--- title: Grata Reviews meta\_title: 'Grata Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Grata works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Financial Services url: https://www.g2.com/categories/financial-services ---

### Grata Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [(25 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews)

Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [(24 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews)

Users value the **granular filtering features** of Grata for easily accessing detailed company information. [(19 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews)

Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews)

Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [(16 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews)

Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews)

Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews)

Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews)

Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [(6 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews)

Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [(5 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Grata

##### 1. Search Functionality

Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly.
[
See 25 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Good service"

What do you like about Grata?

Helpful way to quickly look up and analyze businesses

CN

Coty N.

Small-Business (50 or fewer emp.)

5.0/5

"Super helpful for industry research prior to raising a search fund"

What do you like about Grata?

Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters,

##### 2. Ease of Use

Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support.
[
See 24 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews)

See Related User Reviews

DK

daniel k.

Small-Business (50 or fewer emp.)

5.0/5

"The absolute best proprietary deal sourcing platform money can buy"

What do you like about Grata?

UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2-

CN

Coty N.

Small-Business (50 or fewer emp.)

5.0/5

"Super helpful for industry research prior to raising a search fund"

What do you like about Grata?

Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters,

##### 3. Filtering Features

Users value the **granular filtering features** of Grata for easily accessing detailed company information.
[
See 19 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.")
GB

Graham B.

Small-Business (50 or fewer emp.)

5.0/5

"The Most Important Resource for My Deal Generation"

What do you like about Grata?

The ability to filter for a number of criteria allowed me to only focus on only the companies that are highly relevant for me, which greatly increased

CN

Coty N.

Small-Business (50 or fewer emp.)

5.0/5

"Super helpful for industry research prior to raising a search fund"

What do you like about Grata?

Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters,

##### 4. Customer Support

Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback.
[
See 17 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"great for Deal origination!"

What do you like about Grata?

I love the support and the accuracy of the data.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Highly appreciate their continuous commitment to improve the product. Customer success is great too!"

What do you like about Grata?

The comprehensiveness and accuracy of data provided by the product. Features are easy to utilize; and what I love the most is the AI Core Focus functi

##### 5. Functionality

Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities.
[
See 16 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews)

See Related User Reviews

DK

daniel k.

Small-Business (50 or fewer emp.)

5.0/5

"The absolute best proprietary deal sourcing platform money can buy"

What do you like about Grata?

UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2-

 ![Ethan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan B.")
EB

Ethan B.

Enterprise (\> 1000 emp.)

4.5/5

"Great for discovery & market mapping"

What do you like about Grata?

Really great global coverage. The AI find similar feature is valuable for discovery.

### 5 Cons or Disadvantages of Grata

##### 1. Data Inaccuracy

Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time.
[
See 17 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Best UX of any alternative data provider out there"

What do you dislike about Grata?

Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel

 ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.")
AM

Andrew M.

Mid-Market (51-1000 emp.)

5.0/5

"Easy, Efficient, and Effective Platform for Sourcing and Due Diligence"

What do you dislike about Grata?

Sometimes the companies shown are extremely small and might not even exist.

##### 2. Inaccuracy

Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data.
[
See 8 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Best UX of any alternative data provider out there"

What do you dislike about Grata?

Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel

 ![Akshat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshat S.")
AS

Akshat S.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform for preliminary deal sourcing research"

What do you dislike about Grata?

Lacks precision with data sometimes but understandable considering the nature of the companies

##### 3. Limited Data

Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues.
[
See 8 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.")
GB

Graham B.

Small-Business (50 or fewer emp.)

5.0/5

"The Most Important Resource for My Deal Generation"

What do you dislike about Grata?

The email data is very good, but there is a small percentage of companies in the database that do not have email data.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Exception Product"

What do you dislike about Grata?

Grata's contact information is slightly constrained and only has information on the CEO. That information can easily be enhanced though using a servic

##### 4. Company Exclusion

Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information.
[
See 6 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews)

See Related User Reviews

JS

Javier S.

Mid-Market (51-1000 emp.)

5.0/5

"Great tool for mid-market M&A Business development teams"

What do you dislike about Grata?

Most of the data focuses in the US. As a global Investment Bank, we would like to have access to European companies. Also, the events part of the tool

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Good service"

What do you dislike about Grata?

Sometimes it's not fully up to date. Also, there are a lot of companies missing contact information

##### 5. Data Incompleteness

Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually.
[
See 5 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
E

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Terrific Platform"

What do you dislike about Grata?

No data source is perfect so there are ocassional gaps in contact data in particular - though they have a feature where you can flag missing data and

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Been a great platform to research and market map."

What do you dislike about Grata?

Contact info and which investors are a part of companies are not robust yet

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

1/31/2023

"Great so far"

4/5

What do you like best about Grata?

User friendly interface is great. The ability to market map quickly. Review collected by and hosted on G2.com.

What do you dislike about Grata?

Poor contact data quality. Lots of noise in searches as well (ie bad targets that for some reason end up in searches). Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

RObost database of business that help in sourcing Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7659155/official_response/edit)

We always appreciate customer feedback, and would recommend taking advantage of our contact enrichment to help reach business owners of these hidden gems. We also would suggest utilizing our recently released industry and business model filters to scope your searches. Please reach out with any other questions.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Shashank P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shashank P.")
SP

Shashank P.

Research Associate

Mid-Market (51-1000 emp.)

1/31/2023

"Efficient and Smooth"

4.5/5

What do you like best about Grata?

The comprehensibility of the platform is great. You can narrow down on searches using exhaustive filters. Review collected by and hosted on G2.com.

What do you dislike about Grata?

Reults tend to get inconsistent and inaccurate after the 1st 100 Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Grata helps my team in sourcing acquisition targets Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7657892/official_response/edit)

Thank you - we're glad Grata is helping you source acquisition targets. Similar to Google, Grata ranks the best results highest in the results, which is why you'll typically see higher quality results on the first page. We recommend trying an industry or business model filter to scope your results. Please let us know if you have any questions or need additional support!

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Aaron P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron P.")
AP

Aaron P.

Managing Director

Small-Business (50 or fewer emp.)

9/6/2022

"An essential tool for deal research and sourcing."

5/5

What do you like best about Grata?

Grata is a key tool in our process of researching SMB acquisitions and learning more about industry niches where our companies operate. Review collected by and hosted on G2.com.

What do you dislike about Grata?

This is a very powerful tool but has a learning curve; we get a lot of value from having guided help from Grata. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

It solves the fundamental problem of creating a list of all the companies in a given industry that meet certain characteristics. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7077858/official_response/edit)

Thank you Aaron - it's great hearing that Grata is a key tool in your process of researching SMB acquisitions, and learning more about industry niches.

Current UserValidated ReviewerSource: Organic

 ![Charles S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charles S.")
CS

Charles S.

Senior Vice President of Corporate Development

Enterprise (\> 1000 emp.)

7/11/2022

"Current customer and heavy user of Ideation platforms"

5/5

What do you like best about Grata?

User interface, similar companies, chrome extension, the number of companies in Grata database with relevant information Review collected by and hosted on G2.com.

What do you dislike about Grata?

I hate that I can't log-in directly into Grata from the chrome extension. Super super frustrating and time consuming to have to go into your saved passwords in order to then go back to chrome and log into the extension Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

I'm able to discover companies that I would have otherwise never been able to find using other company search methods Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-6836527/official_response/edit)

Thanks Charles, we're glad Grata is helping you discover companies you would have otherwise never been able to find with other methods. Regarding the Chrome extension, we hear you and are working on a solution.

Current UserValidated ReviewerSource: Organic

 ![Verified User in Management Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Management Consulting")
UM

Verified User in Management Consulting

Enterprise (\> 1000 emp.)

11/29/2022

"Grata review"

5/5

What do you like best about Grata?

Ability to find small companies within a specific industry Review collected by and hosted on G2.com.

What do you dislike about Grata?

Revenue estimates are sometimes inaccurate or not included Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Can build a company list more quickly and can easily export the data Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7441354/official_response/edit)

Thank you - we're glad to hear that Grata allows you to find small companies within a specific industry.

Current UserValidated ReviewerSource: Organic

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

4/12/2022

"Grata Review"

4.5/5

What do you like best about Grata?

Ability to identify target that meet my criteria. Review collected by and hosted on G2.com.

What do you dislike about Grata?

Nothing. I have no issues at all. It works well for me. Review collected by and hosted on G2.com.

Recommendations to others considering Grata:

None Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Identifying targets to recommend to exec leadership. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-6499558/official_response/edit)

Thank you! We're happy to hear that Grata is helping you find target companies that fit your criteria

1/31/2023
Validated ReviewerSource: Organic

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

1/7/2022

"NextGen solution"

5/5

What do you like best about Grata?

Overall Grata has the best UI and is the easiest solution to use of the different providers out there. It does a great job of displaying the search inputs and allows for easy adjusting of searches. Lists are very helpful as well to help organize searches based on industries or other topics. Review collected by and hosted on G2.com.

What do you dislike about Grata?

You can set weekly alerts for set searches, but it'll only show every company that meets the criteria instead of only or also showing the new companies that met that criteria each week. So what ends up happening is you get ~the same companies each week and can't figure out which are the new ones you need to review. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

New prospect identification. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity")
UV

Verified User in Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

6/3/2022

"Impressive Platform for Research"

4.5/5

What do you like best about Grata?

The intuitive user experience as well as the breadth of information. Review collected by and hosted on G2.com.

What do you dislike about Grata?

Very few things I dislike about Grata. The contact information and/or email addresses are not always correct. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

The platform helps me research and identify companies quickly. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-6700290/official_response/edit)

Thanks! We would recommend taking advantage of our contact enrichment with your CSM. Glad to hear the user experience is intuitive!

Current UserValidated ReviewerSource: Organic

 ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity")
UV

Verified User in Venture Capital & Private Equity

Enterprise (\> 1000 emp.)

1/10/2022

"Analyst, Private Investments, at Hedge Fund (+$50B Assets Under Management)"

5/5

What do you like best about Grata?

Grata captures more of the market than any competitor. PitchBook, the next "runner-up" to Grata, only covers half of Grata's companies. Grata pays itself off in spades if you find just 1 deal on the platform. Look no further! Review collected by and hosted on G2.com.

What do you dislike about Grata?

I have not witnessed any downsides to Grata. If you run into any issues, the Grata team is immediately helpful anyways. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Deal sourcing and comparable company analysis. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

DL

David L.

Managing Partner

Small-Business (50 or fewer emp.)

12/1/2021

"Grata for search funds"

5/5

What do you like best about Grata?

Intuitive search features, great user interface, and outstanding customer service. Review collected by and hosted on G2.com.

What do you dislike about Grata?

Some of the company contact information requires updates; however, this is mitigated through Grata's contact enrichment program. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Grata is an excellent tool for sourcing small and middle market companies. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

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##### Categories on G2

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