--- title: Grata Reviews meta\_title: 'Grata Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Grata works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Financial Services url: https://www.g2.com/categories/financial-services --- ### Grata Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [(25 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews) Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [(24 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews) Users value the **granular filtering features** of Grata for easily accessing detailed company information. [(19 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews) Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews) Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [(16 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews) Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews) Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews) Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [(6 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews) Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [(5 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Grata ##### 1. Search Functionality Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [ See 25 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Good service" What do you like about Grata? Helpful way to quickly look up and analyze businesses CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 2. Ease of Use Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [ See 24 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews) See Related User Reviews DK daniel k. Small-Business (50 or fewer emp.) 5.0/5 "The absolute best proprietary deal sourcing platform money can buy" What do you like about Grata? UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2- CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 3. Filtering Features Users value the **granular filtering features** of Grata for easily accessing detailed company information. [ See 19 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews) See Related User Reviews ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.") GB Graham B. Small-Business (50 or fewer emp.) 5.0/5 "The Most Important Resource for My Deal Generation" What do you like about Grata? The ability to filter for a number of criteria allowed me to only focus on only the companies that are highly relevant for me, which greatly increased CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 4. Customer Support Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [ See 17 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "great for Deal origination!" What do you like about Grata? I love the support and the accuracy of the data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Highly appreciate their continuous commitment to improve the product. Customer success is great too!" What do you like about Grata? The comprehensiveness and accuracy of data provided by the product. Features are easy to utilize; and what I love the most is the AI Core Focus functi ##### 5. Functionality Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [ See 16 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews) See Related User Reviews DK daniel k. Small-Business (50 or fewer emp.) 5.0/5 "The absolute best proprietary deal sourcing platform money can buy" What do you like about Grata? UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2- ![Ethan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan B.") EB Ethan B. Enterprise (\> 1000 emp.) 4.5/5 "Great for discovery & market mapping" What do you like about Grata? Really great global coverage. The AI find similar feature is valuable for discovery. ### 5 Cons or Disadvantages of Grata ##### 1. Data Inaccuracy Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [ See 17 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Best UX of any alternative data provider out there" What do you dislike about Grata? Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.") AM Andrew M. Mid-Market (51-1000 emp.) 5.0/5 "Easy, Efficient, and Effective Platform for Sourcing and Due Diligence" What do you dislike about Grata? Sometimes the companies shown are extremely small and might not even exist. ##### 2. Inaccuracy Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [ See 8 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Best UX of any alternative data provider out there" What do you dislike about Grata? Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel ![Akshat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshat S.") AS Akshat S. Small-Business (50 or fewer emp.) 5.0/5 "Great platform for preliminary deal sourcing research" What do you dislike about Grata? Lacks precision with data sometimes but understandable considering the nature of the companies ##### 3. Limited Data Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [ See 8 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews) See Related User Reviews ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.") GB Graham B. Small-Business (50 or fewer emp.) 5.0/5 "The Most Important Resource for My Deal Generation" What do you dislike about Grata? The email data is very good, but there is a small percentage of companies in the database that do not have email data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Exception Product" What do you dislike about Grata? Grata's contact information is slightly constrained and only has information on the CEO. That information can easily be enhanced though using a servic ##### 4. Company Exclusion Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [ See 6 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews) See Related User Reviews JS Javier S. Mid-Market (51-1000 emp.) 5.0/5 "Great tool for mid-market M&A Business development teams" What do you dislike about Grata? Most of the data focuses in the US. As a global Investment Bank, we would like to have access to European companies. Also, the events part of the tool ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Good service" What do you dislike about Grata? Sometimes it's not fully up to date. Also, there are a lot of companies missing contact information ##### 5. Data Incompleteness Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [ See 5 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 5.0/5 "Terrific Platform" What do you dislike about Grata? No data source is perfect so there are ocassional gaps in contact data in particular - though they have a feature where you can flag missing data and ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Been a great platform to research and market map." What do you dislike about Grata? Contact info and which investors are a part of companies are not robust yet ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity") UV Verified User in Venture Capital & Private Equity Small-Business (50 or fewer emp.) 1/31/2023 "Powerful company discovery tool for private market investors" 5/5 What do you like best about Grata? Company search filters are highly granular. Adding logic controls to select for or against specific criteria is easy. Chrome extension enriches the company website with firmographic information, right at your fingertips. The 'find similar company' search is also helpful in conducting landscape analysis. Review collected by and hosted on G2.com. What do you dislike about Grata? The Grata chrome extension frequently logs me out after inactivity, and there's no way to log back in with a Google or LinkedIn login API. But that's an easy fix! Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Sourcing, competitive research, contact info, company enrichment Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7657441/official_response/edit) Thank you, glad to hear you find the filters to be extremely granular. We appreciate your feedback on how we can improve our Google Chrome extension, and are working on a solution. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Ryan G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan G.") RG Ryan G. Founder/Owner Small-Business (50 or fewer emp.) 5/16/2023 "Love Grata - great platform!" 4.5/5 What do you like best about Grata? Platform is easy to use and helps me stay organized. Review collected by and hosted on G2.com. What do you dislike about Grata? It could do a better job suggesting more accurate email addresses and financial information. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Building target lists Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-8094724/official_response/edit) Thank you for the review, Ryan! It's great to hear that the platform is easy to use and helps you stay organized. To help with contact data, we would recommend taking advantage of our contact enrichment with your designated CSM. Validated ReviewerSource: Organic ![leigh l.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "leigh l.") LL leigh l. Founder Small-Business (50 or fewer emp.) 2/1/2023 "Independent sponsor" 5/5 What do you like best about Grata? data that is hard to obtain otherwise; ease of use Review collected by and hosted on G2.com. What do you dislike about Grata? Sometimes the data is incomplete. Also, I would like some documentation on how the data is obtained. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? It helps me identify small deals that are hard to find. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7660927/official_response/edit) Thanks for your input, Leigh! While the beauty of Grata is the ability to find hidden gems as you noted, this sometimes comes with having less information. We are currently in the process of adding more data for SMBs from other sources, including government databases, as a result of customer feedback. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller GB Grayson B. Small-Business (50 or fewer emp.) 2/28/2023 "Grata Review" 5/5 What do you like best about Grata? Enrichment Requests allow us to gather leads that we cannot find anywhere else. Review collected by and hosted on G2.com. What do you dislike about Grata? If there was a way to enrich searches without having to download the contact list and re-upload the Excel file, it would save some time. Also, allowing more than 300 contacts per enrichment would be helpful. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Finding email contacts. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7773514/official_response/edit) Thanks Grayson, we're happy to hear that our contact enrichment program is helping you gather leads that you can't find anywhere else! And thank you for your feedback - we can process lists past 300 as long as the 1 list being requested is under 1,500. You can reach out to your customer success manager to get this started! Validated ReviewerSource: Organic JM Julia M. Small-Business (50 or fewer emp.) 2/17/2023 "Overall, incredibly positive!" 5/5 What do you like best about Grata? The efficiency of the platform and accuracy of the content. Review collected by and hosted on G2.com. What do you dislike about Grata? Some companies I have searched have very little information about them. I know this is just part of the kinks, but that so far has been my only qualm. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Looking at relevant companies that are similar to ones identified by our clients. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7730941/official_response/edit) Thanks Julia! We're happy to hear that you're enjoying the efficiency of the platform and accuracy of the content. Validated ReviewerSource: Organic BM Bobby M. Small-Business (50 or fewer emp.) 2/23/2023 "Professional and strategically set up for immediate intelligence." 5/5 What do you like best about Grata? Searching capabilities mixed with a resourceful team who helps define and update our team to better direct our resources/time. Review collected by and hosted on G2.com. What do you dislike about Grata? Some data is skewed but that is to be expected with utilizing outside website linkedin etc. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Helping us navigate through private company data. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7755681/official_response/edit) Thank you Bobby, we are thrilled to hear that you're enjoying our search capabilities and resourceful team to navigate private company data. Validated ReviewerSource: Organic AH Andrew H. Mid-Market (51-1000 emp.) 3/21/2023 "Corporate Development" 5/5 What do you like best about Grata? WEb search for specific filters returning all data which includes private company data Review collected by and hosted on G2.com. What do you dislike about Grata? Expanded search of where companies will be and more accurate employee/financial information Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Sourcing for deals Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7854090/official_response/edit) Thanks for the review, Andrew! It's fantastic that Grata's web search for specific filters is returning the private company data you need to source deals. Validated ReviewerSource: Organic ![Simon S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simon S.") SS Simon S. Co-Founder Enterprise (\> 1000 emp.) 3/9/2023 "User friendly & highly efficient tool for sourcing" 5/5 What do you like best about Grata? Very UX friendly UI. Tested quite some tools but Grata stood out, by far. Review collected by and hosted on G2.com. What do you dislike about Grata? Limited financial data for EU companies. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? quickly have an overview of the active players in a certain field Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7815148/official_response/edit) Thanks for the review, Simon! We're thrilled to hear that Grata is very UX friendly, and that "Grata stood out, by far" among the other tools you've tested. Validated ReviewerSource: Organic ![Howard S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Howard S.") HS Howard S. Director of Corporate Development Small-Business (50 or fewer emp.) 1/26/2023 "Director of Corporate Development" 5/5 What do you like best about Grata? Really great UX for filtering based on interest and good coverage. Has really easy to use integration as well which makes seamless to connect to a CRM Review collected by and hosted on G2.com. What do you dislike about Grata? Sometimes ownership and contact information isn't perfect Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Helping us find new companies for sourcing investment opportunities, market mapping and more! Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7641286/official_response/edit) Thanks Howard! We're thrilled to hear that Grata helps you find new companies for sourcing investment opportunities and mapping markets. Our contact enrichment should help you get closer to perfect information. Current UserValidated ReviewerSource: Organic ![Kevin W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin W.") KW Kevin W. Small-Business (50 or fewer emp.) 2/22/2023 "Helpful tool" 4/5 What do you like best about Grata? With Grata, I can find smaller businesses overlooked by other platforms / tools. Review collected by and hosted on G2.com. What do you dislike about Grata? Many of the small businesses don't have good contact info. I think it's getting better though! Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Finding small business leads Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7749907/official_response/edit) Thank you for the feedback Kevin. We're glad to hear that you can find smaller businesses overlooked by other platforms. To help with contact data, we would recommend taking advantage of our contact enrichment with your designated CSM. 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