--- title: Grata Reviews meta\_title: 'Grata Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 81 reviews by the users' company size, role or industry to find out how Grata works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 81 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Financial Services url: https://www.g2.com/categories/financial-services --- ### Grata Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [(25 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews) Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [(24 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews) Users value the **granular filtering features** of Grata for easily accessing detailed company information. [(19 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews) Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews) Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [(16 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews) Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [(17 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews) Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [(8 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews) Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [(6 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews) Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [(5 mentions)](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Grata ##### 1. Search Functionality Users love the **efficient search functionality** of Grata, making it easy to find quality business information quickly. [ See 25 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Good service" What do you like about Grata? Helpful way to quickly look up and analyze businesses CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 2. Ease of Use Users praise Grata for its **exceptional ease of use** , offering a seamless experience with efficient features and support. [ See 24 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews) See Related User Reviews DK daniel k. Small-Business (50 or fewer emp.) 5.0/5 "The absolute best proprietary deal sourcing platform money can buy" What do you like about Grata? UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2- CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 3. Filtering Features Users value the **granular filtering features** of Grata for easily accessing detailed company information. [ See 19 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506402&qs=pros-and-cons#reviews) See Related User Reviews ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.") GB Graham B. Small-Business (50 or fewer emp.) 5.0/5 "The Most Important Resource for My Deal Generation" What do you like about Grata? The ability to filter for a number of criteria allowed me to only focus on only the companies that are highly relevant for me, which greatly increased CN Coty N. Small-Business (50 or fewer emp.) 5.0/5 "Super helpful for industry research prior to raising a search fund" What do you like about Grata? Grata's database of private companies has been instrumental as I have evaluated target industries prior to launching a search fund. The easy filters, ##### 4. Customer Support Users praise the **phenomenal support team** at Grata for their responsiveness and commitment to user feedback. [ See 17 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506878&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "great for Deal origination!" What do you like about Grata? I love the support and the accuracy of the data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Highly appreciate their continuous commitment to improve the product. Customer success is great too!" What do you like about Grata? The comprehensiveness and accuracy of data provided by the product. Features are easy to utilize; and what I love the most is the AI Core Focus functi ##### 5. Functionality Users highlight the **exceptional functionality** of Grata, enjoying its seamless features and advanced AI capabilities. [ See 16 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506711&qs=pros-and-cons#reviews) See Related User Reviews DK daniel k. Small-Business (50 or fewer emp.) 5.0/5 "The absolute best proprietary deal sourcing platform money can buy" What do you like about Grata? UI/UX is incomparable - having used almost every provider on the market in the past, it is unmatched. Keyboard shortcuts to flip through companies, 2- ![Ethan B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ethan B.") EB Ethan B. Enterprise (\> 1000 emp.) 4.5/5 "Great for discovery & market mapping" What do you like about Grata? Really great global coverage. The AI find similar feature is valuable for discovery. ### 5 Cons or Disadvantages of Grata ##### 1. Data Inaccuracy Users find that **data inaccuracy** in Grata affects reliability, leading to inconsistent results over time. [ See 17 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Best UX of any alternative data provider out there" What do you dislike about Grata? Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel ![Andrew M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew M.") AM Andrew M. Mid-Market (51-1000 emp.) 5.0/5 "Easy, Efficient, and Effective Platform for Sourcing and Due Diligence" What do you dislike about Grata? Sometimes the companies shown are extremely small and might not even exist. ##### 2. Inaccuracy Users report **inaccuracy issues** with Grata, especially after initial results, affecting overall reliability of data. [ See 8 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Best UX of any alternative data provider out there" What do you dislike about Grata? Not too many cons - only minor dislike is sometimes inaccurate company HQ locations or domiciles of employees EDIT: They've since changed this. Unbel ![Akshat S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akshat S.") AS Akshat S. Small-Business (50 or fewer emp.) 5.0/5 "Great platform for preliminary deal sourcing research" What do you dislike about Grata? Lacks precision with data sometimes but understandable considering the nature of the companies ##### 3. Limited Data Users find Grata's **limited data sourcing** frustrating, as it lacks automatic sourcing like sourcescrub and has integration issues. [ See 8 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506431&qs=pros-and-cons#reviews) See Related User Reviews ![Graham B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Graham B.") GB Graham B. Small-Business (50 or fewer emp.) 5.0/5 "The Most Important Resource for My Deal Generation" What do you dislike about Grata? The email data is very good, but there is a small percentage of companies in the database that do not have email data. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Exception Product" What do you dislike about Grata? Grata's contact information is slightly constrained and only has information on the CEO. That information can easily be enhanced though using a servic ##### 4. Company Exclusion Users find **company exclusion issues** problematic, particularly regarding European companies and missing contact information. [ See 6 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506249&qs=pros-and-cons#reviews) See Related User Reviews JS Javier S. Mid-Market (51-1000 emp.) 5.0/5 "Great tool for mid-market M&A Business development teams" What do you dislike about Grata? Most of the data focuses in the US. As a global Investment Bank, we would like to have access to European companies. Also, the events part of the tool ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Good service" What do you dislike about Grata? Sometimes it's not fully up to date. Also, there are a lot of companies missing contact information ##### 5. Data Incompleteness Users note that **data incompleteness** can hinder accuracy, though Grata offers a feature to address gaps manually. [ See 5 mentions ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1505931&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 5.0/5 "Terrific Platform" What do you dislike about Grata? No data source is perfect so there are ocassional gaps in contact data in particular - though they have a feature where you can flag missing data and ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Been a great platform to research and market map." What do you dislike about Grata? Contact info and which investors are a part of companies are not robust yet ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity") EV Verified User in Venture Capital & Private Equity Mid-Market (51-1000 emp.) 10/31/2023 "Terrific Platform" 5/5 What do you like best about Grata? Grata is a fast, comprehensive and easy to use platform. The company cranks out features rapidly and is responsive to customer feedback. Customer service is uncommonly good for a SaaS product. Review collected by and hosted on G2.com. What do you dislike about Grata? No data source is perfect so there are ocassional gaps in contact data in particular - though they have a feature where you can flag missing data and they fill it in manually, which is a really nice sweetener. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata helps us analyze industries and source M&A targets. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity") UV Verified User in Venture Capital & Private Equity Small-Business (50 or fewer emp.) 7/18/2023 "Amazing Deal Sourcing Tool" 5/5 What do you like best about Grata? Grata is essential to our sourcing efforts. Grata helps us find companies that fit within our thesis and has the capabilities to track and monitor them over time. In addition, the team at Grata responds quickly and answers any questions or comments my team has. Review collected by and hosted on G2.com. What do you dislike about Grata? I do not dislike anything about Grata. The team is constantly innovating and making the platform better with new and enhanced product features. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata is helping with our sourcing initiatives, competitive research and industry landscapes, financial and operational metrics, M&A potential, and where we should spend time on an industry and geographic level. Traditionally, finding companies has been a manual process operating across a few different Tech platforms. Grata is the best "all-in-one" capability to help us find targeted leads in areas of interest. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic NB Nick B. Small-Business (50 or fewer emp.) 3/13/2023 "Grata for Searchers" 5/5 What do you like best about Grata? Powerful filter features! There are tons of different ways to find what you are looking for via the Grata search tools. It has been extremely valuable to my team. Review collected by and hosted on G2.com. What do you dislike about Grata? As a newer technology/start-up, they are constantly changing their product. There can be a bit of fatigue amongst users when there is changes to the API in Grata. A minor con that comes with a tool that is trying to be the best version of itself. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Great primary source of private company data. It provides solid data on company owners, revenues and employee size. I appreicate the efficiency and simplicity to get a base data set primed for an outreach campaign. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7827606/official_response/edit) Thanks Nick! It's fantastic to hear that our "powerful filter features" are extremely valuable to your team. We're glad you think Grata is a great primary source of private company data. Current UserValidated ReviewerSource: Organic JS Javier S. Mid-Market (51-1000 emp.) 3/6/2023 "Great tool for mid-market M&A Business development teams" 5/5 What do you like best about Grata? Grata provides really usefull financial information and generic information about private companies, which isn't always available in the usual platforms such as Cap IQ. It also has an events platform that is super useful to understand which companies are attending and event in a specific industry Review collected by and hosted on G2.com. What do you dislike about Grata? Most of the data focuses in the US. As a global Investment Bank, we would like to have access to European companies. Also, the events part of the tool could be improved. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata allows you to find companies in niche sectors you might not have had on your radar. Its a good way to be the first to contact them and "plant the seed" for future deals. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7800860/official_response/edit) Thank you for the review, Javier! We are glad that Grata is allowing you to find companies in niche sectors, and provides useful information about companies that isn't always available in other platforms, like CapIQ. Regarding events, we have recently made improvements to our in-app conference enrichment thanks to feedback like yours - please reach out to your CSM to learn how you can best utilize this! 3/7/2025 Current UserValidated ReviewerSource: Organic ![Verified User in Venture Capital & Private Equity](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Venture Capital & Private Equity") UV Verified User in Venture Capital & Private Equity Small-Business (50 or fewer emp.) 6/1/2023 "The Best Deal Sourcing for Early-Stage VC" 5/5 What do you like best about Grata? Grata is excellent for finding early-stage companies and has the best filtering/search functionality I have used (compared to Pitchbook or Crunchbase)! I love the Chrome extension and use it every day to look at the brief company profile for any website. The conference attendee list feature is a game changer and saves me so much time deciding whether to attend a conference. Review collected by and hosted on G2.com. What do you dislike about Grata? I wish the lists / labels synch with CRM feature was better / more robust, but they are actively building that now, and I am excited to see what they come up with. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata makes finding potential investment opportunities much easier/more streamlined than other products. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-8169203/official_response/edit) Thank you for the review! It's great to hear that Grata is excellent for finding early stage companies, and that we have the best filtering/search functionality you have used! Current UserValidated ReviewerSource: Organic ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") UC Verified User in Consulting Small-Business (50 or fewer emp.) 8/23/2023 "Great Platform" 5/5 What do you like best about Grata? Provides a lot of information that's difficult to find elsewhere! Company size, revenue, etc, can all easily be found on Grata. Review collected by and hosted on G2.com. What do you dislike about Grata? Not every company can be found on Grata easily, but a large portion still can be. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? It can be hard to find information such as revenue, expenses, company size, etc. on public websites. Grata allows me to access this information in a very clear way. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 6/12/2023 "Fantastic product to generate targeted leads, create a sales pipeline, and conduct market sizing" 5/5 What do you like best about Grata? When we find a prospect we want to pursue we can easily find the contact info instead of searching through Linkedin separately. The "Find Similar Companies" functionality is also fantastic and allows us to target leads based on where we have had success already. Review collected by and hosted on G2.com. What do you dislike about Grata? It would be great if the pipeline functionality was more fleshed out. We could use it to replace other tools we use today for sales in that cast. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata allows us to find leads more quickly and share them with the sales team seamlessly rather than buying contact lists or conducting slow searches on Google. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Michael C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael C.") MC Michael C. IT Director Small-Business (50 or fewer emp.) 3/10/2023 "Fantastic Prospecting" 4.5/5 What do you like best about Grata? Grata is easy to use, fast and effective. Their user interface is streamlined, making prospect list creation easy to edit and export with ease. I have not seen a competitor whose results and interface are as good as Grata. Review collected by and hosted on G2.com. What do you dislike about Grata? The sales process before signing on was shaky. There were going through an internal change the sales team was not aware of. They fixed the issue, however this could have been avoided with more training. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Other platforms do not provide a list of prospects as fast as Grata can. I can form a list of potential companies to contact in less than 10 minutes, edit the entries, and then export them to my CRM or Excel of choice. It makes prospecting and research very easy, as the expanded keywords and filter options make finding new clients a breeze. I can recommend this product wholeheartedly. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7816491/official_response/edit) Thank you, Michael! We love hearing that our user interface is streamlined, making prospect list creation easy to edit and export. It's great that you can form a list of potential companies in less than 10 minutes. We have sent your feedback to our team, and have addressed the opportunity for better training. Thank you again for your honesty and feedback, it helps make us better! Validated ReviewerSource: Organic ![Michael S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael S.") MS Michael S. Associate Small-Business (50 or fewer emp.) 3/9/2023 "Intuitive interface, dynamic plug-ins, and fantastic customer success/support functions" 5/5 What do you like best about Grata? Grata is easy to use and, compared to all of the comparable private company resources I've worked with, has the best user interface. Data is comprehensive, and search / save tools for creating lists and reports are extremely helpful. The customer success and service team are constantly seeking customer recommendations to improve the product and will track down any data you need on an ad-hoc basis if there are information gaps in the system. Review collected by and hosted on G2.com. What do you dislike about Grata? There is nothing I dislike about Grata.. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Grata helps me find new leads quickly and efficiently all in one centralized location, as opposed to having to leverage multiple clunky resources. Review collected by and hosted on G2.com. Show More Response from Rachel Brissette of Grata [Editedit](https://www.g2.com/survey_responses/grata-review-7814382/official_response/edit) Thank you, Michael! It's fantastic that Grata is helping you find leads quickly and efficiently, and that we have "the best user interface". We appreciate your support! Current UserValidated ReviewerSource: Organic ![Elizabeth Desanges B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Elizabeth Desanges B.") EB Elizabeth Desanges B. Investment Banking Analyst Small-Business (50 or fewer emp.) 6/27/2023 "Best in class deal sourcing platform" 5/5 What do you like best about Grata? Grata made researching companies in the healthcare space and developing an investment theme very easy. The platform's keyword search helps sort and narrow your search of companies. Review collected by and hosted on G2.com. What do you dislike about Grata? Not much that I can think of! Honestly a great company research platform. Review collected by and hosted on G2.com. What problems is Grata solving and how is that benefiting you? Limited information available on private companies for financial research Review collected by and hosted on G2.com. 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