--- title: Grata Reviews meta\_title: 'Grata Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Grata works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Financial Services url: https://www.g2.com/categories/financial-services ---

### Grata Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [(25 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews)

Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [(24 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews)

Users value the **granular filtering features** of Grata for easily accessing detailed company information. [(19 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews)

Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews)

Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [(16 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews)

Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews)

Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews)

Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews)

Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [(6 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews)

Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [(5 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Grata

##### 1. Search Functionality

Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly.
[
See 25 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Good service"

What do you like about Grata?

Helpful way to quickly look up and analyze businesses

CN

Coty N.

Small-Business (50 or fewer emp.)

5.0/5

"Super helpful for industry research prior to raising a search fund"

What do you like about Grata?

Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters,

##### 2. Ease of Use

Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support.
[
See 24 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews)

See Related User Reviews

DK

daniel k.

Small-Business (50 or fewer emp.)

5.0/5

"The absolute best proprietary deal sourcing platform money can buy"

What do you like about Grata?

UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2-

CN

Coty N.

Small-Business (50 or fewer emp.)

5.0/5

"Super helpful for industry research prior to raising a search fund"

What do you like about Grata?

Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters,

##### 3. Filtering Features

Users value the **granular filtering features** of Grata for easily accessing detailed company information.
[
See 19 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.")
GB

Graham B.

Small-Business (50 or fewer emp.)

5.0/5

"The Most Important Resource for My Deal Generation"

What do you like about Grata?

The ability to filter for a number of criteria allowed me to only focus on only the companies that are highly relevant for me, which greatly increased

CN

Coty N.

Small-Business (50 or fewer emp.)

5.0/5

"Super helpful for industry research prior to raising a search fund"

What do you like about Grata?

Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters,

##### 4. Customer Support

Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback.
[
See 17 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"great for Deal origination!"

What do you like about Grata?

I love the support and the accuracy of the data.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Highly appreciate their continuous commitment to improve the product. Customer success is great too!"

What do you like about Grata?

The comprehensiveness and accuracy of data provided by the product. Features are easy to utilize; and what I love the most is the AI Core Focus functi

##### 5. Functionality

Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities.
[
See 16 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews)

See Related User Reviews

DK

daniel k.

Small-Business (50 or fewer emp.)

5.0/5

"The absolute best proprietary deal sourcing platform money can buy"

What do you like about Grata?

UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2-

 ![Ethan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan B.")
EB

Ethan B.

Enterprise (\> 1000 emp.)

4.5/5

"Great for discovery & market mapping"

What do you like about Grata?

Really great global coverage. The AI find similar feature is valuable for discovery.

### 5 Cons or Disadvantages of Grata

##### 1. Data Inaccuracy

Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time.
[
See 17 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Best UX of any alternative data provider out there"

What do you dislike about Grata?

Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel

 ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.")
AM

Andrew M.

Mid-Market (51-1000 emp.)

5.0/5

"Easy, Efficient, and Effective Platform for Sourcing and Due Diligence"

What do you dislike about Grata?

Sometimes the companies shown are extremely small and might not even exist.

##### 2. Inaccuracy

Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data.
[
See 8 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Best UX of any alternative data provider out there"

What do you dislike about Grata?

Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel

 ![Akshat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshat S.")
AS

Akshat S.

Small-Business (50 or fewer emp.)

5.0/5

"Great platform for preliminary deal sourcing research"

What do you dislike about Grata?

Lacks precision with data sometimes but understandable considering the nature of the companies

##### 3. Limited Data

Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues.
[
See 8 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.")
GB

Graham B.

Small-Business (50 or fewer emp.)

5.0/5

"The Most Important Resource for My Deal Generation"

What do you dislike about Grata?

The email data is very good, but there is a small percentage of companies in the database that do not have email data.

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Exception Product"

What do you dislike about Grata?

Grata's contact information is slightly constrained and only has information on the CEO. That information can easily be enhanced though using a servic

##### 4. Company Exclusion

Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information.
[
See 6 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews)

See Related User Reviews

JS

Javier S.

Mid-Market (51-1000 emp.)

5.0/5

"Great tool for mid-market M&A Business development teams"

What do you dislike about Grata?

Most of the data focuses in the US. As a global Investment Bank, we would like to have access to European companies. Also, the events part of the tool

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Good service"

What do you dislike about Grata?

Sometimes it's not fully up to date. Also, there are a lot of companies missing contact information

##### 5. Data Incompleteness

Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually.
[
See 5 mentions
](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
E

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Terrific Platform"

What do you dislike about Grata?

No data source is perfect so there are ocassional gaps in contact data in particular - though they have a feature where you can flag missing data and

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
U

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Been a great platform to research and market map."

What do you dislike about Grata?

Contact info and which investors are a part of companies are not robust yet

  

 ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity")
UV

Verified User in Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

1/26/2023

"Highly Recommend"

5/5

What do you like best about Grata?

I work for a lower-middle market PE firm in Boston and part of my job is sourcing new opportunities. After my firm switched to Grata, we saw a dramatic increase in volume and hit rate (contacts are much more accurate than competitors).

Customer support 10/10. Any question I have, their team is very supportive Review collected by and hosted on G2.com.

What do you dislike about Grata?

Absolutely nothing! I've really enjoyed using this product and highly recommend to anyone else thinking about using it.

I only use for sourcing but there are many more capabilities. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Higher volume leads

More efficient sourcing

Quality contacts

I am going to start using more for market research.

They also have a helpful feature where you can source by conference. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7640453/official_response/edit)

Thank you! We love hearing that you're seeing a dramatic increase in volume and hit rate now that you're using Grata.

Current UserValidated ReviewerSource: Organic

  

 ![Wil H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wil H.")
WH

Wil H.

Technology Investor

Mid-Market (51-1000 emp.)

1/27/2023

"Superior Deal Sourcing Platform"

5/5

What do you like best about Grata?

Grata has smarter, faster and more accurate private company search capabilities, allowing you to navigate middle-market sourcing more easily. Data integrity is crucial for efficiency when sourcing and I find Grata has the most accurate company details and contact information. Review collected by and hosted on G2.com.

What do you dislike about Grata?

Nothing substantial on the product - they do a great job at scraping the data available to them. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Grata allows users to understand private company profiles in greater depth than just a website review. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7645678/official_response/edit)

Thanks Wil! We love hearing that you're having success with our fast, accurate private company search capabilities

Current UserValidated ReviewerSource: Organic

  

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

5/19/2023

"Great tool and helpful customer service"

5/5

What do you like best about Grata?

Grata is a powerful tool with filters and functionality to find exactly what you are looking for, and a helpful team to support you along the way. Review collected by and hosted on G2.com.

What do you dislike about Grata?

There are occasional bugs but they are fixed right away once the team is notified of them. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Helping me find businesses in the industries I'm excited to pursue. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-8117706/official_response/edit)

We love hearing that you find Grata to be a powerful took with filters and functionality to find exactly what you're looking for. Thank you for the review!

Current UserValidated ReviewerSource: Organic

  

 ![Matt B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt B.")
MB

Matt B.

Co-Founder

Small-Business (50 or fewer emp.)

3/14/2023

"Top tier for anyone doing a proprietary search"

4.5/5

What do you like best about Grata?

Great interface, list building tools, and browser extensions. Tons of great information on private businesses right at your fingertips Review collected by and hosted on G2.com.

What do you dislike about Grata?

Getting super popular which means the businesses can be picked over. Not great for healthcare practices or blue collar businesses Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Finding small privately held businesses to acquire in niche industries. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7830314/official_response/edit)

Thanks Matt! We love that you're getting value from Grata's great interface and list building tools, along with the ability to get information on private companies right at your fingertips.

Current UserValidated ReviewerSource: Organic

  

 ![Verified User in Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Banking")
UB

Verified User in Banking

Small-Business (50 or fewer emp.)

6/1/2023

"Excellent product & customer service"

5/5

What do you like best about Grata?

The product. It's so easy to use that I could teach it to middle schoolers. A ton of other data providers are difficult to use and give you garbage data. Also customer service is excellent: I reached out to the team with help on a search and within 10 mins Tal got back to me and had exactly what I was looking for. Review collected by and hosted on G2.com.

What do you dislike about Grata?

There isn't much to dislike about the platform. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Leads. Research is a big battle and Grata solves our problems. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-8169943/official_response/edit)

It's fantastic to hear that you're loving the ease of use and our excellent customer service! Thanks for the review!

Validated ReviewerSource: Organic

  

JD

James D.

Mid-Market (51-1000 emp.)

2/22/2023

"Tremendously resourceful search platform."

5/5

What do you like best about Grata?

Ease of ability to search through in focused sub-sectors and filter down further. Review collected by and hosted on G2.com.

What do you dislike about Grata?

Grata is a great tool and the team is consistently working to add in further enhancements such as refining the tradeshow comparison tool. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Grata provides insights into smaller companies that are not well captured by other platforms. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7751222/official_response/edit)

Thanks James, it's great that Grata is helping you capture insights on smaller companies that are not captured on other platforms

Current UserValidated ReviewerSource: Organic

  

 ![Verified User in Investment Banking](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Investment Banking")
UI

Verified User in Investment Banking

Small-Business (50 or fewer emp.)

8/15/2023

"Been a great platform to research and market map."

5/5

What do you like best about Grata?

List building, finding investor and boot strapped companies, conflict checking and using ai to find similar companies Review collected by and hosted on G2.com.

What do you dislike about Grata?

Contact info and which investors are a part of companies are not robust yet Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Finding great companies and making lists for clients Review collected by and hosted on G2.com.

Show More

Validated ReviewerSource: Organic

  

NM

Natalie M.

Associate

Small-Business (50 or fewer emp.)

1/26/2023

"Would Recommend Grata to Any Firm"

5/5

What do you like best about Grata?

Very helpful to research any company. The plug in makes quick searches easy and thorough. Would recommend Grata to any firm who needs to do research on companies. Review collected by and hosted on G2.com.

What do you dislike about Grata?

The contact info can be unreliable. A lot of time I get email bounce backs. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Helping find the contact info but sending a list then waiting for a response makes me get out of rhythm because I don't mass upload. Instead, I input individual companies in and then send an initial email. It would be great if emails could be checked if they were listed. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7640632/official_response/edit)

Thanks Natalie! We're happy to hear that you would recommend Grata to anyone who needs to research private companies. To help with contact data, we would recommend taking advantage of our contact enrichment with your designated CSM. Additionally, try emailing those with verified deliverability to help with bounce rates. Please reach out if you need any additional support!

Validated ReviewerSource: Organic

  

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Small-Business (50 or fewer emp.)

5/22/2023

"Best Software Ever"

5/5

What do you like best about Grata?

I love how intuitive and easy to navigate the software is - would highly reccomend! Review collected by and hosted on G2.com.

What do you dislike about Grata?

Nothing! I really enjoy all aspects of the software. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Searching for target company and contact information Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-8126115/official_response/edit)

Thanks for letting us know that you love how intuitive and easy to navigate the software is! We appreciate your continued support of Grata.

Current UserValidated ReviewerSource: Organic

  

 ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity")
UV

Verified User in Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

4/14/2023

"Great platform for identifying companies and executives. Constantly improving as well!"

5/5

What do you like best about Grata?

Very dynamic filters and the "find similar companies" features are super helpful. Review collected by and hosted on G2.com.

What do you dislike about Grata?

I wish there was an integration with Mailshake and I wish the email validation tool was higher quality. Review collected by and hosted on G2.com.

What problems is Grata solving and how is that benefiting you?

Grata helps me find businesses that fit my investment criteria and the contact information for those business owners. Review collected by and hosted on G2.com.

Show More

Response from Rachel Brissette of Grata

[Editedit](https://www.g2.com/survey_responses/grata-review-7951266/official_response/edit)

Thanks for your review! We love hearing that our dynamic filters and "find similar companies" feature are super helpful. We appreciate your feedback around email validation, and will relay to our team.

Current UserValidated ReviewerSource: Organic

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##### Categories on G2

[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Financial Research](https://www.g2.com/categories/financial-research)[Deal Sourcing](https://www.g2.com/categories/deal-sourcing)

[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)[Financial Research](https://www.g2.com/categories/financial-research)[Deal Sourcing](https://www.g2.com/categories/deal-sourcing)[M&A Software](https://www.g2.com/categories/m-a-software)

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