--- title: Grata Reviews meta\_title: 'Grata Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Grata works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Financial Services url: https://www.g2.com/categories/financial-services --- ### Grata Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [(25 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews) Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [(24 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews) Users value the **granular filtering features** of Grata for easily accessing detailed company information. [(19 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews) Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews) Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [(16 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews) Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews) Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews) Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [(6 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews) Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [(5 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Grata ##### 1. Search Functionality Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [ See 25 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Good service" What do you like about Grata? Helpful way to quickly look up and analyze businesses CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 2. Ease of Use Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [ See 24 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews) See Related User Reviews DK daniel k. Small-Business (50 or fewer emp.) 5.0/5 "The absolute best proprietary deal sourcing platform money can buy" What do you like about Grata? UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2- CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 3. Filtering Features Users value the **granular filtering features** of Grata for easily accessing detailed company information. [ See 19 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews) See Related User Reviews ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.") GB Graham B. Small-Business (50 or fewer emp.) 5.0/5 "The Most Important Resource for My Deal Generation" What do you like about Grata? The ability to filter for a number of criteria allowed me to only focus on only the companies that are highly relevant for me, which greatly increased CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 4. Customer Support Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [ See 17 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "great for Deal origination!" What do you like about Grata? I love the support and the accuracy of the data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Highly appreciate their continuous commitment to improve the product. Customer success is great too!" What do you like about Grata? The comprehensiveness and accuracy of data provided by the product. Features are easy to utilize; and what I love the most is the AI Core Focus functi ##### 5. Functionality Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [ See 16 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews) See Related User Reviews DK daniel k. Small-Business (50 or fewer emp.) 5.0/5 "The absolute best proprietary deal sourcing platform money can buy" What do you like about Grata? UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2- ![Ethan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan B.") EB Ethan B. Enterprise (\> 1000 emp.) 4.5/5 "Great for discovery & market mapping" What do you like about Grata? Really great global coverage. The AI find similar feature is valuable for discovery. ### 5 Cons or Disadvantages of Grata ##### 1. Data Inaccuracy Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [ See 17 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Best UX of any alternative data provider out there" What do you dislike about Grata? Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.") AM Andrew M. Mid-Market (51-1000 emp.) 5.0/5 "Easy, Efficient, and Effective Platform for Sourcing and Due Diligence" What do you dislike about Grata? Sometimes the companies shown are extremely small and might not even exist. ##### 2. Inaccuracy Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [ See 8 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Best UX of any alternative data provider out there" What do you dislike about Grata? Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel ![Akshat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshat S.") AS Akshat S. Small-Business (50 or fewer emp.) 5.0/5 "Great platform for preliminary deal sourcing research" What do you dislike about Grata? Lacks precision with data sometimes but understandable considering the nature of the companies ##### 3. Limited Data Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [ See 8 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews) See Related User Reviews ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.") GB Graham B. Small-Business (50 or fewer emp.) 5.0/5 "The Most Important Resource for My Deal Generation" What do you dislike about Grata? The email data is very good, but there is a small percentage of companies in the database that do not have email data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Exception Product" What do you dislike about Grata? Grata's contact information is slightly constrained and only has information on the CEO. That information can easily be enhanced though using a servic ##### 4. Company Exclusion Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [ See 6 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews) See Related User Reviews JS Javier S. Mid-Market (51-1000 emp.) 5.0/5 "Great tool for mid-market M&A Business development teams" What do you dislike about Grata? Most of the data focuses in the US. As a global Investment Bank, we would like to have access to European companies. Also, the events part of the tool ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Good service" What do you dislike about Grata? Sometimes it's not fully up to date. Also, there are a lot of companies missing contact information ##### 5. Data Incompleteness Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [ See 5 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 5.0/5 "Terrific Platform" What do you dislike about Grata? No data source is perfect so there are ocassional gaps in contact data in particular - though they have a feature where you can flag missing data and ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Been a great platform to research and market map." What do you dislike about Grata? Contact info and which investors are a part of companies are not robust yet ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 2/15/2022 "Best Search Engine!" 5/5 What do you like best about Grata? Slick user interface and incredible customer support are two of the top qualities. I also love how easy it is to add companies to a list, and to discover new companies! Review collected by and hosted on G2.com. What do you dislike about Grata? There is nothing I dislike. I truly enjoy every aspect of the product. Review collected by and hosted on G2.com. Recommendations to others considering Grata: Buy the product! You won't regret it! Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? We are searching for contact information for c-level executives. Grata's database is expansive. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-5348860/official_response/edit) Thank you - we love hearing that you're benefitting from our slick user interface and incredible customer support. 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