewards system** in Great Question, which simplifies managing incentives for customer research effortlessly. [(3 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391513&qs=pros-and-cons#reviews) Users value the **analysis efficiency** of Great Question, streamlining research processes and saving valuable time. [(2 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1392059&qs=pros-and-cons#reviews) Users find the **easy setup** of Great Question simplifies the interview booking process, enhancing research efficiency. [(2 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391917&qs=pros-and-cons#reviews) Users note the **limited opportunities** for diversity in user pool, which can make participant recruitment challenging. [(1 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1947648&qs=pros-and-cons#reviews) Users find the **limited surveys** hinder their ability to conduct more complex research effectively. [(1 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1947658&qs=pros-and-cons#reviews) Users suggest improving **participant transition management** between studies for a smoother survey experience. [(1 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1947606&qs=pros-and-cons#reviews) Users find the **pricing inflexible** , limiting options for smaller teams or individual researchers seeking to use Great Question. [(1 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391712&qs=pros-and-cons#reviews) Users experience **slow performance** with Great Question, especially when processing large datasets and complicated surveys. [(1 mentions)](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1392206&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Great Question ##### 1. Ease of Use Users highlight the **ease of use** of Great Question, facilitating efficient user research and streamlined workflows. [ See 5 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391187&qs=pros-and-cons#reviews) See Related User Reviews ![Thereasa R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thereasa R.") TR Thereasa R. Mid-Market (51-1000 emp.) 5.0/5 "All customer research tasks in one place- great for product marketing" What do you like about Great Question? Before Great Question, recruiting, scheduling, conducting and analyzing customer research was sooo tedious. I used calendly, Zoom links and recordings ![Róża T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Róża T.") RT Róża T. Mid-Market (51-1000 emp.) 4.5/5 "Great tool for conducting user interviews and simple surveys" What do you like about Great Question? Previously, when I worked at a different company, we had internal users, making it easy to book interviews since they were accessible via Slack. When ##### 2. Features Users appreciate the **comprehensive feature set** of Great Question, streamlining their research process significantly. [ See 3 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391985&qs=pros-and-cons#reviews) See Related User Reviews ![Thereasa R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thereasa R.") TR Thereasa R. Mid-Market (51-1000 emp.) 5.0/5 "All customer research tasks in one place- great for product marketing" What do you like about Great Question? Before Great Question, recruiting, scheduling, conducting and analyzing customer research was sooo tedious. I used calendly, Zoom links and recordings ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Exceptional Research Platform" What do you like about Great Question? Great Question is one of the best user research tools I've used as a product designer. It has everything I need—from user recruitment and surveys to p ##### 3. Rewards System Users love the **rewards system** in Great Question, which simplifies managing incentives for customer research effortlessly. [ See 3 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391513&qs=pros-and-cons#reviews) See Related User Reviews ![Thereasa R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thereasa R.") TR Thereasa R. Mid-Market (51-1000 emp.) 5.0/5 "All customer research tasks in one place- great for product marketing" What do you like about Great Question? Before Great Question, recruiting, scheduling, conducting and analyzing customer research was sooo tedious. I used calendly, Zoom links and recordings ![Róża T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Róża T.") RT Róża T. Mid-Market (51-1000 emp.) 4.5/5 "Great tool for conducting user interviews and simple surveys" What do you like about Great Question? Previously, when I worked at a different company, we had internal users, making it easy to book interviews since they were accessible via Slack. When ##### 4. Analysis Efficiency Users value the **analysis efficiency** of Great Question, streamlining research processes and saving valuable time. [ See 2 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1392059&qs=pros-and-cons#reviews) See Related User Reviews ![Thereasa R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thereasa R.") TR Thereasa R. Mid-Market (51-1000 emp.) 5.0/5 "All customer research tasks in one place- great for product marketing" What do you like about Great Question? Before Great Question, recruiting, scheduling, conducting and analyzing customer research was sooo tedious. I used calendly, Zoom links and recordings ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Exceptional Research Platform" What do you like about Great Question? Great Question is one of the best user research tools I've used as a product designer. It has everything I need—from user recruitment and surveys to p ##### 5. Easy Setup Users find the **easy setup** of Great Question simplifies the interview booking process, enhancing research efficiency. [ See 2 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391917&qs=pros-and-cons#reviews) See Related User Reviews ![Róża T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Róża T.") RT Róża T. Mid-Market (51-1000 emp.) 4.5/5 "Great tool for conducting user interviews and simple surveys" What do you like about Great Question? Previously, when I worked at a different company, we had internal users, making it easy to book interviews since they were accessible via Slack. When ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Exceptional Research Platform" What do you like about Great Question? Great Question is one of the best user research tools I've used as a product designer. It has everything I need—from user recruitment and surveys to p ### 5 Cons or Disadvantages of Great Question ##### 1. Limited Opportunities Users note the **limited opportunities** for diversity in user pool, which can make participant recruitment challenging. [ See 1 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1947648&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Exceptional Research Platform" What do you dislike about Great Question? If I had one suggestion, it would be to expand the diversity of their user pool. My target audience is technical developers, and sometimes finding the ##### 2. Limited Surveys Users find the **limited surveys** hinder their ability to conduct more complex research effectively. [ See 1 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1947658&qs=pros-and-cons#reviews) See Related User Reviews ![Róża T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Róża T.") RT Róża T. Mid-Market (51-1000 emp.) 4.5/5 "Great tool for conducting user interviews and simple surveys" What do you dislike about Great Question? The improvement I'd suggest is a smoother transition of participants between studies, and allow more complex logic for surveys. ##### 3. Participant Management Users suggest improving **participant transition management** between studies for a smoother survey experience. [ See 1 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1947606&qs=pros-and-cons#reviews) See Related User Reviews ![Róża T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Róża T.") RT Róża T. Mid-Market (51-1000 emp.) 4.5/5 "Great tool for conducting user interviews and simple surveys" What do you dislike about Great Question? The improvement I'd suggest is a smoother transition of participants between studies, and allow more complex logic for surveys. ##### 4. Pricing Issues Users find the **pricing inflexible** , limiting options for smaller teams or individual researchers seeking to use Great Question. [ See 1 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1391712&qs=pros-and-cons#reviews) See Related User Reviews ![Syed A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Syed A.") SA Syed A. Enterprise (\> 1000 emp.) 4.5/5 "A Game-Changer for UX Research" What do you dislike about Great Question? Great Question is a solid tool, but there are a few areas where it could improve. I've noticed it sometimes lags when loading big datasets or complica ##### 5. Slow Performance Users experience **slow performance** with Great Question, especially when processing large datasets and complicated surveys. [ See 1 mentions ](https://www.g2.com/products/great-question/reviews?filters%5Bsentiment_snippet%5D=1392206&qs=pros-and-cons#reviews) See Related User Reviews ![Syed A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Syed A.") SA Syed A. Enterprise (\> 1000 emp.) 4.5/5 "A Game-Changer for UX Research" What do you dislike about Great Question? Great Question is a solid tool, but there are a few areas where it could improve. I've noticed it sometimes lags when loading big datasets or complica ## Top-Rated Alternatives [ ![User Interviews](https://images.g2crowd.com/uploads/product/hd_favicon/e084340a5b6caa5466ac4743423f39ce/user-interviews.svg "User Interviews") User Interviews 4.6/5(1,046) ](https://www.g2.com/products/user-interviews/reviews) [ ![UserTesting](https://images.g2crowd.com/uploads/product/hd_favicon/ac57cca9184c8ef16c868d466e726c9f/usertesting.svg "UserTesting") UserTesting 4.4/5(792) ](https://www.g2.com/products/usertesting/reviews) [ ![Qualtrics Market Research](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-market-research.svg "Qualtrics Market Research") Qualtrics Market Research 4.4/5(3,018) ](https://www.g2.com/products/qualtrics-market-research/reviews) [ View All Alternatives ](https://www.g2.com/products/great-question/competitors/alternatives) ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/14/2023 "Essential to our UXR practice" 5/5 What do you like best about Great Question? GQ has been essential for going zero to one on our UXR practice. We needed a cost effetive tool that could help with the entire lifecycle of a UXR study, and that had a low learning curve, and GQ has been able to check all the boxes. Plus, the GQ team is phenomenal, and always ready to help provide resources, talk with us about ideas, help troubleshoot and they keep us informed about what's coming up next on the roadmap. Review collected by and hosted on G2.com. What do you dislike about Great Question? Like any earlier stage software, there are some kinks to work out and features to build, but the team is super responsive when we provide feedback and we know we have a voice in informing the future roadmap. Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? It's hard to find an all-in-one UXR tool, but GQ has been very effective and has helped our team be so much more efficient. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Small-Business (50 or fewer emp.) 8/11/2023 "One of my favorite tools!" 5/5 What do you like best about Great Question? I've been doing UR for a long time, and recruiting current customers has ALWAYS been harder than it needs to be! When I went independent this year, I knew I needed a tool that would handle an end to end interviewing process so I wouldn't have to string together a bunch of tools. GQ saves me time and money, and the team is one of the best I've ever worked with. Review collected by and hosted on G2.com. What do you dislike about Great Question? I'd prefer if all paid tiers had custom emails since I always have to tweak that content for every study. If your company requires a lot of customization or your procurement process is hairy, just go right for an enterprise account. You won't regret it. Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? Screening, scheduling and video analysis Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Enterprise (\> 1000 emp.) 8/10/2023 "A powerful tool for research workflows" 4/5 What do you like best about Great Question? Great Question serves as the central place for all our organic recruiting needs, as well as the primary workflow tool to invite, schedule, conduct, and pay out incentives for all our studies. In addition, it makes our panel much more easily auditable for data deletion requests, and other privacy and legal needs. The introduction of Great Question will eventually result in the elimination of 3 other duplicative tools in our stack, and ultimately make our researcher's lives much easier through a single unified workflow. Review collected by and hosted on G2.com. What do you dislike about Great Question? Great Question is a small organization, and with that comes some growing pains in the product (minor bugs, UI inconsistencies, etc.). However, the team has been very responsive to any and all feedback we've given them thus far, and I'm confident the product will only get better with time. Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? Great Question is creating a simpler workflow for our reserach team, saving time and effort with fewer tools, as well as ensuring that our organization matains compliance through easy opt-out processes for reserach participants. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 8/10/2023 "Reduced no-shows and made research easier for the whole team!" 4.5/5 What do you like best about Great Question? Now that we have Great Question the majority of the research headaches have disappeared. Everything is in one place, easy to find and use! The process from creating a study to finding and reaching out to participants has been cut in half, not to mention we now have a 66% success rate with completed interviews. Great Question has not only changed how we do research (e.g. now it's streamlined) it's also changed how we my team feels about doing research. People are excited to get started now - when they used to stress about it. Review collected by and hosted on G2.com. What do you dislike about Great Question? I wouldn't say dislike, but since it's a new company there are some things that haven't been built yet - and of course, there's the occasional bug. That said, the team is so communicative and clearly listens to their customers. If we ever feel like there's a feature missing or could use a little update, we share it with the team. Countless features have been updated and improved - and they follow up. I never feel like I'm screaming into a void when working with Great Question. Great team - great support. If you hang in there with them, you won't be disappointed. Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? Before Great Question everyone was doing research their own way. This meant reinventing the wheel, or bottlenecks and delayed research if support was needed. Now, everyone can get started on their own and they're all following the same process. Not because we hate originality, but because this is the easiest that research has ever been for our team. We're doing more research, more efficiently - not to mention, we've reduced no-shows by at least 20%. It's allowed me, as the Research Operations Manager, to focus less on the nitty gritty administrative tasks and more on the big-picture projects. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Enterprise (\> 1000 emp.) 8/9/2023 "Perfect for ResOps" 5/5 What do you like best about Great Question? We have everything in on place. Our ppt database, email campaigns, incentives, video session landing pages, and analysis. It means as a ResOps Manager I don't have to several different platforms to get what I need to do done for a study to run smoothly and our ppts to be happy. After almost a decade in this field it is great to have a tool that can do all of that and they keep adding more. Review collected by and hosted on G2.com. What do you dislike about Great Question? They are a startup with limited people, so some of the changes do come slow. However, I do feel like we are heard and our CSM does a great job of keeping us informed. Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? The main problems for my role is continuity, organization, and complicated workflows. GQ solves all of those by providing me the tools to be successful. We can do everything from study planning and recuriting to analysis all within the platform. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 8/11/2023 "A timesaver for recruiting and participant management" 5/5 What do you like best about Great Question? Great Question eliminates the need for multiple ReOps tools by streamlining the process of recruiting, emailing, scheduling, and incentive distribution. It makes it simple to enable researchers and other stakeholders with the training and resources to see projects through from start to finish. It is also obvious that the GQ team listens to our feedback and acts on it! Review collected by and hosted on G2.com. What do you dislike about Great Question? There are the occasional bugs here and there, but they are always addressed and fixed quickly. Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? Great Question helps our team solve the task of managing participants. It allows us to set eligibility requirements, track participation history, input candidate attributes, and EASILY manage incentive distributions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 3/14/2024 "Great Product" 4/5 What do you like best about Great Question? Good Product it solves my major issue and address most he problem. Review collected by and hosted on G2.com. What do you dislike about Great Question? I didn't not found any issue so far in the product. Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? It provides plenty of questions for research work, Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 8/10/2023 "Excellent tool for managing research studies" 5/5 What do you like best about Great Question? Great Question makes communicating with participants easy - as well as scheduling interviews. Also the incentive management component saves a lot of time! Review collected by and hosted on G2.com. What do you dislike about Great Question? The UI could be improved in places and sometimes a page refresh is required for certain elements to update, however, the GQ team are always open to feedback and keep us in the loop regarding known issues (as well as new features etc.) Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? Great Question makes it easier for us to communicate with research study candidates. It also saves time by handling interview scheduling and incentive management. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 8/10/2023 "Game changer!" 4.5/5 What do you like best about Great Question? How simple and intuitive it is to use. If you'd never used the software before, you'd easily be able to set a study and get going. Review collected by and hosted on G2.com. What do you dislike about Great Question? I think our teams work a little differently, and we're finding that the workflow of building a project from start to end is a little bitty. We're often having to create multiple Great Question studies, to fulfil all the tasks needed for one of our studies. Still makes the process a whole lot easier though! Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? We're getting a much better response rate from our participants because of how professional our emails look. It's also great to be able to duplicate templates and change a few details for a new project. It's saving us so much time and admin running through GQ Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") EI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 8/9/2023 "Great Question enables us to address our org's great questions" 5/5 What do you like best about Great Question? The GQ team is super attentive to our needs as customers and makes tremendous efforts to meet our needs. The product is evolving at a fast rate and it's a huge advancement for us to have one tool, especially one that's GDPR compliant, for recruitment/CMS, incentive processing, analysis/repository, and more. It's well worth the cost. Review collected by and hosted on G2.com. What do you dislike about Great Question? GQ is a startup and, as one would expect, there are some bugs here and there. Review collected by and hosted on G2.com. What problems is Great Question solving and how is that benefiting you? Participant recruitment/CMS, incentives, analysis/repository for research, scheduling, etc. Review collected by and hosted on G2.com. 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